Customers.ai

DECEMBER 3, 2024

That means now is the time to use smart retargeting strategies to turn those window shoppers into buyers and keep the momentum rolling through the holiday season. Stick with me and I’ll show you exactly how to bring these ready-to-buy shoppers back, convert them, and start 2024 strong. Abandoned Cart Shoppers: Customers.ai

Shoppers 66

Shoppers Shipping Outbound Marketing Product 66

Martech

OCTOBER 1, 2024

Beneath the headlines, a key shift is reshaping how brands interact with ad platforms: the growing tension between consolidation and transparency. New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. Less digital user growth is increasing competition for ad spending.

Branding 128

Branding Advertising Advertisers Retail 128

Hubspot Marketing

DECEMBER 6, 2024

As an inclusive marketing strategist and consultant, one of the things I talk about consistently with my clients is brand values. In fact, HubSpot's Consumer Trends Report found that 82% of consumers want to engage with and buy from brands that share their values. Read on to find some high-quality examples from brands that stand out.

Communications 110

Communications Branding Shoppers Fashion 110

SmartBrief - Marketing

APRIL 8, 2025

Think about the brands you trust most. In essence, these are the key building blocks of every brand identity. Regardless of your industry, brand identity is more important than ever. In this article, I’ll show you how brand identity shapes customer psychology and ultimately drives loyalty.

Branding 102

Branding Customer Shoppers Food 102

Hubspot Marketing

NOVEMBER 16, 2023

Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets , or what we call the ‘4Ds:’ deliberate, deal-seeking, determined, and devoted. Check out this quick short where we highlight these trends: What Do the 4Ds Mean for Your Brand? That proportion of shoppers increased in December.

Shoppers 129

Shoppers Gen Z Branding Retail 129

Martech

MARCH 24, 2025

The sixth edition of Salesforce’s “Connected Shoppers” report found agentic AI to be one of the significant drivers of retail’s continued evolution, with 75% of retailers saying AI agents will become essential by 2026. Source: Salesforce Connected Shoppers report, 2025. 25% of shoppers buy through social media.

Retail 116

Retail Gen Z Transform Shoppers 116

SmartBrief - Marketing

AUGUST 14, 2024

Deloitte Consulting’s “ 2024 Back-to-School Retail Survey ” breaks down consumers’ spending intent amid financial pressures, the effect of social media on spending plans and how leveraging generative AI can help attract tech-savvy shoppers. This is even more important as loyal back-to-school shoppers spend 35% more on average.

Retail 105

Retail Shoppers Marketing Marketers 105

Martech

OCTOBER 2, 2024

Some of the new tools have generative AI creative capabilities, allowing brands to create and improve visual assets. Dig deeper: How brands are using AI tools in Meta’s Advantage+ campaigns Bidding for ROAS. These features provide branded shopping recommendations powered by machine learning based on what users search and pin.

Shoppers 126

Shoppers User-Generated Price Promotion 126

Martech

JANUARY 9, 2025

With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. Brands must use this feature carefully, as AI can sometimes miss the mark with irrelevant and varied search results.

Customer 119

Customer Transform Shoppers eCommerce 119

Martech

JANUARY 9, 2025

Utilize Amazon’s machine learning to deliver highly targeted and personalized ads to shoppers. This gives retailers always operating on thin margins new revenue streams by selling ad space to other brands. Control ad placement and formats, ensuring the ads dont disrupt the experience and look of websites.

Retail 120

Retail Shoppers Advertising Advertisers 120

Hubspot Marketing

JULY 19, 2024

And as a result, brands didn’t often serve me well because of the things that make me different. Historically, brands have done a poor job of serving these communities well. Here’s a list of common dimensions of diversity that impact the way a consumer experiences your brand, and ultimately whether or not they convert.

Customer 125

Customer Food Shoppers Retail 125

Martech

APRIL 2, 2025

With inbox fatigue at an all-time high, brands need more than static messages to capture attention. Interactive emails turn passive readers into engaged participants whether through quizzes, carousels or gamification creating experiences that boost engagement, conversions and brand loyalty. Interactive elements : Quiz.

