Neil Patel

JANUARY 4, 2021

With over a billion active users and growing, Instagram may already be one of your favorite places to promote your e-commerce store. However, lots of opportunities exist for marketing on the channel , so it can be a great place to build a follower base and get the word out about your products and brand.

Product 145

Product Promotion Target Market Shoppers 145

OnPassive Marketing

SEPTEMBER 13, 2022

Email marketing also allows you to track customer engagement rates and conversion rates. Social Media Marketing. Social media marketing is another popular outbound marketing channel. Many companies use display ads to target customers with specific demographics or interests.

Outbound Marketing 62

Outbound Marketing PR Social Media Marketing Event Marketing 62

Hootsuite

AUGUST 11, 2020

A great social media proposal is a key tool for any social media marketer. Whether you’re a freelance social media professional or you work at an agency, you need to understand how to use a proposal to build business. And then use our free social media proposal template to create your own in minutes.

Social Media Marketing 143

Social Media Marketing Energy Analytics Management 143

Neil Patel

AUGUST 31, 2021

Harnessing what’s trending could be a powerful fuel for your digital marketing strategy, for the content you are creating, and for reaching your target market with a message that resonates. This is especially useful if you aren’t personally in the same demographic or interest group as your target market.

Marketing 137

Marketing Marketers User-Generated Target Market 137

Hubspot Marketing

AUGUST 21, 2023

For instance, if you found that one of your competitors employs stronger social media marketing strategies , you might add “We’ll post 3 times per week on our social media profiles” under “Promotion.” If you publish (or intend to publish) on social media, this is the place to talk about it.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Rock Content

JANUARY 8, 2024

The first component of this foundation is an in-depth understanding of your target market. This involves choosing the marketing mix elements (product, price, place, promotion) that you’ll use to reach your target audience and achieve your marketing objectives.

Marketing Plan 76

Marketing Plan Key Performance Indicator Marketing Marketers 76

OnPassive Marketing

APRIL 26, 2022

Facebook marketing strategy allows for a more personal touch for your target audience. Learn the essential Facebook marketing tips to help you grow your small business with greater efficiency and effectiveness. A successful social media marketing strategy targets a unique audience and your existing customers.

Marketing Strategy 61

Marketing Strategy Marketing Marketers Promotion 61

Rock Content

NOVEMBER 5, 2023

Regardless of its industry, niche, or long-term goals, every business needs a solid marketing budget in place. Not only does a marketing budget help a business properly plan out its advertising strategy, but it also streamlines the process of measuring overall return on investment.

Management 52

Management Key Performance Indicator Outbound Marketing Finance 52

Sprout Social

NOVEMBER 11, 2021

A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. Many companies prioritize customer service.

Management 115

Management Gen Z CRM Shipping 115

Hootsuite

NOVEMBER 10, 2021

It’s the place to see and be seen, which means ample opportunity for brands to engage with audiences in a whole new way. Now, pick the category that best describes your brand and tap Next. Where does your target market overlap with TikTok users? Make sure your profile photo looks good and represents your brand.

Gen Z 143

Gen Z Analytics Energy Advertising 143

SocialPilot

FEBRUARY 8, 2024

Businesses worldwide embrace influencer marketing to advertise their brands, products, or services to a wider audience. According to an IMH report, about 60% of brands incorporate at least ten influencers in their marketing campaigns. The purpose is to reach the target market, increase brand awareness, and boost sales.

Influencer Marketing 86

Influencer Marketing Non-Profit Communications Price 86

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Collecting leads on social media will help you find people interested in your company.

Whitepaper 145

Whitepaper User-Generated Analytics Thought Leadership 145

Sachs Marketing Group

DECEMBER 26, 2023

Are you struggling to increase visibility on Instagram and need help with your social media marketing ? Instagram is one of the most popular social networks in the world, attracting around 1.35 It’s the cornerstone of your Instagram strategy, directly influencing how your brand is perceived and discovered.

User-Generated 52

User-Generated Social Media Marketing Transform Entertainment 52

Hootsuite

APRIL 18, 2022

Say you’re a fashion brand with a chic new collection of capes (the dream ). Instagram hashtags can be a great way of communicating your brand values — e.g., when you tag your hot capes with #witches, the world now knows that your brand is edgy and fun, and that your fall collection is ready to go from the runway to the coven in a snap.

Fashion 141

Fashion Food User-Generated Health 141

Hootsuite

MARCH 8, 2022

And, 98% of all Pinterest users say they’ve tried a new brand they found on the platform. How can brands benefit from Pinterest shopping? Social commerce is exploding. In 2020, shoppers spent $560 billion USD directly on social media platforms. Brand name (and blue check if they’re a Pinterest Verified Merchant).

Price 115

Price User-Generated Social Media Marketing Shoppers 115

Hootsuite

DECEMBER 13, 2022

Ah, the age-old social media marketing trick: ask a question to encourage comments. Access exclusive, weekly social media bootcamps hosted by TikTok experts as soon as you sign up, with insider tips on how to: Grow your followers. If you’re posting on behalf of a lifestyle brand, this list is for you.

Gen Z 107

Gen Z Entertainment SEO Social Media Marketing 107

Hootsuite

JULY 21, 2021

In the last few years, it’s become more common for brands to partner with influencers, especially on Instagram. Influencers can help you to reach a wider audience than if you were only marketing your business on your own. This type of partnership will broaden their brand. Get clear on your brand values.

Fashion 136

Fashion PR Social Media Marketing Promotion 136

Neil Patel

AUGUST 13, 2020

But this list is a great place to start. Neil Patel Digital — Best for content marketing and SEO. Let’s face it — consistent content creation and effective content marketing are the banes of a lot of business’s existence. Cubicle Ninjas — Best for brand design and app/website development.

