Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year.

CMO 145

CMO Customer Acquisition CRM Social Media Marketing 145

Hubspot Marketing

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? Why should you spend time creating social media accounts for your business?

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Martech

DECEMBER 4, 2024

That’s a statistic from a recent survey by LinkedIn and it echoes what Demandbase CMO Kelly Hopping recently told us : “They’re going to trust hearing from that guy, versus the Demandbase brand.” Almost 90% of B2B buyers prefer content from trusted B2B influencers over sales messages from B2B brands.

B2C 121

B2C CMO Entertainment Influencer Marketing 121

Hubspot Marketing

MAY 16, 2024

The content path we just mapped ladders up to the "Paid Ads" topic cluster, but at HubSpot, we also have topic clusters for email marketing, social media marketing, and a long list of others. Understanding your Search TAM requires understanding the content path for all of your important topic clusters.

CMO 129

CMO Advertising Advertisers User-Generated 129

Hubspot Marketing

OCTOBER 21, 2024

Creating a Marketing Plan with a Chatbot A few months back, HubSpot’s Kieran Flanagan and CMO Kipp Bodnar used ChatGPT to create a marketing plan for the Marketing Against the Grain podcast. I used this as my jumping-off point.

Marketing Plan 127

Marketing Plan Key Performance Indicator Marketers Marketing 127

SMEI

DECEMBER 20, 2022

CMO and CTO Partnerships in 2023. This is especially true for marketing, as digital channels and tools have become central to reaching and engaging customers. Over 60 pages of useful information you can use today, including 14 Knowledge Domains Marketing Managers should know, key terms that marketing managers use everyday and more.

Transform 61

Transform Marketers Marketing Manufacturing 61

Adobe Experience Cloud Blog

JUNE 16, 2017

SEO will always be important, but the best SEO programs are paired with email marketing, social media marketing , and other initiatives that enable reaching audiences directly. First, make sure your SEO strategy is converting searchers into customers and brand advocates.

CMO 113

CMO SEO B2C Thought Leadership 113

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

Outsourcing marketing is one of the ways to maximize the success of a new venture. Especially as the marketing landscape grows, founders with technical and sales backgrounds simply don’t have time to study marketing’s many niches. People don’t just show up and buy on their own.”. Influencer relations.

CMO 173

CMO Thought Leadership SEO Influencer Marketing 173

Duct Tape Marketing

OCTOBER 5, 2023

We dive deep into the transformative realm of the Fractional CMO, uncovering the nuances and potential it holds for modern businesses. Key Takeaway: The rise of the Fractional CMO marks a significant shift in the way businesses perceive leadership roles. 06:14] One challenge of the Fractional CMO model is essentially selling your time.

CMO 93

CMO Transform Shipping Social Media Marketing 93

SocialPilot

JANUARY 27, 2025

An example ICP: A marketing manager at a SaaS company with 100500 employees looking for ways to streamline campaign performance reporting. a CMO, IT manager, or procurement officer). Discuss pain points, individual motivations, preferred content formats (blogs, videos, whitepapers), and social media habits.

Thought Leadership 90

Thought Leadership Whitepaper User-Generated Price 90

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 The CMO Survey Award for Marketing Excellence is selected by fellow marketers.

CMO 130

CMO Finance B2C Marketers 130

The CMO Survey

JUNE 16, 2020

Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Marketing jobs lost : Although 62% of marketing leaders reported no job losses in their companies, 9% of marketing jobs have been lost, on average, due the pandemic. in the next year.

CMO 130

CMO Transform Customer Acquisition B2C 130

Marketing Insider Group

FEBRUARY 7, 2013

Alan is the Chief Marketing Officer of CMO Temps. I am also ranked as the # 3 most followed CMO on Twitter by Social Media Marketing Magazine and # 4 most followed Marketing Professor on Twitter. After 30 years in the profession, I’ve learned a few things or two about marketing and sales.