Branding 96

Branding User-Generated Shoppers Fashion 96

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. This makes it a vital tool for brand engagement and growth.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Martech

SEPTEMBER 19, 2024

At IAB’s Connected Commerce Summit: Retail Reimagined in New York this week, brands, retailers and tech partners met to discuss the evolution of RMNs, an evolution that is clearly taking place. Agencies and brands are taking note of customers’ continued interest in visiting brick-and-mortar stores and making purchases there.

Retail 123

Retail Shopper Market Shoppers Advertising 123

Martech

NOVEMBER 27, 2024

Understanding where your customers fall within these pricing and buying trends will help your brand make the most of this prosperous season. On average thus far, sporting goods have been discounted at 10.9%, and furniture only 8.2%, so these are dramatic discounts for online shoppers. Top categories. so far this month.

eCommerce 130

eCommerce Shoppers Retail Analytics 130

Martech

JANUARY 14, 2025

Learn how leading brands are using cutting-edge techniques to drive resultsand how you can apply these insights to your own strategy. Our expert panel will cover: Optimizing shopper journeys with actionable data. Using A/B testing to make impactful decisions. Delivering personalized experiences at scale with AI.

Retail 116

Retail Shoppers Digital Marketing Whitepaper 116

Martech

MAY 15, 2025

Shoppers are scrutinizing your brands ethics, your data practices, and your follow-through. AtDatas white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025, outlines the real drivers of brand trust and retention in a post-personalization landscape. Heres what that means for brands.

Whitepaper 104

Whitepaper Gen Z Digital Marketing Branding 104

Martech

AUGUST 27, 2024

This could help you adjust your inventory and product descriptions based on what shoppers are searching for or viral trends. Dig deeper: Intense election ad buying could upend brands’ holiday marketing plans Why we care: There are fewer days between Thanksgiving and New Year’s to reach consumers. Key updates: Shopping trends insights.

Customer Acquisition 133

Customer Acquisition Retail Shoppers Advertising 133

Search Engine Land

AUGUST 13, 2024

Shopping channels also continue to require more robust data from brands and retailers to create better product listings, so investment in this area is must. Brands should provide high-resolution images to enable zoom functionality on most marketplaces, like Amazon and Walmart. Brand (32%). Readability (23%). Video content (20%).

eCommerce 86

eCommerce Branding Retail Shipping 86

Martech

AUGUST 29, 2024

” “As so many dynamics are changing and with the focus on first-party data and performance, brands still need reach,” said Deborah Wahl, former CMO of General Motors, at the roundtable. Three-quarters of marketers in this survey haven’t yet taken the plunge, perhaps due to lingering concerns over brand safety.

Market Research 133

Market Research Shoppers CMO Retail 133

Martech

JANUARY 10, 2025

Saks Fifth Avenue and SharkNinja are among the brands testing Agentforce in a retail context. This is aimed at facilitating the creation of AI agents by retail brands to supply what Salesforce is calling “digital labor.” Provides each item in the cart with its own record of shopper fulfillment preference (such as BOPIS).

Retail 131

Retail Shipping Shoppers Promotion 131

Vertical Response

AUGUST 25, 2024

Personalization and community support are key to creating meaningful connections with customers, enhancing brand loyalty during the holiday season. Multi-Channel Holiday Marketing Campaigns A multi-channel approach allows marketers to reach audiences across various platforms, enhancing brand visibility and consumer engagement.

Marketing Strategy 105

Marketing Strategy Non-Profit Shipping Shoppers 105

The Drum

JUNE 5, 2025

The influencer and comedian surprised unsuspecting shoppers at a pharmacy who were looking for the brand. It has been the year of the brand mascot, and CeraVe is getting in on the action. CeraVe senior vice-president of marketing explains why it is leaning into its “GOAT” status and how mascots play a vital role.

Branding 68

Branding Shoppers Marketing Marketers 68

Martech

MAY 29, 2024

The latest Salesforce Shopping Index data suggests that shoppers are holding onto their purse strings until later in the year — at least, if 2023 is any guide. “We’re seeing a lot of trends precipitate from last year,” she said, “which is mainly this price-conscious shopper.

