Marketing Insider Group

JANUARY 29, 2024

Today, we’re sharing our top tips on ChatGPT copywriting prompts to get those precise, useful responses. We’re about to unveil how to make AI work for you, turning it into a powerful ally in your content marketing strategy. Ready to master ChatGPT copywriting prompts? Get ready to dive in.

Copywriting 121

Copywriting User-Generated SEO Market Trends 121

Neil Patel

DECEMBER 21, 2020

You might not know that there is a subset of it that plays a vital part in digital marketing. Natural language generation has some incredible implications for your digital marketing campaigns. How Does Natural Language Generation Affect Digital Marketing? You might be familiar with A.I. and what it can do.

Digital Marketing 144

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Adobe Experience Cloud Blog

OCTOBER 20, 2017

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. But digital technology is evolving at a rapid pace, and taking everything else with it. Andy Crestodina.

Digital Marketing 134

Digital Marketing Marketing Strategy Marketers Marketing 134

Hubspot Marketing

NOVEMBER 29, 2024

Product Marketing Manager Skills and Qualifications: Foundational marketing and campaign management experience. Strong organizational and communication skills. Bringing awareness to your product through content such as social media, copywriting, and blogs. You’ll build analytical and communication skills along the way.

Product Marketing 106

Product Marketing Product Management Marketers 106

Digital Marketer

MARCH 6, 2023

The Power of a Copywriting Framework Before we introduce you to one of our favorite frameworks, let’s unpack why you should use a framework to begin with. Copywriting frameworks provide a structure to organize your ideas while ensuring you don’t mistakenly neglect any key points needed to achieve your goals. The L.O.V.E.

Copywriting 97

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Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. There’s plenty of data in support of adding digital marketing to your existing strategy.

Digital Marketing 98

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Hubspot Marketing

MAY 20, 2025

Nikita Morell , copywriter and messaging strategist for architects, shares, One of my favorite ways to use AI for social media is using tools like Gumloop to listen in on discussions and help me identify topics to share on social media. Tone is fundamentally the communication of emotion. Dont rely on it for: Crisis communications.

Thought Leadership 112

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Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading?

Digital Marketing 120

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Marketing Insider Group

JUNE 2, 2021

The course covers content creation and promotion, copywriting techniques, search engine optimization, email marketing, social media marketing, and other topics to get you up to speed on content marketing basics. Google offers this 4-module content marketing course as a part of a longer course in digital marketing.

Content Marketing 145

Content Marketing Copywriting Marketers Marketing 145

Neil Patel

JUNE 23, 2021

If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads?

Copywriting 138

Copywriting User-Generated Communications Advertisers 138

Search Engine Land

SEPTEMBER 12, 2024

The decades-old Problem, Agitate, Solution (PAS) copywriting framework helps set context. Lindley continues this example with another one: “For example, if I see the H2 ‘Content Marketing’ in an article titled ‘Types of Digital Marketing,’ I am pretty sure that section will describe how content marketing is a type of digital marketing.

SEO 87

SEO Copywriting Digital Marketing Management 87

Martech

MAY 27, 2022

Tom Snyder is an agency content marketing manager at Hot Dog Marketing in Austin, Texas. His creative roots in copywriting and his passion for analytics are good examples of the kind of all-around game marketers need to bring to the evolving digital playing field. Get the daily newsletter digital marketers rely on.

Analytics 125

Analytics Copywriting Marketers Marketing 125

Hubspot Marketing

JANUARY 7, 2024

The following degree programs can lead to a career in marketing: Marketing Management Business Economics Psychology Communications Public Relations Journalism Nowadays, it doesn’t matter as much what you major in as it does where you go to school or what you get involved in. Some internships can lead to full-time jobs, too.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Sachs Marketing Group

JUNE 27, 2023

There are many benefits of using copywriting formulas. These formulas save time, boost consistency, and are tried-and-true methods for improving engagement and conversion rates in marketing campaigns. In the dynamic realm of digital marketing , crafting compelling content is a challenging task.

