Hubspot Marketing

APRIL 4, 2024

The Instagram stories the media personality shared. Instagram influencer marketing is a social media tactic in which brands collaborate with influencers to feature or review a sponsored product or service with their followers. 80% of social media marketers say that customers now prefer to buy in-app. billion in 2016.

Influencer Marketing 97

Influencer Marketing Branding Gen Z Marketing 97

Jeff Bullas

JANUARY 30, 2023

And I was intrigued by the rise of a new form of media with the newly coined titular of “ social media ”. The no-brainer Writing about social media was a “no brainer” because I had observed addictive activity on Facebook. Mass media smarts don’t always equal new media savvy. Social media…trend or fad?

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Search Engine Land

MARCH 6, 2024

Crafting winning ads is crucial for attracting the right audience, enhancing brand visibility and driving business growth in today’s highly competitive paid search landscape. As we navigate an AI-driven world, we must adapt our strategies to create impactful ads that resonate with their target audience.

User-Generated 121

User-Generated Transform Advertising Advertisers 121

Orbit Media Studios

MARCH 14, 2023

Social media management is hard work. Usually the list of social media marketing goals includes “brand awareness” and “drive website traffic.” What social media channel is bringing visitors to the site? Of course, there are all kinds of social media metrics right in front of you. It takes a lot of time and energy.

Analytics 128

Analytics Social Media Marketing Shoppers Energy 128

Search Engine Land

SEPTEMBER 6, 2023

While initially focused on website list building and outreach, it has since expanded to include content marketing and strategy. 6 types of link building We will group link building tactics and strategies into one of these categories. It involves contacting content creators or websites through email, phone or social media.

PR 137

PR SEO Health Influencer Marketing 137

Hubspot Marketing

APRIL 5, 2024

You simply have no ground to stand on, no lifeline to grab, before the naysayers and doubters sway your decision-making and alter the success of your strategies. HubSpot’s State of AI Report ) 74% of B2B leaders and 68% of sales leaders deem AI/automation tools important to their overall business strategy.

B2C 106

B2C SEO Transform Marketing 106

Rock Content

FEBRUARY 12, 2024

However, even incredible, world-changing content won’t have the impact you’re hoping for without a smart content distribution strategy. But how do you develop an effective content distribution strategy and keep it going over the long haul? Creation: Various original, well-crafted content types form the backbone of any solid strategy.

Key Performance Indicator 82

Key Performance Indicator eBook Market Research Shoppers 82

Orbit Media Studios

FEBRUARY 14, 2024

Then we look at paid traffic. First we look at various sources, then filter for paid. You’ll see that this website has thousands of paid visitors with a zero percent conversion rate. 10 best practices for high-performing paid landing pages. Often they just want a quick performance check up. We look at the top pages.

Analytics 75

Analytics User-Generated eCommerce Advertising 75

Hootsuite

MARCH 27, 2024

Except, it will have a “sponsored” or”promoted” label in the viewer’s social media feed. A social ad is any content you pay to distribute to a specific audience on social media. They are created and measured quite differently from other forms of social ads, so they are considered as a separate category.

Advertising 107

Advertising Advertisers Thought Leadership User-Generated 107

Search Engine Land

DECEMBER 11, 2023

2023 LinkedIn updates: The hits Thought-leadership ads The new LinkedIn thought-leadership ads let companies promote posts from their people, which is potentially effective for founder-led organizations and businesses with a strong employee-advocacy strategy. However, the interest categories are fairly limited at this point.

2023 Trends 123

2023 Trends Thought Leadership Advertising Advertisers 123

Search Engine Land

SEPTEMBER 19, 2023

And you do have a category, regardless of its keyword volume. This article will break down my approach to what I call “Trojan Horse SEO” for category creation: Researching the existing market you’ll disrupt. Creating an SEO and content strategy around the old terms. Introducing your new category/keywords in the process.

