Hubspot Marketing

MARCH 29, 2023

To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research. However, keep in mind that market research offers benefits beyond those strategies.

Market Research 145

Market Research Marketers Marketing Price 145

Vertical Response

JULY 1, 2025

Looking for effective pricing tips to boost your business revenue? This article covers vital strategies, from understanding costs to using psychological pricing. Learn how to set prices that enhance profitability and growth. Understand Your Costs Understanding your costs is the bedrock of any effective pricing strategy.

Price 52

Price Non-Profit Market Research Market Trends 52

Hootsuite

OCTOBER 7, 2024

Which network drove the most brand awareness for our product launch? Sprout Social Source: Sprout Social Best for: Marketing teams at larger organizations Coolest feature: Tag inbound and outbound social messages to track and analyze volume and performance patterns. What were our top posts on LinkedIn this year? and many more.

Analytics 117

Analytics Price PR CRM 117

Hubspot Marketing

APRIL 25, 2024

In the 5 years I’ve run Nudge, I’ve interviewed dozens of experts on pricing. They’re peer-reviewed researchers from some of the world’s most prestigious universities. In this blog, I reveal their top five pricing tips. 5 Secrets About Pricing Recently on my podcast Nudge , a guest told me a secret about pricing. "

Price 139

Price Promotion Market Research Product 139

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. People still want great products, fair prices, convenient access, and compelling reasons to buy. Well, they’re the backbone of every successful marketing strategy. Absolutely.

Price 114

Price Real Estate Promotion Food 114

SmartBrief - Marketing

JULY 30, 2024

Many marketers still consider Reddit an enigma. Since the company’s IPO in March, its stock price has gone in the opposite direction everyone anticipated — up, up, up. So why are brands and marketers still not sold? While brands assume some risk when joining the platform, the upside far outweighs the risk.

PR 131

PR Marketers Marketing Industry Insights 131

Buffer Marketing

FEBRUARY 28, 2024

And you don’t get “business” status without understanding pricing. So, together with creator sponsorships expert Justin Moore , who helps creators negotiate partnerships through Creator Wizard , we put together this resource on how to figure out your pricing as a creator.

Price 128

Price B2C Energy Product 128

Sprout Social

JANUARY 20, 2021

While buyers take on these tasks, it’s B2B marketer’s job to know how, why and when their brand can assist and enable buyers to check each task off their to-do list. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

Market Research 137

Market Research Customer Marketers Marketing 137

Backlinko

FEBRUARY 7, 2025

It helps you understand your market better, so you can make smart choices about where to focus and how to stand out. Competitive Intelligence vs. Market Research Competitive intelligence and market research are both important methods of gathering data to make smarter business decisions. Find key differentiators?

Price 94

Price Customer loyalty Food Market Research 94

Buffer Marketing

OCTOBER 2, 2024

TL;DR: The 7 best competitor analysis tools (and their alternatives) Best competitor analysis tools Best for Free plan/trial Pricing Key features Alternatives vidIQ YouTube competitive analysis Free plan available for up to 3 competitors. Price : Plans start at €16.58/month. Pricing starts at $4.50/month. Starts at $139.95/month

Price 119

Price Key Performance Indicator SEO Analytics 119

Martech

OCTOBER 18, 2024

Use case 1: Enhance your marketing foundations Your marketing team should have foundational information for every campaign they create, such as: Features, advantages and benefits (FAB) analysis. Pricing details. Branding : A branding guide, including company colors and logo, ensures consistency in visual elements.

Copywriting 135

Copywriting Entertainment Marketers Marketing 135

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. But consider that the majority of consumers today feel that brands don’t understand them.

Market Research 111

Market Research Gen Z Price B2C 111

Jeff Bullas

FEBRUARY 2, 2023

For so many brands and businesses, Instagram is a vital marketing tool. This can serve two purposes: following brands and influencers you might want to partner with and following potential followers so they’ll check out your account. You can also see the latest trends and conduct market research.

