Marketing Insider Group

NOVEMBER 1, 2021

This is particularly true in the B2B world , where potential clients are looking for proof of long-term results with other companies before making their own buying decision. Case studies are most relevant to potential clients in the later stages of the buyer journey. How to create a case study that impresses clients.

Retail 137

Retail Marketing Strategy Content Marketing Customer 137

Search Engine Land

MARCH 7, 2024

This is something we work with our nonprofit clients to achieve. One client, for example, gave us an agile budget: as long as our advertising was giving a positive return, the sky was the limit. Years ago, a competitor to one of our nonprofit clients landed a high-profile celebrity spokesperson. This approach really paid off.

Advertising 109

Advertising Advertisers Non-Profit Place 109

Search Engine Land

MARCH 5, 2024

In October 2023, the concept of information satisfaction was central to Pandu Nayak’s testimony in Google’s antitrust case in the U.S., That’s really the fundamental SEO takeaway from that testimony. This was confirmed by Nayak in his testimony. Let’s go back to the 2017 version.

Customer Journey 97

Customer Journey User-Generated SEO Digital Marketing 97

Search Engine Land

FEBRUARY 15, 2024

They’ve worked with hundreds or even thousands of clients in many industries. And, because SEO agencies work with many clients, they avoid the tunnel vision that an in-house SEO can be vulnerable to. Sometimes, the client business handles the proposed changes; other times, the vendor can do it for you. So there’s less guesswork.

SEO 119

SEO Thought Leadership Education Management 119

Orbit Media Studios

NOVEMBER 2, 2022

When we show the results of these tests to clients, everyone feels urgency to fix the problem. Testimonial subheads are a good example. The subhead “What clients say about us” doesn’t actually show what clients say. Far better to use the subhead to showcase a compelling part of a testimonial. Add clarity.

Real Estate 133

Real Estate Copywriting Place Communications 133

Sachs Marketing Group

AUGUST 5, 2023

Read client reviews for insights on reliability and communication. Check Out Their Past Clients Beyond just looking at the designs, it’s crucial to consider who those designs were for. Knowing the type of clients a web design company has worked with can tell you a lot about their credibility and expertise.

Law 52

Law Price eCommerce Branding 52

Hubspot Marketing

MAY 11, 2023

To determine whether or not an SEO service is worth the cost, consider the types of packages they offer, the per-project cost, the hourly rate, the experience and expertise, and their client testimonials. What do previous clients say? Do they feature customer testimonials? Image Source Here are some things to consider.

Price 116

Price SEO eBook Succession Management 116

Hubspot Marketing

FEBRUARY 29, 2024

Including social proof like the testimonial also helps Wisp establish credibility and boost conversions. Appointment Confirmation Email Once clients book an appointment with your practice, they expect to receive a confirmation email. There’s also an option for clients to reschedule if they can’t show up.

Health 86

Health Shipping Price Promotion 86

Search Engine Land

SEPTEMBER 6, 2023

Testimonials or reviews: If available, showcase positive testimonials or reviews from satisfied customers on your Contact Us page. Testimonials: Showcase positive feedback from satisfied clients to build trust and credibility. This helps build trust and credibility.

SEO 131

SEO Law User-Generated Customer 131

Search Engine Land

AUGUST 31, 2023

For example, we’ll hear of other agencies: Locking clients into long contracts with no out clauses. Not providing clients with access to their own ad accounts. This article will explain why maintaining client trust is critical to building a strong agency and culture. Reliability : Do you do things when you say you will?

Promotion 132

Promotion SEO Management Communications 132

Buffer Marketing

APRIL 23, 2024

  “It’s the industry standard for a professional creator to have a media kit readily available — it makes it a lot easier for the brand to quickly review the creator and understand their content, rates, engagement stats, and do a reference check if they include brand testimonials in the media kit.” 

Influencer Marketing 93

Influencer Marketing Social Media Marketing Price Fashion 93

Neil Patel

APRIL 14, 2021

This should include: positive outcomes your role brief description of scope client name and industry User experience: Wouldn’t it be nice if your standard cover letter was appropriate for all potential employers? Add these testimonials to your portfolio pages to set yourself apart from the crowd. Include client testimonials.

