Martech

DECEMBER 9, 2024

A new power of connection It comes down to AI unlocking this new power of connection that has been a really broken part of our category for a pretty long time, said Crystalyn Stuart-Loayza, the studys other co-author and chief digital officer for two of Plus Companys agencies.

B2C 125

B2C New Technology Analytics Communications 125

Martech

DECEMBER 3, 2024

sales (digital and in-store) were up 7%, coming in at $76 billion for Cyber Week. Cyber Monday was a day for splurge purchases with luxury handbags and apparel categories seeing incredible growth,” said Caila Schwartz, Salesforce’s director of consumer insights. increase year-over-year in digital sales. billion in U.S.

Shoppers 122

Shoppers eCommerce Retail Health 122

Martech

APRIL 28, 2025

CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video, according to The IAB Digital Video Ad Spend and Strategy Report released today. CTV’s resurgence marks a pivotal moment as digital video has become the dominant force in the TV/video market.

Video Marketing 102

Video Marketing Pharmaceutical Retail Advertising 102

Hubspot Marketing

JULY 12, 2024

I found that there are three categories to consider: Those who will be managing the community: For external-facing communities, this group of stakeholders may include the community manager, marketing department, and/or customer support. Avoid creating too many categories at the start — keep it simple and let your categories evolve.

Management 117

Management Promotion Law Market Research 117

Martech

OCTOBER 31, 2024

It tied digital and direct mail together. There are parallels with the way digital approaches lookalikes, but some important differences too. “They need to know who in the retail consumer base is actually buying in the category that they’re selling.” ” It began, said Ross, with retargeting.

Direct Mail 134

Direct Mail Retail Gen Z Marketing 134

Martech

AUGUST 19, 2024

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. By analyzing the data and collaborating with the sales team, you can identify distinct categories of target accounts to pursue and the specific accounts within those categories that will be included in your 1:few ABM campaign.

Key Performance Indicator 120

Key Performance Indicator Marketing Marketers CRM 120

Martech

JULY 18, 2024

retail sites across 18 product categories. Here are the top trends for digital marketers to consider as they plan for holiday sales in the coming months. However, some of these same product categories were in big demand during Prime Day. Home, furniture and appliance categories saw a 76% boost in sales, Adobe Analytics found.

eCommerce 126

eCommerce Retail Shoppers Health 126

Hubspot Marketing

JULY 30, 2024

A goal for me as I navigate changes in the online business, digital marketing, and social media worlds is to get crafty and figure out how to make an impact without losing time. You can optimize your post by adding a location, hashtags, and categories. But I have good news, weary creator.

Product 130

Product Energy Place Management 130

Martech

JULY 10, 2024

I recall discussing the topic at a digital marketing dinner about 15 years ago, where after several glasses of wine, the bold consensus was to forget direct ROI and instead find inherent value in the new relationships we could garner on social. Number of brand and experience mentions across social and digital channels.

User-Generated 132

User-Generated Social Media Marketing Marketing Marketers 132

Martech

JULY 10, 2024

These experiences are tailored to drive engagement with digital users and to drive them to share zero-party data that can be stored and accessed in BlueConic’s CDP. CDPs remain a popular and evolving category. The combined BlueConic and Jebbit customer base included 500 organizations worldwide, including Heineken and Mattel.

Customer 112

Customer Product Marketing Marketers 112

Hubspot Marketing

JULY 16, 2024

Categorize them into informational, navigational, transactional, general, and commercial categories. Now, as AI isn’t an oracle, I did go back to the Excel file and verified the automatic intent categories for phrases that were in the top 10 in SERP. That’s what copywriter and digital marketer John Paul Hernandez , does. "

SEO 140

SEO User-Generated Transform eCommerce 140

Hubspot Marketing

DECEMBER 30, 2024

You can apply a content monitoring process across digital platforms and content types. Before you know it, you're looking at 10,000 product collections, a cornucopia of blog content, and a tonne of product categories, thinking, Where do I even start this month? Long story short? Continuously improve your content monitoring process.

eCommerce 126

eCommerce SEO User-Generated Key Performance Indicator 126

Martech

FEBRUARY 13, 2025

Insights based on the 6 main martech functions The survey results highlighted distinct patterns across the six key martech categories from the Martech Map: Ads. The adtech adoption gap Despite the strong presence of advertising (red) in digital marketing, genAI adoption in this area remains low. Management. Click to enlarge.

