illumin

MAY 15, 2025

Launch display ads that show user-generated content, running Meta and Pinterest ads for DIY home projects, customer reviews and testimonials that promote the legitimacy of your business, or digital out-of-home ads for visual appeal. To boost acquisition, prioritize high-intent keywords in paid search.

Advertising 97

Advertising Advertisers Customer Acquisition Transform 97

Hubspot Marketing

OCTOBER 22, 2024

My biggest concern with traditional reporting methods is the lack of measurable outcomes in many marketing campaigns. It’s much harder to directly attribute specific top-level metrics (like clicks, impressions, and likes) to meaningful business outcomes (like customer acquisition, retention, etc.). Siloed data.

Analytics 116

Analytics Transform CRM Marketing 116

Hubspot Marketing

NOVEMBER 14, 2024

Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. Below the Line Marketing Examples You can spot BTL marketing throughout your daily life.

Direct Mail 116

Direct Mail Marketing Marketers Email Marketing 116

Litmus

SEPTEMBER 25, 2024

By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. Lifecycle email marketing Lifecycle email marketing focuses on how email can support customers at each stage of their journey.

Management 96

Management Marketing Marketers CRM 96

Vertical Response

JULY 29, 2024

For instance, if your business goal is to increase market share, your marketing campaign plan might focus on customer acquisition or brand awareness. Develop specific, measurable goals for your marketing campaign, such as increasing website traffic by 20% in six months or generating 500 leads.

Key Performance Indicator 102

Key Performance Indicator Marketing Marketers Communications 102

Litmus

APRIL 17, 2020

It’s harder than ever to win over new customers, so now is the perfect time to focus on keeping the ones you already have. Email marketers, let’s make customer retention your number one priority. Even during less challenging times, it can cost up to 16x more to acquire a new customer than retain a current one.

Email Marketing 120

Email Marketing Customer Marketing Marketers 120

Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Email opt-in (permission marketing).

Email Marketing 108

Email Marketing Real Estate Shipping B2C 108

Hubspot Marketing

OCTOBER 28, 2024

Automate A/B tests in your customer acquisition funnel. If there is one thing I’ve learned during my marketing career, it is that effective marketing is all about testing. AI-powered email campaigns. Email is still one of the most effective communication channels. What was the result?

Customer Acquisition 87

Customer Acquisition Price Customer Journey User-Generated 87

Use Insider

SEPTEMBER 13, 2024

In this blog post, we will explore the intricacies of email marketing automation, a pivotal strategy in modern marketing that, when executed effectively, can transform your engagement metrics and optimize your marketing workflows. Next, we’ll cover the tangible benefits that email automation offers.

Customer 52

Customer CRM User-Generated Transform 52

Adobe Experience Cloud Blog

OCTOBER 14, 2014

Author: Neej Gore Behavioral personalization is fundamentally shifting the landscape of customer communication. It’s giving marketers an unprecedented level of control over the levers that drive The Big 4: user acquisition, engagement, retention, and monetization. Communication gone bad. Email Marketing b2b B2C'

Transform 134

Transform B2C Thought Leadership Customer Acquisition 134

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. Integration Capabilities Your marketing apps need to play nicely with the tools you’re already using. This approach leverages satisfied customers to drive new sales, enhancing customer acquisition efforts.

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. We didnt fully understand how customers found and engaged with our product. Learn more about how to create an effective SaaS marketing plan here.

Customer Acquisition 57

Customer Acquisition User-Generated Customer loyalty Marketing 57

Customers.ai

DECEMBER 20, 2024

Youre missing the chance to surprise and delight your customers before they even realize they need something. Example 1 : A customer emails your support team to ask why their order hasnt shipped after five days. This strategy drives long-term growth by fostering customer satisfaction and trust.

eCommerce 85

eCommerce Shipping Customer loyalty Marketing 85

Martech

OCTOBER 17, 2023

Putting together and analyzing a customer acquisition funnel is a big part of a marketer’s work. After all, funnels are supposed to map the sequential steps a customer takes from awareness through conversion and advocacy. However, the concept of marketing funnels has some important limitations.

