Martech

NOVEMBER 25, 2024

A certificate for an extra paid day off work — if your organization doesn’t already offer unlimited PTO. Productivity boosters Noise-canceling headphones or earbuds for focused work. Bonus: This is a great way to support neurodivergent employees!) A subscription to a mindfulness app like Calm or Headspace.

Transform 119

Transform Marketing Marketers Product 119

Martech

NOVEMBER 13, 2024

Close skill gaps through courses, certifications and in-house workshops, especially in areas like data. Identify the top skills your team is missing, then find relevant courses or certifications to fill those gaps. Training and upskilling Begin by developing your team’s technical competence.

Transform 128

Transform Marketing Marketers Inbound Marketing 128

Search Engine Land

AUGUST 22, 2024

What to watch: Certification requirement: All advertisers must obtain certification from Google to promote these products in Switzerland. This certification ensures that advertisers meet both Google’s standards and local regulatory requirements.

Law 81

Law Advertising Advertisers Promotion 81

Buffer Marketing

AUGUST 21, 2024

It also offers a completion certificate, so it’s a good choice if you want to stamp a social media certification on your resume. Like Meta, it also offers social media certification if you need it. Because it’s on Udemy, you also get fancy professional certifications. Instructor(s) : Justin Welsh.

Social Media Marketing 117

Social Media Marketing Copywriting Price Marketing 117

Backlinko

OCTOBER 16, 2024

Consider taking Semrush Academy’s Step-by-Step Keyword Research Course or Moz’s Keyword Research Certification for a deeper dive into keyword research techniques. Highlight SEO Certifications and Tool Proficiency It’s a big plus for an employer if you’re proficient in the tools in their tech stack.

SEO 110

SEO Search Marketers CMO Marketing 110

Martech

DECEMBER 16, 2024

Training Marketing training today overemphasizes specific channels think Google Ads certifications, LinkedIn marketing boot camps, advanced SEO workshops, etc. Training Marketing training today overemphasizes specific channels think Google Ads certifications, LinkedIn marketing boot camps, advanced SEO workshops, etc.

Marketing Strategy 107

Marketing Strategy Customer Transform Marketing Mix 107

Backlinko

JULY 22, 2024

Secure your website with an SSL certificate (HTTPS) to protect your visitors’ information using data encryption. Here’s how a security certificate appears on a website: Many hosting providers offer free SSL certificates with their plans, making it easy to add this layer of security to your website.

SEO 121

SEO Law User-Generated Analytics 121

Martech

JULY 19, 2024

Despite earning certifications and demonstrating ambition, his prospects in traditional IT seemed limited due to the pace of digital transformation and marketplace saturation. Nonetheless, Hill valued the stability of his part-time job, which provided crucial income for his family.

Transform 117

Transform Information Technology Traditional Marketing Place 117

Hubspot Marketing

DECEMBER 6, 2024

A B Corporation Certification is a designation that signifies a brand upholds standards of high social and economic performance, accountability, and transparency on important factors (like fostering an inclusive, equitable, and regenerative economy) related to a companys social and environmental impact.

Communications 117

Communications Branding Shoppers Fashion 117

Hubspot Marketing

DECEMBER 12, 2024

On your website, show awards, certifications, media spotlights, statistics, or logos of big companies youve helped. How to do it: Share before-and-after case studies. Show real numbers and data to back up your expertise. Create content that teaches your audience something valuable.

Branding 115

Branding Transform Customer Product 115

Martech

AUGUST 19, 2024

Incorporate trust signals, such as testimonials, case studies or industry certifications, to reinforce credibility. Begin by highlighting the specific pain points and solutions relevant to that particular audience segment, using tailored language that speaks directly to their needs.

Key Performance Indicator 120

Key Performance Indicator Marketing Marketers CRM 120

Neil Patel

JUNE 25, 2025

HubSpot Academy HubSpot Academy offers a long list of free courses and certifications on everything from social media marketing to inbound sales. Students follow one of the preset learning paths, complete a certification, or take one-off courses. In other words, they can design their own custom approach to learning.

Shoppers 98

Shoppers Customer Acquisition Customer loyalty Marketing 98

Trade Press Services Newsletter

MARCH 6, 2025

Whether it’s taking online courses, attending seminars, or updating certifications, use your resume as a channel to highlight your commitment to furthering your skillsets and industry knowledge. Become a Lifelong Learner. Showcase your commitment to continuous learning and professional development.

