Search Engine Land

APRIL 22, 2024

Go into whatever system you use and check the following with a comparison from the time of the drop in traffic to the same time period before using to determine the actual traffic drops: Traffic by channel: Dive deeper if it is social media and see if it is Meta, but Pinterest and TikTok are strong. and watch the indexing reports.

PR 115

PR SEO User-Generated Promotion 115

Martech

MARCH 27, 2024

A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade. This doesn’t imply zero targeting; rather, it suggests focusing on category reach to avoid imaginary efficiencies. The best place to start is LinkedIn. Where to start? In your inbox.

Marketing 113

Marketing Marketers CRM Digital Marketing 113

Buffer Marketing

OCTOBER 11, 2023

Many social media platforms are rethinking the way they reward their top creators.    A blue tick or badge on social media used to mean you were someone to watch — whether that meant a creator with a growing following or a recognized public figure. LinkedIn, however, has gone the other way.

User-Generated 127

User-Generated Branding Analytics Management 127

Buffer Marketing

OCTOBER 4, 2023

I wanted to nail my personal brand on LinkedIn — but I had no idea where to start. LinkedIn is 277 percent more effective at generating leads than Facebook and Twitter. I love learning new things on LinkedIn — it’s been an incredible resource for me after pivoting from journalism to marketing back in 2021.

Branding 138

Branding User-Generated Energy Place 138

Jeff Bullas

JANUARY 16, 2023

Views act as social proof to persuade users to take a moment and check out your content. They’ve got a range of social media promotion services including Instagram, Facebook, TikTok, Spotify, and more. Much like Viralyft, Getviral provides a range of social media promotion services to help boost your profiles. Getviral.io.

Entertainment 332

Entertainment User-Generated Price Promotion 332

Orbit Media Studios

MARCH 10, 2024

If you move quickly, you have a chance to capture all of these opportunities: Social media reach Networking SEO and rankings Trust and credibility Here is a quick guide for maximizing the value of media coverage, capturing all of those benefits in 20 different ways. First, share it on social media and mention the writer. AI can help.

PR 104

PR SEO CMO Energy 104

Jeff Bullas

FEBRUARY 13, 2023

We speed date, eat fast food, use emojis instead of words, pay for overnight shipping, and get started with social media without knowing why or what to expect. So, you get the temptation to jump on the social media bandwagon without a clear picture in mind of what you want to achieve. What are the benefits of Social Media Marketing?

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Martech

AUGUST 9, 2023

She has also been named a LinkedIn Top Voice. LinkedIn: Hillary Carpio (6k followers) Pam Didner Pam is founder and vice president of marketing at Relentless Pursuit. LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K Before that, he founded Demandbase and practically invented the ABM technology category.

CMO 96

CMO Event Marketing Education Place 96

Buffer Marketing

OCTOBER 16, 2023

Thanks to ever-changing social media algorithms and the ever-growing list of platforms that make them, it’s easier than ever to become a creator. A content pillar is a key theme or topic you want to focus on in your content and become known to your audience on social media. Why are content pillars important for social media?

Entertainment 117

Entertainment Branding Education Analytics 117

Jeff Bullas

DECEMBER 19, 2022

Lynda (now re-branded as LinkedIn Learning ) was an online course platform that was sold to LinkedIn in 2015 for $1.5 billion and Microsoft bought LinkedIn a year later for $26.2 It has never been easier to do that with low cost tools and access to your market via the internet, social media and your smartphone.

Transform 226

Transform Education Price User-Generated 226

Hubspot Marketing

APRIL 5, 2024

HubSpot ) 51% of marketers use social media promotion to drive traffic to landing pages — followed by 44% who use email promotion, 36% who use SEO practices, and 33% who use paid advertising. 53% and 46% of B2B marketers plan to increase budgets for these platforms, with LinkedIn following closely at 45%.

B2C 106

B2C SEO Transform Marketing 106

Jeff Bullas

MARCH 1, 2023

There’s little doubt that Microsoft has achieved additional success by using Facebook as a social media marketing platform. But is it the best social platform for your company? Before dedicating your resources to a social platform, it’s important to define some goals. What Exactly Are You Trying to Achieve?

