Set Up

OCTOBER 25, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ There are only two things you can control: your attitude and your productivity. ” He quoted Calvin Coolidge, “Nothing in this world can take the place of persistence. Never miss a CMO Spotlight!

CMO 59

CMO Thought Leadership Education Analytics 59

Duct Tape Marketing

NOVEMBER 15, 2023

Key Takeaway: In today’s complex marketing landscape, Ryan emphasized the vital role of a fractional CMO in steering your business towards success. Questions I ask Ryan Stewart: [00:47] How do you define fractional CMO? [03:18] 03:18] What are the main challenges for those attempting the fractional CMO model? [07:17]

CMO 65

CMO Law Non-Profit Promotion 65

Marketing Insider Group

JUNE 29, 2020

The following marketing quotes from todays leading CMOs and Marketing influencers describe their pandemic experiences and how they’ve adapted to this extreme culture shock. Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote). Perseverance. Giving back.

CMO 126

CMO Marketing Marketers Health 126

The Next CMO

MAY 26, 2022

Do they have the time and resources to hire a full-time Chief Marketing Officer (CMO)? Hiring the right fractional CMO (also known as an outsourced CMO or interim CMO) can address the time element and leverage the company’s ongoing momentum. Have they been both a full-time CMO and a fractional/outsourced CMO in the past?

CMO 52

CMO Health PR Customer 52

Rock Content

JUNE 29, 2023

Google, Instagram and blogs were once the most popular places to discover trends and help leverage brands. Now, TikTok has become the driving force behind trends and the go-to place for companies that need to keep track of what’s new in their industry. We cover all the trends that matter in the Digital Marketing landscape.

Product 81

Product Branding User-Generated CMO 81

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. Marketers are placing less emphasis on traditional analytics in favor of operations. ” Digital products fuel digital experiences.

Analytics 103

Analytics Product CMO Marketing 103

Set Up

MAY 12, 2022

z, and then moved to Unilever where she spent over a decade traveling the world to places like Brazil, the U.K., She explained, “If it's marketing, sales, or product supply, I oversee the whole program.”. Never miss a CMO Spotlight! After her training, she continued her career at Kraft, now Mondel?z, and The Netherlands.

Health 52

Health CMO Pharmaceutical Transform 52

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2 While more than half of marketers reported a 10.4

CMO 130

CMO Finance Marketing Marketers 130

Martech

MAY 3, 2024

Take a moment to search “CMO tenure” and you’ll find a wide variety of content discussing the short tenure of CMOs and how it’s among the shortest of roles in the C-suite. If you dive deeper, you’ll find that CEOs don’t seem to trust CMOs. 32% of CEOs trust their CMOs. 32% of CEOs trust their CMOs.

CMO 108

CMO Fashion Shipping Finance 108

Martech

MAY 9, 2024

The marketing generalist, who has the broadest perspective on the product, the customers and the value proposition, something they have taken months or maybe even years learning, now has to convey that knowledge as best they can in a creative brief. Product marketers are the most likely group to become marketing generalists.

PR 119

PR Transform CMO Marketing 119

Martech

SEPTEMBER 7, 2021

The customer wants an answer to a question,” said Amber Armstrong, CMO at LivePerson. We allow the transaction to take place in the message as much as possible.”. Read next: You smiled, so we think you’ll like this product. Choose two or three high-intent products, then craft suitable playbook experiences, McDonald said.

Product 92

Product Online Buyers Shoppers Customer Journey 92

On24- CMO Confessions

FEBRUARY 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Deb Wolf, Chief Marketing Officer at Integrate. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO Advertising Advertisers B2C 52

On24- CMO Confessions

JANUARY 14, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with today’s marketing and sales leaders. Today’s CMO Confessions features Evy Lyons, CMO at Traackr. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below. Ecology Major to CMO.

CMO 52

CMO B2C Influencer Marketing Communications 52

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice. Hello, Webinerds!

CMO 52

CMO Tentpole B2C Retail 52

On24- CMO Confessions

SEPTEMBER 10, 2020

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Jon Russo, CMO and Founder of B2B Fusion. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO Finance Pharmaceutical Event Marketing 52

On24- CMO Confessions

JANUARY 28, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Dan Frohnen, Chief Marketing Officer at Sendoso. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Market Trends Shipping 52

Martech

DECEMBER 26, 2023

And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge. The surge in content production means that existing approval workflows will become unsustainable,” said Levi Matkins, CEO of mobile marketing platform LifeStreet.

Customer 143

Customer Transform CMO Retail 143

The CMO Survey

SEPTEMBER 13, 2022

The CMO Survey has been collecting and disseminating the opinions of marketing leaders since 2008. Shifting customer priorities: While trusting relationships were most important to customers before the pandemic, this shifted to focus on product quality during the pandemic. We don’t know what’s ahead for the U.S.,

CMO 130

CMO Analytics Marketing Marketers 130

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

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CMO Thought Leadership Marketing Automation Platform B2C 134

The CMO Survey

MARCH 18, 2021

The 26 th edition of The CMO Survey , which surveyed 356 marketing leaders, offers an overview of gains and losses and provides timely predictions for the year ahead. loss reported in the June 2020 CMO Survey , indicating job losses did not worsen over the last six months. Companies reported that 8.2% Some 72.2%

CMO 130

CMO B2C Marketing Marketers 130

Martech

APRIL 29, 2024

“There is clear desire among consumers for meaningful interactions with companies that go beyond the transactional,” said Wendy Werve, Marigold’s CMO. Customers have different preferences for the products they buy — marketers are aware of that. Here’s what she had to say about the deeper meanings that go beyond birthday greetings.

