Martech

NOVEMBER 30, 2021

If your SEO traffic is on the decline, let’s take a look at three potential reasons why and discuss how to reverse the trend heading in 2022. While the search impact thus far has been largely flat, we’ve seen numerous websites in competitive verticals lose mobile traffic throughout the update. Link spam & guest blog posts.

SEO 107

SEO Finance Price Advertising 107

Neil Patel

SEPTEMBER 15, 2020

With these stats in mind, let’s dive into how people search on Pinterest, how the Pinterest search algorithm works, and how to leverage Pinterest SEO. It dives into a variety of tools, settings, categories, and other elements that can make or break your approach to Pinterest SEO. Have you had success with Pinterest SEO?

SEO 145

SEO Shipping Product Branding 145

Orbit Media Studios

MARCH 10, 2024

If you move quickly, you have a chance to capture all of these opportunities: Social media reach Networking SEO and rankings Trust and credibility Here is a quick guide for maximizing the value of media coverage, capturing all of those benefits in 20 different ways. Be as comprehensive as possible with the categories.

PR 104

PR SEO CMO Energy 104

Search Engine Land

MARCH 24, 2023

on SEO by the Sea. ’ SEOs talk pivoting and planning for a future after COVID-19 2020: What veteran SEOs were doing to help clients adapt to business during and after the pandemic. Video: Hamlet Batista on scaling and automating SEO with code 2020: And a bit about using Python. And here’s the patent.

Search Marketers 121

Search Marketers PR Non-Profit SEO 121

Search Engine Land

JANUARY 6, 2023

2020: Google was working on fixing a data issue with the URL parameter tool, a legacy tool within Google Search Console that let SEOs communicate to Google insignificant page variations and direct Google to consolidate those URLs. 2020: The updated Microsoft Bing Search App also had a new look featuring a carousel of common search categories.

Search Marketers 126

Search Marketers Manufacturing SEO Marketing 126

Search Engine Land

MARCH 10, 2023

” Video: Detlef Johnson on SEO for developers 2020: The long-time developer and SEO was working to bring the disciplines together. Report: Brands May Lose 10K to 60K Visitors Per Month To PPC Trademark Bidding 2015: Study looked at trademark usage in paid search across 10 industry verticals.

Search Marketers 96

Search Marketers SEO Marketing Marketers 96

Search Engine Land

JULY 14, 2023

” When you bake SEO into a brand’s existing digital strategy, you grow the brand SERP and the digital strategy in tandem – and dominate your niche. It lets you focus on the right elements and use SEO to help “educate” Google. Users can inspect different parts of the brand in different verticals.

Branding 97

Branding User-Generated SEO Entertainment 97

Search Engine Land

OCTOBER 4, 2022

Each of these engines requires a customized SEO strategy and paid advertising can be bought through the engines directly. Organic and paid results are sourced from Microsoft Bing , so Bing SEO best practices and a Microsoft Advertising account are the primary tools required to target Ecosia searchers. It had a 0.6% as of August 2021.

Shoppers 115

Shoppers Retail Finance User-Generated 115

Kevin Indig

JUNE 19, 2023

While it's really handy for UX, it can harm your SEO! link ] 2/ The Verge published an article about how SEO has flooded the web with garbage text. link ] 2/ The Verge published an article about how SEO has flooded the web with garbage text. Almost every website now uses JavaScript. How to find and fix harmful JS issues?

Non-Profit 103

Non-Profit Shoppers User-Generated SEO 103

Moz

OCTOBER 3, 2019

Posted by MrLukeCarthy From e-commerce to listings sites to real estate and myriad verticals beyond, the data you can harness using custom extraction via crawler tools is worth its weight in revenue. However, what I will say is this works beautifully well in many of the verticals as well, so real estate, in job listings.

Real Estate 53

Real Estate SEO Customer Price 53

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. Keyword Research and SEO Audits.

CMO 117

CMO Marketing Marketers SEO 117

Search Engine Land

MARCH 23, 2023

Yelp announces fundraising partnership with GoFundMe to support local businesses 2020: Donate buttons appeared on profiles in selected categories by default. SES New York 2010 Day Two Coverage Google Insights For Search Adds Valuable New Features 2009: New data sources, category suggestions and U.S.

Search Marketers 91

Search Marketers Marketing Marketers User-Generated 91

Hubspot Marketing

DECEMBER 29, 2023

Programmatic SEO: Is it one heck of a challenge or something you can master in three hours? And most importantly, how do you tackle programmatic SEO if you’ve never done it before? Plus, I’ll even share a step-by-step process of how to begin with programmatic SEO. Table of Contents What is programmatic SEO?