Customer 108

Customer Transform CMO Finance 108

Hootsuite

MARCH 21, 2025

For a fashion client, testing user-generated content versus professional photography revealed a 20% higher conversion with authentic, user-centered posts, said Kiel Tredrea , president & CMO of RED 27 Creative. Fortunately, Instagram shops have a built-in way to connect product tags and UGC. Try it free today.

eCommerce 98

eCommerce Shoppers User-Generated Entertainment 98

Marketing Insider Group

JULY 24, 2018

Forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics, marketing has already gone through the ring of fire. I challenge you to find a single CMO or marketing manager who […].

CMO 109

CMO Social Media Marketing New Technology Marketers 109

Orbit Media Studios

DECEMBER 17, 2024

You are a social media marketing data analyst, skilled at finding insights using data about social media post performance. Im giving you data showing the performance of top social media posts posted to a social media marketing account over [time span].

Thought Leadership 117

Thought Leadership Copywriting SEO Marketers 117

Hootsuite

AUGUST 25, 2021

In particular, marketers raised their eyebrows at the mention of a master’s degree program in social media management at USC Annenberg’s School of Journalism and Communications. At the root of all of this discourse is a fundamental truth: Over the last decade, social media marketing has come into its own as a profession.

Management 140

Management Social Media Marketing Education Communications 140

Marketing Insider Group

JUNE 12, 2015

To help you make your decision, here are three options you have for getting some marketing help: Outsource Your Marketing Strategy. Your first option is to outsource your marketing strategy entirely to a chief marketing officer (CMO). Outsourcing your marketing strategy entirely has some big benefits.

Non-Profit 108

Non-Profit CMO Affiliate Marketing B2C 108

Martech

OCTOBER 2, 2024

Kim Rosenblum is CMO of Betterment, an independent digital investing advisor platform. The 16-year-old company began as a direct-to-consumer platform, giving people easy access to investing in ETFs and long-term wealth management.

Branding 76

Branding Millennials Finance CMO 76

Martech

JANUARY 4, 2023

A consultant who helps businesses with brand building and marketing strategy, Dave’s passion project is Exit Five, a private, online community for B2B marketers with more than 3,000 members. Great tagline: “Because no one goes to school for B2B Marketing.”) Company: Zen Media. “ Organization: Exit Five. followers).

CMO 125

CMO Millennials Marketers Marketing 125

Hubspot Marketing

JANUARY 7, 2024

Graphic Design Graphic design is a subset of content marketing that focuses more on the visual appeal of web and print content. Social Media Marketing Social media marketing leverages social platforms to promote a company and its products. This strategy can speed up business growth.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Businesses Grow

OCTOBER 30, 2023

Sergio Zyman , ex-CMO for Coca-Cola, used to tell me the goal of marketing was to “sell more stuff, to more people, more often, for more money.” In other words, create social media addiction … at all costs. That’s social media marketing success. Create addiction.

Health 126

Health Social Media Marketing CMO Education 126

Orbit Media Studios

OCTOBER 30, 2024

In many places, dull has been institutionalized, especially in social media marketing. Then relax, keep learning and stay focused on the human side of marketing. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. But for the most part it is enabling laziness. Indifference is the enemy.”

SEO 107

SEO Branding User-Generated PR 107

Sprout Social

AUGUST 4, 2021

To some, the social media manager title is a step in the pathway to becoming CMO. Freberg teaches, researches and consults in social media. Despite working as an educator, she understands why many social media marketers would be hesitant to embrace higher education as a stepping stone in their career path.

Management 145

Management Education Social Media Marketing Copywriting 145

Martech

FEBRUARY 23, 2024

Most content strategies for B2B often rely on a subject matter expert or skilled writer to generate ideas, schedule content to satisfy the CMO and write based on perceived market demands. Rather than rely solely on hypothesizing what an audience may want to read, savvy B2B marketers tap into social listening.

