Martech

NOVEMBER 4, 2024

Prompt: I’m in the digital marketing and analytics field for the last 10 years. Answer: Transitioning to martech (marketing technology) from a background in digital marketing and analytics can be a strategic and beneficial move, especially given your decade of experience in the field.

Marketing Automation Platform 117

Marketing Automation Platform CMO Analytics Digital Marketing 117

Martech

OCTOBER 16, 2024

To bridge this gap, marketers must embrace AI and machine learning to gain a full picture of how their campaigns drive both clicks and in-store purchases, unlocking a deeper understanding of true ROI. retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​.

Retail 124

Retail CMO Customer Journey Shoppers 124

Hubspot Marketing

NOVEMBER 15, 2024

Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing. The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. And marketing must help other departments and the entire company accomplish its goals and objectives.

CMO 132

CMO Traditional Marketing Communications Marketers 132

Martech

JANUARY 9, 2025

AI agents will increase foot traffic and loyalty With the help of AI agents, brands can now have a local extension of their store manager trained and ready to assist digital customers 24/7, said Monica Ho, CMO of AI-powered marketing technology company SOCi.

Customer loyalty 131

Customer loyalty CMO Retail Customer Journey 131

Hubspot Marketing

OCTOBER 22, 2024

Jessica Apotheker , a marketing leader and CMO at Boston Consulting Group, explains why organizations need to build such a customized reporting setup. In her TED talk , she emphasizes that marketers should have the right AI tools to track customer behavior, predict outcomes, and deeply analyze each campaign.

Analytics 126

Analytics Transform Marketers Marketing 126

Hubspot Marketing

NOVEMBER 18, 2024

percent of marketing agencies and brands invest 10 to 20 percent of their marketing budget into influencer marketing. Interestingly, 26 percent are leaning into it by devoting more than 40 percent of their budget to this digital marketing activity. After all, marketing budgets vary.

Influencer Marketing 132

Influencer Marketing Price Affiliate Marketing Millennials 132

Hubspot Marketing

JUNE 30, 2025

Here are some of the most common types of marketing jobs available for modern marketers: Digital Marketing Content Marketing Product Marketing Brand Marketing Event Marketing Marketing Analysis SEO Public Relations Fractional Marketing AI Marketing Ready to write a job description that attracts stellar candidates?

Management 111

Management Inbound Marketing Marketers Marketing 111

Martech

DECEMBER 26, 2024

While these specific updates target government entities and healthcare providers, they set a precedent that other industries should take seriously, said Chad Sollis, CMO for web accessibility platform AudioEye. Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026.

Customer 126

Customer Direct Mail Transform Health 126

Hubspot Marketing

NOVEMBER 19, 2024

Digital Marketing Analysis Review publicly available information online about your industry, competitors, and potential buyers. VP of Marketing or CMO). A target audience with these types of boundaries will help you capture an accurate slice of your larger market. Filters could include: Geographic location.

Market Research 125

Market Research B2C Marketers Marketing 125

Orbit Media Studios

AUGUST 6, 2024

It’s still an interesting and important question for digital marketers. Unfortunately, too few digital marketing professionals learn basic analysis and blindly trust digital analytics tools. The specific numbers aren’t that important. There are still plenty of useful insights in every GA4 account.

Analytics 134

Analytics Law eCommerce Place 134

Orbit Media Studios

OCTOBER 30, 2024

If you’re not sure where to start, this prompt from legit expert and AI advisor, Liza Adams , can help… You are an expert B2B marketer who is deeply familiar with these target markets and this buyer persona, including where they tend to congregate. Then relax, keep learning and stay focused on the human side of marketing.

SEO 107

SEO Branding User-Generated PR 107

Hubspot Marketing

MAY 7, 2025

Free Social Media Certification HubSpot Academy has a breadth of video courses across inbound and digital marketing. What I like: While this podcast is focused on social media, it also zooms out to discuss how it overlaps with the rest of a companys marketing strategy. It also earns you a fresh Social Media Certification.

