Martech

JULY 18, 2024

That’s 11% more than last year, according to Adobe Analytics, which pulled data from 1 trillion visits to U.S. retail sites across 18 product categories. Here are the top trends for digital marketers to consider as they plan for holiday sales in the coming months. billion in U.S. online sales this year.

eCommerce 126

eCommerce Retail Shoppers Health 126

Hubspot Marketing

JULY 16, 2024

Categorize them into informational, navigational, transactional, general, and commercial categories. Now, as AI isn’t an oracle, I did go back to the Excel file and verified the automatic intent categories for phrases that were in the top 10 in SERP. Let’s take the keyword “data management consultant” to see what ChatGPT will suggest.

SEO 139

SEO User-Generated Transform eCommerce 139

Backlinko

NOVEMBER 22, 2024

Semrush Enterprise: Best for customization and advanced automation seoClarity: Best for scaling SEO workflows BrightEdge: Best for content optimization Conductor: Best for end-to-end digital marketing management Botify: Best for technical SEO Yext: Best for multi-location organizations 1. Want to see this data for specific pages instead?

SEO 97

SEO Price User-Generated Analytics 97

Hubspot Marketing

OCTOBER 18, 2024

Digital ad campaigns. Digital ads are one of the fastest and most cost-effective ways to market an event. For B2C events, consider location or interests when targeting your demographics for digital ads. Printed invitations stand out from the digital noise and add gravitas to your event. Direct mail campaign.

Event Marketing 132

Event Marketing Food Direct Mail Entertainment 132

Hubspot Marketing

DECEMBER 30, 2024

You can apply a content monitoring process across digital platforms and content types. You can then use the performance data to improve your content marketing strategy. But you won't know whether an activity is worth it without some data as a starting point. Customer testimonials are another great source of VOC data.

eCommerce 123

eCommerce SEO User-Generated Key Performance Indicator 123

Backlinko

SEPTEMBER 6, 2024

Let’s face it: When it comes to analytics tools, we want it all. But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. Many marketers default to Google Analytics because it’s free and popular. Consider these factors when evaluating Google Analytics 4 alternatives.

Analytics 104

Analytics Price Law User-Generated 104

Backlinko

JULY 19, 2024

Choosing the right rank tracking tool for your website ensures you have all the features and data you need. Some tools offer daily data (like Semrush), while others may only update weekly. Historical ranking data: Access past ranking data to identify trends and patterns. This makes it easier to digest complex SEO data.

SEO 110

SEO Price Analytics Key Performance Indicator 110

Buffer Marketing

JULY 24, 2024

Brainstorming content ideas, scheduling posts, replying to comments, analyzing your social media marketing performance, tweaking your marketing strategy based on data — and repeating it all over again day in and day out for multiple social media platforms. You’re spinning multiple plates at once as a social media marketer.

Social Media Marketing 119

Social Media Marketing User-Generated Influencer Marketing Management 119

Backlinko

JULY 15, 2025

With a strong content strategy, you’ll make consistent content based on real customer preferences, pain points, and historical data. Here’s how: First, log in to Google Analytics to see which topics and formats drive the most valuable traffic to your site. Your existing data already shows you what your audience wants.

Customer 118

Customer User-Generated Price Analytics 118

Customers.ai

JANUARY 3, 2025

Its more than just tracking data points or following a trail of website visits. Digital-First Behavior : According to Think with Google, 53% of shoppers research online before making any purchase decision. This means you cant just skim surface-level data, you need to dive deep into the moments that shape decisions.

Customer 89

Customer eCommerce Shipping Customer Journey 89

Martech

APRIL 9, 2025

By analyzing 20+ similar marketing leadership positions on LinkedIn, I found three common skill categories companies are prioritizing: Strategic planning and data-driven decision making: Employers want senior marketers who can harness AI-driven insights to refine long-term strategies, optimize budgets and drive measurable outcomes.

Transform 130

Transform Marketing Marketers Copywriting 130

Hubspot Marketing

JULY 12, 2024

The best way to learn about your customers is by gathering data on your current customers or target demographic, including: Demographics. A few tools and resources I recommend to learn more about your audience are market research , social media analytics, and customer surveys. Tailor content and activities to their needs and interests.

