Search Engine Land

DECEMBER 6, 2023

Generative AI is revolutionizing SEO , especially for large websites dealing with complex technical challenges. AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive.

SEO 132

SEO User-Generated Transform Market Trends 132

Rock Content

FEBRUARY 15, 2024

AI is part of a changing digital world. As a business owner or marketer, your goal should be to change with it and make AI work in your favor. AI can supercharge your content marketing efforts to make the results more engaging, informative, and beneficial. Today, 73 percent of marketers use AI in some way.

Transform 93

Transform User-Generated Education Health 93

Search Engine Land

JANUARY 26, 2024

In March, I published a study on generative AI platforms to see which was the best. What follows is my updated analysis on which generative AI platform is “the best” while breaking down the evaluation across numerous categories of activities. Ten months have passed since then, and the landscape continues to evolve.

User-Generated 143

User-Generated SEO Food Place 143

Search Engine Land

DECEMBER 13, 2023

As the new year dawns, the confluence of AI with existing frameworks will allow many to surge forward into new content streams and opportunities to connect with audiences via new channels. Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing. So AI is, as they say, “not new.”

SEO 124

SEO User-Generated Manufacturing Customer Journey 124

Martech

DECEMBER 18, 2023

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. So much of what enables effective AI operations lies in reframing existing core operational tools and workflows rather than introducing entirely new systems. The introduction and safe use of AI is the ultimate goal.

Transform 115

Transform Marketing Marketers Traditional Marketing 115

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. Social comments analysis Scrape customer-generated comments from platforms like YouTube, TikTok, X and Facebook.

Transform 135

Transform SEO User-Generated Whitepaper 135

Search Engine Land

OCTOBER 20, 2023

With the rise of AI content to help make programmatically generated content more SEO-friendly, many publishers and businesses are considering investing in programmatic SEO. In either case, being aware of some of these examples and general categories of programmatic SEO may spark some ideas that fit your company’s site.

SEO 116

SEO Entertainment Product Digital Marketing 116

Martech

DECEMBER 13, 2023

As the new year dawns, the confluence of AI with existing frameworks will allow many to surge forward into new content streams and opportunities to connect with audiences via new channels. Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing. So AI is, as they say, “not new.”

SEO 113

SEO User-Generated Manufacturing Customer Journey 113

Search Engine Land

APRIL 12, 2024

Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. I would recommend combining vertical video with AI and content variation. AI tools Today, numerous AI video software can condense long-form videos into bite-sized segments.

Advertising 107

Advertising Advertisers Transform User-Generated 107

Martech

DECEMBER 26, 2023

But times have changed, what with digital marketing, marketing automation, adjustments in buyer behavior, and the increased speed and complexity of business today. Let’s examine these changes and how partner marketing has changed with it. These ideas are organized into three categories: strategies, tools and tactics.

Partner Marketing 110

Partner Marketing Manufacturing Thought Leadership Marketing 110

Martech

JUNE 9, 2023

While factually correct, characterizing our experiment as the “first generative AI chatbot designed specifically for marketing technology professionals” seemed somewhat grandiose. It’s answered questions, made recommendations and generated content based on your prompts. Was MarTechBot innovation? Would it be useful?

Transform 109

Transform CRM Analytics Social Media Marketing 109

Businesses Grow

AUGUST 3, 2023

My friend Amanda Russell and I had a vital discussion about the connection between strategy, AI-generated content, and the personal brand. We are in a period of incredible upheaval as AI-generated content swarms our lives like locusts on a grassy plain. AI-generated content and information Column one is entirely red.

Entertainment 87

Entertainment Branding Market Trends Place 87

Sprout Social

SEPTEMBER 11, 2023

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What are the types of NLP categories? It analyzes and generates both audio and text data.