Transform 140

Transform Copywriting Marketing Marketers 140

Martech

JANUARY 7, 2025

Adobes Digital Price Index showed consumer prices have fallen for 27 consecutive months and were down in November 2.6% Top categories. Three categories accounted for over half (54%) of all ecommerce: Electronics: $55.3 The highest-growing category for ecommerce was grocery, up 12.9% from the previous year. Apparel: $45.6

eCommerce 114

eCommerce Shoppers Price Retail 114

Martech

JULY 15, 2025

The digital retail landscape is undergoing a fundamental shift. A customer browsing winter coats on a mobile device during lunch in Chicago will see entirely different product arrangements, pricing and promotions than someone browsing the same category from a desktop in Miami on a weekend morning.

Shoppers 81

Shoppers Transform eCommerce Retail 81

Hubspot Marketing

JULY 29, 2024

According to our complete guide to AI in digital marketing, 64% of marketing professionals say they use AI in some form in their jobs. Then, I choose a logo category that suits me. Essentially, the category determines the logo‘s primary design focus, which can be an icon, initials, or the business’s name.

User-Generated 119

User-Generated Price Branding Customer 119

Backlinko

JULY 22, 2024

Logical hierarchy: Logically organize your pages with main categories and subcategories. Set Up a Google Business Profile A Google Business Profile (GBP) is a digital storefront where you can provide essential information about your business. For example, a homepage, about us, contact, and products/services page.

SEO 121

SEO Law User-Generated Analytics 121

Martech

NOVEMBER 21, 2024

Interestingly, the two categories showing highest growth are makeup and active footwear, each of which would once have been very much in-person purchases. AI will augment the digital shopping experience, not just through tailored product recommendations but also with AI agents, effectively doing the consumer’s shopping for them.

Retail 112

Retail Shoppers Customer Product 112

Martech

JANUARY 22, 2025

dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Spend on Amazon DSP was up 36% YoY in Q4 2024.

Advertisers 117

Advertisers Advertising Product Place 117

Martech

SEPTEMBER 23, 2024

But the expertise you need to make your digital marketing campaigns and programs more effective, successful and optimized goes way beyond that. Free events, whether online or offline and special reports fall into the former category; paid events (again, online or offline) and certificate or degree programs are part of the latter.

Marketing 126

Marketing Marketers Education Customer Journey 126

Martech

JULY 29, 2024

This gap extends all the way from leadership, and it has the potential to very quickly add to more disillusionment with digital transformation. It also creates category leaders from organizations that can extract maximum value from AI. Let’s explore three areas where this is evident.

Transform 140

Transform Branding CMO Education 140

SocialPilot

OCTOBER 14, 2024

They are the digital equivalent of personal recommendations , carrying significant weight in a consumer’s decision-making process. When it comes to marketing, about 25% of companies are extensively deploying automation to simplify their digital marketing operations including online review management.

Management 104

Management Food Place Customer 104

Martech

DECEMBER 5, 2024

In many RMNs, brands can leverage this data, in a privacy-compliant way, to deliver ads to customers on a retailer’s owned digital properties (website search or mobile app), or through “offsite” channels the retailer doesn’t own, like CTV. Retailers’ customer data is the key value for RMN advertisers. Ad formats.

Retail 111

Retail Shoppers Advertisers Advertising 111

Martech

DECEMBER 17, 2024

I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. For moderately engaged ones, use strategies to nurture interest and move them into the highly engaged category. For the non-engaged, pause regular sends.

Email Marketing 121

Email Marketing Copywriting User-Generated Promotion 121

SmartBrief - Marketing

FEBRUARY 3, 2025

Certain legitimate content categories, including news, became collateral damage, with publishers unfairly penalized by rigid keyword filters. Indeed, the more fragmented the digital landscape becomes spanning connected TV, streaming apps and emerging channels the more opportunities exist for bad actors to slip through minimal checkpoints.