Affiliate Marketing 144

Affiliate Marketing Health Advertising Advertisers 144

Marketing Insider Group

FEBRUARY 23, 2021

They take online reviews and testimonials to another level. Case studies go more in depth than reviews and testimonials, describing how you addressed a challenge head-on by offering a solution that empowered your client to achieve positive results. Present the problem or challenge the client is facing. Quick Takeaways.

Marketing Strategy 112

Marketing Strategy Content Marketing eBook Marketing 112

Marketing Insider Group

OCTOBER 3, 2023

Here’s the headline from Marketing Insider Group’s about us page: Our headline tells our potential customers both what we do (deliver fresh content to client websites) and the value we can offer them (traffic and leads). But I also include faces of the customers sharing testimonials for MIG (like we saw above), and of my awesome team.

User-Generated 107

User-Generated Place Branding Customer 107

Orbit Media Studios

JANUARY 31, 2023

Logos of clients you’ve worked with Logos of companies you partner with Awards and badges Certifications and memberships Press mentions/As-seen-in These are often called “trust seals” and they leverage the halo effect , a cognitive bias built into your visitors’ brains. Testimonials If possible, show their face.

Copywriting 139

Copywriting Real Estate User-Generated Analytics 139

Search Engine Land

NOVEMBER 13, 2023

In todayʼs competitive agency marketplace, itʼs more difficult than ever to stand out from the crowd and retain clients. As AdWeek reports, it’s not uncommon for small-to-medium-sized firms to see upwards of 40% client turnover year over year. Why clients break up with their agencies 2. The solutions to client churn 3.

Transform 102

Transform Whitepaper Non-Profit CRM 102

Scoop.it!

FEBRUARY 16, 2023

But how do you go about collecting this sparkly testimonial? A lot of the time, testimonials result in generic, impersonal feedback such as, “This was a good company to work with. But the question is, how do you get similar (and even greater) levels of detail from your testimonials? Seems obvious right? Service was good.”

Product 59

Product Customer Place Communications 59

Digital Marketer

JANUARY 27, 2023

This stage is all about learning your customer’s experience, and building up your testimonial database. Understanding the average day of your clients is important in reflecting on your Customer Value Journey, and helps you understand what really set you apart from your competitors. What Was Your Life Like Before Finding Our Solutions?

Fashion 80

Fashion Customer Product Branding 80

Search Engine Land

MARCH 1, 2024

For example, for an SEO agency, you might have: SEO journey and case studies Sharing personal stories of SEO challenges and successes, including detailed case studies of past clients or projects. You could include real-life examples of analytics data and testimonials. It provides both inspiration and evidence of their capabilities.

Branding 118

Branding Entertainment SEO Education 118

AWeber

JULY 6, 2023

12 Creative ways to use videos in email marketing From product demonstrations and customer testimonials to behind-the-scenes glimpses and educational tutorials, the possibilities are endless when it comes to leveraging videos in your email marketing campaigns. You can use your Google reviews to pull those testimonials.

Email Marketing 96

Email Marketing Education Marketing Marketers 96

Search Engine Land

JANUARY 30, 2024

Testimonials : Showcase these prominently on your landing pages. Include photos, videos and names for each testimonial. Case studies : Add these to your site to show prospects the results you’ve delivered for other customers or clients. Influencer endorsements: Highlight celebrity or influencer endorsements.

SEO 118

SEO Transform Copywriting Law 118

Neil Patel

SEPTEMBER 30, 2020

Goal : An agency that has the expertise and is open to accepting clients who have a tight budget. This will help you get an idea of the type of work they do and the type of clients they choose. Since it‘s FB advertisements that we’re talking about, give brownie points to agencies that have Facebook on their client list.

Advertising 139

Advertising Advertisers User-Generated Communications 139

Scoop.it!

FEBRUARY 22, 2024

Highlight real employees sharing real experiences in testimonials. Build an Extensive Library of Content Want to become a true knowledge hub and resource center for employees, candidates, clients, partners, and other stakeholders? Get detailed by including qualitative and quantitative results, emphatic testimonials, and key learnings.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Neil Patel

JUNE 2, 2021

As you craft your testimonial campaign, decide which emotion you want your ad to embody. Regardless of which ad theme you choose, by pairing a sentiment with corresponding copy, you’ll inevitably craft an arresting, powerful testimonial that will make your product stand out to potential consumers. Easier said than done?

