The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition.

New Technology 289

New Technology CMO B2C Marketing 289

The CMO Survey

SEPTEMBER 14, 2021

Digital marketing spending has grown to comprise 58% of marketing budgets, reflecting 15.8% In the wake of this spending, the 27th Edition of The CMO Survey finds that digital marketing is the No. 1 responsibility reported by marketers, superseding a dominant historic focus on brand-related activities.

Digital Marketing 130

Digital Marketing Transform CMO Marketing 130

Martech

OCTOBER 14, 2022

And it makes sense to have a savvy individual in the driver’s seat to ensure that your marketing efforts dovetail together, connect with your KPIs and overall business goals and move the organization forward. However, most likely, you don’t need a CMO. What is a chief marketing officer (CMO)? What is a CMO?

CMO 128

CMO Non-Profit Transform Advertisers 128

Marketing Insider Group

JUNE 29, 2020

In the years since, I’ve covered some elements of the future of marketing such as how marketing and CMOs have adapted to a more accountable business climate and the digital marketing trends shaping our world. Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote).

CMO 145

CMO Marketing Marketers Health 145

The CMO Survey

FEBRUARY 26, 2020

Here are my top ten results from the February 2020 CMO Survey. These results are based on a sample of 265 top marketers at for-profit U.S. Marketing budget as a percentage of firm budget remains steady at 11.3%, while marketing budget as a percent of firm revenues rises to 8.6%–a 1 – Growth Strategies.

CMO 130

CMO Retail Price Communications 130

The CMO Survey

DECEMBER 21, 2022

In this webinar, Christine Moorman, Founder of The CMO Survey and the T. Topics included managing digital marketing returns, marketing and DEI, marketing and the C-suite, and brand political activism. Austin Finch Sr. Here is the link to the public on-demand page: [link].

CMO 130

CMO Digital Marketing Management Branding 130

Martech

MAY 31, 2023

In the B2B marketing space, 70% of marketing executives expect digital marketing budgets to increase slightly or significantly this year. While 19% of marketers in general expect a significant increase, 24% of executives expect budgets to significantly grow. In your inbox.

Digital Marketing 124

Digital Marketing B2C CMO Marketing 124

The CMO Survey

MARCH 23, 2022

This webinar will discuss findings from the 28 th edition of The CMO Survey with a focus on marketing spending and metrics. Professor Christine Moorman, Founder and Managing Director of The CMO Survey and the T. Austin Finch Sr. When: May 3, 2022 12:30 PM Eastern Time (US and Canada).

CMO 130

CMO Marketing Marketers Management 130

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities.

Digital Marketing 141

Digital Marketing Advertising Advertisers Shopper Market 141

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Get the full report now!

CMO 145

CMO Customer Acquisition CRM Social Media Marketing 145

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Digital Marketing Costs Less.

Digital Marketing 134

Digital Marketing Traditional Marketing Thought Leadership Analytics 134

Sprout Social

JANUARY 30, 2025

To keep up with Andr, follow her on LinkedIn, find her on stage at a marketing event near you and listen to her full episode of Social Creatures for more advice on building a social-first legacy brand. Nathan Jun Poekert, CMO, General Idea Nathan Jun Poekert has built a name for himself on LinkedIn.

CMO 96

CMO Gen Z Thought Leadership Entertainment 96

Hubspot Marketing

NOVEMBER 15, 2024

Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing. The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. And marketing must help other departments and the entire company accomplish its goals and objectives.

CMO 124

CMO Traditional Marketing Communications Marketing 124

Martech

JANUARY 9, 2025

AI agents will increase foot traffic and loyalty With the help of AI agents, brands can now have a local extension of their store manager trained and ready to assist digital customers 24/7, said Monica Ho, CMO of AI-powered marketing technology company SOCi.

Customer loyalty 131

Customer loyalty CMO Retail Customer Journey 131

Marketing Insider Group

JULY 13, 2020

One such firm is IDC and my first interactions with them date back to my time at DEC ( before the launch of my marketing career) while I was a young analyst and consultant. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO. IT is like HR.

Transform 110

Transform CMO Global Marketing Direct Mail 110

Martech

JULY 25, 2024

Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection. This approach assumed that targeting a CEO, CFO or CMO would likely result in a sale. However, in large organizations, this isn’t realistic.

CRM 133

CRM User-Generated CMO Traditional Marketing 133

Martech

MARCH 31, 2022

That once-in-a-lifetime genius marketing idea hits that will enrapture customers and slay your KPIs. As the firm’s newly appointed CMO, you need a breakthrough. Your Marketing Operations (MOps) director’s face looks like you just ate her puppy for breakfast. Get the daily newsletter digital marketers rely on.

Transform 111

Transform CMO Whitepaper Marketing 111

Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? Imagine wielding the power of a marketing wizard without having to afford their six-figure salary. That’s exactly what becoming a fractional CMO is all about. Does that pique your interest?

CMO 93

CMO Price Transform Marketing Strategy 93

Hubspot Marketing

APRIL 29, 2025

And, of course, to do so with tighter marketing budgets and timelines. And these AI tools have already influenced digital marketing by helping teams brainstorm ideas, draft content, and automate simple tasks. Adaptive Decision-Making Youll find plenty of chatter about using agentic AI to handle repetitive marketing tasks.