Digital Marketing 145

Digital Marketing eCommerce Marketing Marketers 145

Hootsuite

JULY 21, 2022

Check out Hootsuite’s Social Trends report for the complete picture, or watch this short video on the state of social ROI: How to measure marketing ROI: 4 marketing ROI formulas. How you choose to calculate marketing ROI depends on your campaign’s objectives. These could be: Raising brand awareness.

Promotion 113

Promotion Finance Analytics User-Generated 113

Neil Patel

OCTOBER 8, 2020

If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. Web Content writer: works on blog posts, guest posts, social media copy, and landing pages.

Transform 145

Transform Marketing Marketers Millennials 145

Hootsuite

APRIL 17, 2024

Read on for the low-down on the Threads algorithm, and everything you need to know to harness its raw power for your brand. Gather those details, explore our guide to defining your target market , and you’ll be ready to Thread. You may remember you needed an Instagram account to set up your Threads profile in the first place.

User-Generated 90

User-Generated Law Analytics Entertainment 90

Hootsuite

MARCH 14, 2023

Shoot some footage of your toddler driving his PowerWheel car into the hedge, then show the VHS to whoever dared walk past your television set — targeted marketing in its purest form. At this point, there are dozens of places to drop your original film work. Save time and look professional while promoting your brand in style.

Promotion 99

Promotion Social Media Marketing Place Analytics 99

Sprout Social

NOVEMBER 21, 2019

So much of modern marketing is about taking action and chasing immediate results. But consider that the majority of consumers today feel that brands don’t understand them. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Up-and-coming brands.

Market Research 95

Market Research Gen Z Price B2C 95

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. Increase brand awareness.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Plan Transform 111

Search Engine Land

NOVEMBER 17, 2022

Just like that – in the blink of an eye – social media goes from hero to villain. And that’s only part of the reason why social media marketing continues to be misunderstood (at best) or divisive (at worst). What does social media marketing mean? Nothing in marketing is new.

Social Media Marketing 125

Social Media Marketing User-Generated Marketing Marketers 125

Sprout Social

AUGUST 8, 2019

If you’ve recently joined the visual-first hordes of Instagram to generate awareness and recognition for your brand, then there’s a good chance you’ve found yourself hoping for a spot on the Explore Page. That’s why some people consider it to be the “realest” place on the web. That means that you instantly expand your potential market.

User-Generated 89

User-Generated Social Media Marketing Promotion Place 89

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Celebrity endorsements were the original form of influencer marketing.

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

Many Chat

APRIL 18, 2022

Since the social media platform was founded in 2010, 78% of marketers now use Instagram to increase brand awareness and position their businesses in front of potential customers. That being said, Instagram marketing takes time, patience, and creativity. Instagram isn’t just a place to share photos of your day.

User-Generated 98

User-Generated Fashion Food eCommerce 98

Hootsuite

SEPTEMBER 14, 2020

Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences. Analytics tools show you which of your social media goals are worth focusing on (and which aren’t), as well as provide the data you need to prove your ROI on Instagram.

Analytics 145

Analytics Promotion Energy eCommerce 145

OnPassive Marketing

JUNE 12, 2022

Outbound marketing, meanwhile, is all about selling your products or services to existing customers. You can use email marketing, display advertising, and even in-person marketing strategies to reach your target market. Here are some tips for getting started with inbound and outbound marketing. Conclusion.

Outbound Marketing 69

Outbound Marketing Marketing Strategy Inbound Marketing Direct Mail 69

Hootsuite

OCTOBER 24, 2022

Second only to referrals, social media is the next best source of real estate leads, according to a 2022 realtor survey. Because of this, 80% of real estate agents plan to spend more time on their social media marketing strategies in the next year. Real estate social media marketing best practices.

Real Estate 81

Real Estate Social Media Marketing Price Energy 81

Sprout Social

MARCH 24, 2020

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Because the opportunities and marketing channels available to brands today are staggering. Here’s a snapshot of what each quadrant represents as it pertains to social media: Strengths: What are you doing well?

Analytics 85

Analytics Social Media Marketing Energy Branding 85

Sprout Social

MARCH 15, 2017

As social media marketers, it’s easy to get caught up in the fun, creative work of managing a great social media campaign. From tracking how your networks look to social media KPIs (key performance indicators) like engagement rates and follower counts, every section has its purpose.

Key Performance Indicator 102

Key Performance Indicator Social Media Marketing Analytics Customer Acquisition 102

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Social media marketing for insurance companies offers the ability to address those concerns. Consumers are often price-sensitive.

Social Media Marketing 90

Social Media Marketing Gen Z Education Health 90

Rock Content

NOVEMBER 5, 2020

The runaway success of Tiktok hasn’t gone unnoticed by competing social media networks. In a tech landscape full of apps vying for user attention, it’s no surprise that sometimes brands may consider that the best way to keep your audience using yours is to reinterpret what’s already gaining traction elsewhere.

User-Generated 72

User-Generated Retail Communications Promotion 72

SMA Marketing

APRIL 5, 2023

Search Engine Marketing (SEM) is a type of digital marketing that enables businesses to target customers in their search queries. By placing ads within the top spots of organic search engine result pages, businesses can draw higher levels of attention from potential consumers and boost their brand's overall visibility.

Marketing 52

Marketing Marketers Advertising Advertisers 52

Hootsuite

MARCH 16, 2020

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. TikTok offers several options for advertisers to reach their target demographic. .

Advertising 142

Advertising Advertisers User-Generated Marketing 142