Transform 240

Transform Thought Leadership Communications New Technology 240

The Marketing Operations Leader

JANUARY 2, 2025

Certifications to Consider: Google Analytics, HubSpot Marketing Automation, Salesforce Administrator, Marketo Certified Expert, Digital Marketing Institute (DMI) Certified Digital Marketing Professional.

Non-Profit 130

Non-Profit CRM Marketing Marketers 130

The Marketing Operations Leader

JANUARY 14, 2025

🗂 Enablement: Including training and certification, internal documentation, process design, knowledge sharing, and change management. . 🤖 AI-Powered Campaign Operations: Supporting multi-channel orchestration, AI-powered personalization, audience segmentation, generative AI for content, and AI-driven campaign optimization.

Marketing 130

Marketing Marketers Customer Journey Analytics 130

Duct Tape Marketing

APRIL 9, 2025

Choose the Right Marketing Certification for Long-Term Growth As a marketing agency owner or fractional CMO, you know the importance of staying ahead not just in tactics, but in how you run and grow your marketing business. Below youll find a handy comparison of marketing leadership certification types, by format, support, and price.

CMO 60

CMO Price Marketing Marketers 60

Martech

FEBRUARY 27, 2025

Again, many world-class organizations are offering free courses on this: Vanderbilt Prompt Engineering for ChatGPT OpenAI: ChatGPT Prompt Engineering for Devs edX: AI Applications and Prompt Engineering It’s worth noting that many institutions offer paid courses that provide certification in all these skills.

Communications 119

Communications Marketing Marketers B2C 119

Martech

JANUARY 31, 2025

Many universities now offer degrees and certificates in data analysis and related topics for someone looking for more advanced or in-depth training. Instructor-led and classroom training For a more structured learning experience, classroom-style training with an instructor can be highly effective.

Marketing 109

Marketing Marketers Entertainment Price 109

Marketing Insider Group

JANUARY 13, 2025

Certifications from software providers, such as Salesforce or HubSpot, can also indicate a high level of technical proficiency. Image Source Start by evaluating the agencys experience. Look for firms with a proven record in CRM and marketing integration, particularly those with expertise in the tools and platforms your business uses.

CRM 123

CRM Transform Marketing Marketers 123

Hootsuite

OCTOBER 16, 2024

Aka, it lets social media managers become data scientists — omit pesky certification. Rival IQ delivers on-demand analytical data, alerts, and custom reports from major social media platforms. Source: Rival IQ Complete a social media audit or scope the competition.

Analytics 114

Analytics Price Management PR 114

The Marketing Operations Leader

JANUARY 11, 2025

Introduce mentoring or certification programs. Score: 1: Lack of defined roles and key skills. 2: Basic structure in place but gaps in skills or development. 3: Well-structured team with a focus on talent development. Recommendation: 1-2: Conduct a skills audit and hire or train for gaps.

Finance 130

Finance Marketing Marketers Succession Planning 130

Hubspot Marketing

MAY 5, 2025

This course comes with a certificate, too. HubSpot Academy offers a few online certification courses that are free and open to anyone, whether or not you use HubSpot's software. Each class includes training videos, helpful documents, quizzes, and a final exam you need to pass to get your certification. Learn more here.)

Finance 90

Finance Analytics Transform Communications 90

Backlinko

NOVEMBER 22, 2024

Like invalid SSL certificates and broken links. Monitor Website Performance 24/7 Conductor monitors the technical aspects and content of your website. Providing up-to-date data on overall performance. It detects critical issues as they happen. And sends you real-time alerts for any problems requiring immediate attention.

SEO 97

SEO Price User-Generated Analytics 97

Hubspot Marketing

JULY 10, 2024

then you might want to take the HubSpot SEO Certification Course. You’ll learn a lot about SEO and you’ll walk away with a certification that’s valid for one year. It features some helpful guides and templates to take the guesswork out of SEO, but if you’re an over-achiever (something we have in common!),

Price 138

Price SEO User-Generated Management 138

Lynton Web

FEBRUARY 7, 2025

A multi-brand company might use custom objects to track brand-specific assets, pricing tiers, or partner certification levels. For a franchise operation, this might mean creating custom objects for territory assignments, location-specific inventory, or regional compliance requirements.

