The CMO Survey

APRIL 1, 2025

The 34th edition of The CMO Survey reveals a complex landscape for marketing leaders: While their organizational influence grows and AI adoption accelerates, they face increasing pressure to demonstrate ROI amid slowing budget growth and performance metrics. of marketing effortsa remarkable 100% increase since 2022. within three years.

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

MarketingOps

APRIL 24, 2025

Jess Kao, Director and B2B GTM Digital Transformation Advisor at Adobe, recently graced the MarketingOps.com webinar stage to discuss the dynamics of navigating change management in the turbulent era of consolidation. The spotlight was on aligning three key componentspeople, processes and technologyin managing transformative changes.

Transform 130

Transform Management CMO New Technology 130

Martech

MAY 8, 2025

If these organizational elements aren’t designed for integration, no amount of technology can deliver transformative results. I remember a major retailer replacing its entire integration platform after a failed digital transformation. ” That transforms integration from a technical exercise to a strategic imperative.

Transform 108

Transform CMO Retail Customer Journey 108

yorCMO

JULY 2, 2024

Our client aimed for new growth, and with the assistance of Fractional CMO Stacy Kamigaki, they achieved a path to expand into new markets. The post Driving Growth Through Marketing Transformation appeared first on yorCMO.

Transform 59

Transform CMO Marketers Marketing 59

SmartBrief - Marketing

MARCH 24, 2025

” That transformation from “me” to “us” captures the essence of professional service differentiation. The post How Citi’s CMO drives differentiation from within appeared first on SmartBrief. Opinions expressed by SmartBrief contributors are their own.

CMO 76

CMO Transform Communications Price 76

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. What are the skills required?

CMO 82

CMO Customer Journey Transform User-Generated 82

Martech

JULY 29, 2024

This gap extends all the way from leadership, and it has the potential to very quickly add to more disillusionment with digital transformation. Premature investments end in failed initiatives Documentation of the failure rate of digital transformations is plentiful. Let’s explore three areas where this is evident.

Transform 140

Transform Branding CMO Education 140

Martech

DECEMBER 10, 2024

This transformation poses both challenges and opportunities for marketers. Brands that optimize their digital presence can influence up to 52% of the sources cited by generative models, per a recent study by Terakeet (disclosure: I serve as the companys CMO). Think of GEO as SEOs smarter sibling. At its core, GEO is about connection.

Transform 137

Transform Whitepaper User-Generated CMO 137

Hubspot Marketing

SEPTEMBER 12, 2024

Suddenly, an app that was built for transportation transforms into a robust advertising platform. It digs deeper into ideas shared by marketing leaders Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (SVP, Marketing at HubSpot) as they unpack growth strategies and learn from standout founders and peers.

Advertisers 119

Advertisers Advertising Transform CMO 119

Martech

FEBRUARY 3, 2025

Innovation demands, digital transformation imperatives and the complexity of connecting with customers across expanding touchpoints all drive this behavior. The problem-driven buyer: Martech as a solution The smartest CMOs treat martech like surgery. This strategic foresight can spark transformation.

Transform 110

Transform Finance Marketing Automation Platform Health 110

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. Like you bring to your CMO, we need to do influencer marketing in all sense.

Transform 67

Transform B2C Influencer Marketing Marketers 67

Martech

AUGUST 21, 2024

Company technology Customer technology Purpose: Digital Transformation 1.0 Purpose: Digital Transformation 2.0 Non-customer-facing departments rely on company technology, which helped streamline operations during the first wave of digital transformation. Their CMO owns marketing, sales and support.

Customer 113

Customer Transform Logistics Finance 113

SmartBrief - Marketing

MARCH 26, 2025

The implications are profound not just for CMO job security, but for marketing’s ability to fulfill its potential as a core driver of business growth and transformation. According to PWC’s recent CMO study, “CMOs face a complex landscape. 2x in revenue growth.

