Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy. Compare your team’s existing skills with the skills required to execute your marketing strategies effectively.

Social Media Marketing 132

Social Media Marketing Marketing Marketers Influencer Marketing 132

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category!

Product 116

Product Transform User-Generated Customer 116

Martech

NOVEMBER 15, 2023

Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. With more seamless buying experiences, social buzz can also be converted into social commerce, especially in these categories.

Shoppers 117

Shoppers eCommerce Shipping Retail 117

Sprout Social

OCTOBER 26, 2023

To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories. From influencer marketing growth stats to data surrounding the top three influencer marketing platforms, learn more about the state of this marketing strategy and how to get started.

Influencer Marketing 128

Influencer Marketing Entertainment Marketing Marketers 128

Buffer Marketing

OCTOBER 16, 2023

Thanks to ever-changing social media algorithms and the ever-growing list of platforms that make them, it’s easier than ever to become a creator. A content pillar is a key theme or topic you want to focus on in your content and become known to your audience on social media. Why are content pillars important for social media?

Entertainment 117

Entertainment Branding Education Analytics 117

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

Transform 111

Transform User-Generated Health Branding 111

Buffer Marketing

APRIL 22, 2024

Enter social media. The social media challenge for solopreneurs Even those with limited social media experience understand that neglecting this marketing channel is a missed opportunity for sales and growth. Which social platforms should you choose? Solopreneurs can be excellent at their craft. What should you post?

Thought Leadership 93

Thought Leadership Real Estate User-Generated Food 93

Martech

MARCH 7, 2024

Using AI, SpotOn Marketing Assist creates the marketing campaign content, while the imagery is selected using the restaurant images uploaded or stock photography; both are generated based on the restaurant’s pre-determined category, business goals and specific event. Integral Ad Science expanded its Made for Advertising AI-driven solution.

Transform 108

Transform Customer Acquisition User-Generated Advertising 108

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a social ad?

Advertising 107

Advertising Advertisers Thought Leadership User-Generated 107

Hubspot Marketing

APRIL 5, 2024

You simply have no ground to stand on, no lifeline to grab, before the naysayers and doubters sway your decision-making and alter the success of your strategies. HubSpot’s State of AI Report ) 74% of B2B leaders and 68% of sales leaders deem AI/automation tools important to their overall business strategy.

B2C 106

B2C SEO Transform Marketing 106

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Social Media Marketing 65

Social Media Marketing Key Performance Indicator Influencer Marketing Management 65

Search Engine Land

APRIL 12, 2024

Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. However, the emergence of mobile-first social media and evolving user behaviors and engagement patterns have ushered in a new era of vertical video advertising.

Advertising 107

Advertising Advertisers Transform User-Generated 107

Businesses Grow

JANUARY 8, 2024

Annual social media prediction posts deserve their own category of boring. Let’s consider some non-obvious social media trends that are insightful, bold, and important! Response speed is among the most overlooked and important factors weighing in on social media success, and nobody is talking about it. Just kidding.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Search Engine Land

SEPTEMBER 19, 2023

And you do have a category, regardless of its keyword volume. This article will break down my approach to what I call “Trojan Horse SEO” for category creation: Researching the existing market you’ll disrupt. Creating an SEO and content strategy around the old terms. Introducing your new category/keywords in the process.

New Markets 138

New Markets SEO Energy Inbound Marketing 138

Orbit Media Studios

NOVEMBER 29, 2023

Of course, there are some good ones for social media. Take any social media asset and there’s probably a way to plan it, create it or improve it using AI. So even if you don’t use LinkedIn, this article will give you some new ideas on how to use AI for social media marketing and marketing in general.

User-Generated 92

User-Generated Social Media Marketing CMO Analytics 92

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. This capability enables you to adjust your strategies proactively and remain competitive.

Transform 112

Transform Manufacturing Pharmaceutical Analytics 112

Search Engine Land

AUGUST 29, 2023

Optimizing your social media pages can help boost your visibility in search engine results and attract more organic traffic to your website. Whether it’s Instagram, Facebook, LinkedIn or a different platform, below are some tips to optimize your social media profiles and content for the best SEO results possible.

SEO 98

SEO Market Trends Branding Communications 98

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Find more eye-popping stats about social media here !)

Social Media Marketing 121

Social Media Marketing Marketing Marketers Education 121

Martech

APRIL 25, 2024

That’s over thirty years of biological, psychological and social diversity, not to mention varied interests, economic means, technological proficiency and media consumption habits. Dominate the social platforms Facebook and X. Do not try to fit this sprawling generation into a one-size-fits-all box. Outspend on Temu.

Health 70

Health User-Generated Marketing Marketers 70

Search Engine Land

JANUARY 11, 2024

Summary Here’s a table quickly summarizing the performance analysis: Legend : – Can do it, with limitations – Can’t do it – Excels at this task Let’s dive into each category below. Social comments analysis Scrape customer-generated comments from platforms like YouTube, TikTok, X and Facebook.

Transform 135

Transform SEO User-Generated Whitepaper 135

Sprout Social

OCTOBER 5, 2023

Is managing multiple social media accounts becoming too tedious? This unified approach makes it easier for marketers and content creators to manage, analyze and optimize their social media activities across Facebook and Instagram. The four categories are just the tip of the iceberg.

