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How to prove the value of brand marketing without sacrificing ROI

Martech

Measuring the bottom-line impact of brand-building activities isnt easy, but every company wants and needs to do it. Many organizations over-invest in performance marketing and spend more to achieve the same or even worse results. Why do companies over-invest in performance marketing? The result? Processing.

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Marketers must adapt to a changing world

Martech

This new era of skeptical consumers requires a radical shift in marketing strategy. Marketers must adapt to a world where survival requires a deep understanding of consumer needs; innovation; and a relentless focus on delivering value. The rapid evolution of the digital landscape undeniably disrupted traditional marketing paradigms.

Transform 135
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When and how to move beyond performance marketing to brand strategy

Martech

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. To build a sustainable business, companies should evolve their strategy by leveraging user data to refine positioning and extend their brand identity across channels.

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Why ROI is undermining B2B marketing effectiveness

Martech

ROI in B2B marketing was meant as a noble metric to evaluate the effectiveness of marketing investments. ROI in B2B marketing is distracting us from what drives effectiveness. It’s the entirety of brand plus demand. Once marketing automation systems came along, we had data. Processing.

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How Performance Marketing Works [+ 6 Tools You Can Use]

Hubspot Marketing

This is the same principle behind performance marketing. Let's dive into how performance marketing works, its benefits, and the tools you can use to implement it in your strategy. Performance marketing places the power back into advertisers' hands. Is affiliate marketing the same as performance marketing?

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B2B Newsletter Marketing: How It Differs From Email Promotions & What Brands Can Learn from Independent Producers

Hubspot Marketing

I talked to a half dozen experts in the field, including both technical and content specialists, to tease out the difference between B2B newsletter marketing and other types of emails, guide you through best practices, and uncover some takeaways from indie newsletters that you can apply to your own brand.

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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d stick to mine. That’s one of many benefits holistic marketing offers.

CMO 126