Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. In addition, 80% of these customers promote the brand to family and friends and 62% advocate on social media.

Customer 137

Customer Branding Customer loyalty Transform 137

Marketing Insider Group

OCTOBER 7, 2024

Both methods have unique advantages and challenges, but how do you know which is better for your brand? A combination of paid and organic strategies balances quick wins with sustainable brand growth. Paid media refers to any marketing efforts where a brand pays for visibility. Want to drive traffic to a new product page?

Branding 127

Branding SEO User-Generated Price 127

Sprout Social

MARCH 14, 2025

Within minutes, the product sells out. As the industry steadily gains popularity outside of Asia, more brands and creators are tapping into its potential. This article will break it all down: what live social shopping is, how it works, the latest trends and real-world brand examples. Sounds too good to be true?

Branding 117

Branding Gen Z Energy Shoppers 117

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. But half of all users also interact with brands there at least once per day.

Gen Z 125

Gen Z Branding Millennials Entertainment 125

Buffer Marketing

NOVEMBER 4, 2024

This will allow you to maximize your brand reach,  engage with the right people , and nail your  social media marketing strategy. Does it fit your brand image? We recommend reading through this list to learn more about the social media apps that might be great for your brand. Jump to a social media platform: 1.

Branding 123

Branding Social Media Marketing User-Generated Advertisers 123

Trade Press Services Newsletter

OCTOBER 3, 2024

Leverage B2B Influencer Marketing Gen Z looks to influencers , bloggers, and peers for social proof and recommendations on products and services. Brand values that resonate with this audience include topics such as mental health, social and environmental causes, diversity and inclusion, and ethical labor practices.

Gen Z 282

Gen Z Millennials B2C Communications 282

SmartBrief - Marketing

APRIL 8, 2025

Think about the brands you trust most. In essence, these are the key building blocks of every brand identity. Regardless of your industry, brand identity is more important than ever. In this article, I’ll show you how brand identity shapes customer psychology and ultimately drives loyalty.

Branding 102

Branding Customer Shoppers Food 102

Sprout Social

MAY 6, 2025

But the reality is that while some brand mentions present valuable opportunities for engagement, others require urgent attention to prevent reputation damage. Brand monitoring software captures conversations across the digital landscape. What is brand monitoring? What should you monitor for your brand?

Branding 98

Branding Health Transform Analytics 98

SmartBrief - Marketing

FEBRUARY 5, 2025

If youre a brand looking to make a splash this Valentines season, youve got to meet shoppers where they are with offerings that actually match what theyre looking for. How to win: Package self-care products in “ treat yourself “ bundles : candles, skincare, cozy robes – you name it. Want to stand out?

Branding 106

Branding Shoppers Promotion Product 106

Martech

MARCH 26, 2025

A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. The report attributes the surge in the use of AI for video to the increasing accessibility of AI tools, empowering marketers to streamline production and enhance video quality. It also addressed video engagement and budget trends. Processing.

Branding 113

Branding User-Generated Place Product 113

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. Identify and vet influencers.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

SMEI

MARCH 5, 2025

Conduct market research to identify emerging economies or trade-friendly regions where demand for your products or services exists. Consider nearshoring to bring production closer to your target market. Obtain necessary certifications and product approvals for target markets.

Manufacturing 274

Manufacturing Finance Transform Logistics 274

AWeber

MAY 19, 2025

In todays world, more entrepreneurs are looking to sell digital products for a reason: theres unlimited earning potential and almost zero overhead. Whether youre a creative, a coach, or even just have a passion for organization, theres a digital product idea to sell online that fits you.

Product 95

Product eBook Transform Non-Profit 95

Martech

APRIL 24, 2025

At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie , CMO at Terakeet, about brand safety what it means, what it definitely doesn’t and why so many marketers still get it wrong. They help brands own the conversation. When Minifie talks about brand safety, he’s not spinning PR. Processing.

Branding 100

Branding PR CMO Brand Management 100

Sprout Social

APRIL 21, 2025

Brands can tap the power of these creators highly engaged, niche audiences to increase awareness and loyalty. By listening to and engaging with niche communities, brands can also stay culturally relevant and keep a pulse on their audience. This can boost loyalty over time, turning your audience into brand advocates.

Branding 98

Branding Finance Fashion Health 98

Aspiration Marketing

NOVEMBER 12, 2024

Think of your ICP as a detailed portrait of your perfect customer–the type of company that not only benefits immensely from your product or service but also becomes a loyal advocate for your brand.

Customer 256

Customer Product Branding Marketers 256

Aspiration Marketing

NOVEMBER 17, 2024

The best way to know what your customers think about your brand, service, and product is to collect feedback directly from them. The goal is to go beyond simple likes and dislikes and understand your customers' feelings about your product.

Customer 246

Customer Product Branding 246

Martech

APRIL 25, 2025

The Consumer Products Engagement report from SAP Emarsys and Deloitte found U.S. consumers prefer to interact with brands via email more than any other channel by a substantial margin. You can read more about the Consumr Products Engagement Report , including its finding related to brand apathy on MarTech. Processing.