Customer 130

Customer Shoppers User-Generated Digital Marketing 130

Lynton Web

OCTOBER 9, 2023

Gauging Client-Agency Communication Open and honest communication is the cornerstone of any successful relationship, professional or otherwise. Are you a priority or just another client on a long list? If your agency is recycling strategies from other clients, it's time to say goodbye. Portfolio: Take a look at their past work.

Customer Acquisition 64

Customer Acquisition Key Performance Indicator Communications Marketing 64

Hubspot Marketing

DECEMBER 21, 2023

Testimonials or Recommendations Image Source Expert Insights “Including a brief testimonial or recommendation from a satisfied client or colleague can be a powerful addition to your business card,” says Jeff Wenzel , vice president of marketing and crowdfunding at KoreConx.

CMO 101

CMO Communications Management Law 101

Marketing Insider Group

MARCH 27, 2023

Your clients are the heart of your business and it takes sincere dedication to gain their loyalty in return. For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele.

Whitepaper 98

Whitepaper Retail Traditional Marketing User-Generated 98

Hubspot Marketing

OCTOBER 13, 2020

It's educating a prospect through a thoughtful perspective, and answering the following questions: How did the client feel at the beginning, and how did they feel at the end? Find the right client. First thing's first: finding the right client. Create interview questions for both project manager and client.

Customer 138

Customer Transform Management Health 138

Search Engine Land

MAY 2, 2023

This article discusses four initiatives I’ve seen drive great results for my B2B clients, including: Testing new channels to meet your audience where they are. Exercise these testing muscles now and watch updates from the platforms that show the most promise for engaging your ideal client profiles as they roll out features.

Analytics 90

Analytics Advertising Advertisers Product 90

Neil Patel

AUGUST 10, 2021

Law firm marketing is essential to attracting clients and sharing what your law practice offers. It’s about educating the public as a whole, and your client demographic in particular, about what you can do and why you’re better than other firms. This approach allows you to be in the minds of your clients when they need you.

Law 139

Law Inbound Marketing Education Traditional Marketing 139

Duct Tape Marketing

APRIL 2, 2024

Charging a premium elevates your services above the price wars but also transforms the very nature of your client relationships. After reading this, you’ll understand the role of messaging and how to build long-term client relationships. This is a must for premium pricing. This shifts the conversation from cost to value.

Price 70

Price Transform Customer loyalty Communications 70

SocialPilot

MARCH 8, 2024

Something that gives your clients the final nudge they need to choose you as their social media marketing comrade. Whether you are a freelancer or work at a social media management agency , it’s essential to create a social media proposal to convert new prospects into clients. How to Write a Client-winning Social Media Proposal?

Social Media Marketing 80

Social Media Marketing Price Analytics Energy 80

Hubspot Marketing

NOVEMBER 29, 2023

Education marketing is the practice of promoting educational institutions, programs, products, or services to prospective students (aka clients), thus increasing student enrollment. To achieve this, they create target ads, social media posts, and testimonials from past students who got rewarding careers. Testimonials.

Education 88

Education Gen Z eBook Marketing 88

Tiecas

MARCH 21, 2024

Build Trust with Proof: Testimonials, case studies, and even unfiltered, engineering-focused FAQs demonstrate your expertise and track record. Here’s a direct quote from the client: “We had another very successful day yesterday also. Fair to say the metal casting industry knows about us now!!” ( See testimonials ).

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Vertical Response

APRIL 3, 2023

Link to social videos Even though videos won’t play in most email clients, you can take a screenshot with the play button overlay and embed it into your email body. List social testimonials Social testimonials — or social proof — can go a long way toward fostering trust from your email subscribers.

User-Generated 70

User-Generated Entertainment Promotion Customer 70

Search Engine Land

JULY 19, 2023

Here are some lessons you can apply to your own nonprofit based on the advertising journey of one of our nonprofit clients. Why Google Grants alone doesn’t cut it Like many nonprofits, this client started with a Google Grants account. That was the case for this client. Our client already had some great video content.

Pharmaceutical 92

Pharmaceutical Advertising Advertisers Branding 92

Hubspot Marketing

JULY 18, 2023

It features testimonials from current hosts, articles offering advice, and even a calculator to estimate your weekly average earnings based on your location. The landing page also offers real-life success stories, testimonials, and other forms of social proof for visitors who need more information before creating an account.

User-Generated 145

User-Generated Product Customer Analytics 145