Search Engine Land

APRIL 30, 2024

Simply put, Yahoo had the best user experience on the web for 10 years, but Google provided a better one. It had the effect of “trapping” users on Google’s sites so they would click more paid ads and visit more Google properties. However, in fairness to Google, they really were looking to improve the user experience.

SEO 109

SEO Thought Leadership User-Generated Shipping 109

Search Engine Land

FEBRUARY 7, 2024

Incorporating user-generated content (UGC) like reviews. Product page URLs Clear, descriptive URLs enhance both user experience and visibility. It is important to optimize URLs for clarity and user-friendliness and not to just stuff keywords. Remember, their primary purpose is to guide users. See terms.

Product 130

Product SEO Copywriting eCommerce 130

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey.

Customer Journey 113

Customer Journey SEO Customer Transform 113

Search Engine Land

FEBRUARY 20, 2024

SEO has traditionally been viewed as an acquisition channel, focusing on ranking websites to generate more traffic and leads. However, the role of SEO can extend far beyond just acquisition. The role of SEO in user activation By definition, user activation is the moment when a user achieves value.

SEO 95

SEO Customer loyalty User-Generated Product 95

Search Engine Land

APRIL 26, 2024

Today’s SEO landscape is fraught with uncertainty, marked by: Frequent Google updates. The significant influence of the digitally savvy, brand-agnostic Gen Z. Keeping your website strategy tied to traditional notions like keyword research based on search volume is a recipe for a slow but certain death. Search volume.

Product 103

Product SEO Gen Z Transform 103

Search Engine Land

DECEMBER 6, 2023

Generative AI is revolutionizing SEO , especially for large websites dealing with complex technical challenges. AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive.

SEO 128

SEO User-Generated Transform Market Trends 128

Search Engine Land

MAY 5, 2023

A strong brand bolsters marketing efforts. You might not think about brand building’s relationship with organic search. After all, SEO ‘s primary goal is getting brands into the top spots in Google for non-branded search terms. Rankings The goal of SEO is audience generation.

SEO 100

SEO Non-Profit Branding Transform 100

Search Engine Land

OCTOBER 20, 2023

The real purpose and benefit of SEO isn’t just increasing pageviews or optimizing keywords – it’s about aligning with the true north of business goals and helping to achieve them through search. A simple mindset shift can make a massive impact on your work as an SEO. SEO outputs vs. SEO outcomes: How do they differ?

SEO 125

SEO eCommerce User-Generated Analytics 125

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. And a huge percentage of those users are researching products to buy, deciding whether to buy those products, looking for options from multiple sellers and so on. billion to a truly staggering 8.5

Search Marketers 125

Search Marketers Real Estate eCommerce Marketing 125

Search Engine Land

FEBRUARY 24, 2023

SEOs upset over Google dropping attribution in featured snippets In 2019, SEOs were not happy about a Google featured snippet format that didn’t immediately show the source of the content. “We don’t thrive & users don’t thrive unless the ecosystem thrives.”

Search Marketers 125

Search Marketers Neuromarketing SEO Marketing 125

Search Engine Land

MAY 8, 2024

SEO and user experience (UX) are critical components of modern digital marketing strategies. While SEO focuses on improving a website’s visibility in search engine results, UX aims to optimize the overall experience for users visiting the site.

SEO 88

SEO Gen Z User-Generated Health 88

Search Engine Land

NOVEMBER 1, 2023

In today’s expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels. This article tackles the synergies between these channels and how brands can offer a more engaging content experience to their audience with a holistic approach.

Retail 99

Retail Branding User-Generated SEO 99

Search Engine Land

MAY 9, 2024

The new buzzword in SEO is information gain. And like all new buzzwords, SEOs are throwing it around like we’ve just discovered fire. The 3 schools of information gain: Humans, machines and search engines Information gain can be used in three topics: Machine learning. Take this result from a search in Perplexity.

