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The two approaches to AI implementation: Collaboration vs. independence

Martech

Here are the key roles in the AI dream team. The visionary leader in AI integration A successful AI initiative begins with a visionary leader who understands its transformative potential and aligns it with business strategy. Are your data scientists adept at transforming data points into strategic business insights?

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5 influencer marketing KPIs to measure your next campaign

Sprout Social

The world of social media influencers has transformed significantly in recent years. In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies.

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How Deming’s 14 principles provide the foundation for Positionless Marketing by Optimove

Martech

Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. The goal is not just to meet quarterly KPIs (key performance indicators) but to adapt dynamically to consumer behavior and ensure long-term engagement. Andriana18, CC BY-SA 4.0 , via Wikimedia Commons W.

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Top Tips to Master Your Email Newsletter Campaign

Vertical Response

In this article, you’ll learn top tips to master your email newsletter campaign and make the most out of this essential communication channel. Key Takeaways Email newsletters are an effective marketing tool that helps maintain customer engagement, build loyalty, and provide a direct communication line with subscribers.

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Social Media Dashboard: Why You Need One and How to Create It

Buffer Marketing

As social media managers, you likely have to communicate with various stakeholders — all of whom have different levels of knowledge about your marketing strategy and social media in general. C-suite executives might not know which social media channels the company is active on and why.

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HubSpot Reporting Best Practices for Franchise Lead Rotation

Lynton Web

Effective reporting transforms raw data into strategic decisions, strengthens accountability, and illuminates paths to expansion. Strong HubSpot reporting practices deliver essential benefits that transform how your franchise network operates, from improving lead management efficiency to optimizing marketing investments.

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How to Use HubSpot for Franchises

Lynton Web

HubSpot offers a comprehensive solution that transforms franchise operations through intelligent automation and centralized management. Performance Analytics and Reporting Transform your franchise's data into actionable insights with HubSpot's comprehensive analytics suite. With over 750,000 franchises in the U.S.