Manufacturing 129

Manufacturing Customer Acquisition Retail User-Generated 129

Hootsuite

OCTOBER 20, 2020

At Avidia Bank, a mutual community bank headquartered in Hudson, Massachusetts, the social media team sees social as an opportunity to understand customers better. Social opens up that communication channel and it becomes a conversation,” explained Janel Maysonet, CMO at Avidia Bank. It’s all about knowing the customer.”.

Transform 143

Transform Customer Health Communications 143

Calvyn Lee Blog

JANUARY 18, 2022

What you need to know is the Digital Marketing professional Certificate (DMPC) Program. Expand your knowledge and explore your potential toward digital marketing. You respond: Lifespan value: customer acquisition cost. Lifecycle value: customer acquisition cost. lifetime value:customer acquisition cost.

Digital Marketing 130

Digital Marketing Customer Acquisition Inbound Marketing Marketing 130

Martech

MAY 16, 2022

When started the company, Alexander knew she needed a strong email marketing strategy. She wanted a flexible, scalable email marketing system with built-in automation features. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities.

Transform 101

Transform CRM Email Marketing Retail 101

Businesses Grow

FEBRUARY 6, 2023

They are located in Seattle and have a monthly marketing budget of $1,000 The response: Start a blog on the company website to share tips and stories from other electric bicycle riders. This will create a sense of community and give customers a chance to learn more about the product and how to use it.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Sprout Social

MAY 24, 2022

Most communications professionals would say we’re in the midst of a major shift in media mix effectiveness. As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Email marketing campaigns. What is paid media?

Key Performance Indicator 123

Key Performance Indicator Transform Communications Customer Acquisition 123

Scoop.it!

AUGUST 16, 2022

Keep your marketing emails and newsletters in different email marketing buckets and allow the subscribers to opt out or set their preferences for both these communications. So, a curated newsletter means an email communication that puts together informative content or news that would benefit the readers.

User-Generated 105

User-Generated Thought Leadership Customer Acquisition Email Marketing 105

Use Insider

DECEMBER 13, 2023

Email marketing 101 What is email marketing? Email marketi ng is a digital marketing strategy that sends targeted emails to a specific audience. Even in 2024, it remains one of the most effective and direct ways to communicate with your customers.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Martech

JANUARY 15, 2024

For Referral Marketing also, Data Cloud is directly integrated into the workflow with AI tools to help identify highest propensity customers to be advocates and influencers for a brand. Using natural language prompts for segment creation is simple, as Wilder put it, “communicating with software in the language we all know.”

Retail 115

Retail Shoppers Customer Acquisition eCommerce 115

Martech

NOVEMBER 6, 2023

Lead-to-appointment rate This metric shows how effective is the communication between your team and potential clients. Let’s go to the formula: Customer acquisition cost (CAC) This metric reveals the cost to gain a new customer and is crucial for evaluating marketing efficiency and optimizing outreach for better ROI.

Transform 127

Transform CMO Marketing Marketers 127

Hubspot Marketing

MARCH 18, 2020

Teams also need to be comfortable with customer service, as social media teams will be the ones responding to customers who engage through social media tags or posts. They will also be communicating to customers through content copy, blog posts, and comment sections, so an understanding of the company voice and ideal customer is key.

Inbound Marketing 139

Inbound Marketing SEO eBook Communications 139

Sprout Social

JULY 7, 2021

A marketing tech stack represents the collection of tools and software that encompass the marketing side of your business, including: Advertising tools (think: lead capture forms, social media , email automation). Customer data and analytics (think: CRM, Google Analytics). Team communication tools.

CRM 137

CRM Marketing Marketers Customer Acquisition 137

Lusha

DECEMBER 9, 2024

Examples Blogging, SEO, social media, email marketing, webinars Cold calling, email blasts, trade shows, TV ads Inbound lead generation is a marathon, not a sprint. It’s about building relationships, attracting customers who are already looking for what you offer, and becoming a trusted resource.