SEO 92

SEO User-Generated Food Promotion 92

Search Engine Land

MARCH 21, 2024

In each of my 10 years in the industry, I’ve noticed that the beginning of the year can mark a surge in calls for SEO and PPC to work together. From Search Generative Experience (SGE) to Gemini (formerly Bard), the SERP results for both paid and organic are evolving almost daily. The difference in 2024? See terms.

SEO 108

SEO Education User-Generated Communications 108

Adobe Experience Cloud Blog

MARCH 9, 2020

The search marketing industry is built to run like a macroeconomy. Search results are resources. . Users are people. . Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . What do I mean by that? Websites are businesses. .

Search Marketers 160

Search Marketers Marketing Strategy Marketing Marketers 160

Rock Content

FEBRUARY 7, 2024

Branded traffic isn’t just one more type of traffic to keep track of. Statistics from August 2018 to August 2019 found that 42% of online searches worldwide are branded. Branded traffic delivers results. It plays a vital role in any SEO strategy. Branded Keywords Unveiled: What Sets Them Apart?

SEO 52

SEO Branding Non-Profit Shoppers 52

Search Engine Land

APRIL 12, 2024

The Google-Reddit partnership is a significant development that is reshaping online brand management. This collaboration allows Google to access Reddit’s data API to enhance its product search results with real-time content from Reddit’s platform. For Techify, this represents both an opportunity and a challenge.

Brand Management 112

Brand Management Management Branding User-Generated 112

Search Engine Land

DECEMBER 27, 2023

The year 2023 was unlike any other I’ve seen in SEO and Search. By March, Search Engine Land had published multiple stories that, in any other year, all could have been the story of the year. Search Engine Land has covered all the biggest stories for 17 years , and we did it again in 2023. Dig deeper. Dig deeper.

SEO 123

SEO User-Generated Gen Z Analytics 123

Search Engine Land

JANUARY 19, 2024

In global markets, effective SEO extends beyond keywords and backlinks. This article explores the dos and don’ts of SEO localization , guiding you through creating visible, culturally appropriate content that engages diverse audiences. Beyond SEO, it includes UX and UI for a comprehensive search experience.

SEO 117

SEO User-Generated Law Global Marketing 117

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field.

SEO 132

SEO User-Generated Shoppers Retail 132

Search Engine Land

NOVEMBER 6, 2023

Successful SEO professionals know a lot about dealing with uncertainty – such is life when algorithms that make or break performance are kept under lock and key. But Search Generative Experience (SGE) triggers change-related anxiety from even the most seasoned SEOs. Potential shifts in user behavior.

SEO 117

SEO User-Generated PR Education 117

Search Engine Land

NOVEMBER 20, 2023

Are you looking for some examples of how companies are using AI for SEO successfully? Maybe you are playing with the idea of using AI for tangential SEO. Maybe you are already an SEO pro looking to improve your content generation efficiency. Or you simply want to learn more about the state of AI for SEO.

SEO 127

SEO User-Generated Affiliate Marketing Finance 127

Search Engine Land

FEBRUARY 14, 2024

As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. This article explores the intricate relationship between customer journey mapping and SEO’s role in optimizing strategies for ecommerce.

Customer Journey 98

Customer Journey eCommerce SEO Customer 98

Search Engine Land

JANUARY 13, 2023

” Google Search Suggestions For Mobile Get Locally Relevant. 2010: Query suggestions varied based on user location. Market Share. 2010: Yahoo, Bing, and Ask.com all saw their search share drop from November to December. Google Creates Smart Sitemap Generator Tool. From Search Marketing Expo ( SMX ).

Search Marketers 115

Search Marketers Non-Profit Marketing Marketers 115

Search Engine Land

SEPTEMBER 11, 2023

While SEO can be highly effective, it’s not a one-size-fits-all solution for all businesses. SEO might not be the immediate answer to your digital marketing needs. Here’s why SEO may not be the best fit for a business, with alternatives and insights into when it may be a more valuable investment.