Branding 118

Branding Customer loyalty CMO Digital Marketing 118

The CMO Survey

JUNE 16, 2020

Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Planned marketing hiring drops to the lowest point in CMO Survey history, going negative for the first time ever with average hiring predicted to be -3.5% in the next year. reporting gains and 28.4% reporting losses.

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CMO Transform Customer Acquisition B2C 130

On24- CMO Confessions

AUGUST 27, 2020

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Matt Heinz, President and Founder of Heinz Marketing. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO Marketing Marketers Whitepaper 52

Martech

APRIL 18, 2024

This year, our aim was to place a strong emphasis on actionable insights at the core of our discussions,” said Benoit Skinazi, CMO at Sharethrough, the programmatic adtech company hosting the event. “We It enables advertisers to place their ads on higher-quality inventory that is more efficient and has a lower carbon footprint.

Advertising 102

Advertising Advertisers Finance Marketing 102

The CMO Survey

FEBRUARY 24, 2021

The 26 th Edition of The CMO Survey captures the digital, social and political upheaval the field has experienced and offers insights to guide marketers. With customer demands for digital experiences growing, marketers have been placed in a stronger position to deliver this value. companies, 94.5% of whom are VP-level or higher.

Transform 130

Transform CMO B2C Digital Marketing 130

Marketing Insider Group

JUNE 9, 2020

A modern CMO needs a lot more than just marketing skills. In Chapter 4 of Mean People Suck , I explore the problem that many brands are facing these days: Consumers are becoming increasingly turned off by traditional marketing and are abandoning brands that don’t have a mission bigger than trying to sell their products.

CMO 118

CMO Transform Advertising Advertisers 118

Rock Content

JANUARY 19, 2021

The development of digital experiences that please the consumer is one of the major concerns of any CMO. Today, especially in the SAAS market, part of this journey takes place in the product itself. The way the consumer experiences their first contact with the product is crucial to their long-term relationship with the company.

Product 59

Product Branding Transform User-Generated 59

Martech

APRIL 18, 2024

Aligning with your CMO and the rest of the C-suite Before this latest shift, it was possible to measure “micro conversions.” So, if your CMO is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Words matter.

Whitepaper 106

Whitepaper Analytics User-Generated Key Performance Indicator 106

Hubspot Marketing

MAY 24, 2022

As Google's Director of Product Management, Ads Privacy and Trust, David Temkin, puts it , "Developing strong relationships with customers has always been critical for brands to build a successful business, and this becomes even more vital in a privacy-first world.". How can you prepare for a privacy-first world?

Transform 121

Transform CMO Customer CRM 121

Martech

MARCH 18, 2022

Are you looking in the wrong place? The CMO can be held accountable for the spend, but he must be able to speak to the CEO in terms they can understand. Promotion was just one part of the “Four Ps”— product, price, place and promotion”, a concept developed in the 1950s to describe marketing, Brenner explained.

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CMO Marketing Marketers Law 122

Martech

MARCH 11, 2022

He’s also served as CMO for medical technology startup Eargo, and has also held high-level positions at Visa, PepsiCo and Razorfish. Until the start of the pandemic, there was a CMO in place and CX was separate. When that CMO left, the business decided what was the right structure for the future.

New Markets 105

New Markets Finance Customer CMO 105

Businesses Grow

APRIL 1, 2024

Repurpose your content into short-form videos for social and get your expertise into places being scraped to build AI data models (sites like Reddit and Quora, featured snippets in Google, and guest blog/vlog appearances). Further, 32% of Gen Z rely on social media influencers to help them discover brands and products. There are 3.32

Gen Z 126

Gen Z Marketing Marketers User-Generated 126

Hubspot Marketing

OCTOBER 16, 2023

The first one is fandom; we're a great place for fans to really go deep into their particular fandom of choice." The CMO says other platforms are places where fans may go to give live reactions to their favorite series, but Tumblr is where fandoms live long after a series wraps. “A “We lean toward two brand tenets,” he explains.

User-Generated 115

User-Generated CMO Fashion Social Media Marketing 115

Martech

OCTOBER 13, 2023

Marketers are using programmatic DOOH in combination with video, mobile retargeting and other digital channels to drive awareness and product consideration. Other adtech companies like Beeyond Media are introducing programmatic DOOH products to improve targeting and reduce waste in the U.S. Pepsi CMO Todd Kaplan at DPAA Summit.

CMO 119

CMO Advertising Advertisers Retail 119

AWeber

MARCH 13, 2024

Whether you use it to send viewers to your blog, product page, email subscription form, landing page, or other destination is entirely up to you. So when you’re promoting a sale, blog content, products, or events with Instagram posts you can’t ask viewers to click on the link and go to your website.

Real Estate 101

Real Estate CMO Promotion Marketing 101

Sales Force: CMO

JULY 19, 2021

The biggest business discussions right now are taking place around how (and when) we should head back to the office. To get a better idea of what top business leaders consider when making these types of decisions, we asked members of The CMO Club to share some of their own strategies going forward. JD Dillon, CMO, Tigo Energy.

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CMO Energy Health B2C 97

Martech

JULY 22, 2021

Programmatic OOH evolves with Place Exchange spinout . Place Exchange, an SSP for out-of-home, completed its spinout from its former parent company Intersection, a major OOH publisher. Ari Buchalter, who served as CEO for both companies, now takes over as CEO of Place Exchange. Former Salesforce CMO Buscemi joins Clari Board.

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CMO Customer Journey Non-Profit Advertising 109