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Four big digital trends set to impact pharma marketers in 2023

Econsultancy

The digital transformation of pharma has continued apace during the past few years, changing the way that both healthcare professionals (HCPs) and consumers communicate with each other and with pharmaceutical brands. But what digital marketing trends will shape pharma in 2023?

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The small B2B marketing team’s guide to ABM

Martech

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. Ensure your sales and marketing teams communicate regularly and collaborate for a successful ABM strategy. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative.

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22 Facebook Messenger Stats Marketers Must Know in 2022

Hootsuite

Looking for a direct communication channel to potential and current customers? A marketing solution that drives community and commerce? Woah, 988 million people log into the app on a monthly basis to interact with friends and family, communicate with their favorite brands, and make and receive calls. billion times since 2014.

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25 WhatsApp Stats Marketers Need to Know in 2022

Hootsuite

The platform also boasts WhatsApp Business , an app that makes it quick and easy for small businesses to communicate and connect with customers to sell products and services. Source: Hootsuite Digital Trends Report. Source: Hootsuite Digital Trends Report. Source: Hootsuite Digital Trends Report.

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24 Instagram Reels Stats That Might Surprise You

Hootsuite

This Instagram Reel serves as a reminder to social media marketers that sometimes the simplest ideas are the most effective and speaks to the video’s format as being to communicate an idea or practice without actually using any words. Source: Hootsuite Digital Trends Report. Source: Hootsuite Digital Trends Report.

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The Unsung Relationship Between Customer Experience & Marketing: Delivering the Brand Promise

Hubspot Marketing

However, the Annual Digital Trends report by Econsultancy and Adobe revealed a surprising truth — marketers actually identified "optimizing the customer experience" as the most exciting business opportunity. Clearly, marketing plays a critical role in defining, communicating, and managing the customer experience.

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How to Use Substack: Lessons from What's Working for Creators

Buffer Marketing

" I t gives you direct access to your audience : Despite the built-in social media element with Substack Notes, the platform allows you to build an email list and communicate with subscribers directly without worrying about algorithms. . "That meant I could experiment without pressure."