New Markets 138

New Markets SEO Energy Inbound Marketing 138

Search Engine Land

OCTOBER 16, 2023

agency is a finalist in four categories in 2023, after being a finalist in seven categories last year and winner of three awards in 2022. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing. NP Digital once again is leading the way in the ninth annual Search Engine Land Awards.

Transform 137

Transform Non-Profit Health SEO 137

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Social Media Marketing 65

Social Media Marketing Key Performance Indicator Influencer Marketing Management 65

Orbit Media Studios

OCTOBER 11, 2023

We’ll build GA4 explorations for three specific insights here in one article: Find the clickthrough rates on your calls to action (and your entire menu) See if your mobile visitors ever convert (especially from paid sources) Discover which of your articles performs the best (and in which channels) This video shows all three methods.

Analytics 89

Analytics eCommerce CMO SEO 89

Orbit Media Studios

NOVEMBER 29, 2023

Of course, there are some good ones for social media. Take any social media asset and there’s probably a way to plan it, create it or improve it using AI. So even if you don’t use LinkedIn, this article will give you some new ideas on how to use AI for social media marketing and marketing in general. Give this data to AI.

User-Generated 92

User-Generated Social Media Marketing CMO Analytics 92

Hubspot Marketing

JUNE 24, 2022

SEO, social media, and paid search are three powerful opportunities to get your products or services in front of more customers. When you're first creating a digital presence, you'll want to start by focusing on some broad, easy-to-identify categories of your target market. Implement SEO strategies to create a website presence.

SEO 126

SEO Customer Acquisition Advertising Advertisers 126

Hootsuite

MARCH 9, 2023

Subjects include areas like audiences, strategy, optimization, commerce, and advertising, among others. Establishing your presence Courses in this category will show you: how to connect to potential customers, the business basics of Instagram, and how you can connect your brand to your client base via WhatsApp.

Social Media Marketing 144

Social Media Marketing Customer Journey Digital Marketing Management 144

Search Engine Land

OCTOBER 17, 2023

These include: Product/business reviews SparkToro Reddit Analysis of your competitors’ owned media Standard SEO competitive research tools First, let’s review what SEOs should be using (with a couple of bonus use cases). Paid traffic. Topics and categories your competitors are writing content for. Trends over time.

SEO 125

SEO Branding Product Customer 125

Rock Content

SEPTEMBER 29, 2023

It encompasses paid search or display advertising. Are there competitors in those moments, from products in other market categories that we haven’t recognized as our direct competition? Back to the category entry points, we kept them in mind as we crafted the campaign. It’s performance marketing.

Branding 93

Branding Energy User-Generated Advertising 93

Search Engine Land

AUGUST 11, 2023

In this article, I’ll share a list of free tools I use to manage client accounts and optimize campaigns across paid channels. Competitor and market analysis tools Analyzing the competition is crucial when planning and managing your paid media ads. This can help you shape your channel strategy. The top competitors.

Management 97

Management Advertising Advertisers User-Generated 97

Sprout Social

JUNE 28, 2023

It’s a valuable tool for evaluating the impact and effectiveness of your Instagram marketing strategy. Choose your category Instagram business categories allow brands to clearly showcase the purpose of their business above their profile description. Choose the category that best describes your business.

Analytics 102

Analytics Branding Marketing Strategy Management 102

Search Engine Land

NOVEMBER 3, 2022

Using Google Trends’ historical findings, it is possible to find out what choices are popular in certain product categories. Enable account creation and sign-up using social media. Work with paid search. Be cautious when choosing target keywords for paid ads. This year, holiday shopping begins earlier than usual.

SEO 107

SEO PR Gen Z eCommerce 107

Vertical Response

APRIL 26, 2024

Deciphering which KPIs truly matter for your kpi marketing strategy can be the key to unlocking campaign success. Key Takeaways Marketing KPIs are essential for measuring the effectiveness of marketing strategies, optimizing campaigns, making informed decisions, and ensuring responsible allocation and ROI of marketing spend.

