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What Is a Product Marketing Manager? Job Description and Salary

Hubspot Marketing

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. Here’s what I learned.

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How strong brands build stronger B2B pipelines

Martech

To drive growth in an AI-saturated, attention-poor market, we need to refocus on what really moves the needle: building a brand that stands out, connects with buyers and earns trust. Brands that don’t stand for something relevant or dissolve into generic messaging will not increase share or retain customers.

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30 Days of LinkedIn Post Prompts to Help You Build Your Following + Personal Brand

Buffer Marketing

As a professional, there’s no better way to future-proof your career than building your personal brand on LinkedIn.   I’ve been focused on building a personal brand on LinkedIn since mid-2022 (that’s just about two years at the time of writing this), and the effort has already paid off — and then some.

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How I applied the 95-5 rule to build Gong’s brand from the ground up

Hubspot Marketing

So, my team had one hard rule: No talking about our product. We would leave that to product marketing. Here are five things we did at Gong to build future demand and grow a brand that scaled. And make your content feel like it came from a practitioner, not a product marketer. Use that as your starting point.

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

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What brands get wrong about influencer sourcing

Sprout Social

This time, were breaking down what brands get wrong about influencer sourcing. The ones where the influencer completely changes their tone and content style to talk about a product they would never use. Forced partnerships usually lead to extremely underwhelming resultsand often do more harm for your brand than good, laments Scavuzzo.

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Shaving and Grooming Products Marketing Strategies for 2025

ConsumerTalk

Shaving and Grooming Products Marketing Strategies for 2025 As the shaving and grooming industry continues to evolve, businesses must adapt their marketing strategies to stay competitive.