Shoppers 120

Shoppers Non-Profit Retail Shipping 120

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Cross-Channel Integration With consumers engaging with brands across multiple platforms from social media to connected TVs and podcasts cross-channel marketing will be a must for agencies.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Martech

JULY 18, 2024

billion shoppers), agreed with Adobe that deeper discounts spurred sales. If they don’t, retailers may risk losing out as shoppers will go elsewhere.” Brands will look to get even more involved in social commerce in the coming months, as this is where consumers are and where consumers want to shop.”

eCommerce 128

eCommerce Retail Shoppers Health 128

Sprout Social

APRIL 8, 2025

According to Sprouts 2024 Content Benchmarks Report , 81% of consumers wanted to see more short-form videos from brands. Whether youre a local service provider or a global e-commerce brand, these are a few reasons to embrace the power of Pinterest. Boost brand awareness Pinterest is built for discovery.

Shoppers 107

Shoppers Customer loyalty Analytics Branding 107

SmartBrief - Marketing

DECEMBER 19, 2024

Retail media networks* have progressed from the new channel phase a few years ago to the trendy phase to becoming an integral part of todays marketing budget for many brands. TRGs Scott Luther cautions that, with the growing opportunity within retail media, brands still need to be strategic. of all media spending by 2027.

Retail 96

Retail Shoppers Advertising Advertisers 96

Sprout Social

SEPTEMBER 17, 2024

In today’s ever-changing retail landscape, brands are divided into two groups. Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in retail is its ability to accompany shoppers along the path to purchase. The importance of social media in UK retail has only grown. Don’t be shy.

Retail 124

Retail Shoppers User-Generated Customer Journey 124

Martech

JANUARY 9, 2025

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. Capabilities of the new solution include: Profiles connecting shoppers with a cloud-based loyalty wallet, supporting personalized targeting and real-time basket analysis. Loyalty management key features. Why we care.

Retail 113

Retail Management Shoppers eCommerce 113

Vertical Response

OCTOBER 6, 2024

The sheer volume of transactions highlights the immense potential for brands to capitalize on this shopping frenzy. A whopping 75% of consumers prefer email for promotional communications, making it the go-to channel for engaging with Black Friday shoppers. But how do you cut through the noise and connect with customers effectively?

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketing 105

Hubspot Marketing

MAY 28, 2025

For example, Thrive Causemetics is a beauty brand with high-quality, cruelty-free makeup that uses ecommerce video marketing to share tutorials and behind-the-scenes clips of their products in action on Instagram, building a more personal connection with their community. Engage shoppers, showcase products, and drive sales. Amazon Live.

eCommerce 104

eCommerce Shoppers Marketing Marketers 104

Martech

NOVEMBER 21, 2024

This layer, powered by Brand IQ and Marketing IQ, enables marketers to create on-brand content and campaigns that adhere to marketing best practices. As a first-of-its-kind solution for ensuring brand compliance in both text and visual content, Jasper’s new technologies aim to empower marketers with AI.

Law 117

Law Transform Retail Manufacturing 117

Martech

SEPTEMBER 4, 2024

Despite inflation, a volatile stock market, fragile supply chains and general economic uncertainty, ecommerce overall sees a bright future — although of course not all brands will win. The data in the report is based on surveys of both ecommerce brands (over 1,400 medium-to-large) and the consumers (800) that buy from them.

eCommerce 112

eCommerce Shoppers Marketing Automation Platform Price 112

Buffer Marketing

JANUARY 7, 2025

Then, it helps you craft posts about that content in your brand voice. It's particularly valuable if you're growing your personal brand through thought leadership but don't have time to scout for industry news and insights. CreatorIQ uses AI algorithms to recommend creators who align with your brand.

Price 119

Price Thought Leadership User-Generated Transform 119

Customers.ai

NOVEMBER 26, 2024

Brands throw down, customers swipe up, and everyone’s cart is a battlefield of BOGO deals and last-minute splurges. Our data shows jumps in customer activity even the week before Black Friday, thanks to brands kicking off their promos earlier each year. ” email is sent, most brands go quiet and that’s a problem.

Shipping 88

Shipping Shoppers eCommerce Customer loyalty 88

Backlinko

JANUARY 24, 2025

By limiting the options to these key choices, it avoids overwhelming shoppers. Scroll down the page, and youll see options to search for products in different ways: By use By brand By compatibility By subcategory This lets you shop in the way that works best for you. After all, thats their brand differentiator.)

eCommerce 98

eCommerce Shoppers Transform User-Generated 98