Social Media Marketing 116

Social Media Marketing eBook Marketers Marketing 116

Businesses Grow

NOVEMBER 11, 2024

In my upcoming book Audacious: How Humans Win in an AI Marketing World (Feb 2025), there’s an interview with Kory Marchisotto, the CMO of e.l.f. every marketing guru, every marketing advisor, everybody on my personal board of directors told me I had to create a customer persona. She said: “When I came into e.l.f.,

Marketing Strategy 88

Marketing Strategy Content Marketing SEO Marketers 88

Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Even typing the word makes me squirm. Maybe the anxiety isn’t so dramatic after all.

Non-Profit 101

Non-Profit CMO Energy Marketing Mix 101

Hubspot Marketing

APRIL 29, 2025

And, of course, to do so with tighter marketing budgets and timelines. And these AI tools have already influenced digital marketing by helping teams brainstorm ideas, draft content, and automate simple tasks. Adaptive Decision-Making Youll find plenty of chatter about using agentic AI to handle repetitive marketing tasks.

Price 123

Price CMO Marketers Marketing 123

Orbit Media Studios

JANUARY 8, 2025

Association memberships Being a member of an association can have some digital marketing benefits. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. He’s an international top-rated keynote speaker and the author of Content Chemistry: The Illustrated Guide to Content Marketing. Bonus prompt!

Copywriting 112

Copywriting Transform SEO Place 112

Martech

JULY 25, 2024

Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection. This approach assumed that targeting a CEO, CFO or CMO would likely result in a sale. However, in large organizations, this isn’t realistic.

CRM 133

CRM User-Generated CMO Traditional Marketing 133

Hubspot Marketing

FEBRUARY 25, 2025

Eugene Mischenko , President of the E-Commerce & Digital Marketing Association , feels that MOFU content often misses that problem-solving mark. Your marketing content should provide them with satisfaction in their selection and help them make any final decisions internally. Their boss, like a VP of Marketing or a CMO.

Transform 99

Transform Marketers Marketing Gen Z 99

Orbit Media Studios

FEBRUARY 4, 2025

Anyway, GA4 explorations are an important skill for any digital marketer. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. He’s an international top-rated keynote speaker and the author of Content Chemistry: The Illustrated Guide to Content Marketing. This is why you have Analytics.

Analytics 115

Analytics CMO User-Generated Content Marketing 115

Hootsuite

MARCH 21, 2025

says Aaron Whittaker , VP of demand generation & marketing at Thrive Digital Marketing Agency. For a fashion client, testing user-generated content versus professional photography revealed a 20% higher conversion with authentic, user-centered posts, said Kiel Tredrea , president & CMO of RED 27 Creative.

eCommerce 96

eCommerce User-Generated Shoppers Entertainment 96

Martech

NOVEMBER 22, 2024

Robert Brady, digital marketing specialist, is skeptical about Chrome’s future revenue model, and the unethical means it would need to gain earnings: “First, how will Chrome earn revenue? I can’t imagine who else would have the capital or the know-how outside of Silicon Valley.”

User-Generated 117

User-Generated CMO Advertisers Advertising 117

Sprout Social

JANUARY 30, 2025

To keep up with Andr, follow her on LinkedIn, find her on stage at a marketing event near you and listen to her full episode of Social Creatures for more advice on building a social-first legacy brand. Nathan Jun Poekert, CMO, General Idea Nathan Jun Poekert has built a name for himself on LinkedIn.

CMO 98

CMO Gen Z Thought Leadership Entertainment 98

Orbit Media Studios

OCTOBER 16, 2024

Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. He’s an international top-rated keynote speaker and the author of Content Chemistry: The Illustrated Guide to Content Marketing. You can find Andy on LinkedIn and Twitter. Wait, more practical insights? Yes, please!

SEO 111

SEO Thought Leadership Promotion CMO 111

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 69

Customer Transform Energy Health 69

Hubspot Marketing

DECEMBER 20, 2024

Read How An Obsession With Quality Led Emily Kramer to 48k Newsletter Subscribers and Counting Kramer asks: What marketing framework has been most useful to you in your career? Dawn Keller, CMO at California Pizza Kitchen: Too many useful frameworks to mention (and plenty not so useful, by the way)!