CMO 95

CMO Transform Analytics Communications 95

The Drum

JUNE 11, 2025

And CMOs are uniquely placed to protect and strengthen it. Business leaders reveal why and how the CMO is increasingly the CEO’s greatest asset at Bloomberg Media’s Leaders Roundtable, Paris.

Transform 105

Transform CMO Place Branding 105

Martech

NOVEMBER 25, 2024

While IT and marketing departments have long implemented martech solutions with high expectations, proving their transformative impact remains challenging. CMO-Marketing-CX group Focuses on finding new martech use cases to drive future revenue. This highlights a deeper issue: a lack of trust in martech’s value.

Transform 121

Transform Marketing Automation Platform CMO Management 121

Hubspot Marketing

JUNE 9, 2025

Having worked with translation engines at HubSpot long before ChatGPT existed, I’ve developed a methodology for training AI agents that transforms them from generic content generators into true extensions of your team. This is where agent-to-agent collaboration transforms your workflow from siloed tasks to a true system.

Management 102

Management CMO Branding Transform 102

Hubspot Marketing

OCTOBER 24, 2024

Rebirth : commonly used in B2B campaigns, this archetype shows a customer undergoing a significant transformation, like turning their business around or improving their team, using the brand’s product for success. Sharpen Your Core Message Your core message is the single most important takeaway you want your audience to remember.

Transform 128

Transform CMO Marketers Marketing 128

Set Up

AUGUST 8, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. It transforms how you view your daily work. As long as I stay focused on my personal ‘Why,’ which is about people, I can handle the day-to-day challenges.” WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO 59

CMO Pharmaceutical Transform Thought Leadership 59

Martech

DECEMBER 4, 2024

The risks of technology-led strategy The appeal of new technology lies in its promise of transformation. However, in my work with CMOs and marketing organizations, this promise is often unfulfilled if tools are implemented without a clear link to goals. Let’s explore how to cut through the noise and deliver quantifiable value.

Transform 128

Transform CMO Analytics CRM 128

Martech

AUGUST 8, 2024

Navigating the challenges of the martech maze As a CMO wrestling with your martech stack, you’re likely encountering several key issues: Data integration and insight generation: Many marketing organizations struggle to create a cohesive ecosystem where martech tools effectively share data.

Key Performance Indicator 124

Key Performance Indicator Transform User-Generated CMO 124

Martech

NOVEMBER 27, 2024

Carrie Mahon, CMO at Unanet, offers a broader view: “Embracing new AI tools early not only provides marketers with a strategic advantage in creativity and efficiency but also fosters a mindset shift that speeds up AI integration and unlocks greater benefits. Perhaps focusing solely on integration and costs is too narrow a perspective.

Transform 126

Transform B2C CMO New Technology 126

Martech

JANUARY 16, 2025

AI tools are transforming how marketers research, write and make decisions. If marketing executives dont act now to create a plan to manage AI, Hal could become your CMO in a few years. But this growing reliance on automation could come with serious risks.

Transform 130

Transform User-Generated CMO Marketers 130

Orbit Media Studios

APRIL 30, 2025

By Andy Crestodina Each of us is on a transformational journey. We can all acquire new AI skills and guide our own transformational journeys. Youre ready for the next stage in your transformational journey. Nicole Leffer, CMO AI Advisor “The edit prompt button is the most under-rated button in AI. Or opportunity?

Transform 105

Transform User-Generated CMO Copywriting 105

Hubspot Marketing

JANUARY 17, 2025

In a recent Marketing Against the Grain episode , HubSpot VP of Marketing Emmy Jonassen and I share how we experimented with AI to transform our email performance. Something that had both meaningful influence on top-of-funnel metrics and practical usability across our marketing team. But what and how?

Transform 129

Transform CMO Influencer Marketing Education 129

Martech

JULY 16, 2024

Enhancing CMO-CFO collaboration To foster better collaboration with finance, marketing should focus on communicating the financial impact of marketing activities in terms that resonate with the finance team. Advanced attribution models can provide a more accurate picture of marketing performance, helping CMOs justify their spending.