Management 115

Management Promotion Law Market Research 115

Orbit Media Studios

DECEMBER 17, 2024

There are 20 marketing prompts, grouped into the following categories: AI for Research & Personas AI for Content Marketing AI for SEO AI for Social Media AI for Lead Generation AI for GA4 Analysis When the prompt requires more explanation, weve linked to the articles and videos that show the processes in detail. Keep paragraphs short.

Thought Leadership 120

Thought Leadership Copywriting SEO Marketing 120

Buffer Marketing

APRIL 30, 2025

Whether you’re crafting engaging visuals, planning your content calendar, analyzing your data, or boosting engagement, free Instagram tools can save you hours of work every week. Detailed analytics can help in understanding post performance and user engagement. That’s where Instagram analytics tools come in.

User-Generated 108

User-Generated Analytics Fashion Management 108

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. My good friend and founder of digital consultancy Harness & Hone, Nick Bennett, explains: “If AI can create it, consumers don‘t need it from you, me, or anyone else.

User-Generated 132

User-Generated Food Marketing Marketers 132

Martech

FEBRUARY 3, 2025

Innovation demands, digital transformation imperatives and the complexity of connecting with customers across expanding touchpoints all drive this behavior. Maybe it’s leads vanishing into a black hole between marketing and sales or conversion rates stuck in single digits. Data fragments across platforms.

Transform 110

Transform Finance Marketing Automation Platform Health 110

Backlinko

JANUARY 23, 2025

It provides data and insights that will help you target the right keywords for your audience. More data isnt always better. Create a Topic Map Up to this point, your SEO content strategy has been based on keyword data. The table should have three columns: categories, subcategories, and subtopics. Google Analytics 4 ).

SEO 93

SEO PR User-Generated Non-Profit 93

Martech

APRIL 10, 2025

However, some of that lost organic traffic may be categorized differently in your analytics. Without this header data, referral information is lost, and AI-driven visits often appear as direct traffic. A drop in search-generated traffic can make it seem like your SEO efforts have taken a hit. Channel: Referral Claude N/A Yes Source.

Transform 135

Transform User-Generated Analytics Retail 135

Martech

OCTOBER 10, 2024

Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. Clarity has good prebuilt filters, allowing you to segment out users and answer important analytics questions.

Analytics 75

Analytics User-Generated Transform eCommerce 75

Neil Patel

JUNE 25, 2025

The digital marketing channels you use to promote your business can be split into three categories: paid, earned, and owned. Categories and Examples: Paid Media in the Wild There are dozens of paid media channels, with more emerging every year (LLM interfaces will likely offer paid ads soon, for example).

User-Generated 97

User-Generated Advertisers Advertising Direct Mail 97

Martech

SEPTEMBER 18, 2024

Understanding the battleground for consumer attention Micro-moments impact both digital and physical actions. Zendesk data shows that 87% of smartphone users search first and then take action — whether buying online, visiting a store or choosing a restaurant. ” or “How does AI impact digital marketing?”

Customer 70

Customer Key Performance Indicator CRM Management 70

Hootsuite

OCTOBER 18, 2024

These goals should align with your business’s larger digital marketing strategy. Social media analytics tools can also provide a ton of valuable information about who your followers are, where they live, and how they interact with your brand on social media. Is your content providing value?

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketing Marketers 113

Litmus

DECEMBER 24, 2024

Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. Segmentation : Dividing your audience into categories, like new versus returning customers, lets you customize what and when you send. is so 2018.

B2C 91

B2C User-Generated Email Marketing CRM 91

Customers.ai

NOVEMBER 25, 2024

Predictive Analytics: Anticipate Their Next Move Ever wish you could predict what your visitors will do next? Predictive analytics gets you pretty close. Modern tools don’t just collect data, they analyze it and serve up actionable insights. The more connected your data, the better your insights and your results.

eCommerce 89

eCommerce Price Customer Journey CRM 89

Martech

FEBRUARY 28, 2025

As the CDP market evolves, collecting digital signals remains as crucial as ever. 2025 presents an opportunity for “ Customer 101 ,” an MVP customer data store designed for rapid time-to-value. Real-time Outside of programmatic media, few martech categories have emphasized real-time activation as much as CDPs.