SEO 115

SEO User-Generated CRM Manufacturing 115

Hubspot Marketing

APRIL 22, 2019

Your aspect ratio must be 2:3 and should be vertically oriented. There are three categories to choose from -- Build Awareness, Drive Consideration, and Conversions. Maximize your SEO efforts. On Pinterest, categories of interest are already sorted and categorized. Your boards also provide an opportunity for SEO.

Promotion 143

Promotion Advertising Advertisers Product 143

Moz

FEBRUARY 7, 2021

While Google’s helpful guidelines don’t specifically address EV charging stations, proof that they’re eligible for inclusion can be seen in the extra special features and categories Google has released for these models. In the US and UK, Google displays live charger availability data for some networks for consumer convenience.

SEO 65

SEO Promotion User-Generated Food 65

Moz

JUNE 28, 2020

In this analysis, I looked at 1,474 client content campaigns across six different data source categories: Client data Social media Participatory methods Publicly available data Survey Germ swab. In this analysis, each category has at least 20 campaigns, while some categories have several hundred campaigns. Conclusion.

Entertainment 80

Entertainment PR Health Industry Insights 80

Moz

FEBRUARY 28, 2021

One helpful aspect of the 10K MozCast keywords is that they're evenly divided across 20 historical Google Ads categories. While some changes impact industry categories similarly, the Featured Snippet loss showed a dramatic range of impact: Competitive healthcare terms lost more than two-thirds of their Featured Snippets.

Finance 60

Finance Health SEO Management 60

Moz

JUNE 28, 2020

In this analysis, I looked at 1,474 client content campaigns across six different data source categories: Client data Social media Participatory methods Publicly available data Survey Germ swab. In this analysis, each category has at least 20 campaigns, while some categories have several hundred campaigns. Conclusion.

Entertainment 72

Entertainment PR Health Industry Insights 72

Moz

AUGUST 7, 2019

Keyword difficulty (and CPC) has skyrocketed in most verticals. As soon as I was hired at Sales Hacker as Director of Marketing, I began making SEO improvements from day one. Shout out to my teammate Alina Benny for learning and inheriting my SEO process after we hired her to run content marketing. Organic Growth Highlights.

SEO 49

SEO Thought Leadership User-Generated Branding 49

Rock Content

OCTOBER 29, 2020

Knowing some rules allows you to create pieces of content more suitable for SEO and visual marketing strategies. Each typeface has a different one, which is known as: Ascending — the maximum height that the vertical projection of the fonts can reach at the top (t, l, d, for example). Here is everything you will see: What is typography?

Neuromarketing 69

Neuromarketing Transform SEO Communications 69

Moz

NOVEMBER 16, 2020

What KPIs are other advertisers in your vertical targeting? They can appear as promoted articles on a homepage or category page, as native display ads in the middle of an article, and at the bottom of the article, to name a few examples. Are other advertisers seeing success with my desired KPI in my vertical? Brand Awareness.

Advertising 66

Advertising Advertisers Food Finance 66

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

We’ve divided the 30 books into five categories: Content. John Jantsch ’s SEO For Growth. In this book, John gives an incredibly in-depth overview of SEO strategy and how it fits into a digital marketing strategy. We will select five winners, one for each category, and they will receive all six books from that category!

Thought Leadership 134

Thought Leadership B2C Marketing Marketers 134

Moz

MARCH 30, 2020

It seems that train travel falls into an ambiguous category that people are asking about. When tensions run high, it’s important to pay attention to all the relationships in your life, meaning several subtopics in this vertical can be of vital importance. Health is, unsurprisingly, a vital category right now. Train travel.

Health 95

Health Entertainment Finance Millennials 95

Exposure Ninja

AUGUST 26, 2022

of search queries ( at the time ) and it significantly changed the way the SEO industry worked. This post is a dissection and simplification of the original post so that it’s useful to an audience who might not be familiar with how the algorithm (or SEO in general) works. Give up on the website entirely and start a new one.

Copywriting 115

Copywriting SEO User-Generated Education 115

Buffer Marketing

JANUARY 11, 2024

They’ll find options like: From [Creator they’re currently watching] Related Similar artists Recently uploaded Watched There will also be category keywords related to the video they’re currently watching. Hello, YouTube SEO (search engine optimization). Check out our guide to TikTok SEO.