Transform 111

Transform User-Generated Health Branding 111

Businesses Grow

JANUARY 8, 2024

Annual social media prediction posts deserve their own category of boring. And you will be happy to know that I barely AI at all (too obvious!). Social upends search Everyone seems to be focused on how AI will change the game for search. Social media platforms have fragmented along generational lines. Let that sink in.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Marketing Insider Group

DECEMBER 4, 2023

’ We wanted to see how AI, like ChatGPT-3.5, Our collaboration brought together unique insights that could redefine content strategies in the digital age, blending artificial intelligence with human creativity. Quick Takeaways AI content lacks the nuances and depth of human-written content, but the hybrid model shows promise.

User-Generated 104

User-Generated CMO SEO Product 104

Search Engine Land

FEBRUARY 6, 2024

To improve search rankings today, you need a comprehensive digital PR strategy that cultivates expertise, targets key touchpoints in the buyer’s journey, creates compelling data stories, and garners influence through reputation and recognition. Key insights: Digital PR for SEO is not link building but an alternative to link building.

PR 117

PR SEO Customer Journey Thought Leadership 117

Search Engine Land

JUNE 21, 2023

Artificial intelligence (AI) is a well-known technology in SEO , as it’s been used by Google for years to power its search engine. Recently, major companies like Google, Bing, Adobe, Meta, and Apple have recognized the changing consumer behavior and started embracing AI as a central focus. Content creation using generative AI.

Transform 92

Transform User-Generated Customer Journey SEO 92

Martech

SEPTEMBER 29, 2023

I’ve organized these by category: Data, campaigns, sales and strategy. Data management: Snowflake is the ultimate outsourced B2B data management cloud, positioning itself as the next generation of martech after the “stack.” Widely used by publishers and event organizers, it will work well in tech and industrial categories.

eCommerce 95

eCommerce User-Generated Manufacturing Finance 95

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. This is where leveraging AI by using on-point influencer marketing AI prompts can completely change the game. This is where AI prompts can be incredibly useful.

Influencer Marketing 90

Influencer Marketing Transform Marketing Marketers 90

Orbit Media Studios

APRIL 25, 2023

Everywhere companies are working AI into their services. To find out, we partnered with QuestionPro to ask 1075 consumers if they’d like their service providers to get help from AI. The data shows that consumer readiness to use AI-supported services depends on the service. The darker colors indicate more interest in AI.

Law 99

Law Price User-Generated Finance 99

Search Engine Land

FEBRUARY 19, 2024

The behavior of a local consumer is changing rapidly in the world of AI-powered search. As you think about digital transformation, consider integrating various disjointed systems to centralize customer data as your golden currency. Dig deeper: Future-proofing digital experience in AI-first semantic search 2.

Gen Z 112

Gen Z Real Estate Transform SEO 112

Hubspot Marketing

MARCH 11, 2024

Use AI but don’t fully depend on it. AI is one of the biggest tech advances we’ve seen in decades, which makes people feel a type of way. In a recent HubSpot study , 76% of business professionals suggested that, “People should use AI/automation in their role, but they should avoid becoming overly reliant on it.” Many are both.

Affiliate Marketing 82

Affiliate Marketing User-Generated Marketing Marketers 82

Hubspot Marketing

SEPTEMBER 26, 2023

Well, one experiment from Google AI may provide the perfect solution. The team’s AI-powered Magic Compose provides multiple sample texts, so you just have to choose the right one. This year, we’ve seen an explosion of AI tools — with the rise of Chat GPT and pending developments in AI search. What is Google AI, anyway?

User-Generated 106

User-Generated Education Product Management 106

Jeff Bullas

MARCH 1, 2023

For this reason, we’ve created our go-to hashtag guide to help you not only take a look at the top hashtag generator tools but also answer some FAQs about hashtag use and how to get the most of the little pound sign that we all know and love. We’ll start with hashtag generator tools and round out with an FAQ guide. It’s free to use!

Social Media Marketing 321

Social Media Marketing User-Generated Price Analytics 321

Search Engine Land

APRIL 2, 2024

The customer data platform (CDP) is one of the fastest-growing categories of business technology today. To understand why, you have to look at some of the underlying challenges across many industries related to data, AI and personalization. Additionally, the right CDP can set you up for success with generative AI.

