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From guesswork to growth: How to build a customer-centric marketing strategy

Martech

These insights completely reshaped Dropboxs marketing strategy. Dig deeper: How to augment market research and glean customer insights with AI Why do we fall into the assumption trap and how to get out Dropboxs transformation was powerful, but they arent alone. Also, the user base and revenue skyrocketed by 3,900%.

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How to Market a Manufacturing Company in 2024

Marketing Insider Group

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

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New Research Shows That From Boomers to Zoomers, Authenticity Matters

Businesses Grow

Candidate in Public Communication & Technology at Colorado State University. Her research focuses on perceived authenticity, fandom, and generational differences in modern communication. Mara will continue her marketing research as she teaches business communication at the University of North Texas’s G.

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How to Do Market Research: A Guide and Template

Hubspot Marketing

With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members.

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Market research focus groups get new lease of life

Martech

Thus a 6–10-person session that once took two hours can be divided into a pair of four-person sessions running one hour each, noted Jenny Karubian, CEO at market research company Ready to Launch Research. Ninety-three percent of communication is non-verbal.”. Dig deeper: You need a market research mind-set.

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Mastering data-driven decision-making in the strategy phase

Martech

Start with comprehensive market research to understand your audience’s behaviors, preferences and needs. Vague goals and no measurable targets can ruin any marketing strategy, making it nearly impossible to be data-driven. Is your organization trapped relying on expert advice that doesn’t utilize the available data?

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What Makes Effective B2B Content Marketing? [Research]

Marketing Insider Group

The research found that there are four key things that the most effective content marketers are doing differently compared to their peers: They understand what successful content marketing looks like. They document their content marketing strategy. The post What Makes Effective B2B Content Marketing?