User-Generated 52

User-Generated Fashion Real Estate SEO 52

Marketing Insider Group

JANUARY 16, 2020

In the context of a blog, themes identify with the categories of a blog. Next, make sure you have the headlines and possible key points vetted for SEO. Most companies across verticals now choose a nice mix of videos and articles – with images to boot – in their blog posts to make their content more interactive and engaging.

Customer 127

Customer Analytics CMO B2C 127

Hootsuite

SEPTEMBER 9, 2020

But here are a few SEO pointers to start with: Write a strong title. Remember to include relevant keywords in your playlist titles to boost your YouTube SEO. YouTube ads are available in these four categories: Skippable in-stream ads. We’ve created a detailed guide on how to get views on YouTube. Include relevant keywords.

Gen Z 145

Gen Z Marketing Marketers Analytics 145

CXL

OCTOBER 4, 2022

Here, divide your value props into three categories: Point of Parity (POPs). This is a long-term play — much like SEO (search engine optimization) — but can be supplemented by Pointy , another Google product. The value propositions your products offer, that matter to your customers, and that your competitors also offer.

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Search Engine Land

FEBRUARY 19, 2024

Discovery It is critical to be discovered for brand and location-based queries by: Creating the most comprehensive listing on Google Business Profile (GBP) and vertically specific authoritative channels. Strong technical SEO foundation is necessary to ensure proper crawling and indexing of your content.

Gen Z 112

Gen Z Real Estate Transform SEO 112

Search Engine Land

OCTOBER 19, 2023

While writing “ The Science of SEO ,” I’ve continued to dig deep into the technology behind search. Let’s talk about how it all works and where the SEO skillset evolves to account for it. The queries are also segmented into different categories so we can get a sense of how different things perform.

Transform 145

Transform User-Generated SEO B2C 145

Search Engine Land

MAY 16, 2023

So you’ve won a new SEO client – hooray! As SEOs know, every website has two areas that need focused analysis before you kick off an SEO program: content and back-end setup. XML sitemaps: Sitemaps are table stakes for SEOs; they lay out pages, images, and videos in a way that helps search engines navigate a site’s content.

SEO 90

SEO Management Search Marketers Marketing 90

Kevin Indig

MAY 23, 2023

SEO forecasting can be the differentiator that sets you apart when pitching new clients or surfacing new business opportunities for them. E-commerce sales have stagnated after a peak at the start of the pandemic [ link ] Most retailers reduce paid spend and lean more on SEO to drive revenue. And yet, it’s reality.

Retail 59

Retail SEO Shipping Price 59

Moz

JANUARY 20, 2021

Posted by Royh Planning and executing SEO strategies for sites with hundreds of millions of pages is no easy task, but there are strategies to make it simpler. SEO strategies for these pages are used to target multiple keyword variations by creating landing pages at that scale automatically. So, let’s get down to business!

SEO 62

SEO Real Estate User-Generated B2C 62

Search Engine Land

APRIL 11, 2023

While many SEO practitioners will smirk at the term “ E-E-A-T ” and immediately the ink about what’s for lunch, they aren’t necessarily wrong. This article explores how to incorporate local SEO tactics into an E-E-A-T strategy. This article explores how to incorporate local SEO tactics into an E-E-A-T strategy.

SEO 141

SEO User-Generated Real Estate Transform 141

Marketing Insider Group

NOVEMBER 30, 2010

And after 13 quarters, the growth curve of the amazing triumvirate of the iPod, iPhone and iPad is still nearly vertical and continues to far outpace any new product introduction ever. Steve Jobs: He gets a whole category because of his unique ability to innovate with the “mind of an engineer and the heart of an artist.&#

Telemarketing 74

Telemarketing Customer loyalty User-Generated Inbound Marketing 74

Search Engine Land

AUGUST 22, 2023

SEO is easy enough, in theory. What’s hard about SEO is the actual execution and implementation. That’s because the sites often ranking at the top of the most competitive SERPs in your space already fall into one of the following categories: Competitors won’t link to you. These are your old-school, SEO 1.0-style

SEO 96

SEO Fashion Product Branding 96

Moz

DECEMBER 1, 2020

SEO is one of the only marketing channels (the only?) At its core, SEO is used to deliver helpful content to people actively searching for it. Through the “search and deliver” dynamic of SEO, nonprofit marketers have the opportunity to reach local audiences that indicate their interest and engagement through their search behaviors.

SEO 62

SEO Education Health Place 62