SEO 142

SEO User-Generated Energy Promotion 142

Search Engine Land

JANUARY 4, 2023

Users will be able to click-to-call your business just as easily as they click to visit your website. Google fixes user and permissions issue with Search Console. Best Buy to sell search ads under its own in-house media company. 2018: Search marketers weighed in on their experiences since the change took effect.

Search Marketers 103

Search Marketers User-Generated SEO Marketing 103

Search Engine Land

JANUARY 6, 2023

2020: Google was working on fixing a data issue with the URL parameter tool, a legacy tool within Google Search Console that let SEOs communicate to Google insignificant page variations and direct Google to consolidate those URLs. Google tests user comments for live TV shows. StrategiQ launches Spark, an SEO deployment platform.

Search Marketers 120

Search Marketers Manufacturing SEO Marketing 120

Search Engine Land

SEPTEMBER 29, 2023

The key to local SEO data is in its name – it’s local. but 80% of your users are visiting from devices in Brooklyn, N.Y., A local SEO practitioner should regularly analyze information about organic user locations, behaviors, and landing pages accessed from search results. If you’re targeting Manhattan, N.Y.,

SEO 127

SEO User-Generated Analytics Customer 127

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. So, what type of projects can these two approaches be used in SEO for? the price).

Transform 130

Transform SEO User-Generated Whitepaper 130

Search Engine Land

OCTOBER 25, 2023

Organic search remains an invaluable marketing channel for business-to-business (B2B) organizations looking to capture relevant non-brand search demand and manage their brand reputation. This article provides an overview of why SEO differs for B2B companies and four tips to help you drive success from B2B SEO.

SEO 110

SEO Non-Profit B2C CRM 110

Search Engine Land

FEBRUARY 6, 2024

Link building has been considered one of the most important SEO strategies for a long time. The more links you could acquire, especially from authoritative sites, the better your search rankings were supposed to be. But SEO has evolved. Key insights: Digital PR for SEO is not link building but an alternative to link building.

PR 110

PR SEO Customer Journey Thought Leadership 110

Search Engine Land

MARCH 9, 2023

Twitter Shops lets brands showcase 50 products 2022: It was only available to select merchants in the U.S. Google showing ‘key moments’ feature on multiple videos in search results 2020: The video timeline feature was getting more visibility in mobile search. Users could follow news publications/blogs or industries.

Search Marketers 93

Search Marketers User-Generated Marketing Marketers 93

Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” Google didn’t view SEO as spam.

Search Marketers 84

Search Marketers SEO User-Generated Marketing 84

Search Engine Land

JULY 17, 2023

How does SEO content help increase sales? Many brands make the mistake of relegating search engine optimization (SEO) to ranking websites and driving targeted traffic. However, if executed well, SEO can help you significantly boost your sales. Users interact with multiple touchpoints before converting.

SEO 96

SEO Customer Acquisition Transform Affiliate Marketing 96

Search Engine Land

SEPTEMBER 27, 2023

People increasingly turn to various platforms for their search needs instead of relying solely on traditional Google searches. In this evolving landscape, a brand’s visibility is crucial, as consumers are bombarded with messaging at every scroll, click, and swipe. However, just having a presence isn’t enough.

SEO 130

SEO User-Generated Entertainment Analytics 130

Search Engine Land

NOVEMBER 9, 2023

The role of an SEO professional has undergone a major transformation in recent years. Traditionally, SEO was primarily about keyword optimization and links and ranking well on search engines like Google and Bing. While these elements remain important, search engines today evaluate a much more complex set of ranking factors.

SEO 111

SEO PR Transform eCommerce 111

Search Engine Land

SEPTEMBER 21, 2023

These algorithms don’t just follow rules; they help shape how people think and feel, which is why search and SEO are the way they are today. This article dives into neuromarketing – the study of how our brains react to marketing signals and how these reactions affect what we buy – and how to use it for SEO.

Neuromarketing 106

Neuromarketing SEO Content Placement User-Generated 106