Copywriting 52

Copywriting Non-Profit Energy Education 52

Hootsuite

AUGUST 19, 2021

Copywriting. Community management (engaging with followers, answering DMs and comments). Copywriting. Social media management requires creating lots of captions, so copywriting is key. I once helped a client by working at their sales booth at a community event (and captured social content at the same time).

Management 144

Management Copywriting Real Estate Logistics 144

Hubspot Marketing

DECEMBER 26, 2022

While the skills associated with creativity, negotiation, stress management, communication, and public speaking are usually considered " soft skills ," categories like technology and analytical thinking involve technical skills. Marketing and Content Creation. Copywriting. Digital ad management. Social media marketing.

Copywriting 145

Copywriting Key Performance Indicator Transform Marketers 145

Hootsuite

APRIL 22, 2025

More than a basic AI copywriting tool, OwlyWriter combines our proprietary social media expertise as the worlds #1 social media marketing platform with the best custom AI model. In my experience, it is active communication with followers that helps to establish a genuine connection and gain their trust. Uh, yes, please!

Gen Z 101

Gen Z User-Generated Marketers Marketing 101

Rock Content

APRIL 24, 2023

For many firms, the challenges of daily operations mean that they can’t keep up with their digital marketing strategies. However, investing in something like content marketing can help increase a firm’s client list and ensure continued, long-term growth. Fortunately, it’s never been easier to find one.

Copywriting 94

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Unbounce

MARCH 30, 2023

AI is totally reshaping how we work, how we create, how we communicate—and it’s getting more and more accessible each day. That’s true for marketers, too. Businesses are adopting AI marketing tools to help them get better results from their campaigns—often with less effort and lower costs. The invention of wheels.

Digital Marketing 81

Digital Marketing Marketers Marketing Price 81

Rock Content

JULY 11, 2024

Ecommerce tools for internal communication and management Large ecommerce brands aren’t one-person operations. Slack : Slack is a streamlined messaging program that’s terrific for boosting productivity and improving communications. Here, we’ll introduce you to some of today’s best ecommerce tools.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Neil Patel

AUGUST 23, 2021

That’s why we sought out the best digital marketing accounts to follow and added them to our feed. Niche: Digital marketing. Why Neil is Successful: A top 100 entrepreneur under the age of 35, Neil makes the complexities of digital marketing easy for the average reader. Niche: Market research.

Transform 130

Transform Marketers Marketing Digital Marketing 130

Sprout Social

AUGUST 1, 2019

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. Managing all of these diverse responsibilities requires social media managers to develop a number of crucial marketing and marketing-adjacent social media skills. Communication.

Management 112

Management Copywriting Communications Social Media Marketing 112

Sprout Social

JUNE 11, 2024

Kailey White, assistant director of Social Media & Digital Strategy, and Staci Grimes, director of digital marketing are the driving force behind Gettysburg College’s social media strategy. The Gettysburg College marketing office hires a dozen or so interns every academic year. This isn’t your average internship.

Education 135

Education Transform Copywriting Communications 135

Hootsuite

OCTOBER 30, 2024

They handle everything from posting and responding to messages to building a strong online community. Social media managers ensure that social channels and campaigns support overall digital marketing goals, such as driving traffic , increasing engagement , or boosting brand awareness. Moderate thoughtfully.

Management 123

Management Entertainment User-Generated Analytics 123

CXL

JULY 25, 2022

Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. For time objections, phrases like “instantly,” “in 2 minutes,” and “now” communicate that the action will take place quickly. Take Jasper , an AI copywriting assistant.

Copywriting 121

Copywriting eBook User-Generated Communications 121

Martech

APRIL 28, 2023

Dig deeper: The end of marketing or a new beginning? The truth about AI Integrating generative AI models into content development The significance of content in digital marketing cannot be overstated. It’s also common for marketers to outsource content production to agencies, freelancers or copywriting platforms like Compose.ly.

