Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 132

Product SEO Copywriting eCommerce 132

Ariyh

DECEMBER 11, 2023

📝 Intro We've seen in previous insights and in Ariyh's Pricing Playbook that just-below prices are effective at making a price look significantly cheaper (e.g. Until today, based on a few notable studies, we thought that just-below prices had a big downside: they make the products priced that way seem lower quality.

Price 62

Price B2C Food Promotion 62

Hubspot Marketing

MAY 11, 2023

In this post, we’ll explore what SEO agencies do, how they structure their prices, and how you can tell if they’re worth the cost. The Benefits of SEO Services How SEO Services Structure Their Prices Basic SEO Plan Pricing Enterprising SEO Plan Pricing How can you tell if an SEO service is worth it? Let’s dive in.

Price 118

Price SEO eBook Succession Management 118

Hootsuite

AUGUST 5, 2021

You might know your favorite Instagram influencers’s preferred brand of dog food, the messy details of their last breakup or what’s in their medicine cabinet. Creating branded content involves time, labour, skill, and production costs. And those things aren’t paid for with products and freebies. billion global industry.

Price 145

Price Affiliate Marketing Food Influencer Marketing 145

Search Engine Land

DECEMBER 7, 2023

It offers free analytics on product performance, pricing, demand and more. This article shows how to extract these insights to make smarter inventory, pricing and assortment decisions. Best-sellers report Offers insights into the most popular products and brands in both paid and unpaid listings, including inventory status.

Retail 96

Retail Product Non-Profit Price 96

Buffer Marketing

APRIL 9, 2024

  Enter: these AI productivity tools, all of which help me streamline, automate, and optimize as much as possible.   Of course, productivity tools are nothing new — but with the addition of artificial intelligence, they’ve become even more powerful. These are the ones I keep coming back to. 

Product 102

Product Price User-Generated Social Media Marketing 102

Search Engine Land

JANUARY 24, 2024

PPC advertisers running Google Shopping ads typically choose a brand, margin, or category-based structure for their campaigns. Managing tens or hundreds of thousands of SKUs poses a challenge for advertisers, making it hard to focus on individual products. To deal with product data at scale, consider implementing product scoring.

Product 100

Product Transform Price Market Trends 100

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. This shows that when influencers showcase a product or brand, their followers trust their recommendations and take action based on their endorsements.

Branding 102

Branding Fashion Food COS 102

Martech

APRIL 17, 2023

A majority of online beauty shoppers will wait for lower prices and risk items going out of stock, a new study from D2C ecommerce company ESW finds. But there is also a sizeable number of “super shoppers” who will pay full price to get exclusive items. Seeking lower prices. Why we care. Power shoppers. Get MarTech!

Shoppers 81

Shoppers Price Gen Z eCommerce 81

Ariyh

MARCH 21, 2023

. 📝 Intro It’s time for your annual sale and you’re discounting your prices. 99 pricing ( because you read that in Ariyh’s Pricing & Promotions Playbook , and know all about the latest pricing science 😉). 99 pricing (e.g. vs. $7.00, even though the price difference is the same.

Price 62

Price B2C Fashion Promotion 62

Marketing Insider Group

JULY 20, 2021

Can you believe that 80% of B2B companies feel their pricing strategy needs improvement? Despite the fact that just a 1% price optimization improvement can yield an 11% profit increase , many companies are admittedly not prioritizing their pricing strategy. Read on for a complete guide to B2B pricing. Value-Based Pricing.

Price 143

Price Product Place Customer 143

Hubspot Marketing

FEBRUARY 27, 2024

I almost entered my card details when I spotted a beautiful purple mat with a similar price and great reviews. Despite all the awesomeness, I hesitated because the brand was unfamiliar. All this made me wonder: Why do we always go for Amazon deals, leaving smaller brands behind? Is it just about prices or something else?

Branding 99

Branding Price Customer loyalty Marketing 99

Ariyh

SEPTEMBER 25, 2023

Two brands catch your eye: A straight dark green bottle with a small, minimalist label saying only the brand name and “100% Extra Virgin Olive Oil” A dark green bottle sculpted in a shape inspired by olive branches. This changes how you perceive the product, and how much you’re willing to pay for it.

Product 101

Product Food Health B2C 101

Ariyh

MAY 22, 2023

With a 2x price you’d expect the second to be much higher quality. That effect is sometimes known as the marketing or pricing placebo. P.S.: Are your prices maximizing your profits? Quickly get yourself up to speed with the latest pricing & promotions techniques with Ariyh’s Pricing & Promotions playbook.

Price 57

Price B2C Promotion Product 57

Search Engine Land

NOVEMBER 16, 2023

Apple reportedly asked Amazon to stop competitor ads from appearing on its product pages. In response, the retail giant allegedly agreed to only serve ads and recommendations at the very bottom of Apple product pages – a gesture it doesn’t provide to rival brands like Samsung and Microsoft. What this means.

Product 119

Product Retail Price Advertising 119

Hubspot Marketing

AUGUST 29, 2022

As a result, many companies are notifying customers of price increases. If that sounds like your company, keep reading to learn how to address price changes and key things to avoid. How to Address Price Changes. A 2022 survey by Gartner revealed that nearly 40% of consumers want detailed and honest explanations for price hikes.

Price 99

Price Customer loyalty Communications Management 99

Hubspot Marketing

FEBRUARY 8, 2023

However, the problem with buying items online is that I can't try on, measure, or get a good feel for the product until it arrives at my door. So, before deciding to purchase, I always check the item's product attributes to ensure it's right for me. Product attributes play an essential role in the decision-making process for buyers.