Entertainment 211

Entertainment Social Media Marketing User-Generated Advertising 211

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses. Table of contents: What is a LinkedIn Business Page?

Analytics 115

Analytics User-Generated Education Management 115

SocialPilot

FEBRUARY 26, 2024

With a massive user base of 1 billion , LinkedIn continues to be a powerhouse for personal and professional growth. LinkedIn expert Neil Patel once said, “ LinkedIn is no longer an online resume. Did you know that the LinkedIn algorithm determines what content appears on your feed ? What Is LinkedIn Algorithm?

User-Generated 83

User-Generated Promotion Education Analytics 83

Orbit Media Studios

FEBRUARY 28, 2024

When they include the right key elements , they provide clarity (answer questions, address objections), supportive evidence (social proof, data, success stories) and simple calls to actions that trigger visitor psychology. AI can help you analyze social media data and find the most engaging articles. Suggest your best.

eCommerce 128

eCommerce Shipping Analytics Place 128

Search Engine Land

JANUARY 11, 2024

Summary Here’s a table quickly summarizing the performance analysis: Legend : – Can do it, with limitations – Can’t do it – Excels at this task Let’s dive into each category below. Social comments analysis Scrape customer-generated comments from platforms like YouTube, TikTok, X and Facebook.

Transform 135

Transform SEO User-Generated Whitepaper 135

Search Engine Land

FEBRUARY 8, 2024

They may not be as committed or loyal to a particular brand or product category.) But how do you increase the rate at which you acquire new and light category buyers? It’s here where things get messy, and we start researching the category. And yes, people head to social media apps to research. The battle for memory.

SEO 126

SEO Branding Shoppers Advertising 126

Buffer Marketing

OCTOBER 10, 2023

I am a professional writer, took LinkedIn personal branding courses, and joined their official creators’ program – and yet, I struggled to consistently post my entrepreneurial journey of building Merrative. How is thought leadership different on LinkedIn? Many believe they lack time to create content on LinkedIn.

Thought Leadership 126

Thought Leadership Whitepaper Energy Law 126

SocialPilot

FEBRUARY 6, 2024

In this competitive social media generation, authenticity and engagement are the two alphas of the game. Millions of people are now browsing social media platforms daily in search of product recommendations. Marketers are taking advantage of the rapidly increasing number of social media users to increase brand exposure.

Influencer Marketing 99

Influencer Marketing Gen Z Fashion Food 99

Hootsuite

AUGUST 26, 2020

Does your business have a presence on LinkedIn? If yes, then it also has social media goals —from recruitment to awareness and sales. And without LinkedIn analytics, your ability to track these goals is just guesswork. LinkedIn analytics metrics are the proof points of your LinkedIn marketing efforts.

Analytics 145

Analytics Marketing Marketers Thought Leadership 145

Neil Patel

DECEMBER 13, 2022

Organic Social Media. 32% of companies are planning on increasing their organic social media budget. The primary response was because of the Apple IOS changes , and they aren’t able to spend as much as they want on paid social media. There are a lot of different paid ad channels, for this category we looked at the main leaders.

B2C 144

B2C Marketing Marketers Influencer Marketing 144

Neil Patel

JUNE 18, 2021

LinkedIn is a perennially underrated social media platform. Enter LinkedIn’s Social Selling Index. This handy metric tells you exactly how effective you are as a social seller while highlighting how you can improve. What Is LinkedIn’s Social Selling Index? How to Find Your LinkedIn SSI Score.

Education 124

Education Branding Management 124

Calvyn Lee Blog

APRIL 5, 2023

Furthermore, social media promotions should be humanized and made more appealing by adding humor and making the value of the advertisement clear. Shared media is largely influenced by social media activity. What is Earned Media? Earned media is where customers become the channel. What is Shared Media?

Advertising 130

Advertising Advertisers Digital Marketing Promotion 130

Search Engine Land

NOVEMBER 30, 2022

LinkedIn just announced three new features for brands to promote products, monitor trends, and do more with newsletters. With LinkedIn Newsletters , you can publish recurring Articles and build a subscriber community via a one-time notification to your Page followers and ongoing notifications to your Newsletter subscribers.

eCommerce 101

eCommerce Analytics SEO Advertising 101

Martech

MARCH 8, 2024

The shift from network television to cable, to the internet, to streaming entertainment and social media has greatly impacted marketing organizations of all sizes. Please feel free to share your go-to resources with me on LinkedIn as I’m always on the prowl for new publications. Get MarTech! In your inbox.