Price 290

Price Analytics Marketers Marketing 290

Rock Content

SEPTEMBER 12, 2023

Market research plays a pivotal role in marketing. The initial step to effectively promote your products, services, and brand benefits is gaining a comprehensive understanding of your target audience, competitors, and industry landscape. Market research helps you find the right customer for your brand in the first place.

Market Research 97

Market Research Marketers Marketing Traditional Marketing 97

Hubspot Marketing

APRIL 29, 2025

Trained AI agents can review documents for brand voice, grammar, tone, and formatting errors at scale, he said. Instead of manual checks, these agents can flag inconsistencies across hundreds of assets in minutes, freeing up marketers for more strategic tasks. Its a powerful work suite and comes with a heftier price tag to boot.

Price 122

Price CMO Marketers Marketing 122

Hubspot Marketing

JULY 22, 2024

In my experience, you need a lot of patience when doing a SWOT analysis; it requires market research and competitive analysis to become truly accurate. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research.

Marketing Plan 109

Marketing Plan Marketers Marketing Social Media Marketing 109

Scoop.it!

JULY 18, 2024

By listening to and valuing your customers on a more human level, you develop an authentic relationship that fosters not just regular buyers, but loyal customers who recommend, advocate, and interact with your brand. To access the insights you need, collect data from marketing research, social analytics, and your CRM.

Gen Z 111

Gen Z Millennials Fashion Marketers 111

Hubspot Marketing

OCTOBER 28, 2024

By “outsourcing” routine tasks to AI, marketers can get a few extra hours in their workday and dedicate them to more strategic work, like brand positioning or market research. By serving content that is relevant to the target audience, brands can not only enhance engagement but also improve conversion rates.

Customer Acquisition 100

Customer Acquisition Price Customer Journey User-Generated 100

Sprout Social

JUNE 18, 2025

Use these insights to build and refine your Facebook marketing strategy. Gen X’s loyalty to Facebook, and to the brands that show up well there, is worth investing in. For product-based brands, take advantage of this insight by posting content that offers new ways to use your product or by sharing user-generated content.

User-Generated 122

User-Generated Influencer Marketing Marketers Marketing 122

Rock Content

FEBRUARY 14, 2024

Have you ever heard that price is different from value ? It may seem like a simple detail, but knowing how to prepare the sales price for something is a critical task. If a business prices a product lower than it should be, its revenue and profit are out of date. The problem also happens when something is sold at a fair price.

Price 94

Price Product Health Market Research 94

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

SMEI

MARCH 5, 2025

Diversify Your Markets When a trade war impacts a specific country or region, over-reliance on that market can be risky. Instead, consider expanding to alternative markets that are not directly affected by trade restrictions. Actionable Steps: Identify suppliers from tariff-exempt countries to maintain competitive pricing.

Manufacturing 156

Manufacturing Finance Transform Logistics 156

Hubspot Marketing

APRIL 2, 2024

Just like every building needs a foundation, every business needs brand architecture. It's the structure that allows you to organize your offerings, develop a brand identity , and gain brand equity. Without this framework, there's no connection between your brand's offerings, messaging, and identity.

Branding 106

Branding Customer loyalty Food Market Segmentation 106

Search Engine Land

FEBRUARY 8, 2024

You’ll learn exactly why and how SEO supports brand growth, sales, and leads. How brands grow Marketing research has made it clear how brands grow. They may not be as committed or loyal to a particular brand or product category.) Again, the research is clear. Let’s dive in.

SEO 122

SEO Branding Shoppers Advertising 122

Lusha

DECEMBER 9, 2024

It involves dividing your total market into distinct groups based on shared characteristics, such as: Demographics : Age, gender, income level, education, etc. Behavior : Purchasing habits, brand loyalty, product usage, etc. This requires a mix of market research and data analysis. million per month.

Price 52

Price CRM Marketers Marketing 52

Neil Patel

NOVEMBER 20, 2020

You don’t have to worry about logistics, and the difference between the price you sell at and the price you buy at is your profit. Although you’re in control of your pricing (you can lower and raise prices as you like), you’ll have to keep your prices in line with your competition.