Whitepaper 135

Whitepaper User-Generated Transform Marketers 135

Rock Content

AUGUST 2, 2023

However, with a Washington State certification in health communication and promotion to her credit, she’s especially well-versed in all aspects of healthcare marketing. She also has a Bachelor of Arts degree in journalism and mass communication and a professional certification in search engine optimization.

Copywriting 93

Copywriting Health Marketers Marketing 93

Sprout Social

AUGUST 28, 2023

Read on to find out about the 10 best AI marketing tools you can use to speed up your workflows. How Sprout helps marketers Sprout handles a range of marketing functions—from social media and customer care to digital marketing and competitive intelligence—giving you more valuable insights for faster decision-making.

Transform 98

Transform Copywriting Marketers Marketing 98

Sprout Social

NOVEMBER 15, 2021

Sprout’s Insights blog is home to tactical how-to articles, interviews with fellow social media marketers, original research and more. What to read first: Building your social media marketing strategy for 2022. Digital marketing resources. HubSpot Academy’s Digital Marketing Course. Copywriting resources.

Copywriting 98

Copywriting Social Media Marketing CMO Marketers 98

Rock Content

MARCH 17, 2023

Each one has its own unique set of industry and market skills that a freelancer will need to be successful. Whether you want to be a blogger, copywriter, content writer, or SEO Google expert, you will need certain skills to further your freelance career.

Finance 98

Finance Copywriting Digital Marketing SEO 98

Martech

SEPTEMBER 1, 2022

Digital marketers still have a job of course. It seemed like it was always ‘getting there’,” said Adam Binder, owner, founder and CEO of digital marketing and SEO firm Creative Click Media. Turning to AI, Binder made all the necessary inputs to get the app to do a bit of copywriting. What digital marketers can do.

Copywriting 117

Copywriting Digital Marketing Communications SEO 117

Neil Patel

APRIL 22, 2021

Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. Russ Henneberry, Director of Editorial for Digital Marketer, strategically uses the power of instant gratification to craft his call-to-action messages. Not all call to action messages are created equal.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Hubspot Marketing

NOVEMBER 6, 2024

Erin Pennings , a copywriter and marketing strategist, told me coffee chats are her favorite way to connect with your target audience. Krissy Selda , a digital marketing specialist at Array Marketing Agency, is a huge fan of case studies. conversion.

User-Generated 81

User-Generated Marketers Marketing Advertisers 81

Rock Content

SEPTEMBER 9, 2023

By now, every business owner and brand manager knows that content is king in digital marketing. Professional copywriting services are the best way to scale content production without sacrificing quality, and choosing the right platform for your needs is vital. But it’s no longer enough to post to a company blog once a week.

Copywriting 98

Copywriting Price Analytics Communications 98

Neil Patel

JANUARY 5, 2022

Communications. You need to know how to communicate well to be a good marketer. Learning about the science behind communications, as well as channels and new platforms, is an important component in a marketing degree. 7 Best Marketing Schools and Degree Programs. What do marketing schools teach? .

Retail 117

Retail Marketers Marketing Communications 117

Hubspot Marketing

JUNE 7, 2022

As a direct response copywriter, I specialize in making readers take a specific action. If you're hiring for a mid-level content marketer, for example, consider words like "strategist," "specialist," or even "manager." Is the content you produce part of a much larger digital marketing operation? Be specific.

eBook 145

eBook Food Entertainment eCommerce 145

Digital Marketer

OCTOBER 7, 2022

Here on my blog, you’ll find tons of tutorials on copywriting, digital marketing, and freelancing – to help you out on your entrepreneurial journey. However, authority is not just something you slap into a single section on the salespage — I like to see it communicated throughout the copy as much as possible.

Copywriting 91

Copywriting Price Communications Education 91