Transform 52

Transform Price Communications Promotion 52

Martech

AUGUST 5, 2024

Transparent auditing systems and quality certifications will help legitimate publishers stand out and build trust with advertisers. Participate in industry collaboration Encourage collaboration between advertisers, publishers and industry bodies to refine guidelines and standards.

User-Generated 122

User-Generated Advertising Advertisers Marketing 122

Martech

DECEMBER 5, 2024

The more advanced degrees (or professional certifications) a person has, the more likely it is to reflect their personality type. Up to 65% of the chief information and security officers (CISOs) in the financial services industry also have the same personality type.

Whitepaper 131

Whitepaper Marketing Marketers Analytics 131

SocialPilot

JULY 17, 2025

Trust Badges & Certifications A study found that 48% of customers feel reassured if they see trust badges from verified sources. WhatsApp and Shopify prominently display security certifications to build confidence on their platforms since they handle sensitive communication and email logins.

Transform 63

Transform User-Generated eCommerce Shoppers 63

Hubspot Marketing

DECEMBER 12, 2024

Source It offers video-based, on-demand courses, tutorials, and certifications. Design School is essentially the brands resource center, where users can learn about design principles, color theory, trends, and how to use the Canva tools. Why is this great digital content?

Tentpole 121

Tentpole Gen Z Thought Leadership User-Generated 121

Backlinko

NOVEMBER 1, 2024

This could include certificates, awards, customer reviews, and other elements that show visitors that you have a trusted business. Pick your USPs and make these the main points on your homepage. For example, Alpha Roofing Group highlights its expertise as its USP. Share Social Proof Make an effort to integrate social proof across your pages.

SEO 98

SEO Real Estate Key Performance Indicator Management 98

Martech

JUNE 12, 2025

He promotes fractional GTM consultants and CMOs through a newly launched certification program, offering independent senior marketing leaders the opportunity to leverage his brand, materials and methodologies for a fee. Sangram Vajre, co-founder of GTM Partners and Terminus, is a leading advocate of this perspective.

CMO 102

CMO Marketing Marketers Health 102

Hubspot Marketing

NOVEMBER 29, 2024

While not required, there are certifications available (such as the Certified Product Marketing Manager distinction) that can help better prepare Product Marketing Managers for the responsibilities they are about to take on.

Product Marketing 109

Product Marketing Product Management Marketing 109

Welcome Software

JULY 7, 2025

Image source: Hubspot dot com Through behavioral analysis, they found that customers who completed specific certification programs had lower churn rates, even if they weren't showing any risk signals initially.

Customer 52

Customer Customer Acquisition Customer Journey Education 52

Internet Marketing Ninjas

AUGUST 29, 2024

Verify Author Expertise : Keep those bios updated with new achievements and certifications. Consistent Author Names : Ideally, use real people with real reputation on the web. Non-real names don’t work as well with Google because of all they track. Show growth and continuous expertise.

SEO 98

SEO Management Product Place 98

Hootsuite

OCTOBER 7, 2024

Rival IQ Source: Rival IQ Best for: Social media managers who crave stats Coolest feature: Free head-to-head reports against individual competitor accounts on Instagram, TikTok, Facebook, and X Price: From $239 per month Skill level: intermediate Rival IQ was designed to let social media managers be data scientists, without the pesky certification.

Analytics 119

Analytics Price PR CRM 119

Hubspot Marketing

MAY 20, 2025

So, you have people taking their certification for a variety of reasons, says Carolina Moraes, chief marketing officer of Zumba. With a global audience, Zumba needs instructors who can teach in different languages and understand different lifestyles. Now, what's important to know is that those instructors come from all walks of life.

Marketing Strategy 92

Marketing Strategy Food Marketing Marketers 92

Backlinko

APRIL 7, 2025

Youll also want to configure proper SSL certificates and ensure all resources load securely. Improve Security Use HTTPS across your entire site to build user trust and meet Google’s requirements for secure browsing. Google Search Consoles HTTPS report will tell you if your pages are secure. And what to fix if theyre not.)

User-Generated 104

User-Generated Health SEO Finance 104