Logistics 145

Logistics Shipping Price Analytics 145

Calvyn Lee Blog

DECEMBER 10, 2023

The four Ps are product, price, place, and promotion. Just like the legs of a chair, if any of the four Ps are poorly executed, your entire marketing strategy can collapse. Whether you run a small business or a global brand like Tesla, the four Ps of marketing apply. What Are the 4 Ps of Marketing?

Marketing Mix 130

Marketing Mix Price Promotion Education 130

Hubspot Marketing

MAY 15, 2018

Here, we’ll provide a SWOT analysis template, and conduct SWOT analyses on major brands Apple and Starbucks. Creating a social media program, launching a new product, or considering a brand re-design are all good reasons to conduct a SWOT analysis. While Apple has many strengths, let’s identify the top three: Brand recognition.

Price 145

Price Market Research Product New Technology 145

Welcome Software

MARCH 12, 2025

If youre looking for points of differentiation, here are a few to get you started: Price Quality Appearance Ease of use Brand presence Reliability Customer support Offline features Gamification 4. This simplicity is also carried over into pricing as Google Drive offers 15 GB of free storage.

Product 52

Product Product Life Cycle Key Performance Indicator Price 52

Litmus

OCTOBER 31, 2024

Benefit : Customers actively give you information through an interactive experience, which builds brand trust. Collecting information on customer behavior and interactions helps you personalize lifecycle marketing without buying data or relying on outside information. Use email engagement data to target specific marketing campaigns.

CRM 90

CRM Management Email Marketing Transform 90

Unbounce

JANUARY 11, 2025

/ A/B Testing A/B testing for pricing: How to experiment with pricing in 2025 By Josh Gallant. Youre creating, testing, and iterating untilfinallyyou have something you can bring to market with confidence. But then another challenge comes up Pricing. Setting the right price for your products and services can be tricky.

Price 52

Price Retail User-Generated Shoppers 52

Unbounce

JANUARY 11, 2025

/ A/B Testing A/B testing for pricing: How to experiment with pricing in 2025 By Josh Gallant. Youre creating, testing, and iterating untilfinallyyou have something you can bring to market with confidence. But then another challenge comes up Pricing. Setting the right price for your products and services can be tricky.

Price 52

Price Retail User-Generated Shoppers 52

Hubspot Marketing

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. Allie Decker, a writer on HubSpot's pillar page team, wrote about public relations and marketing in this blog. She says, "The main goal of PR is to boost the reputation of your brand.

PR 144

PR Communications Price Management 144

Sprout Social

SEPTEMBER 2, 2022

Free social media marketing training and resources. How to Conduct Social Media Market Research in 90 Min or Less (Sprout Social). Keeping an eye on your competition helps you evaluate your own social channels and brand. In fact, 40% of brands use social data for competitive insight. Type: Worksheet. Type: Course.

Social Media Marketing 141

Social Media Marketing Price Marketers Marketing 141

Neil Patel

NOVEMBER 16, 2020

There’s a major push towards attracting millennials with improved delivery options, increased brand diversity, and better customer service. You set your prices and fulfill orders, and you build your own brand. Still, it’s not for everyone, and it all comes down to Walmart’s price guarantee. There’s so much autonomy.

Product 145

Product Shipping Price Millennials 145

Hootsuite

JANUARY 10, 2024

Price: Free! Who it’s best for: Content creators, small teams, businesses just beginning their social media journeys AI tools for content marketing 3. Price: Free! It’s not the best for creating brand elements like logos or packaging designs, though. Brand identity, after all, calls for more than just aesthetics.

Price 132

Price User-Generated Copywriting Marketers 132

Hubspot Marketing

MAY 26, 2023

It puts a magnifying glass on their products, prices, marketing strategies, campaigns, and target audience. Market research. Even if you think you know your customers through and through, market research can reveal even deeper insight into their needs, preferences, motivations, and behaviors.

Key Performance Indicator 139

Key Performance Indicator Marketers Marketing Price 139