Free trial vs. demo: What’s more effective in B2B SaaS ads?
Martech
SEPTEMBER 5, 2024
Free trials: Users try the software for a limited number of days. Resistance from prospects to lead generation and sales-led strategies is not uncommon today. The vendors included both Obility clients and non-clients. For non-branded campaigns, a free trial CTA showed nearly twice the CTR of a demo call to action.
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