Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

CRM 121

CRM Transform Marketing Marketers 121

Martech

OCTOBER 24, 2024

As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? How genAI reshapes martech and delivers tangible value GenAI is transforming the landscape in three distinct ways. AI data infrastructure. AI assistants.

Copywriting 130

Copywriting Transform PR User-Generated 130

Neil Patel

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). What Is Personalized Marketing? Segmentation.

Personalized Marketing 132

Personalized Marketing Branding Customer loyalty Transform 132

Martech

OCTOBER 6, 2022

With the power of real-time insights, brands can deliver personalized content to delight existing customers and push timely offers and info to attract new ones. To solve these challenges, leading companies are embracing martech transformations to reduce complexity, streamline operations and inspire innovation.

Transform 98

Transform Gen Z Customer Journey User-Generated 98

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. Then, it helps you craft posts about that content in your brand voice. Pricing: Not listed.

Price 119

Price Thought Leadership Transform User-Generated 119

Digital Marketer

DECEMBER 19, 2022

Standalone mobile apps have led to the growth of personalized marketing via push notifications and in-app advertising. Personalization is based on analyzing a user’s habits and tailoring ads and offers to their preferences. There’s more to social media marketing than setting up a brand account and posting ads, though.

Transform 82

Transform eCommerce Retail Entertainment 82

Animalz blog

APRIL 17, 2025

Every one-person marketing team knows the feeling. His to-do list is typical for a marketer at a rapidly growing AI startup (scaling from $1M to $10M ARR in just one year): launch events, grow brand awareness, produce data-driven content, manage the blog, interview experts, and handle distribution.

SEO 62

SEO Branding Transform Shipping 62

Unbounce

JULY 5, 2023

Let’s dig a little deeper into how Artificial Intelligence in data analysis can help you out: Be more personalized 76% of respondents in a Zendesk report said they expect a certain level of personalization from the brands they interact with. In short, don’t fire your marketing team.

Transform 126

Transform Analytics Marketing Marketers 126

Search Engine Land

OCTOBER 6, 2022

With the power of real-time insights, brands can deliver personalized content to delight existing customers and push timely offers and info to attract new ones. To solve these challenges, leading companies are embracing martech transformations to reduce complexity, streamline operations and inspire innovation.

Transform 77

Transform Gen Z Customer Journey User-Generated 77

Vertical Response

AUGUST 25, 2024

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. This increases brand visibility and fosters a sense of community and holiday spirit among your audience.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Martech

MARCH 11, 2025

Especially in B2B marketing, where buyers do a lot of research and planning maybe even some decision-making without reaching out to the vendor, it’s not enough to remind prospects what they already saw. It could make brands look reactive and out of sync. The content was too far ahead of their current reality.

Whitepaper 106

Whitepaper Customer Journey Transform Customer 106

Sachs Marketing Group

MAY 30, 2025

The digital marketing landscape in 2025 is undergoing a significant transformation , driven by advancements in AI, evolving consumer behaviors, and new platform dynamics. This guide examines what is currently working in digital marketing, identifies tactics that are falling short, and outlines where savvy brands are investing next.

Transform 52

Transform Gen Z SEO User-Generated 52

Martech

JUNE 23, 2022

Xanterra Travel Company owns an extremely unique and diverse collection of travel and hospitality brands that all share a common mission — to provide travelers with unforgettable experiences. Five years ago he found himself faced with the task of unifying customer identities across multiple brands and experiences.

Transform 109

Transform Customer Branding Food 109

Martech

APRIL 11, 2025

Magic Studio at Scale lets users transform spreadsheet data into various content formats by automatically populating templates. Think instantly creating personalized marketing materials or multi-market campaign variations from a single data source. Email: Business email address Sign me up! Processing.

Transform 76

Transform User-Generated Analytics Communications 76

Duct Tape Marketing

DECEMBER 20, 2024

These changes are about meeting the new expectations of your customers, and if you adapt, youll thrive Table Of Contents: Marketing Trends 2025: What to Expect 1. Hyper-Personalization Powered by AI 2. AI-Driven Marketing Orchestration 5. Brand Marketing: Back to Basics 6.

Market Trends 67

Market Trends CMO Transform Influencer Marketing 67

Lynton Web

MAY 8, 2025

In this first installment of our three-part series, we'll explore comprehensive marketing approaches designed explicitly for recreation center success. Brand Development: Crafting Your Recreation Center's Identity Your recreation center's brand encompasses much more than your logo.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Martech

JUNE 20, 2024

Staying updated with new strategies and tools is crucial for driving your martech transformation as this ecosystem grows. It’s just as important to approach this transformation with a strategic, deliberate and evidence-based mindset to ensure success. It’s a win-win for both your brand and your audience.”

Transform 124

Transform Analytics Management Customer 124

Hubspot Marketing

DECEMBER 2, 2024

While it’s always important to take AI with a grain of salt, it provides companies of all sizes opportunities to personalize marketing, deepen customer intimacy, and improve the efficiency and effectiveness of marketing programs. Pro tip: Use AI to fine-tune timing and personalization to improve conversions.

Customer Journey 132

Customer Journey Copywriting Marketing Marketers 132

Hubspot Marketing

JANUARY 4, 2021

That might sound overly simplistic, but I do believe it's paramount that marketers understand their influence and what a wonderful positive power it can be. Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. Brand Values.

Market Trends 145

Market Trends Transform CMO Marketing 145

Martech

MAY 22, 2024

Using AI and customer data to enhance the customer experience By leveraging AI, brands can transform their customer data platforms (CDPs) into potent tools for real-time, data-driven decision-making. The strategic use of AI allows brands to gain a more comprehensive view of their customers.

