Adobe Experience Cloud Blog

FEBRUARY 11, 2015

An engagement marketing strategy focuses on reaching out and communicating with people as individuals, based on who they are, and wherever they are in their journey to purchase. Click here to download our latest ebook— Build Trust with an Engagement Marketing Content Strategy: Spotlight on Financial Services by Kapost and Marketo.

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eBook Thought Leadership Finance Marketers 129

Adobe Experience Cloud Blog

JULY 25, 2016

Mobile phones have progressed from being used as a way to communicate with our friends and families and coordinate destinations, to a comprehensive tool for messaging, emailing, web browsing, time management, and everything in between. Download our ebook on Best Practices for Mobile Marketing: How to Acquire, Engage, and Retain Users.

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eBook Marketing Strategy Thought Leadership Customer Journey 104

Search Engine Land

JULY 23, 2024

Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. Thought leadership: Establishing your brand as an authority in your field. ebooks, whitepapers). Results to expect Direct communication: Personalized and targeted messages reaching your audience.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Adobe Experience Cloud Blog

MARCH 15, 2016

Ultimately, these goals should help them develop a long-term relationship with their fans, an engagement marketing strategy encourages marketers to set goals and use communications to nudge fans toward it. This allows marketers to measure the impact of their programs and understand what is working and what is not.

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eBook Thought Leadership Customer Journey CMO 91

Adobe Experience Cloud Blog

AUGUST 2, 2016

With a marketing automation platform, you can listen to your customers’ actions and behavior and respond with relevant communication tailored to their interests. Check out our ebook 5 Ways Marketing Automation Can Help Your Enterprise Grow. Ask yourself: what do these individuals need? And proactively answer their questions.

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eBook Customer Thought Leadership Transform 91

Adobe Experience Cloud Blog

FEBRUARY 25, 2016

When it comes to measurement, you should be asking questions like: Can I segment my communication further based on web behaviors, lifecycle stage, and demographics? Which programs, promotions, or content has moved my customers through each stage at the highest rate?

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eBook Thought Leadership Finance Marketers 91

Adobe Experience Cloud Blog

APRIL 13, 2015

In just a short amount of time, mobile has evolved to be a central mode of communication for consumers. Because mobile devices are very personal—44% of cellphone owners sleep with their phones next to their bed so they don’t miss a message, call, or update—marketers need to be thoughtful about how they deliver marketing messages.

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Thought Leadership eBook Marketing Mix Communications 134

Adobe Experience Cloud Blog

JUNE 25, 2013

Do you feel super stressed out because you are not communicating with finance and you fear you have lost credibility? Download our new ebook, 10 Most Common Marketing Budget Pitfalls and find out how many of these you fall victim to. Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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Thought Leadership Finance eBook Communications 134

Marketing Insider Group

DECEMBER 17, 2020

eBooks are long-form resources that take significant effort to produce, but the results can be well worth it. At the core of a practical eBook is a well-written piece that offers a deeper level of insight beyond the answers your customers can find in short blogs and Google snippets.

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Whitepaper eBook Marketing Mix Thought Leadership 142

Adobe Experience Cloud Blog

SEPTEMBER 17, 2014

Author: Maggie Jones As a marketer, you want to communicate with your audience in a personalized, highly relevant way. Which is why, as you contact your database, it’s essential that you divide that database into segments, and tailor your communications for each segment – as we’ve learned, 23% of engagement is explained by segmentation.

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eBook Thought Leadership Marketing Automation Platform Traditional Marketing 134

Adobe Experience Cloud Blog

MARCH 28, 2017

Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. Your whitepapers and ebooks don’t have to be hidden away and confined to your resources page. The bar has been raised and now creating more content isn’t enough.

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Promotion Whitepaper Inbound Marketing Thought Leadership 133

Adobe Experience Cloud Blog

MAY 21, 2014

In Bluewolf’s new ebook with Marketo, Customer Obsessed Lifecycle Marketing , we outline three essential strategies for harnessing the power of customer advocates. Build Up Communication and Trust. This can be done with satisfaction surveys, one-on-one communication at hosted events, or with incentivized email campaigns.

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Customer Transform eBook Thought Leadership 134

Adobe Experience Cloud Blog

JUNE 9, 2015

The old approach of blasting out direct mail and untargeted communications isn’t going to work in the new consumer-driven world. Consumer engagement means personalizing communications, creating cross-channel engagement, nurturing healthcare consumers, and analyzing the results. Biscuits, Hot Chicken, and Health Consumer Engagement!

