Search Engine Land

OCTOBER 11, 2023

Many big brands, from Nestle to Starbucks, have been caught greenwashing. This article explores the risks and consequences of greenwashing, plus tips to ensure your Google Ads don’t mislead consumers into thinking your brand is environmentally friendly. Get the daily newsletter search marketers rely on.

Branding 110

Branding Law PR Fashion 110

Search Engine Land

OCTOBER 12, 2023

The concept of share of search is fairly simple – decide who you’re competing against, add the searches for all the brands and work out the percentage. Now, as SEOs, we’re taught largely to ignore brand search because it’s “free traffic.” OK, so this is where search comes in.

SEO 116

SEO PR Branding Price 116

Search Engine Land

MARCH 6, 2024

Consistent messaging, language and perspective in all marketing initiatives help achieve goals the larger team is working towards accomplishing (assuming those teams are on the same page). Keyword targeting Brands have keywords that represent who they are, what they do, the problems they fix and the products and services they offer.

SEO 114

SEO PR Branding Customer 114

Search Engine Land

APRIL 2, 2024

I’ve built hundreds of teams in SEO, content marketing, link building and digital PR across 10+ companies. I’ve invested in technology, training and consulting to enhance operational efficiency in SEO and digital PR, experimenting with various models, SOPs and even custom software solutions.

SEO 78

SEO PR Key Performance Indicator User-Generated 78

Search Engine Land

AUGUST 16, 2023

A powerful influencer gives your product a glowing review. So I also checked in with our PR expert, Michelle Garrett of Garrett Public Relations, to get her perspective and ideas. These steps might seem outside the realm of responsibility for paid search advertising teams, but they’re simple and easy to do. on a Friday.)

PR 92

PR Health Law Advertising 92

Search Engine Land

OCTOBER 12, 2023

This article discusses the evolving landscape of SEO and the uncertain future of LLM optimization in AI-powered search engines, with insights from data science experts. The approach of potential methods such as LLM optimization is to give preference to certain brands and products when dealing with corresponding transaction-oriented questions.

Transform 109

Transform PR User-Generated SEO 109

Search Engine Land

NOVEMBER 9, 2023

Collaborate with social media and PR teams to create a more holistic marketing strategy. As SEOs, we must determine what we need to know and do to stay relevant in organic search. Social media Building a strong social media presence is essential for brand visibility and complements your SEO efforts.

SEO 111

SEO PR Transform eCommerce 111

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. This helps you better ally with your marketing communications colleagues to contribute to improving your website E-A-T. . Why SEOs should care about brand marketing.

Branding 94

Branding Non-Profit Real Estate Transform 94

Search Engine Land

JANUARY 10, 2024

Gain insight into potential strategic moves, new products, markets, audiences and pivots. Think of how this information might affect the business’ trajectory in 2024, particularly search. Audience insights: Has anything changed about how customers search or buy your product or service?

SEO 136

SEO PR Customer Journey Health 136

Search Engine Land

APRIL 17, 2024

But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” So, if your chief marketing officer is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article.

Whitepaper 120

Whitepaper Analytics User-Generated Key Performance Indicator 120

Search Engine Land

JANUARY 29, 2024

Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content. Brands that embrace an expanded search universe and execute integrated multi-platform strategies will gain a competitive edge.

Gen Z 110

Gen Z User-Generated SEO Millennials 110

Search Engine Land

SEPTEMBER 6, 2023

Outreach uses tactics from influencer marketing and digital PR to secure links. Dig deeper: Digital PR vs. manual link building: Adapting to the modern search landscape 3. Discovery links Content creators constantly search and find data, quotes or helpful resources to enhance their content’s value to the reader.

PR 132

PR SEO Health Influencer Marketing 132

Search Engine Land

NOVEMBER 22, 2023

Best practices for aligning your efforts with paid search, social, PR and other marketing initiatives leading up to opening day and beyond. Local SEO: Setting the groundwork Marketers should optimize a client’s onsite and off-site presence to reach people in local markets. SUBSCRIBE See terms.

SEO 117

SEO PR Promotion Customer Journey 117

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 100

Copywriting CMO PR Social Media Marketing 100

Search Engine Land

JUNE 8, 2023

Major media adds credibility to your brand. Adding the media company’s logos to your brand’s PR bar helps increase shopper trust and conversions. You can be the hero to the PR team because their lives are easier with you keeping an affiliate program alive. Get the daily newsletter search marketers rely on.

Management 94

Management PR User-Generated Shoppers 94

Search Engine Land

AUGUST 23, 2023

To prepare for SGE (slated to launch in December 2023), brands can consider these three steps: Discovery Ensure that your valuable content is easily found. Incorporating both branded and non-branded content is crucial. Your content should have the right mix of branded and non-branded, navigational, and transactional content.

PR 91

PR User-Generated Customer Journey Marketing Plan 91

Search Engine Land

MAY 9, 2024

Users are always looking to do something, whether it’s finding information, being entertained or purchasing a product. Get the daily newsletter search marketers rely on. Are there PR tactics that could help generate earned coverage (i.e., inbound links and brand mentions)? So, how do we reach that goal? See terms.

SEO 96

SEO User-Generated PR Analytics 96

Martech

APRIL 18, 2024

But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” So, if your CMO is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Words matter.

Whitepaper 103

Whitepaper Analytics User-Generated Key Performance Indicator 103

Search Engine Land

FEBRUARY 16, 2023

We haven’t yet arrived at a place where SEO clearly informs every part of the business like: PR. Marketing Sales. Most organizations have marketing and sales teams – even small businesses with limited resources, but SEO is not as mainstream. Is there an actual market for it? How do people use your product?