Price 111

Price CMO Marketing Marketers 111

The CMO Survey

JANUARY 3, 2024

The post How Digital Marketing has Evolved Into a Major Business Weapon appeared first on The CMO Survey. In today’s fast-paced and competitive landscape, it’s important for SMEs to have a strong online presence; one that also positions them towards the top of the page in search engine results.

Digital Marketing 100

Digital Marketing CMO Marketing Marketers 100

Martech

DECEMBER 26, 2024

While these specific updates target government entities and healthcare providers, they set a precedent that other industries should take seriously, said Chad Sollis, CMO for web accessibility platform AudioEye. Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026.

Customer 126

Customer Direct Mail Transform Health 126

Adams & Knight Marketing

NOVEMBER 15, 2022

“It is a privilege and an honor to be recognized with awards that ranks us among the best of our peers,” said Bill Knight, Principal and CMO of Adams & Knight. In total, Adams & Knight received 33 awards, the most of any agency in the state. About Adams & Knight.

Advertisers 246

Advertisers Advertising PR CMO 246

The CMO Survey

MARCH 31, 2024

Small Businesses Pivot to Digital: A Surge in Digital Marketing Spend Amid Traditional Advertising Cutbacks. Top digital marketer, Sandy Rowley shares resources The post Small Businesses Pivot to Digital: A Surge in Digital Marketing Spend Amid Traditional Advertising Cutbacks appeared first on The CMO Survey.

Digital Marketing 100

Digital Marketing Advertising Advertisers CMO 100

Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Even typing the word makes me squirm. Maybe the anxiety isn’t so dramatic after all.

Non-Profit 96

Non-Profit CMO Energy Marketing Mix 96

Duct Tape Marketing

APRIL 14, 2024

How to Hire a Fractional CMO: The Smart Way to Scale written by John Jantsch read more at Duct Tape Marketing Are you looking at your business goals and feeling your marketing strategy just isn’t cutting it? This is where hiring a fractional CMO can make a significant difference. Where can I find a fractional CMO?

CMO 95

CMO Transform Communications Marketing Plan 95

Hubspot Marketing

MAY 7, 2025

Free Social Media Certification HubSpot Academy has a breadth of video courses across inbound and digital marketing. What I like: While this podcast is focused on social media, it also zooms out to discuss how it overlaps with the rest of a companys marketing strategy. It also earns you a fresh Social Media Certification.

Social Media Marketing 112

Social Media Marketing eBook Marketing Marketers 112

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Why We Started Neil Patel Digital.

Digital Marketing 126

Digital Marketing SEO Marketing Marketers 126

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Ecommerce market will reach over $1.1 trillion in sales in 2023.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Martech

NOVEMBER 22, 2024

Robert Brady, digital marketing specialist, is skeptical about Chrome’s future revenue model, and the unethical means it would need to gain earnings: “First, how will Chrome earn revenue? I can’t imagine who else would have the capital or the know-how outside of Silicon Valley.”

User-Generated 117

User-Generated CMO Advertising Advertisers 117

Hubspot Marketing

NOVEMBER 18, 2024

percent of marketing agencies and brands invest 10 to 20 percent of their marketing budget into influencer marketing. Interestingly, 26 percent are leaning into it by devoting more than 40 percent of their budget to this digital marketing activity. After all, marketing budgets vary.

Influencer Marketing 127

Influencer Marketing Price Affiliate Marketing Millennials 127

Orbit Media Studios

AUGUST 6, 2024

It’s still an interesting and important question for digital marketers. Unfortunately, too few digital marketing professionals learn basic analysis and blindly trust digital analytics tools. The specific numbers aren’t that important. There are still plenty of useful insights in every GA4 account.

Analytics 132

Analytics Law eCommerce Place 132

Martech

FEBRUARY 20, 2025

A lack of resources in several key areas is hindering the ability of marketing teams to drive revenue, growth and customer acquisition, according to a new report from the CMO Council. The inaugural Marketing Vitality Index found 86% of CMOs said a lack of resources or capabilities was holding their teams back.

CMO 68

CMO Customer Acquisition Marketing Mix Digital Marketing 68

The CMO Survey

JUNE 16, 2020

Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Marketing jobs lost : Although 62% of marketing leaders reported no job losses in their companies, 9% of marketing jobs have been lost, on average, due the pandemic. in the next year. of sales.

CMO 130

CMO Transform Customer Acquisition B2C 130

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. .”

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Search Engine Land

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities.

Digital Marketing 95

Digital Marketing Advertising Advertisers Shopper Market 95

Businesses Grow

NOVEMBER 11, 2024

In my upcoming book Audacious: How Humans Win in an AI Marketing World (Feb 2025), there’s an interview with Kory Marchisotto, the CMO of e.l.f. every marketing guru, every marketing advisor, everybody on my personal board of directors told me I had to create a customer persona. She said: “When I came into e.l.f.,

Marketing Strategy 85

Marketing Strategy Content Marketing SEO Marketing 85

Duct Tape Marketing

OCTOBER 5, 2023

We dive deep into the transformative realm of the Fractional CMO, uncovering the nuances and potential it holds for modern businesses. Key Takeaway: The rise of the Fractional CMO marks a significant shift in the way businesses perceive leadership roles. 06:14] One challenge of the Fractional CMO model is essentially selling your time.

CMO 93

CMO Transform Shipping Social Media Marketing 93