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Health Thought Leadership Direct Mail Shoppers 134

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Use text on the button that describes the action—“Download the Ebook” or “Reserve My Seat,” rather than “Submit.”. Use visual cues, like arrows, and eyes of images pointed at the CTA to direct the viewers’ attention and train of thought. Co-Brand/Co-Author Your Ebook.

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Whitepaper eBook Thought Leadership User-Generated 134

Adobe Experience Cloud Blog

OCTOBER 27, 2014

According to Marketo Co-founder, Jon Miller, “One of the best ways to manage your list – and simultaneously establish trust with your audience – is to allow them to take control of the communications they receive.”. from Marketo’s Improve Customer Acquisition with an Engagement Strategy ebook. Engagement Marketing b2b Consumer'

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Thought Leadership Customer Acquisition eBook Communications 134

Adobe Experience Cloud Blog

JULY 30, 2013

To find out more information about engaging leads and customers be sure to download our new ebook, How to Choose the Right Solution to Nurture Leads and Customers. If communications or content are not relevant, they will be ignored. Communication must be two-way. Effective lead nurturing incorporates 4 key elements: 1.

Customer 134

Customer Direct Mail eBook Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 17, 2015

Triggered Communication. Automatic communication features are essential to a successful marketing platform. Again, due to the fact that consumers may enter the funnel at any given point, being able to listen to their activity and communicate strategically is of the upmost importance. Share your thoughts in the comments below.

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Thought Leadership Transform Marketing Automation Platform Communications 134

Adobe Experience Cloud Blog

AUGUST 4, 2014

As we discuss in our new ebook, Enrollment, Engagement, Donation: How Higher Education Can Improve its Grades with Marketing Automation , schools are now using marketing automation to attract and recruit new students, personally engage current students, and maintain the loyalty of alumni. Check out our ebook below! Want to dive deeper?

Inbound Marketing 129

Inbound Marketing eBook Thought Leadership Education 129

Adobe Experience Cloud Blog

JULY 20, 2009

So, I went through a process of refreshing our content to focus on business-issues and communicating in the customers' language. So now information is delivered through a mix of video, digital documents, podcasts, flash demos and eBooks. You can follow John on Twitter @jwatton. . Q: What is ShipServ's go-to-market strategy?

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Thought Leadership Whitepaper Shipping User-Generated 61

Adobe Experience Cloud Blog

JUNE 25, 2020

If you need to communicate important product or service news to your customers and prospects—and you want to do it in an interactive setting—a virtual event can be a great solution. But virtual events can scale as big and fast as you need—especially if you use a dedicated streaming platform rather than a videoconferencing service.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Adobe Experience Cloud Blog

OCTOBER 28, 2014

Content marketers are asking themselves questions like “where is that ebook?”, “has it been edited?”, “is it in design?”. You are creating what seems like a lot of content—ebooks, slide decks, infographics, and so on, but your content is not being consumed. Too Much Content, Not Enough Views. Every company is organized differently.

Content Marketing 134

Content Marketing Product eBook Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 27, 2013

And if you want more information, be sure to download the new ebook created by Infinigraph and Marketo, The State of Content Marketing and Social Media in the Medical and Fitness Industries. Avoid using social media channels to communicate with patients on sensitive issues. Use Images. Implement privacy settings. Social Media'

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Social Media Marketing Health eBook Food 134

Adobe Experience Cloud Blog

JULY 22, 2014

But on the other hand, a lengthy buying cycle means you’ll have more opportunities to communicate. And as we explore in our new ebook, Deliver More Purchase-Ready Consumers with Marketing Automation , more opportunities to communicate = more opportunities to convince your potential customers to buy. Marketing Automation'

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eBook Thought Leadership Communications Education 131

Calvyn Lee Blog

DECEMBER 3, 2023

Elevate Your Team as Thought Leaders Thought leadership is one particular content marketing approach that can work brilliantly. The Benefits of Thought Leadership for B2B Brands This tactic was so effective because it conveyed immense credibility. And content marketing provides exceptional leverage.

Content Marketing 130

Content Marketing Thought Leadership Marketers Marketing 130

Adobe Experience Cloud Blog

APRIL 16, 2014

But as effective as these models are, converting free trial/freemium users into paid customers comes with unique challenges, which we discuss in our new ebook, SaaS Providers: Accelerate Conversion of Trial & Freemium Users to Customers with Marketing Automation , The Conversion Challenge. Using a Trial/Freemium Model?