SEO 97

SEO PR Key Performance Indicator Communications 97

Orbit Media Studios

JULY 27, 2022

But when you search for it and look closely at the search results, there aren’t any brands that rank anywhere. Usually, this means you’ve found a super competitive keyphrase that is out of reach for the brands themselves. To get your product featured in SERPs like this, you need these publishers to review your products.

SEO 97

SEO PR Manufacturing Analytics 97

Search Engine Land

NOVEMBER 6, 2023

How to build an insurance policy that keeps your brand in the mix. This will certainly change as the product comes out of beta, but it reaffirms that SGE is still in the roll-out phase, and users, SEO, and Google are all learning on the fly. Get the daily newsletter search marketers rely on. Where do we stand on SGE?

SEO 116

SEO User-Generated PR Education 116

Hootsuite

SEPTEMBER 21, 2023

A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that? In other words, a “vanity metric” for one brand will be totally different from a vanity metric for another brand. This might lead you to ask: so, what are the actionable metrics for social media marketing?

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Search Engine Land

JANUARY 18, 2024

Try approaches like humor or heightened empathy with audience challenges to emphasize the humanity behind your brand. Make sure you’re sharing learnings and communicating with all relevant teams SEO and paid search teams should collaborate, sharing insights and providing mutual support. Business email address Subscribe Processing.

User-Generated 112

User-Generated PR Advertising Advertisers 112

Search Engine Land

JUNE 27, 2023

Marketers and executives attended their industry’s most important events to: Keep up to date with industry trends. See new products and services. Based on my experience, about 80% of the PPC specialists at brands or agencies will probably need upskilling this summer and around 20% will need reskilling. Hey, I get it.

SEO 90

SEO Social Media Marketing User-Generated PR 90

Search Engine Land

JANUARY 22, 2024

Get the daily newsletter search marketers rely on. Not segmenting traffic sources PPC pros know that by heart: branded search traffic is worth much more than cold, non-retargeting Facebook Ads audiences. Sources I’d recommend looking into before launching your test: SEO (oftentimes, that’s 90% branded traffic).

Customer Journey 102

Customer Journey PR Marketing Marketers 102

Search Engine Land

MAY 18, 2023

OpenAI and other software companies begin by ingesting an enormous corpus of data, including millions of documents, academic papers, news articles, product reviews, forum comments, and many more. The Amazon product reviews and Reddit comments above are some examples. Get the daily newsletter search marketers rely on.

Transform 87

Transform Direct Mail PR User-Generated 87

Search Engine Land

AUGUST 18, 2023

In addition, as they search for information across multiple platforms, such as social and video platforms, we are seeing an increase in preference for not just text but a variety of visual content. Leading social media platforms like TikTok, Instagram Reels, and YouTube Shorts are now favorites among brands. SUBSCRIBE See terms.

User-Generated 94

User-Generated SEO PR Content Marketing 94

Exposure Ninja

SEPTEMBER 18, 2023

If you’re unsure what type of marketer you want to be or where to learn the skills you need to become a marketer, you’ll have a much better idea by the end of this guide. The easiest way to find an internship or apprenticeship near you is to search “marketing internship near me” and see what comes up.

PR 52

PR Copywriting Marketing Marketers 52

Search Engine Land

FEBRUARY 9, 2024

The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content. Prompt: Give a brief overview of search generative experience.

User-Generated 113

User-Generated SEO PR Digital Marketing 113

Sprout Social

JUNE 24, 2019

Fifty & Five is a full-service digital & social media agency with a passion for creating memorable conversations between brands and their consumers. SSPR is an award-winning Digital PR Agency that pushes the boundaries of conventional public relations. CF Search Marketing. Focus Digital Marketing.

Non-Profit 69

Non-Profit PR Social Media Marketing Retail 69

Search Engine Land

JULY 5, 2023

How OKRs work in an SEO context OKRs in SEO connect the SEO’s actions and the company’s marketing or business quarterly, annual, or long-term goals. The director, VP, or leader will set the overall goals and the SEO, digital marketer, or product manager will build the OKRs and assign deadlines to the KRs.

SEO 87

SEO PR Management Product 87

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Thought Leadership 80

Thought Leadership PR CMO SEO 80

Search Engine Land

DECEMBER 16, 2022

Additionally, as competition for digital marketing budgets intensifies, the importance of SEO success and performance must be recognized and rewarded. Get the daily newsletter search marketers rely on. However, not everyone in this position has an equal amount of knowledge about digital marketing techniques.

Communications 90

Communications SEO CMO PR 90

Search Engine Land

MAY 17, 2023

Some important terms you’ll want to familiarize yourself with if you’re interested in entities and semantic search: Topic coverage Responsiveness Query processing Semantic distance Contextual flow Contextual bridge Get the daily newsletter search marketers rely on. This section is a great support for digital PR.

SEO 102

SEO PR Food Health 102

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Thought Leadership 74

Thought Leadership PR CMO SEO 74

Search Engine Land

DECEMBER 6, 2023

In an era influenced by powerful algorithms, the intersection of SEO and PR is crucial but often overlooked by enterprise leadership. PR may not always acknowledge the intricacies of SEO. While SEO, focused on shaping the customer experience, may overlook the human stories conveyed by PR. Why integrate SEO and PR?

PR 110

PR SEO Transform Customer Journey 110

Search Engine Land

MAY 30, 2023

SEO, social, content or digital PR teams might say that audiences refer to a segment of users from their site who have generated similar behavioral data, share demographic data, or are important to the brand in other ways. Play at least 50% of a product video. Get the daily newsletter search marketers rely on.

Digital Marketing 113

Digital Marketing Marketing Strategy Gen Z Food 113