Branding 63

Branding Advertising Advertisers Education 63

DirectMail2.0

DECEMBER 4, 2024

the Tampa Bay area-based marketing technology firm focused on enhancing direct mail through the omnichannel integration of digital platforms, has plenty to celebrate — and look forward to — as the year winds down. DirectMail2.0, The company’s extensive 2024 wins include: A fourth consecutive appearance on the Inc.

Direct Mail 98

Direct Mail Advertisers Advertising Place 98

Hubspot Marketing

OCTOBER 11, 2024

As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. For one, it engages in different B2B2C strategies related to both hardware and digital services.

Manufacturing 134

Manufacturing B2C eCommerce Marketing 134

Backlinko

NOVEMBER 22, 2024

Semrush Enterprise: Best for customization and advanced automation seoClarity: Best for scaling SEO workflows BrightEdge: Best for content optimization Conductor: Best for end-to-end digital marketing management Botify: Best for technical SEO Yext: Best for multi-location organizations 1. And/or multiple web properties.

SEO 97

SEO Price User-Generated Analytics 97

Search Engine Land

OCTOBER 8, 2024

It adds color to your existing analytics setup and is an essential tool for digital marketers Seamless integration with Google Analytics 4 allows you to paint a deeper picture of your audiences and how they interact with your site. Over time, you can refine this segment further, drilling down into more specific categories.

Analytics 105

Analytics User-Generated Transform eCommerce 105

Buffer Marketing

JULY 24, 2024

1: Use digital bookmarks to save content ideas Have you ever lost that great article or watched an amazing video on which you could create A+ content? Automation puts the wind in the sails of your social media efforts. I’m still pining for a few.

Social Media Marketing 117

Social Media Marketing User-Generated Influencer Marketing Management 117

Backlinko

JULY 19, 2024

Like blog categories or specific groups of products. The tool’s output data is split into two categories: aggregated forecast data and forecast data per keyword. Grouped into categories like: Page Issues Detection Flag page-level issues that can hurt your rankings. Or by blog post category. Guru: $249.95

SEO 110

SEO Price Analytics Key Performance Indicator 110

Orbit Media Studios

OCTOBER 30, 2024

All of these leave digital tracks that are included in AI training data.Being active in these places and your brand will appear more often in the training data that is relevant to your industry and your brand. We want to diversify how we reach this market and go beyond search and other digital marketing channels.

SEO 107

SEO Branding User-Generated PR 107

Search Engine Land

JULY 17, 2024

Trends for wider activity, such as digital PR and influencer marketing Trending means something is widely popular or a constant topic of online discussion. Connecting digital PR with emerging trends can help gain links, build authority, and increase revenue through media attention.

SEO 105

SEO Fashion PR Influencer Marketing 105

Martech

JULY 24, 2024

“The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Brands have the ability to leverage social media and these brand activations in a digital way, and this has changed the dynamic.” Some would argue slowly, but it’s definitely happening. Bring Paris to U.S.

Gen Z 120

Gen Z Fashion Entertainment Marketing 120

Martech

MARCH 5, 2025

The answer lies in what digital shopping lacks an immersive, customer-centric experience that deepens emotional engagement in a way online interactions cant. In todays digital world, its about branding and customer engagement. In todays digital world, its about branding and customer engagement. Processing.

Branding 87

Branding Retail eCommerce Customer loyalty 87

Buffer Marketing

SEPTEMBER 3, 2024

Instead, they likely have a person who manages digital marketing, which can mean overseeing content marketing, SEO, web design, graphic design, email marketing, AND social media. That’s why we have a dedicated blog post category. So, we also have categories for sharing different types of content.

Real Estate 107

Real Estate Promotion Management Place 107

Hubspot Marketing

DECEMBER 4, 2024

Denhoff says that by talking to our customers and evaluating how our Marketing Blog performed, we determined that Masters in Marketing is speaking to digital marketers — “people who operate channels like websites, social media, email, SEO, and content marketing. And that helps us with editorial pillars and topic selection,” he says.

Education 100

Education Logistics Promotion Advertisers 100