Hubspot Marketing

JUNE 30, 2025

Social Media/Community Manager Job Description Social media has become an integral part of business. A social media coordinator is the top priority hire for 2025 in marketing teams, according to HubSpot’s 2025 State of Marketing. Proficiency using marketing and content management systems.

Management

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO

Orbit Media Studios

OCTOBER 30, 2024

In many places, dull has been institutionalized, especially in social media marketing. Then relax, keep learning and stay focused on the human side of marketing. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. But for the most part it is enabling laziness. Indifference is the enemy.”

SEO

Hootsuite

MARCH 21, 2025

For a fashion client, testing user-generated content versus professional photography revealed a 20% higher conversion with authentic, user-centered posts, said Kiel Tredrea , president & CMO of RED 27 Creative. Fortunately, Instagram shops have a built-in way to connect product tags and UGC. Try it free today.

eCommerce

Marketing Insider Group

MARCH 17, 2025

And while this is definitely important, you can’t forget about the role of high-quality content and link building, says Sam Edwards, CMO of Marketer.co. Focus on Social Ads and Organic Engagement Organic social media reach has declined in recent years, but that doesnt mean social media marketing is ineffective.

User-Generated

SocialPilot

JANUARY 27, 2025

An example ICP: A marketing manager at a SaaS company with 100500 employees looking for ways to streamline campaign performance reporting. a CMO, IT manager, or procurement officer). Discuss pain points, individual motivations, preferred content formats (blogs, videos, whitepapers), and social media habits.

Thought Leadership

Orbit Media Studios

DECEMBER 17, 2024

You are a social media marketing data analyst, skilled at finding insights using data about social media post performance. Im giving you data showing the performance of top social media posts posted to a social media marketing account over [time span].

Thought Leadership

Duct Tape Marketing

JANUARY 10, 2025

Get involved locally by joining community events, and dont forget to tap into online opportunities like influencer and social media marketing to expand your reach. If youre handling your own marketing, hire people who work well with your team. All it takes is the right strategy. Ready to see real results? Let's connect.

CMO

Martech

OCTOBER 2, 2024

Kim Rosenblum is CMO of Betterment, an independent digital investing advisor platform. The 16-year-old company began as a direct-to-consumer platform, giving people easy access to investing in ETFs and long-term wealth management.

Branding

Martech

JANUARY 15, 2025

AI should be dispersed to manage workflow and automated tasks, leaving social and care teams to focus on creative content and meaningful customer engagement, said Morris. Morris added: Social media marketing in 2025 should center around creating immersive, personalized and seamless experiences.

Gen Z

Welcome Software

JANUARY 24, 2025

In other words: we're talking about perfecting your omnichannel marketing to achieve that oh-so-sought-after brand omnipresence. 10 steps to build an integrated marketing strategy Now, let's run through the step-by-step to building an integrated marketing strategy, including tips on how to tick each box.

Marketing Strategy

Orbit Media Studios

JUNE 10, 2025

They support lead generation in all kinds of ways: referrals, word of mouth, direct traffic, repeat visitors, social media marketing and more. 2b) Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. They’re looking for answers. Brand and storytelling are critical.

User-Generated

Orbit Media Studios

JUNE 10, 2025

They support lead generation in all kinds of ways: referrals, word of mouth, direct traffic, repeat visitors, social media marketing and more. 2b) Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. They’re looking for answers. Brand and storytelling are critical.

User-Generated

SocialPilot

JULY 14, 2025

Say you’re a fractional CMO posting weekly commentary on B2B go-to-market shifts. Thought Leadership Strategic hashtags help anchor your content to emerging ideas, not just trending noise — turning casual views into long-term attention. Over time, peers and prospects begin associating your posts with category-level thinking.

Real Estate

Martech

SEPTEMBER 13, 2024

Harris traveled to southern Georgia in order to lose by less in those areas, not to win,” Rohan Castelino, CMO of adtech platform IRIS.TV Why spend so much time in counties Harris won’t likely win? Extending reach. told MarTech. The Harris campaign was mirroring the strategy used by Sen.

Branding

Hootsuite

MARCH 31, 2025

Maybe its a video library of your CEO or CMO speaking at industry conventions. Whatever form your internal knowledgebase takes, its a vast resource for creating social content. But the truth is, theyre using AI at even greater levels than the overall social media marketing population. Try it free today.

User-Generated

Animalz blog

JUNE 3, 2025

And so I really craved something with more immediacy, and so, I found my way into social media marketing. So my very first marketing job was as an organic social manager, but then we also did a lot with content at the agency that I worked at. And so within our team, I report to a brand marketing leader.

Advertising

Sprout Social

SEPTEMBER 12, 2023

Use this resource to identify the biggest ways your brand can capitalize on the power of social media in the coming year. Download The CMO’s Social Marketing Agenda for 2024 The post The CMO’s social media marketing agenda for 2024 appeared first on Sprout Social.