Transform 132

Transform Customer Journey Key Performance Indicator New Technology 132

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 68

Customer Transform Energy Health 68

Neil Patel

DECEMBER 1, 2021

In addition, the dashboards are fully customizable and easy to share, making Google Data Studio an invaluable tool for marketers. By transforming raw data into strategic information, Google Data Studio helps marketers make decisions to help achieve their goals. Easy Data Transformation. Powerful Data Visualization.

Transform 116

Transform Marketing Marketers Analytics 116

Marketing Insider Group

OCTOBER 25, 2021

However, there’s also a pushback against the increased digitization and automation of interactions between brands and consumers, and a desire to make marketing more human again. While technologies such as AI and data-driven marketing continue to grow, the overarching focus will be on people, not technology. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Customers.ai

NOVEMBER 18, 2024

In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. Klaviyo for Shopify Marketing App Klaviyo is a powerful email and SMS marketing platform designed specifically for ecommerce brands. That’s what we are here for. Let’s jump in! See Who Is On Your Site Right Now!

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Martech

SEPTEMBER 23, 2021

Use cases show brands how consumers interact with their products and services. “Now a lot of companies that we talked to struggle with where to begin in terms of how to prioritize and even identify what their use cases are,” said Karen Wood, Senior Director, Product Marketing at Acquia, in her MarTech presentation.

Transform 127

Transform Analytics Customer Email Marketing 127

Martech

NOVEMBER 28, 2023

Personalized marketing isn’t just a trend. By crafting messages that resonate on a personal level, companies are not just capturing attention. They are cultivating conversations and building lasting brand loyalty. Dig deeper: What is personalized marketing and how is it used today?

Customer 117

Customer Transform Retail eCommerce 117

Martech

MAY 5, 2022

Karen Naves, SVP of global demand generation at Tealium, recently gave a presentation on the benefits — and necessity — of connecting customer data to marketing initiatives. This process can help brands gain a more complete view of their audiences, allowing for more personalized experiences.

Customer 127

Customer Transform Customer loyalty User-Generated 127

Marketing Insider Group

DECEMBER 30, 2013

Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. 2014 will be the year of brand publishing.

Transform 110

Transform Entertainment Marketing Marketers 110

Marketing Insider Group

NOVEMBER 25, 2019

However, there’s also a pushback against the increased digitization and automation of interactions between brands and consumers, and a desire to make marketing more human again. While technologies such as AI and data-driven marketing will certainly be big trends for 2020, the overarching focus will be on people, not technology.

Market Trends 112

Market Trends Transform Marketing Marketers 112

Lynton Web

NOVEMBER 12, 2024

When your marketing team can't see sales data, your service team lacks customer context, and your executives struggle to measure ROI, it's time to unite your business systems. A properly implemented HubSpot CRM integration transforms these disconnected pieces into a robust, unified ecosystem that drives growth and efficiency.

CRM 52

CRM Transform Management CMO 52

SocialPilot

FEBRUARY 23, 2025

Your brand is what other people say about you when youre not in the room. Online review marketing is the strategy of leveraging customer feedback to enhance your brands reputation and attract more customers. It creates a two-way conversation with your customers and turns that feedback into powerful marketing stories.

Marketing 61

Marketing Marketers Real Estate Management 61

Martech

AUGUST 10, 2021

Good morning, Marketers, and are you being creepy? Over the last few days, I’ve had one of those personalized marketing experiences which, if it doesn’t cross the line, gets pretty close. As a journalist covering marketing and technology, I often have cause to look up a vendor or product I’ve not heard of before.

Whitepaper 117

Whitepaper Transform CMO Market Segmentation 117

Martech

FEBRUARY 23, 2024

By assigning classification variables to digital assets, marketers can dissect their audience with unprecedented precision. This process goes beyond mere observation, allowing for a nuanced analysis that informs more targeted and personalized marketing strategies.

Transform 123

Transform Customer Journey Analytics Millennials 123

Customers.ai

NOVEMBER 14, 2024

Small businesses benefit from Klaviyo’s plug-and-play templates, straightforward segmentation, and automation workflows, letting them compete with bigger brands on customer experience without a hefty time commitment. It includes every interaction they have with your brand. Klaviyo is designed to be intuitive. With Smile.io

Email Marketing 83

Email Marketing eCommerce Shipping Analytics 83

Hubspot Marketing

NOVEMBER 13, 2023

At our agency, Mekanism , we are seeing beyond the hype and exploring how AI will impact all aspects of marketing, including research, strategy, creativity, and performance. Here, let's explore how private AI tools can transform your advertising strategy. Brand tone and voice guidelines. And one area poised for disruption?

Advertisers 120

Advertisers Advertising Transform Branding 120

Rock Content

AUGUST 2, 2023

From automating routine tasks to delivering personalized marketing experiences, virtual assistants are helping companies achieve their marketing goals. In 2021, the global Virtual Digital Assistant (VDA) market was valued at $13.36 The market is estimated to be worth $75.39 during 2022-2030.

Transform 98

Transform Marketing Marketers Marketing Automation Platform 98

Digital Marketer

JANUARY 8, 2024

Captain Habit Hack, Mastering the Habit of Habit Formation Embark on a transformative journey with Captain Habit Hack, your guide to mastering the art of habit formation in the dynamic world of 2024 marketing. The Value of Humor in Marketing: Engagement Boost : Captivate your audience with humor that makes your message stick.

Transform 98

Transform Marketing Marketers Marketing Strategy 98