Branding 113

Branding Product Marketers Marketing 113

Sprout Social

MAY 21, 2025

This time, were putting the spotlight on brands celebrating major milestones. Milestone campaigns are some of our favorites because they offer brands an opportunity to highlight their unique culture, history and customers. In honor of Microsofts 50-year anniversary, the brand celebrated on social by getting back to their roots.

Branding 73

Branding Transform User-Generated Education 73

Martech

APRIL 30, 2025

It directly influences customer loyalty, brand perception and overall business success. Brand trust and brand value depend on each other. Trust is the essential component of a brand’s value. Brands that prove their worth inspire customers to trust them even more. It’s the reason a brand exists.

Branding 89

Branding Customer loyalty Price Communications 89

Aspiration Marketing

AUGUST 5, 2024

By tracking customer conversations about your brand on social media, you can quickly identify pain points and any negative sentiment related to your products and services. Social listening in 2024 could be the difference between positive customer relationships and a loss of potential leads.

Customer 253

Customer Product Branding Social Media Marketing 253

Hubspot Marketing

MAY 12, 2025

Hot take: I dont think everyone needs a personal brand. However, executives and founders can create personal brands that supercharge growth. Each send has a lighthearted, but informative, tone a style consistent with social posts from the brand and my account. Thats personal branding at work. How do I know? Lets dive in.

Branding 102

Branding CMO Health Customer Acquisition 102

Trade Press Services Newsletter

NOVEMBER 7, 2024

Benefits with Clients and Other Stakeholders Showing gratitude is more than just a polite gesture; it’s a powerful tool that can foster satisfaction, loyalty, and a positive brand reputation. Clients and other partners will be more loyal to a brand knowing their business is truly appreciated. In a recent survey of 800 full-time U.S.

Branding 269

Branding Place Product Customer 269

Aspiration Marketing

APRIL 7, 2025

Most company owners just hope that word-of-mouth and a quality product will be enough to promote their business. Branding and clever marketing often go hand-in-hand with word-of-mouth sales efforts and other promotional tactics. This is fundamentally true, but there is more to it than that.

Promotion 221

Promotion Product Branding Marketers 221

Hubspot Marketing

MAY 6, 2025

I started my career in modeling, which, as anyone in the industry knows, is basically a crash course in branding. I had no idea how to show up on LinkedIn, much less how to build a personal brand on it. Together, we created a seven-page brand strategy doc like a marketing plan, but for me. And then, something happened.

Gen Z 93

Gen Z Branding Real Estate Transform 93

Sprout Social

SEPTEMBER 12, 2024

To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations. It involves creating well-designed, valuable content that fits the social network’s sizes and formats, your brand voice and your business goals.

Management 137

Management User-Generated Key Performance Indicator Transform 137

Trade Press Services Newsletter

JANUARY 9, 2025

Involve cross-functional teams, such as sales, product development, technology, and customer service, in the planning process. Yet, traditional methods like bylined articles, white papers, case studies, direct mail, and in-person events provide tangible, lasting brand impressions and credibility.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketers 220

Sprout Social

MAY 8, 2025

With the rise of social search, unprompted brand discourse and unfiltered consumer sentiment, Reddit has become a goldmine for real-time, organic insightsand a competitive advantage for brands that know how to harness it. Why tracking Reddit trends is important for your brand Reddit is built to spark trends.

Gen Z 125

Gen Z Industry Insights User-Generated Health 125

Martech

NOVEMBER 18, 2024

TikTok wants to help brands make content for the platform with its new AI tool, Symphony Creative Studio. The tool generates TikTok-style video clips based on a product description or URL. How it works: Brands input product info or assets, or import them from a URL. Bigger picture. What’s next. Processing.

Transform 126

Transform Global Marketing Marketers Marketing 126

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points.

Content Marketing 141

Content Marketing Customer Journey Thought Leadership Marketers 141

Aspiration Marketing

AUGUST 19, 2024

Sales teams require quality content to effectively promote their brand's products or services and attract customers. Crafting this content requires careful attention, as it differs from standard write-ups, making the process somewhat challenging.

Promotion 264

Promotion Product Customer Branding 264

Aspiration Marketing

FEBRUARY 25, 2025

A major brand attempts a global campaign with a single product and messagebut it falls flat. They missed the mark on localizing their message. Globalization has brought unprecedented opportunities for businesses to expand their reach, but it's a complex landscape.

Product 164

Product Branding Marketers Marketing 164

Martech

JANUARY 10, 2025

A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts. Transparency builds trust and can differentiate your brand in a crowded marketplace.

Manufacturing 127

Manufacturing Advertisers Advertising User-Generated 127

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. Free trials: Users try the software for a limited number of days.

Non-Profit 126

Non-Profit Customer Journey User-Generated SEO 126

SmartBrief - Marketing

JANUARY 13, 2025

The insights executives can glean from social dont just make a brand they make a business. What social media intelligence reveals Leadership involvement in a brands social media strategy has to go beyond the occasional reshare of a company’s LinkedIn post. Lets dig into why you need to be proactively asking for this information.

Health 119

Health Customer Acquisition Education Market Research 119