CRM 52

CRM Whitepaper eBook User-Generated 52

Adobe Experience Cloud Blog

AUGUST 17, 2012

Integrated b2b marketing may not be top of mind for many marketers, but yesterday’s Integrated Marketing Virtual Conference showed that it should be. Integrated Marketing is an approach to marketing communications that synthesizes different methods together to present a consistent message with a similar style.

Direct Mail 108

Direct Mail Customer Acquisition Marketing Marketers 108

Hubspot Marketing

JANUARY 12, 2024

has made its way from standard direct mail copy to email marketing copy. With the right approach, all companies need is two paragraphs, a few links, and a P.S. to effectively communicate their message, create urgency, and drive conversions. What is a P.S. in email? As a copywriting tactic, the postscript (P.S.)

Direct Mail 112

Direct Mail Copywriting User-Generated Customer Acquisition 112

Marketing Insider Group

NOVEMBER 22, 2021

Gary uses an example of his days as a pioneer email marketer in the 1990s, when he was getting open rates greater than 90% — a pipe dream in today’s marketing environment. Continually focus on making a lasting connection with customers. Pay attention to emerging technologies.

Content Marketing 141

Content Marketing Marketing Marketers Customer Acquisition 141

Adobe Experience Cloud Blog

APRIL 14, 2011

By looking at the entire revenue cycle, including the first interaction with a prospect, companies can identify areas of opportunity within their sales cycle and enjoy the benefits of: Lower customer acquisition costs. Marketing Automation Solutions. Reduction in wasteful spending. More predictability in forecasts.

Customer Acquisition 86

Customer Acquisition CRM Analytics Communications 86

Adobe Experience Cloud Blog

MARCH 1, 2011

How important do you think email marketing campaigns are to building your company database? Email is a form of permission based communication, and many people, particularly over the age of 35, live in their e-mail inboxes. And again, that is not a bad place to be at all. Coca-Cola is an example of that.

Customer Acquisition 99

Customer Acquisition Law Social Media Marketing Communications 99

Martech

FEBRUARY 21, 2024

AI-powered systems can help predict when customers may need support or maintenance, allowing for proactive outreach and improving overall customer satisfaction. AI integration into these aspects of the retention phase of the customer journey can provide several benefits, including: Improved customer engagement and loyalty.

Customer Journey 98

Customer Journey Transform Customer Acquisition Price 98

Martech

APRIL 15, 2022

In B2C marketing, companies sell directly to the end customers. B2C marketing has a more transactional aspect with a higher volume but a generally lower price per sale. B2B marketing often relies on educational content to communicate with business clients. Email marketing. Content marketing.

B2C 124

B2C Marketing Automation Platform Gen Z Whitepaper 124

Rock Content

APRIL 27, 2020

To help you optimize your brand results, we have created this Marketing Automation guide. We’ll cover: What is Marketing Automation? What are the differences between Marketing Automation, email marketing, and CRM tools? How to build a successful Marketing Automation strategy?

CRM 82

CRM Customer Acquisition User-Generated Marketing 82

Lusha

NOVEMBER 11, 2024

Personal Communication People like to feel special. Only send the same generic email to some. Email Marketing Tips Email is still one of the best ways to nurture leads. Here are some tips for effective email marketing: Group your leads : Send different emails to different types of leads.

Outbound Marketing 52

Outbound Marketing Inbound Marketing eBook Customer Acquisition 52

Hubspot Marketing

JANUARY 7, 2024

The following degree programs can lead to a career in marketing: Marketing Management Business Economics Psychology Communications Public Relations Journalism Nowadays, it doesn’t matter as much what you major in as it does where you go to school or what you get involved in. Some internships can lead to full-time jobs, too.

Copywriting 125

Copywriting CMO PR Social Media Marketing 125

Customers.ai

DECEMBER 4, 2023

Website / URL * Grade my website What is Outbound Marketing? Outbound marketing is a strategy that relies on identifying prospects and reaching out to them with targeted offers and communications. When you customize your messages, you can get prospects’ attention more effectively. Direct Mail Campaigns Mail is tangible.

Outbound Marketing 87

Outbound Marketing Direct Mail Inbound Marketing Marketing 87