Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 85

Product Marketing Product Transform CMO 85

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

But being successful and getting ahead of your competition isn’t just about using marketing automation anymore; it’s about optimizing your platform and resources to grasp its full potential. That means you need the right team to manage your marketing automation platform. It’s a tall order, and you want the very best.

Management 134

Management Thought Leadership B2C Marketing Automation Platform 134

Adobe Experience Cloud Blog

APRIL 25, 2018

Director, Product Marketing, GridGain. Andy Caron, Director of Inbound Marketing and Automation, Telnyx. Carey Straetz, Senior Digital Marketing Manager, Daniels Health. Christina Zuniga, Marketing Technology Manager, InTouch Health. Darrell Alfonso, Senior Manager, Global Marketing, Hitwise.

CMO 134

CMO Inbound Marketing Health Thought Leadership 134

Martech

APRIL 5, 2022

But a CMO Council survey found that only 7% of marketers say they can provide real-time, data-driven engagements across all touchpoints. Delivering timely and relevant customer experiences separates your brand from the competition. The post Get started on achieving real-time customer engagement at scale appeared first on MarTech.

Customer 124

Customer CMO Management Product Marketing 124

Martech

MAY 9, 2024

But what if the marketing generalist could create graphics and web designs through AI, applying all of their knowledge through an AI assistant who has been learning with them as they grew the business? What if the marketing generalist sat down with the product manager and they co-created a campaign in an hour or two with the help of AI?

PR 134

PR Transform CMO Marketers 134

Hubspot Marketing

JANUARY 7, 2024

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world. Some marketers choose to extend (or return to) their schooling by pursuing a Master of Business Administration (MBA) or graduate degree in marketing.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Martech

APRIL 22, 2022

But a CMO Council survey found that only 7% of marketers say they can provide real-time, data-driven engagements across all touchpoints. Delivering timely and relevant customer experiences separates your brand from the competition. The post Improve the customer journey experience with these proven steps appeared first on MarTech.

Customer Journey 103

Customer Journey Customer CMO Management 103

Martech

DECEMBER 5, 2023

Appoint a lead to run the annual budget planning process In a perfect world, someone on the marketing operations team manages the overall marketing budget, working closely with a trusted finance partner. I’ve personally experienced this utopia, but most marketers have not. In a lot of companies, budgeting is a hot mess.

Finance 127

Finance CMO eBook Marketing 127

Martech

DECEMBER 12, 2022

Marketers report only using 42% of their martech stack capabilities. Likewise, martech is among the top three capability gap areas cited by CMOs in the latest Gartner CMO Spend survey. CMOs should invest in martech training. Product management and product marketing practices.

Customer Journey 116

Customer Journey Thought Leadership CMO Management 116

Duct Tape Marketing

NOVEMBER 21, 2022

One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts. But with an average annual salary of over $330,000 many small to mid-sized businesses can’t easily afford a CMO. That’s what I want to discuss today.

CMO 83

CMO Key Performance Indicator Customer Journey Marketing Strategy 83

Marketing Insider Group

JULY 15, 2014

The Marketing Department of the future will look very different from today’s advertising, branding, demand generation, field marketing, product marketing, partner marketing, and communications teams. Channels: managing the ever-shifting landscape of options to reach their audience.

CMO 111

CMO Marketers Marketing Entertainment 111

On24- CMO Confessions

FEBRUARY 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Deb Wolf, Chief Marketing Officer at Integrate. Welcome to another installment of CMO Confessions! The Career Path to CMO. Marketing to Marketers.

CMO 52

CMO B2C Advertising Advertisers 52

Sprout Social

MAY 25, 2022

Even though leaders generally know this, only 17% of candidates say their manager facilitates the process of applying for internal jobs. Take social media managers, for example. Their ability to inform your content, demand gen, product marketing or pricing strategies is unmatched because social is the center of everything.

CMO 131

CMO Social Media Marketing Price Management 131

Adobe Experience Cloud Blog

APRIL 25, 2017

Next, Steve invited a group of executives to join him on stage to share their insights on marketing in the Engagement Economy. The first was a panel led by Jamie Gutfreund , Global Chief Marketing Officer at Wunderman. Key highlights from our brilliant CMO panel include: “Now it’s time to empower your whole organization.