Social Media Marketing

The CMO Survey

OCTOBER 28, 2024

The post How To Become A Successful Social Media Marketer appeared first on The CMO Survey.

Social Media Marketing

Marketing Insider Group

JUNE 29, 2020

The following marketing quotes from todays leading CMOs and Marketing influencers describe their pandemic experiences and how they’ve adapted to this extreme culture shock. Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote). Perseverance. Giving back.

CMO

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year.

CMO

Hubspot Marketing

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? Why should you spend time creating social media accounts for your business?

Social Media Marketing

Hubspot Marketing

MAY 16, 2024

The content path we just mapped ladders up to the "Paid Ads" topic cluster, but at HubSpot, we also have topic clusters for email marketing, social media marketing, and a long list of others. Understanding your Search TAM requires understanding the content path for all of your important topic clusters.

CMO

Adobe Experience Cloud Blog

JUNE 16, 2017

SEO will always be important, but the best SEO programs are paired with email marketing, social media marketing , and other initiatives that enable reaching audiences directly. First, make sure your SEO strategy is converting searchers into customers and brand advocates.

CMO

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

Outsourcing marketing is one of the ways to maximize the success of a new venture. Especially as the marketing landscape grows, founders with technical and sales backgrounds simply don’t have time to study marketing’s many niches. People don’t just show up and buy on their own.”. Influencer relations.

CMO

Duct Tape Marketing

OCTOBER 5, 2023

We dive deep into the transformative realm of the Fractional CMO, uncovering the nuances and potential it holds for modern businesses. Key Takeaway: The rise of the Fractional CMO marks a significant shift in the way businesses perceive leadership roles. 06:14] One challenge of the Fractional CMO model is essentially selling your time.

CMO

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 The CMO Survey Award for Marketing Excellence is selected by fellow marketers.

CMO

The CMO Survey

JUNE 16, 2020

Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Marketing jobs lost : Although 62% of marketing leaders reported no job losses in their companies, 9% of marketing jobs have been lost, on average, due the pandemic. in the next year.

CMO

Marketing Insider Group

FEBRUARY 7, 2013

Alan is the Chief Marketing Officer of CMO Temps. I am also ranked as the # 3 most followed CMO on Twitter by Social Media Marketing Magazine and # 4 most followed Marketing Professor on Twitter. After 30 years in the profession, I’ve learned a few things or two about marketing and sales.

Customer

Marketing Insider Group

JULY 24, 2018

Forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics, marketing has already gone through the ring of fire. I challenge you to find a single CMO or marketing manager who […].

CMO

Hootsuite

AUGUST 25, 2021

In particular, marketers raised their eyebrows at the mention of a master’s degree program in social media management at USC Annenberg’s School of Journalism and Communications. At the root of all of this discourse is a fundamental truth: Over the last decade, social media marketing has come into its own as a profession.

Management

Marketing Insider Group

JUNE 12, 2015

To help you make your decision, here are three options you have for getting some marketing help: Outsource Your Marketing Strategy. Your first option is to outsource your marketing strategy entirely to a chief marketing officer (CMO). Outsourcing your marketing strategy entirely has some big benefits.

Non-Profit

Martech

JANUARY 4, 2023

A consultant who helps businesses with brand building and marketing strategy, Dave’s passion project is Exit Five, a private, online community for B2B marketers with more than 3,000 members. Great tagline: “Because no one goes to school for B2B Marketing.”) Company: Zen Media. “ Organization: Exit Five. followers).

CMO

Hubspot Marketing

JANUARY 7, 2024

Graphic Design Graphic design is a subset of content marketing that focuses more on the visual appeal of web and print content. Social Media Marketing Social media marketing leverages social platforms to promote a company and its products. This strategy can speed up business growth.

Copywriting

Businesses Grow

OCTOBER 30, 2023

Sergio Zyman , ex-CMO for Coca-Cola, used to tell me the goal of marketing was to “sell more stuff, to more people, more often, for more money.” In other words, create social media addiction … at all costs. That’s social media marketing success. Create addiction.

Health

Sprout Social

AUGUST 4, 2021

To some, the social media manager title is a step in the pathway to becoming CMO. Freberg teaches, researches and consults in social media. Despite working as an educator, she understands why many social media marketers would be hesitant to embrace higher education as a stepping stone in their career path.

Management

Martech

FEBRUARY 23, 2024

Most content strategies for B2B often rely on a subject matter expert or skilled writer to generate ideas, schedule content to satisfy the CMO and write based on perceived market demands. Rather than rely solely on hypothesizing what an audience may want to read, savvy B2B marketers tap into social listening.

Content Marketing