Content Marketing 134

Content Marketing CMO Social Media Marketing Marketers 134

Hubspot Marketing

APRIL 12, 2019

The abundance of marketing quotes include content marketing quotes, famous marketing quotes, branding marketing quotes, inspirational marketing quotes, storytelling marketing quotes, social media marketing quotes, and digital marketing quotes. Social Media Marketing Quotes.

Social Media Marketing 145

Social Media Marketing Marketers Marketing Digital Marketing 145

Adobe Experience Cloud Blog

JUNE 7, 2019

But when it comes to marketing automation there is a whole lot more to it than just setting up emails and social media posts to be sent out on a scheduled time. Automation is truly revolutionary and offers numerous benefits that every CMO needs to be aware of. Marketing automation is creating new roles.

Transform 134

Transform CMO Thought Leadership Retail 134

Martech

JANUARY 26, 2024

Capabilities include social listening, analytics and managing direct messages. This boost in learnings from social media, and management of messaging on social, impacts the organization far beyond social media marketing and shows how B2B businesses can use these channels to grow awareness, sales and customer satisfaction.

Social Media Marketing 130

Social Media Marketing B2C CMO Management 130

Marketing Insider Group

OCTOBER 13, 2020

We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. Marketing has already gone through the ring of fire. CMOs get it. Said a CMO I presented to recently.

Gen Z 145

Gen Z Millennials CMO Marketers 145

Marketing Insider Group

FEBRUARY 21, 2012

Tonight I am presenting social media marketing to a group of local marketing students at West Chester University. In preparation for the class, I spoke to the professor in order to determine which points about social media marketing I should touch on.

Social Media Marketing 99

Social Media Marketing CMO Marketing Mix Analytics 99

Hootsuite

JULY 17, 2019

Plus, without an accurate social media marketing budget, it’s impossible to know the true ROI of your work. There’s no such thing as a one-size-fits all social media budget. Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

Copywriting 112

Copywriting B2C CMO Direct Mail 112

Marketing Insider Group

MARCH 17, 2025

And while this is definitely important, you can’t forget about the role of high-quality content and link building, says Sam Edwards, CMO of Marketer.co. Focus on Social Ads and Organic Engagement Organic social media reach has declined in recent years, but that doesnt mean social media marketing is ineffective.

User-Generated 58

User-Generated Influencer Marketing SEO Marketers 58

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015.

Management 132

Management CMO Marketers Marketing 132

Welcome Software

JANUARY 24, 2025

In other words: we're talking about perfecting your omnichannel marketing to achieve that oh-so-sought-after brand omnipresence. 10 steps to build an integrated marketing strategy Now, let's run through the step-by-step to building an integrated marketing strategy, including tips on how to tick each box.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Duct Tape Marketing

JANUARY 10, 2025

Get involved locally by joining community events, and dont forget to tap into online opportunities like influencer and social media marketing to expand your reach. If youre handling your own marketing, hire people who work well with your team. All it takes is the right strategy. Ready to see real results? Let's connect.

CMO 42

CMO Transform Direct Mail Marketers 42

Orbit Media Studios

NOVEMBER 29, 2023

So even if you don’t use LinkedIn, this article will give you some new ideas on how to use AI for social media marketing and marketing in general. Let AI analyze your LinkedIn post performance Next we’ll go beyond LinkedIn profile optimization and have LinkedIn analyze our social media marketing data.

User-Generated 122

User-Generated Social Media Marketing CMO Analytics 122

Marketing Insider Group

JUNE 8, 2020

In fact, several years ago when I decided to expand my own marketing repertoire to include Thought Leadership, speaking at external events and forums and creating a hybrid professional/personal brand, I modeled my efforts on those of Michael. Michael Brenner is the CEO, CMO and Content Marketing Leader for the Marketing Insider Group.

Thought Leadership 126

Thought Leadership Content Marketing Transform CMO 126