Remove Communications Remove Customer loyalty Remove Retail
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How to balance customer experience and returns in ecommerce

Martech

Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. Ecommerce returns: The challenge of keeping customers happy and profitable The global ecommerce market is rapidly growing, projected to rise from $6.3

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Winning customer loyalty starts with straight talk about tariffs

Martech

But you need to revise your messaging strategy and start communicating now. Dig deeper: How tariffs impact retail sales and ad spending, and why 2025 might be different Some examples of tariff messages So far, B2C marketers are winning the tariff-communication game. Like Monday’s pause on new tariffs with China.

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7 ways to boost customers’ emotional connection and loyalty with your brand

Martech

That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. Align your brand values with those of your customers.

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AI agents: 2025 predictions

Martech

During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. 2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Adoption is already underway.

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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

Keep customers engaged and satisfied, encouraging repeat business through a series of email campaigns for this specific segment of your subscribers. Loyalty/advocacy. Turn satisfied customers into brand advocates by keeping the two-way communication alive through email. Reactivation/win-back.

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4 ways to reach more customers for your new business

SmartBrief - Marketing

It provides very great networking opportunities and can lead to new customers or partnerships. It lays the groundwork for excellent relationships, which in turn builds customer loyalty and a path toward long-term growth. Regular emails provide value that create a sense of loyalty and increased brand trust.

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How should marketers market to consumers under stress?

Martech

Emphasize value and transparency : Clearly communicate the value of your products or services. Offer flexible options : Consider providing flexible payment plans, discounts or loyalty programs that can ease the financial burden on consumers. This approach can help maintain customer loyalty and encourage repeat purchases.