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Customer eBook Thought Leadership Marketing Automation Platform 129

Adobe Experience Cloud Blog

JULY 15, 2013

As customers continue to move to online as their primary method of managing accounts & relationships, email has become a key channel for communication. Additionally, firms shouldn’t shy away from one-way communication. Check out our brand new ebook Don’t Get Left Behind: The Rise of Digital Marketing in Financial Services.

Digital Marketing 134

Digital Marketing Thought Leadership eBook Marketers 134

Adobe Experience Cloud Blog

MAY 8, 2019

It’s a gradual, comprehensive, holistic approach to engagement that comprises dedicated inbound marketing tactics, social interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more. Whether it’s your weekly email newsletter, an ebook, or a product demo, make sure the things you put out into the world are valuable.

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Thought Leadership Key Performance Indicator eBook Direct Mail 134

Adobe Experience Cloud Blog

APRIL 16, 2015

This year we had a diverse set of keynotes (including a musical performance from John Legend), a kick-butt set of thought leadership sessions, an amazing Great Gatsby-style party at the San Francisco City Hall ( tres chic ), an exhibit hall filled with valued partners, and of course, the best of breed marketers from around the world.

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Thought Leadership Education CMO eBook 127

Adobe Experience Cloud Blog

FEBRUARY 4, 2019

But with the right approach and technology, you can have confidence in the data, which will help you communicate impact to your leaders and make smarter, data-driven decisions moving forward. For this example, let’s define web content as blog posts and ebooks. It’s not easy to do. Reporting on High-Level Revenue Contribution.

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eBook Thought Leadership Promotion Communications 134

Marketing Insider Group

SEPTEMBER 28, 2020

Lead nurturing during the buying process helps: Establish communication with leads immediately. Build thought-leadership and credibility. Dedicated landing pages: With a focused landing page, you can effectively communicate your brand’s main message and tie in advanced personalization. Increase engagement.

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Whitepaper Thought Leadership Entertainment Education 145

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

An engaged customer means they expect relevant communication from your business. Second, let visitors fill out forms to access white papers or eBooks. The post 4 Steps to Better Lead Generation Strategy | Digital Maturity appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Adobe Experience Cloud Blog

AUGUST 12, 2015

Ultimately, the key is to communicate the nature of the relationship so that your audience understands what’s going on. Download my free ebook, Podcast Law , at PodcastLawGuide.com. However, you personally shouldn’t endorse or testify, on behalf of your company, about the quality of a product that you’re not familiar with.

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Law Thought Leadership eBook Advertising 134

Adobe Experience Cloud Blog

JULY 24, 2014

Want to learn techniques for communicating with potential buyers, increasing your online presence, and driving sales revenue? Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business - Ann Handley (Chief Content Officer, MarketingProfs) and C.C.

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PR eBook Thought Leadership Marketers 134

Adobe Experience Cloud Blog

JULY 21, 2014

whitepapers, ebooks, blogs) is passive. There are only so many ways to present a whitepaper or ebook, but designing interactive content is akin to creating a mobile app, or a piece of web software. You could design the content to discover how ready a sales lead is to buy, their preferred method of communication, or other relevant data.

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Whitepaper eBook Thought Leadership Entertainment 134

Adobe Experience Cloud Blog

DECEMBER 20, 2016

For example, millennials are 44% more likely to permanently disengage with brands after receiving high volumes of mass generic email communications, according to Aimia Institute. We even took it one step further and formally compiled all of our findings from LinkedIn Sponsored Content A/B tests into an ebook of best practices.

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Thought Leadership Millennials B2C eBook 124

Adobe Experience Cloud Blog

NOVEMBER 28, 2018

Consumers are turned off by mass selling, and expect personalized, 1:1 communication across the many channels and devices they use. It doesn’t take too much effort to condense an ebook into a whitepaper or extract an infographic from a webinar, so there’s a good ROI in doing so. Marketing continues to undergo rapid and major changes.

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Whitepaper Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 24, 2014

The beauty of paid email sends through a reputable vendor is that their audience already trusts them, and may even look forward to their communication. Do they clean their database frequently , verifying that their list still wants to receive communications? Download our new ebook, The Definitive Guide to Lead Generation !

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Thought Leadership Price eBook Communications 133