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Do’s and don’ts of promotional emails

SmartBrief - Marketing

We’re all set to take a fascinating trip into the swirling, dynamic world of promotional emails. Promotional emails could be dismissed as just another piece in the massive jigsaw puzzle of digital content, right? Strike a balance between science and art Curating a powerful promotional email resembles a science project.

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Irrelevant marketing has consumers turning off brands

Martech

consumers said they were targeted with irrelevant marketing in the past six months, according to the report, The Emotional Shipping Experience, from Parcellabs (Parcellabs primarily offers services designed to enhance the post-purchase experience). Of those, 88% took action to distance themselves from the brand. Nearly half of all U.S.

Branding 113
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10 Clever Sales Promotions for Paid Campaigns

Neil Patel

We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. It’s in the name!

Promotion 131
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Are Brands Investing in Social Media Communities in 2023? We Asked 1,200+ Marketers

Hubspot Marketing

Social media communities are incubators for brand awareness, loyalty, and trust. Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023. Are brands investing in social media communities? Customers who love your brand want to talk about it.

Branding 142
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How to Make ‘Buy Online, Pick Up in Store’ (BOPUS) Work for Your Digital Brand

Neil Patel

Here’s how the process works: Customers place the order: Shoppers purchase goods online through the retailer’s mobile app or website. 48 percent of consumers have used BOPUS because it offers free shipping, followed by speed (39 percent) and convenience (28 percent). How Can BOPUS Benefit Your Brand? BOPUS Offers Free Shipping.

Shoppers 132
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4 ROI Formulas To Help Earn You a Promotion

Hootsuite

These could be: Raising brand awareness. ” Of course, this aggregate data isn’t exactly useful (if your company only ships products to the U.K., You can use them to calculate and track your marketing ROI benchmarks in one place. Next, all you need to do is show your boss and wait for that promotion!

Promotion 113
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The Best Video Marketing Channels to Grow Your Brand in 2022

Hubspot Marketing

In the social media sphere, YouTube feels like a steady ship in choppy water. If you're looking for the best place to host your long-form videos — like product demos, Q&As, behind-the-scenes content, and more – YouTube may fit the bill. TikTok also falls into third place for ROI , closely trailing YouTube and Instagram.