Transform 88

Transform Analytics Customer Journey Shipping 88

Hubspot Marketing

JANUARY 24, 2023

Creating high-quality imagery and collateral is a time-consuming and expensive process, but with the introduction of AI imagery, businesses can save money and time. In this post, we'll define AI imagery and tell you what you should know before incorporating it into your business strategy in 2023. AI images make content quickly.

Price 125

Price User-Generated Law Marketing 125

Hubspot Marketing

OCTOBER 25, 2023

There are scores of examples of AI in the real world. You'll see AI in search engines, maps and navigation, text editors, and more. AI systems run on algorithms, but not every AI algorithm is the same. If you understand how AI algorithms work, you can ease your business processes, saving hours of manual work.

Logistics 106

Logistics User-Generated Price Manufacturing 106

Sprout Social

AUGUST 28, 2023

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs.

Transform 88

Transform Copywriting Marketing Marketers 88

Chief Martec

JANUARY 14, 2023

Martech not really a technology, but rather a category of technology in service of a major business function: marketing. But the category as a whole is evergreen, continually adapting new technologies to marketing. Personally, I think they’ll be bigger: AI. New S-Curve #1: AI. ” But I disagree.

Non-Profit 136

Non-Profit Automobile New Technology User-Generated 136

Martech

FEBRUARY 16, 2022

Persado, the AI-powered language generation platform, has announced a new Language Profiles solution that will use first-party language and communication preferences to automatically generate messaging to appeal to audience segments of individual customers. Get the daily newsletter digital marketers rely on. Why we care.

Communications 98

Communications Digital Marketing Customer Content Marketing 98

Tiecas

APRIL 23, 2024

Manufacturing lead generation is a perennial top priority for most manufacturers. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!” Gartner’s prediction that 80% of B2B sales interactions will take place in digital channels by 2025 underscores this transformation.

Manufacturing 52

Manufacturing Inbound Marketing User-Generated Transform 52

Search Engine Land

JULY 11, 2023

Automation has had a game-changing impact on PPC marketing over the last six months, according to Frederick Vallaeys, co-founder & CEO of digital marketing agency Optmyzr, who spoke at SMX Advanced. ” Results: AI should instantaneously provide you with an answer to help you on your way to building your campaign. ” 3.

Advertising 99

Advertising Advertisers Product Digital Marketing 99

Chief Martec

NOVEMBER 10, 2022

Macroeconomic headwinds are colliding with rising customer expectations for better digital experiences. Yet at the same time, major innovations with generative AI, first-party/second-party data, ecosystem strategies, and fragmenting media channels are driving important changes to marketing’s digital capabilities.

Management 110

Management Product Customer Marketing 110

Use Insider

DECEMBER 16, 2023

It continued in the early days of digital marketing, as email became a popular marketing channel. As digital marketing has evolved, so have our targeting capabilities. The most advanced technologies today use AI to help marketers get more granular in reaching their ideal customers. Top visited categories, And much more.

Customer 103

Customer eCommerce Customer Journey User-Generated 103

Martech

MARCH 1, 2022

Phrasee, the AI-powered language optimization platform, has announced that it will now create language responsive to customer sentiment in real time. Phrasee automatically generates and optimizes messaging for a full range of channels, including web, email, social and push. Get the daily newsletter digital marketers rely on.

Digital Marketing 104

Digital Marketing Customer Branding Marketing 104

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. AI-driven marketing is set to drive 45% of the total global economy by 2030.

Marketing 132

Marketing Marketers Market Trends Manufacturing 132

Businesses Grow

AUGUST 22, 2022

This fish was created through an AI image creation program called DALL-E. This AI encroachment is happening in every category — writing, video, even podcasting. The AI technology has been there for a while. The personal brand is now everything, our only hope of transcending the AI trend and remaining relevant.

Branding 144

Branding Food Education Digital Marketing 144