Transform 112

Transform Education Marketing Marketers 112

Businesses Grow

FEBRUARY 26, 2024

Money drives social isolation Recently I posted about how an unintended consequence of the massive amount of personalized content choices has sent young people into sociological siloes. In a weird way, there is a business benefit to social isolation. So I asked LinkedIn expert Richard Bliss what the heck is going on.

Automobile 63

Automobile Non-Profit Entertainment Education 63

Search Engine Land

SEPTEMBER 8, 2023

For example, consider targeting by: Job and company industry, seniority, and company size on LinkedIn. Microsoft Ads Pros Has all the same benefits as Google Ads, plus the ability to get even more specific with a handful of LinkedIn-based targeting options like company, industry, and job function.

Advertising 137

Advertising Advertisers Transform Analytics 137

Buffer Marketing

JULY 13, 2023

The LinkedIn team , referred to as “unlikely champions of creativity” by the Creative Review , have turned their focus to creators in recent years. Features like Creator Mode and LinkedIn Top Voices have made the platform a destination for many looking to grow their personal and business brands.

Real Estate 83

Real Estate Analytics Promotion Branding 83

Hootsuite

NOVEMBER 7, 2022

Social media algorithms are the backbone of all social networks. In this post, we’ll answer the question of how social media algorithms work. It’s never a good idea to try to game an algorithm on social media, but understanding the most important ranking signals can give you a strategic advantage over your competitors.

Social Media Marketing 137

Social Media Marketing SEO Management Branding 137

Search Engine Land

AUGUST 29, 2023

Optimizing your social media pages can help boost your visibility in search engine results and attract more organic traffic to your website. Whether it’s Instagram, Facebook, LinkedIn or a different platform, below are some tips to optimize your social media profiles and content for the best SEO results possible.

SEO 98

SEO Market Trends Branding Communications 98

Search Engine Land

APRIL 10, 2023

Vidmob has just released its comprehensive report on global LinkedIn advertising trends, providing invaluable insights into the most effective visual elements, text, and creative strategies for capturing audience engagement on this prominent B2B social platform. The survey offers the following takeaways in five different categories.

Advertising 95

Advertising Advertisers Branding Product 95

SocialPilot

JANUARY 15, 2024

Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Videos on social media get 12 times more shared than text and images combined. Social Media Week reported that 75% of people prefer watching videos horizontally on their mobile devices. Video Consumption Statistics 18.

Video Marketing 84

Video Marketing Gen Z Marketing Marketers 84

Hubspot Marketing

MARCH 11, 2024

Pitch them on being a social media intern focused on Instagram Reels." Lauren shared that this is precisely how her company, Career Contessa, hired a social media intern in 2020— a perfect cold pitch with examples of how she could design Instagram infographics for the brand. Marketing Intern (Summer 2024) See the position on LinkedIn.

Marketing 81

Marketing Marketers Communications Digital Marketing 81

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Social Networking Examples of Major Platforms Facebook: 2.9

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Businesses Grow

FEBRUARY 12, 2024

Starting in the social media era, anybody could build an audience by creating content like blogs, videos, and podcasts. The first social media influencers were subject matter experts. The influence categories included lifestyle, travel, fashion, and beauty. Follow Mark on Twitter , LinkedIn , YouTube , and Instagram.

Influencer Marketing 125

Influencer Marketing Entertainment Fashion Health 125

SocialPilot

DECEMBER 6, 2023

Why should a business get you to consult on their social media strategy? Let’s face it, in this day and age they’re also likely to check your social media channels. Aside from creating a blog or website, you need to make sure that you’re filling your social media channels with relevant, impactful content.

Branding 89

Branding Promotion Analytics Place 89

Hootsuite

APRIL 25, 2023

And no tool helps agents network with clients at scale better than social media. But with so many options, how do you know which are the best social media platforms for real estate? You’ll learn why some social apps are a no-brainer while others should be used with caution. For starters, read this guide.

Real Estate 98

Real Estate User-Generated Shoppers Marketing 98