Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 69

Customer Transform Energy Health 69

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. ” Andy Crestodina , co-founder, CMO, Orbit Media. Create and atomize a white paper.

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Martech

MARCH 12, 2024

Social media is now considered the most effective B2B channel for driving revenue, per the 2023 State of B2B Digital Marketing report (download required). They said “for driving revenue,” not some perceived “fluffy” marketing goal like driving “likes” or engagement. But if you don’t look…you won’t find it. Is it strategic?

Whitepaper 111

Whitepaper Millennials Law CMO 111

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform. Processing.Please wait.

B2C 132

B2C Whitepaper CRM Marketing Automation Platform 132

Marketing Insider Group

JANUARY 24, 2013

Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. B2B_Chat – # B2BChat – Weekly Twitter chat for B2B marketers – 8 p.m. . StephanieTilton - Stephanie Tilton – Content marketing consultant for B2B high tech.

PR 112

PR Whitepaper CMO Marketing 112

Martech

JULY 26, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, whatever kind of marketer you are. I was thinking about the many kinds of activity which fall under the heading “marketing operations.”

CMO 107

CMO Whitepaper Shoppers Fashion 107

Orbit Media Studios

JANUARY 22, 2025

If you give it your sitemap file and a competitors, it does AI competitive analysis and shares Number and types of pages Differences in service offerings and niches Use of formats such as case studies, webinars, whitepapers, etc. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. And now you have the prompts.

Branding 64

Branding SEO Whitepaper CMO 64

Hubspot Marketing

JANUARY 7, 2024

Digital Marketing Digital marketing refers to marketing through digital channels like search engines, websites, email, and mobile apps. In the last 30 years, the rise of the internet, smartphones, and big data has completely changed the way companies market and promote their products and services.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Hubspot Marketing

MARCH 5, 2025

The clue is in the name, but marketing analytics is not the same as business analytics. However, business goals and performance should be considered when measuring marketing. B2B Marketing Data to Collect The best and worst thing about digital marketing analytics is that you can track everything, which can be overwhelming.

Analytics 64

Analytics Customer Acquisition CRM Marketing 64

Welcome Software

NOVEMBER 12, 2024

Personalization is on the mind of every CMO. Marketing teams are scrambling to not only define personalization , but also to devise a personalization strategy that optimizes the user experience for their most valued customers in order to boost brand loyalty. That also means all it takes is one team member to derail an entire operation.

Market Segmentation 52

Market Segmentation Price Whitepaper Content Placement 52

Adobe Experience Cloud Blog

MARCH 30, 2016

And their B2B report echoes similar results, with the most effective digital marketing tactics being webinars/webcasts, email newsletters, blogs, videos, and online presentations. Why You Need to Spend Even More on Digital Marketing. Of course, to reorganize your marketing team, you need the budget.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Lynton Web

NOVEMBER 26, 2024

For instance, analyze whether prospects who download whitepapers, attend webinars, or engage with assessment tools are likely to become sales-qualified leads. Your CRM, marketing automation platform, analytics tools, and business intelligence solutions need to work together seamlessly to provide a complete view of performance.

Transform 52

Transform Customer Acquisition CRM Marketing 52

Marketing Insider Group

OCTOBER 25, 2021

In addition to personalized marketing messages, find ways to listen and respond to their questions. Coordinate your digital marketing team with your sales and customer service teams to deliver quality throughout their experience. In other words, you need to consider CX in every aspect of your marketing strategy.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

On24- CMO Confessions

AUGUST 27, 2020

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Matt Heinz, President and Founder of Heinz Marketing. Welcome to another edition of CMO Confessions! The COVID-19 Pandemic and Marketing Fundamentals.

CMO 52

CMO Marketing Marketers Whitepaper 52

Marketing Insider Group

AUGUST 12, 2010

I wrote about this subject in my book titled How to Create an Unstoppable Marketing and Sales Machine. When a CMO asks a CSO what he wants from the lead program, he often hears something like the following: I want a lot of leads and I want them to be highly qualified. In fact in the long run it costs a lot more.

Telemarketing 94

Telemarketing Customer loyalty Marketing Marketers 94

Campaign Monitor

FEBRUARY 25, 2022

For example, check out how Ahrefs , an SEO and digital marketing tool, announced their price increase and provided reasons (plus new benefits) for users. Does your CEO or CMO have a unique point of view that’s perfect to share with your newsletter list? Free resources, like white papers and guides. Source: Ahrefs.

Whitepaper 75

Whitepaper Customer loyalty eBook Education 75

Econsultancy

APRIL 28, 2022

Robinson recalled an example of this in practice that he’d seen “in the wild”: a CMO that he had emailed had set an Out of Office message to say that he was working on the Mini MBA programme from Marketing Week.

eCommerce 83

eCommerce Energy Transform Marketing 83

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Is your digital marketing underperforming ?

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Animalz blog

MAY 3, 2024

Operations: Most content production at startups is done in-house, giving marketers exposure to a wide range of content formats like social media posts, white papers, and infographics. Startup content marketing Enterprise content marketing Content can have an outsized impact on the business.

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52

Unbounce

JULY 12, 2023

Listen to our hosts, Pete Housely and James Thomson, find out the answer by talking to esteemed guest and marketing maven, Andrew Lionis , SVP of Strategy and Client Solutions at Datawyze, and learning how marketing agencies are using AI themselves to win in this new world. Welcome to Unprompted, a podcast about AI marketing.

User-Generated 96

User-Generated Whitepaper B2C Product 96

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Words matter.

Whitepaper 120

Whitepaper Analytics User-Generated Key Performance Indicator 120

Unbounce

OCTOBER 20, 2023

And when your CMO or CEO has a “big idea” Weʼve all been there. Examples of common actions are purchasing a product, subscribing to a newsletter, calling you on the phone, downloading an ebook or whitepaper, watching a demo, or requesting information. Not ideal, but sometimes you have to think on your feet.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Marketing Insider Group

SEPTEMBER 30, 2010

Bannan wrote “ Creating a true partnership between marketing and sales ”. In the article, she offered this call to action for marketing and sales: “Partner or Perish”. Christina Pappas Oct 4 2010 There are a couple other tactics that I have tried to ‘bridge the gap’ between sales and marketing.

Marketing 96

Marketing Marketers Manufacturing Telemarketing 96