CMO 113

CMO Thought Leadership Marketing Marketers 113

Duct Tape Marketing

JULY 20, 2022

Marketing Podcast with Mark Kilens. In this episode of the Duct Tape Marketing Podcast , I interview Mark Kilens. Mark is the CMO of Airmeet, a leading virtual and hybrid event platform. He oversees Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing. Get Semrush.

CMO 94

CMO Global Marketing Education SEO 94

The CMO Survey

APRIL 19, 2019

The February 2019 CMO Survey finds CMOs preoccupied with the same imperative: growth. of marketing leaders ranked growth as their #1 challenge and another 28.9% of marketers ranked it as either #2 or #3. Marketers reported that their #1 source of growth spending is to build existing markets and offerings.

CMO 100

CMO Transform Analytics Marketing 100

On24- CMO Confessions

JANUARY 28, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Dan Frohnen, Chief Marketing Officer at Sendoso. Welcome to another CMO Confessions podcast! Data-Driven Marketing. B2C Trends for B2B Marketing.

CMO 52

CMO B2C Market Trends Shipping 52

Martech

OCTOBER 13, 2023

Like McDonald’s, Pepsi CMO Todd Kaplan described how an iconic brand can make an impact in digital culture. Pepsi CMO Todd Kaplan at DPAA Summit. The hack as a marketer is how do you get into the feeds without buying an ad [on social], and pushing it in the feed organically so people want to talk about it.” Experiential culture.

CMO 127

CMO Advertising Advertisers Retail 127

Martech

MARCH 25, 2024

For example, you might have a “digital demand gen” pod with search marketers, marketing ops, web developers, conversion analysts and sales enablement. Or a “product marketing” pod with product experts, messaging strategists, content creators and sales trainers. In your inbox.

Marketing 116

Marketing Marketers CMO Communications 116

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. Marketers are placing less emphasis on traditional analytics in favor of operations. Why is it going down?”

Analytics 121

Analytics Product CMO Marketers 121

Martech

MAY 16, 2023

Agile means everyone — from the junior copywriter to the CMO — must change the way they work. The need for agility to take place at all levels in the company is why we created the roles of Stakeholders and Practice Leads in the Agile Marketing Navigator framework. Essentially, you no longer assign work or manage the work itself.

Transform 108

Transform Copywriting CMO Marketing 108

Adobe Experience Cloud Blog

APRIL 21, 2014

The A’s General Manager, Billy Beane (played by Brad Pitt in the film), measured players using new, data-centric metrics that flew in the face of conventional wisdom. Prospect to Pipeline : What’s the typical prospect-to-pipeline conversion rate of each of your company’s product-market fits, channels, and campaigns? That’s a 3.2%

Key Performance Indicator 134

Key Performance Indicator Marketers Marketing Thought Leadership 134

Martech

JULY 13, 2021

“Across the board, beyond millennials, the digital age is right now exploding for us,” said Frances Dillard, VP of Brand and Product Marketing. Merkle is part of Dentsu Group, which has set itself the target of reaching 50% of revenue generated by CX management, marketing technology, commerce and related domains.

Shopper Market 124

Shopper Market Millennials Shoppers Shipping 124

Martech

SEPTEMBER 27, 2021

“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said Penn, citing numbers from Duke University’s most recent CMO survey.

Analytics 115

Analytics Finance CMO Advertising 115

Sprout Social

JUNE 27, 2022

We spoke with three B2B marketers who are experimenting with and finding success on TikTok. Save time with our powerful TikTok management tool. But first, why you need to try B2B marketing on TikTok. Smartsheet is a work management platform on a mission to improve the way teams collaborate. Our CMO approved.

Branding 145

Branding B2C Real Estate User-Generated 145

Marketing Insider Group

FEBRUARY 25, 2015

How Marketing Can Drive More Customers, Better Experiences and Great Products. Marketing has a marketing problem. Ask most people to define what marketing is, and the answer will almost always come down to some form of a definition that is more closely related to advertising. Product innovation moves faster.