Transform 113

Transform Marketers Marketing CMO 113

Orbit Media Studios

JULY 24, 2024

Stay long Digital marketing is an endurance sport. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. He’s an international top-rated keynote speaker and the author of Content Chemistry: The Illustrated Guide to Content Marketing. If the goal is 10x content, then why use AI to save time?

Law 80

Law CMO Place SEO 80

Martech

JANUARY 3, 2025

The CTV space is expanding rapidly, with opportunities to shift from basic app-level targeting to more advanced methods like contextual and emotional targeting based on the tone of the content itself, said Jon Schultz, CMO of programmatic advertising company Viant Technology.

Advertising 119

Advertising Advertisers CMO Entertainment 119

Orbit Media Studios

DECEMBER 17, 2024

For a [company type] in [industry] we are targeting the following verticals: [list target markets] You are an expert [B2B industry] marketer who is deeply familiar with these target markets and the buyer persona for [industry] solutions, including where they tend to congregate. Use your marketing powers to do good in the world!

Thought Leadership 120

Thought Leadership Copywriting SEO Marketers 120

Hubspot Marketing

DECEMBER 27, 2024

Read Digital Marketer Jenna Kutcher Thinks You're Overcomplicating It Lesson 7: Your customer is the hero. April Sunshine Hawkins, co-host of the Marketing Made Simple podcast, sees too many marketers position their brand as the heroes, and she says it's one of the biggest mistakes marketers can make.

Fashion 94

Fashion Marketers Marketing Entertainment 94

Welcome Software

NOVEMBER 12, 2024

Personalization is on the mind of every CMO. Marketing teams are scrambling to not only define personalization , but also to devise a personalization strategy that optimizes the user experience for their most valued customers in order to boost brand loyalty. That also means all it takes is one team member to derail an entire operation.

Market Segmentation 52

Market Segmentation Price Whitepaper Customer Journey 52

Welcome Software

JUNE 30, 2025

Significant adoption among all levels of digital maturity —high (46%), medium (39%), low (15%)—challenges the assumption that advanced AI tools only benefit large, mature organizations. The challenge: Doing more with less Despite expanding responsibilities, marketing budgets have been stagnant at 7.7%

Transform 52

Transform User-Generated Logistics CMO 52

Duct Tape Marketing

JULY 2, 2025

He's a recognized authority in digital marketing, co-founder and chief marketing officer of Orbit Media Studios and an influential voice on content strategy, SEO and website optimization. This is John Jantsch and my guest today is Andy Crestodina.

Analytics 70

Analytics Digital Marketing Transform Marketers 70

Martech

FEBRUARY 20, 2025

A lack of resources in several key areas is hindering the ability of marketing teams to drive revenue, growth and customer acquisition, according to a new report from the CMO Council. The inaugural Marketing Vitality Index found 86% of CMOs said a lack of resources or capabilities was holding their teams back.

CMO 73

CMO Customer Acquisition Marketing Mix Digital Marketing 73

SMA Marketing

MAY 15, 2025

Results speak louder than effort, whether you’re a CMO in a SaaS company or a Marketing Director in a US-based manufacturer. Your performance is measured against the achievement of marketing KPIs, and you’re accountable for your decisions based on those results.

Customer Acquisition 52

Customer Acquisition User-Generated Marketers Marketing 52

Power Digital Marketing

JUNE 18, 2025

CMO Takeaway: Retail Media is Not Optional In food & beverage, DTC isn’t the answer —it’s the exception. The post 2025 Digital Grocery Sales: What’s Driving Success and the Key Role of Walmart, Amazon, and Instacart appeared first on Power Digital Marketing.

Food 52

Food Retail Shoppers Shopper Market 52

Lynton Web

NOVEMBER 26, 2024

Your CRM, marketing automation platform, analytics tools, and business intelligence solutions need to work together seamlessly to provide a complete view of performance. Ready to transform your marketing measurement strategy? Most importantly, are your measurements helping you make better decisions that drive business growth?

Transform 52

Transform Customer Acquisition Marketers Marketing 52

Welcome Software

JANUARY 24, 2025

In other words: we're talking about perfecting your omnichannel marketing to achieve that oh-so-sought-after brand omnipresence. 10 steps to build an integrated marketing strategy Now, let's run through the step-by-step to building an integrated marketing strategy, including tips on how to tick each box.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52