Product 99

Product Manufacturing Price Marketing 99

Hubspot Marketing

NOVEMBER 15, 2022

Let’s face it — there’s always another brand out there that makes a product similar to yours. Chances are that there are quite a few brands that make products or services similar to yours. It’s also likely that new brands and businesses will pop up in the future with similar products. Image Source.

Product 87

Product Energy Branding Price 87

Marketing Insider Group

JUNE 10, 2020

As businesses look for surefire ways to attract customers, many are turning to the oldest method in the book: cutting prices. If your costs have recently been lowered through a new purchasing strategy or increased competition among suppliers, a price cut may be the way to go. Not all price cuts, however, are created equal.

Price 107

Price Marketing Marketers Product 107

Kevin Indig

OCTOBER 30, 2023

  Google News tools Google Discover tools More about JetOctopus GSC on steroids  [link] , Register for a free trial now at  my.jetoctopus.com   Brand combination searches make your site indispensable. You’re surely aware of brand searches. There is no better example of the power of brand searches than Reddit.

Branding 106

Branding User-Generated Price SEO 106

Hubspot Marketing

APRIL 9, 2021

Choosing the right pricing for your product is a little bit like Goldilocks. Plus, consumers might not value your product or brand as highly if they see a much lower cost than competitors'. Let's dive into the pros and cons of A/B testing your pricing — and how to do it. But how can you get it just right ?

Price 122

Price Product Branding Customer 122

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Branding 113

Branding Fashion Gen Z Entertainment 113

Neil Patel

MARCH 1, 2021

One solution to this problem may be productized services. The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. What Are Productized Services For? Benefits of Productized Services for Your Customers.

Product 141

Product Price Copywriting B2C 141

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What is social listening?

Branding 98

Branding Price Analytics Social Media Marketing 98

Search Engine Land

NOVEMBER 2, 2023

Feed management in PPC , especially within platforms like Google Ads and Microsoft Ads, is crucial for organizing and updating product or service data. With AI tools like ChatGPT and Google’s FeedGen, you can enhance your product or service data to deliver more relevant and accurate information to your audience. Show information.

Product 112

Product Transform Shoppers eBook 112

GrowMatik

APRIL 20, 2022

What Was Our Goal With the New Pricing? Similarly, in the popup action dialogue, you can modify the location of the popup and determine where you want it to be displayed: the entire site, product page, post and pages or a custom URL. Brand New Premade Segments. What Are Contacts? What’s Coming Up. Recurring Actions.

Price 95

Price Shipping User-Generated Transform 95

Search Engine Roundtable

MAY 20, 2022

Google launched the popular products carousel in 2019 but now it seems Google is showing a carousel above the products to filter based on price, brand and other attributes. So we have an embedded filter carousel within the products carousel.

Product 120

Product Price Branding 120

Ariyh

JANUARY 8, 2024

The consultant tells you that even though this brand is known for their outstanding looks, for that same price you can find options with better quality sound and longevity. This is especially important if creating a beautiful product comes at the cost of quality loss. Want your brand here? What would she value more?

Product 62

Product Direct Mail eCommerce Law 62

Search Engine Land

MAY 16, 2023

So it remains absolutely critical to be visible on any relevant platforms at moments when shoppers are researching and purchasing products. Retail or brands websites: 14% Reviews websites: 2% Social media: 2% But. Sixty percent of consumers looked at user-generated images or videos when learning about new products. Bottom line.

Gen Z 93

Gen Z Product Millennials Shoppers 93

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. All four brands mentioned above understand the importance of customer-centricity.

Product Marketing 145

Product Marketing Marketing Strategy Product Customer 145

Ariyh

OCTOBER 2, 2023

Because of what you’re holding, you’ll be much more likely to choose both products - than if your hands were empty. P.S.: You don’t need a physical store to benefit from the effect of touch - showing someone else’s hand touching a product can be just as effective. Want your brand here? Here’s why.

Product 84

Product eCommerce Retail Shoppers 84

Search Engine Land

JUNE 9, 2023

Reddit launched two new ad products today – Contextual Keyword Targeting and Product Ads. Reddit’s new ad products enable brands to better connect with consumers already in research mode with the intention of making a purchase. Product Ads. What Product Ads look like. Why we care. What’s new?

Product 90

Product Advertising Advertisers Price 90

Search Engine Land

AUGUST 2, 2023

If you’re a brick-and-mortar or ecommerce retailer, you’ll want to ensure your inventory appears as part of Google Shopping’s free product listings. What are free product listings on Google? Free product listings have been a win-win-win situation for shoppers, sellers, and Google alike. YouTube mobile or desktop.

Product 97

Product Shoppers Retail eCommerce 97

AWeber

AUGUST 8, 2023

But what if you sell a service instead of a product? The solution is to leverage your time by switching from services to products. What if you could build a repeatable digital product that sells itself while you sleep? But before you do, you’ll have to know a few things about digital products: What you can sell?

Product 89

Product eBook Price User-Generated 89

Martech

OCTOBER 23, 2023

Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying. As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. A slowdown doesn’t necessarily mean pulling the plug.

Branding 122

Branding Finance Marketing Marketers 122

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? billion in 2016.

Influencer Marketing 100

Influencer Marketing Branding Gen Z Marketing 100

Businesses Grow

OCTOBER 16, 2023

This week marks the 100th anniversary of the Disney Company, arguably the world’s greatest brand. So this is a good excuse to celebrate the magic of this amazing company and explore this idea — what does it take to be among the world’s greatest brands? Branding is critically important in a world overrun with choices.

Branding 121

Branding Fashion Food Communications 121