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How Marketers Should Think About Customer Marketing in the Engagement Economy

Adobe Experience Cloud Blog

You can usually get to this understanding through technology—for example, you could use the insights from customer success software, your CRM, and your marketing platform. Interested in learning more about the Engagement Economy and how it will affect you and how you market?

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The complete guide to create your employee advocacy content strategy

Sprout Social

Executive thought leadership (owned and earned). Strong executive communication plans are a must for managing brand identity, boosting employee morale and recruiting talent. Incorporate executive thought leadership into your advocacy strategy. Collaborate more closely across your marketing team.

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3 Ways Customer Engagement Can Be a Boon to Your Business

Adobe Experience Cloud Blog

Developing a comprehensive customer engagement strategy to generate additional revenue through your current customers—at a fraction of the cost. Shifting your focus from customer acquisition to customer marketing will help you in three key areas: 1. Retaining your customers. But how do you do that?

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Does Your Product Help Your Customers Get Promoted?

Adobe Experience Cloud Blog

In this post, I’ll explain how customer advocacy is a powerful undercurrent that helps products spread. Ask Not What Your Customers Can Do for You. In a breakout session, Addy Clark, Director of Customer Marketing at FinancialForce, shared how an advocacy software advanced her career. And the kicker?

Promotion 134
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How Marketers Can Reach Peak Personalization in 2019

Adobe Experience Cloud Blog

Today’s marketers must go the extra mile and shoot for peak personalization. You need to understand your customers and prospects intimately. When they receive one of your custom-tailored communications, they should think, Wow, that company really does listen to me. This is precisely the idea behind personalized marketing.

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5 Ways SaaS Providers Can Prevent Customer Churn

Adobe Experience Cloud Blog

Here are five ways a focus on customer experience can help you increase retention and perpetually improve SaaS revenues. . Communicate And Connect. With SaaS, it’s easy for a customer to walk away and subscribe to another provider, which makes consistent communication important. And, communication is a two-way street.

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Why Big Data Means Big Responsibility for CMOs

Adobe Experience Cloud Blog

For example, a recent study conducted by Selligent Marketing Cloud, which surveyed more than 7,000 consumers around the world, found that 70% of consumers think it’s important that brands understand their customers’ specific situations (such as age, location, and marital status) in order to provide a more customized marketing experience.