Shipping 40

Shipping Key Performance Indicator Marketing Marketers 40

Search Engine Land

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). Digital marketing professionals must ensure their data management systems are robust enough to support the intricacies of an ABM strategy.

Marketing 110

Marketing Marketers CRM Digital Marketing 110

Digital Marketer

MARCH 18, 2024

I’ll share the strategy next but I wanted to start with some of the logistics. We initially tested this on one of our paid media campaigns. Even with a 58% conversion rate, we’re still missing out on 42% of the traffic we’ve already paid for. Since we run paid ads for clients, this method is a complete no brainer.

Logistics 99

Logistics Email Marketing Product Communications 99

Hootsuite

APRIL 2, 2020

Like all business strategies, social media requires reporting and analytics to determine how well it’s working. Social media analytics is about gathering data from your social accounts and campaigns. The information you get from social media analytics tools will help you determine which strategies work best.

Analytics 145

Analytics User-Generated Place Branding 145

Sprout Social

OCTOBER 4, 2021

In this article, we’ll break down best practices for measuring both your earned and your owned social data, how you can use this comprehensive perspective to inform strategy decisions across the business, and how you can do it all with a tool like Sprout. Analyze by content type or topic category. What is owned and earned data?

Health 124

Health Analytics Industry Insights Branding 124

Sprout Social

NOVEMBER 29, 2021

As consumers continue to embrace this distinctive checkout experience, understanding their motivations will be crucial to building a lucrative strategy. According to our data, 65% of participants have already made purchases directly through social media. When it comes to getting noticed, audiences are highly receptive to paid media.

Branding 143

Branding eCommerce Retail PR 143

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Even though the majority of marketers say influencer marketing is vital to their social strategy, only 34% have a dedicated budget for influencer marketing.

Influencer Marketing 107

Influencer Marketing Customer Journey Health Marketing 107

Sprout Social

OCTOBER 10, 2023

But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of their social media strategy. What is an influencer marketing campaign?

Influencer Marketing 127

Influencer Marketing Affiliate Marketing Marketing Marketers 127

Hootsuite

MARCH 2, 2023

Social media and politics have been firmly entwined ever since then-candidate Barack Obama used social networks to launch a grassroots 2008 presidential campaign that engaged voters and donors in ways not seen before in federal politics. Read on for facts, stats, and best practices for using social media in politics. million Tweets.

User-Generated 108

User-Generated Advertising Advertisers Law 108

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Find more eye-popping stats about social media here !) Find more eye-popping stats about social media here !) Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.

Social Media Marketing 121

Social Media Marketing Marketing Marketers Education 121

Neil Patel

JANUARY 30, 2022

We analyzed more than 7,000 company websites across 22 industries to answer one question: what was their approach to SEO and paid advertising to help them do so well? Here are a few key insights we found: Companies in all industries get more organic traffic than paid traffic. What Industries Did We Look At?

SEO 101

SEO Advertising Advertisers Fashion 101

Search Engine Land

JANUARY 29, 2024

On-page optimization is a crucial part of any SEO strategy. Prioritize optimizing product, service, and category pages. It includes text, images, sounds, videos, and any other type of media. If you are paid to give a link, mark it as sponsored. They are used: When you have products or articles in multiple categories.

SEO 125

SEO Place Product Branding 125

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

Key Performance Indicator 115

Key Performance Indicator User-Generated Food Entertainment 115

Marketing Insider Group

APRIL 10, 2023

This might seem like a safe bet, but competition among Amazon sellers is even more cutthroat than competition for organic and paid search traffic outside it. The safer play — though it’s not easy by any stretch of the imagination — is to improve your strategies for attracting and converting prospects outside the Amazon ecosystem.

eCommerce 112

eCommerce Logistics Retail Manufacturing 112

Orbit Media Studios

MARCH 10, 2024

You just got some media coverage. Usually, the spike in website traffic from media coverage lasts only for a few hours. First, share it on social media and mention the writer. Over this short series of social posts, use every element on the social media post checklist. There you are in the press or on someone’s blog.

PR 104

PR SEO CMO Energy 104