Marketers 108

Marketers Marketing CMO Advertising 108

Martech

FEBRUARY 9, 2024

She’s an advisor to martech stack management platform CabinetM and built her own stack management tool Stacktus that CabinetM later acquired. Then you worked as a marketing specialist developing mobile apps. Q: At Janus Henderson you grew from a relatively junior role to being global head of marketing technology.

Finance 107

Finance New Technology CMO Analytics 107

Martech

FEBRUARY 2, 2024

Words like “data,” “technology” and “platform” were used frequently, indicating discussions about data management and technological solutions in marketing. Prompts: “How do I leverage data analytics to improve my marketing efforts?” ” Theme No. 2: Data and technology.

User-Generated 116

User-Generated Marketing Marketers CMO 116

Marketing Insider Group

AUGUST 27, 2015

NOTE: While this article is geared toward entrepreneurs and small business owners, many of these signs are applicable to marketers of all sizes and shapes, including those with CMO in their title. Your Services/Products Have Changed. Product Market Has Changed. Are you still marketing to the right audience?

Manufacturing 107

Manufacturing Shipping CMO Management 107

Adobe Experience Cloud Blog

JANUARY 12, 2010

Even worse, fully 80 percent of enterprise technology deals won are not influenced by marketing at all. At the root of the alignment problem is the fact that marketing and sales have their own charters, planning time horizons, and compensation models. The metrics I use in developing performance plans are: Marketing Role.

Thought Leadership 88

Thought Leadership Finance Marketing Marketers 88

Martech

AUGUST 24, 2023

As we’ve seen in retail media networks (RMNs) , sellers with loyal customers and engaging experiences can drive more sales for advertisers when the buyer journey is managed intelligently. We’re excited to expand our existing partnership with Lyft as a launch partner in this new channel,” said Zoe Oz, CMO at Bilt Rewards. Why we care.

Real Estate 98

Real Estate Retail eCommerce Advertising 98

Animalz blog

JUNE 3, 2025

In this episode, Heike shares how she connects content, creative, product marketing, and demand gen/integrated campaigns like four wheels on a car remove one, and nothing moves. We felt like to make the car go you would need content, creative, product marketing, and then campaigns or demand gen. ( No one can work alone.

Advertising 62

Advertising Advertisers Analytics Product Marketing 62

Duct Tape Marketing

AUGUST 16, 2023

As a marketing leader, he specializes in helping businesses scale, particularly ones that help people, animals, and the environment. Key Takeaway: The Fractional CMO model is a smart solution for companies that may not require a full-time CMO but still need strategic direction and are seeking tailored strategic insights.

CMO 68

CMO Inbound Marketing Marketing Strategy Price 68

Litmus

OCTOBER 26, 2022

Reminder: not everyone speaks marketing technology (or martech). Martech language is not universal,” says Alicia Garside (Digital Marketing Production Manager, TELUS Health ). Email makes all of your marketing better. Lauren Meyer (CMO, SocketLabs ) has over 16 years of experience in email marketing.

CRM 105

CRM Email Marketing Finance Education 105

Duct Tape Marketing

APRIL 23, 2025

And I would say also, if you look at my background, the companies that I tend to join are at a very similar stage to Calendly where they've invented some new technology to solve some sort of pain point for a customer type and then have that exponential growth when they sort of like crack the market a little bit to get that product market fit.

Price 51

Price CRM CMO User-Generated 51

Duct Tape Marketing

APRIL 16, 2025

Calendly, best known for revolutionizing scheduling software, is now redefining its space by expanding deeper into relationship management and SMB tools without losing sight of its core value: simplifying time. solve other points in the relationship management lifecycle for our customers. You mentioned relationship management.

CRM 40

CRM CMO Management Product 40

Content Marketing Institute

SEPTEMBER 20, 2018

If you could build the ideal multi-industry global conglomerate from scratch, scaling it to over 700 product families, would you let each one of those 700 product managers target the same customer separately? Three years ago, the Cisco marketing team woke up to this real-life situation. Of course you wouldn’t.

CMO 89

CMO Management Product Customer 89