Finance 126

Finance Non-Profit Transform CMO 126

Martech

JUNE 18, 2025

Three major surveys released between Fall 2024 and Spring 2025 offer distinct yet complementary views on martech and organizational readiness: The CMO Survey (Duke University). Despite differences in methodology and audience, a cross-analysis reveals troubling patterns in how organizations navigate technology transformation.

Transform 70

Transform CMO Marketers Health 70

Hubspot Marketing

JULY 11, 2024

Here are five practical tips to transform your audience into a loyal and engaged community, using the differentiated marketing tactics we’ve discussed and our Community Management Templates. Assess the current landscape.

Transform 121

Transform Outbound Marketing Entertainment Inbound Marketing 121

Hubspot Marketing

JULY 18, 2024

AI is at the forefront of this transformation, providing advanced tools and insights to create more relevant and engaging websites based on individual user data. The days of designing websites solely for broad audience capture and search engine optimization are well behind us.

Transform 132

Transform User-Generated CMO Marketers 132

OnDemand CMO

DECEMBER 18, 2024

At OnDemandCMO, weve seen firsthand how embracing change with confidence can transform a companys trajectory. At OnDemand CMO, we specialize in helping businesses like yours align their messaging, target their ideal audience, and create marketing strategies that drive growth. AI is HereAre You Ready?

Transform 74

Transform Thought Leadership CMO Marketers 74

Martech

DECEMBER 26, 2024

While these specific updates target government entities and healthcare providers, they set a precedent that other industries should take seriously, said Chad Sollis, CMO for web accessibility platform AudioEye. Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026.

Customer 126

Customer Direct Mail Transform Health 126

Sprout Social

OCTOBER 11, 2024

The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. Brands that tap into this transformation can reach new audiences and build deeper connections, leveraging the passion and loyalty of sports fans across the globe.

Transform 92

Transform Fashion Gen Z Food 92

Hubspot Marketing

OCTOBER 22, 2024

After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. Jessica Apotheker , a marketing leader and CMO at Boston Consulting Group, explains why organizations need to build such a customized reporting setup.

Analytics 125

Analytics Transform Marketers Marketing 125

Hubspot Marketing

MARCH 27, 2025

So, think of the steps below not as hard-and-fast rules but as a beginners guide: This is a quick and easy way to get started, but it only showcases a small portion of Claudes huge potential to transform how you work. Step 1: Set project instructions.

Transform 116

Transform CMO Communications New Technology 116

Duct Tape Marketing

DECEMBER 20, 2024

Small and mid-sized businesses often lack the resources for a full-time CMO, but they do need someone who can build strategy, orchestrate teams, and navigate new technologies. As a marketing consultant or fractional CMO , youre not just offering services youre offering leadership, insight, and strategic vision. MLaaS fills that gap.

Market Trends 67

Market Trends CMO Transform Influencer Marketing 67

Martech

MAY 20, 2025

But then a new investor comes in and suddenly, there’s a shiny new VP or CMO above you. Vendors say early marketing leaders typically lack the authority, support or experience to drive the business transformation needed to fully realize platform value. These roles often have high churn.

Transform 78

Transform CMO Education PR 78

Martech

APRIL 15, 2025

As marketing complexity accelerates and the volume of data expands exponentially, the marketing analyst role is transforming into a hybrid strategist, technologist and translator between humans and machines. But transformation doesn’t happen in isolation. Email: Business email address Sign me up! Processing.

Transform 128

Transform Customer Journey Analytics Marketers 128

Martech

SEPTEMBER 25, 2024

Digital marketing and martech are transforming businesses, but getting leadership to invest can be difficult. Marketing teams often struggle with doubts about past results, tight budgets or a fear of change, making it hard to win support. Below are strategies to help you gain leadership support for digital marketing investments.

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Digital Marketing Transform CMO Marketers 120