Key Performance Indicator 107

Key Performance Indicator Marketing Marketers Management 107

SocialPilot

FEBRUARY 11, 2024

The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever. This statistic highlights the significant impact of AI integration on influencer marketing strategies. Influencer Identification First things first: You need to identify the right influencer.

Influencer Marketing 90

Influencer Marketing Transform Marketing Marketers 90

Search Engine Land

DECEMBER 6, 2023

Cross-reference it with demand and internal search data to ensure that taxonomy category names align with the vocabulary commonly used by users who search for these items. Content enrichment Don’t be afraid to leverage generative AI to elevate your content strategy. Business email address Subscribe Processing. See terms.

SEO 132

SEO User-Generated Transform Market Trends 132

Sprout Social

NOVEMBER 21, 2023

What are they posting on social media? What’s their email marketing strategy? In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. What kind of content are they publishing on their blog? You need to know it all.

Market Trends 97

Market Trends Market Segmentation New Technology Price 97

Orbit Media Studios

FEBRUARY 28, 2024

When they include the right key elements , they provide clarity (answer questions, address objections), supportive evidence (social proof, data, success stories) and simple calls to actions that trigger visitor psychology. AI can help you analyze social media data and find the most engaging articles. Suggest your best.

eCommerce 128

eCommerce Shipping Analytics Place 128

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Even though the majority of marketers say influencer marketing is vital to their social strategy, only 34% have a dedicated budget for influencer marketing.

Influencer Marketing 107

Influencer Marketing Customer Journey Health Marketing 107

Martech

JANUARY 23, 2024

Books are a broad category with a passionate following. It takes data and a solid ecommerce strategy to break through to book fans on digital channels. This year-round strategy translated into strong holiday sales during a successful ecommerce holiday season.

eCommerce 116

eCommerce Price Shoppers Customer 116

Search Engine Land

SEPTEMBER 6, 2023

While initially focused on website list building and outreach, it has since expanded to include content marketing and strategy. 6 types of link building We will group link building tactics and strategies into one of these categories. It involves contacting content creators or websites through email, phone or social media.

PR 137

PR SEO Health Influencer Marketing 137

Hubspot Marketing

FEBRUARY 27, 2023

It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. Read on to uncover more social media stats that'll help you get ideas and improve your own Instagram posting strategy. Marketers say Instagram is the social media platform they know how to use best. Source ) 6. Source ) 7.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hootsuite

MARCH 2, 2023

Social media and politics have been firmly entwined ever since then-candidate Barack Obama used social networks to launch a grassroots 2008 presidential campaign that engaged voters and donors in ways not seen before in federal politics. In 2008, Obama had five million social followers spread over 15 social networks.

User-Generated 108

User-Generated Advertising Advertisers Law 108

Search Engine Land

NOVEMBER 27, 2023

This approach also works for other indirect conversions, like those from social media, PPC ads or blog content. Tip: Check out the backlink profile and, if you can, social shares. Even if they say mass media sites with a million categories, that is still beneficial for keyword research.

SEO 128

SEO PR Law eBook 128

Martech

MARCH 7, 2023

Social media platforms are an important arena for consumers to talk about brands that affect their lives. That’s why Haleon assembled an in-house team to own social media for their many over-the-counter products. and North America social intelligence lead for Haleon, at The MarTech Conference. Image: Haleon.

Social Media Marketing 93

Social Media Marketing eCommerce Retail Analytics 93

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. And social listening can unearth these game-changing insights…if you know how to use it. Listening is like mining social data to get to the buried gold insights, so you can put social data into action.

Health 123

Health Manufacturing Thought Leadership Product 123

Vertical Response

APRIL 26, 2024

Deciphering which KPIs truly matter for your kpi marketing strategy can be the key to unlocking campaign success. Key Takeaways Marketing KPIs are essential for measuring the effectiveness of marketing strategies, optimizing campaigns, making informed decisions, and ensuring responsible allocation and ROI of marketing spend.

Shipping 40

Shipping Key Performance Indicator Marketing Marketers 40

Lynton Web

JANUARY 9, 2024

A buyer persona, which is a semi-fictional representation of your ideal customer, can be pivotal in ensuring your marketing strategies hit the mark. Some of the benefits include: Enhanced Content Strategy: Content that speaks directly to the needs and desires of your customer makes a more significant impact than other copy.

CRM 105

CRM Target Market Education Product 105

Sprout Social

JUNE 28, 2023

We’ll also share how to use the tool in combination with an advanced social analytics solution to drive results faster. It’s a valuable tool for evaluating the impact and effectiveness of your Instagram marketing strategy. Choose the category that best describes your business. What is Instagram Insights?

Analytics 102

Analytics Branding Marketing Strategy Management 102

Search Engine Land

FEBRUARY 2, 2024

As podcasts continue to gain popularity, key SEO strategies can help your show stand out in a crowded landscape. It uses a mix of traditional SEO strategies adapted for audio content. Explore podcast categories where you plan to list your podcast for valuable insights. We’ll cover crucial areas including: Keyword research.

SEO 117

SEO PR Entertainment Health 117