User-Generated 107

User-Generated Analytics Customer Management 107

Litmus

OCTOBER 31, 2024

You want to personalize your emails more and try the latest trends, but something stands in your way: customer data management. For many marketers, coming up with creative email ideas is much more fun (and less confusing) than cleaning up data, tracking new metrics, and finding customer insights. But it’s absolutely essential.”

CRM 90

CRM Management Email Marketing Transform 90

Litmus

OCTOBER 16, 2024

With 80% of marketers in The State of Email in Lifecycle Marketing Report sharing improved performance from personalization—ranging from higher open rates to conversions—your team can execute targeted, data-driven campaigns. With the right email builder and email analytics tools, you can make this process even more efficient.

Health 97

Health Customer Journey User-Generated Marketing 97

Sprout Social

JUNE 16, 2025

Tracking your ROI on LinkedIn provides the clear data you need to optimize performance and inform future marketing campaigns. B2B marketers already recognize this value: LinkedIn is the fastest-growing network for B2B strategies worldwide, according to August 2024 data.

CRM 77

CRM Key Performance Indicator Transform Marketing 77

Hootsuite

APRIL 22, 2025

Fill in your business name, category, and description. Does your data line up with the customers you want to attract? This data is also valuable for ad targeting if you want to explore Facebook advertising. Or, use Hootsuites powerful analytics to tell you when the best times to post are based on your personalized data.

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Customers.ai

NOVEMBER 20, 2024

To crack the code on your audience, use tools like: Google Analytics: Analyze website traffic and behavior patterns. Facebook Audience Insights: Get detailed data about your followers’ interests and activities. Once you have this data, use it to tailor your campaign message. Survey Platforms (e.g., Survey Platforms (e.g.,

PR 78

PR Gen Z User-Generated Analytics 78

Hootsuite

MAY 28, 2025

It all depends on factors like: your budget, the extent of your influencer marketing strategy, and your digital marketing goals. We divide them into categories so you can find the option that best fits your needs. You know youre finding a good, data-driven fit for your target audience and demographics.

Influencer Marketing 110

Influencer Marketing Affiliate Marketing CRM Marketing 110

SocialPilot

JULY 9, 2025

With paid plans, you can customize review widgets to match your brand’s look and feel, add company logos, and even showcase specific review tags or product categories. Additionally, while basic analytics are available, no built-in competitor benchmarking is available within the Google Business Profile dashboard. Which is better?

Management 93

Management CRM Analytics Price 93

Marketing Insider Group

FEBRUARY 4, 2025

Focusing on key changes and adapting strategies positions companies for growth in the digital space. Websites must adopt structured data and concise, conversational content to align with these shifts. Tools powered by AI help identify patterns in search data, enabling predictive analytics.

SEO 96

SEO Transform Shoppers Analytics 96

Hubspot Marketing

FEBRUARY 26, 2025

This visualization helps you place each stakeholder into one of four categories: As Gopinath notes, At PMI, there is a great deal of learning available to guide stakeholder management. Digital analytics provide a quiet but powerful feedback channel. This assessment helps you determine how to manage each relationship effectively.

Finance 112

Finance Communications Transform CRM 112

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Source: Data Reportal 3.

Gen Z 111

Gen Z Social Media Marketing Millennials User-Generated 111

Use Insider

NOVEMBER 13, 2024

Adobe Analytics for customer journey analytics Adobe’s Real-Time CDP for data unification. Adobe Experience Manager for digital asset management. Adobe Target for A/B testing and personalization. Marketo Engage for marketing automation. And much more. Resolve issues quickly.

Customer Journey 52

Customer Journey User-Generated eCommerce Marketing 52

Backlinko

JUNE 23, 2025

They include all the available data you could monitor in SEO tools and analytics platforms. Discover much-needed pivots: Monitoring KPI-linked performance data makes it easier to adjust content, targeting, and resource investment. They measure whether or not your SEO strategy is achieving its overall purpose.

SEO 67

SEO User-Generated PR Analytics 67