Duct Tape Marketing

JUNE 1, 2023

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. Key Takeaway: Timing is crucial in product launches, especially in companies with diverse teams.

Product 60

Product Whitepaper Product Marketing Management 60

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha. Updated on October 26, 2023. 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha. Updated on October 24, 2023. 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Martech

MARCH 15, 2024

These teams cross over various functions, including marketing, IT, data analytics, customer service, legal, compliance and product development. Marketing, IT, customer service, legal and product to ensure data collection methods are innovative and fully compliant. Data security and storage. Customer insights.

Law 108

Law Communications Management Analytics 108

Martech

FEBRUARY 19, 2024

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in.

Management 118

Management Communications Marketing Marketers 118

Hubspot Marketing

APRIL 2, 2024

This, in turn, may have been impacting productivity and job retention levels. Around this time, more than 50% of shoppers chose to buy products from brands with more product availability over brands they were originally loyal to. "I Strengthen team communication. But did they? says Butler Pierre. "If Launch demand plays.

Manufacturing 101

Manufacturing Communications Health Analytics 101

Martech

JANUARY 17, 2024

Marketing technology is a big investment for businesses. To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. Implementations can be scrapped at any time Let’s say your business signed a contract for a new marketing platform.

Transform 100

Transform New Technology User-Generated Communications 100

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 109

Copywriting CMO PR Social Media Marketing 109

Martech

MAY 16, 2023

The need for agility to take place at all levels in the company is why we created the roles of Stakeholders and Practice Leads in the Agile Marketing Navigator framework. This article takes a deeper dive into those roles and how they can help to navigate agile marketing. This is a way to work together and gain alignment.

Transform 95

Transform Copywriting CMO Marketing 95

Martech

NOVEMBER 3, 2023

This template outlines the necessary steps — from setting business objectives to shaping marketing tactics. Having a consistent template will enable marketing to communicate with team members both inside and outside of the department. Having the process in place to pivot as things change throughout the year is paramount.

Transform 109

Transform Marketing Plan Communications Analytics 109

Martech

MARCH 1, 2024

The massive transition to digital marketing and the increased buyer preference for digital communication channels have inexorably pulled marketing into some of the roles traditionally occupied by sales. Thus, retention is gaining traction again as a strategic B2B marketing priority. This last one is a biggie.

Gen Z 119

Gen Z Pharmaceutical Customer Acquisition Marketing 119

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 Why use influencer marketing on Instagram? billion in 2016.

Influencer Marketing 111

Influencer Marketing Branding Gen Z Marketing 111

Hubspot Marketing

OCTOBER 6, 2022

Organizational structures can use functions, markets, products, geographies, or processes as their guide, and cater to businesses of specific sizes and industries. And how are issues, requests, and proposals communicated up and down that ladder? A business needs to have an organizational structure in place to be successful.

Communications 145

Communications Customer Acquisition Management Market Segmentation 145

Hubspot Marketing

MARCH 18, 2020

They will also be communicating to customers through content copy, blog posts, and comment sections, so an understanding of the company voice and ideal customer is key. Product Marketing Team. This team is so important because they will communicate the features and benefits of your product to the customer.

Inbound Marketing 122

Inbound Marketing SEO Transform Communications 122

Martech

OCTOBER 1, 2021

“All [marketers] are using several different channels, platforms, solutions and tools to track assets, campaigns, user and customer data, performance data, etc.,” said Megan Sangha, Senior Product Marketing Manager for workflow management company Wrike, in her talk at our recent MarTech conference. Category heuristics.

Customer 131

Customer Customer Journey Place Communications 131

Search Engine Land

FEBRUARY 15, 2024

Before you put any campaigns in place, ensure your mobile users will get a good experience when they hit your site. Audience understanding Let’s see if you can answer these questions: Who benefits most from your product or service? What problem or challenge do you solve for your audience? Are they even aware they have that problem?

CRM 105

CRM Education Communications Branding 105

Hubspot Marketing

APRIL 2, 2024

Even if you have multiple products and packages — like HubSpot does — it should be clear where users have to click to see the pricing for their desired product. Hot tip: Interested in learning more about marketing terms such as "above the fold" and "call-to-action"? Ready to look at some of the best pricing pages online?

Price 98

Price User-Generated Shipping CRM 98

Sprout Social

JANUARY 27, 2020

For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. . Here’s five stats to get you fired up about social media marketing for your software company. .

Social Media Marketing 100

Social Media Marketing Communications Entertainment Marketing 100

Hubspot Marketing

DECEMBER 28, 2023

People who work from home have to remain productive yet still make time for regular breaks and time away from the computer screen. The average worker invests a lot of time and thought into developing their most productive work zone and refining their work style. Communicate expectations with anyone who will be home with you.

Energy 109

Energy Food Entertainment Logistics 109

Hubspot Marketing

FEBRUARY 5, 2024

FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. According to Nilan Peiris , Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.” I also share four marketing ideas you can deploy to market your brilliant product.

Marketing 107

Marketing Marketers User-Generated Influencer Marketing 107

Duct Tape Marketing

MAY 8, 2024

08:19] What does it take to show up in places like Reddit? [12:05] 12:05] Would you say Brand Marketing is being transformed into Lean Marketing? [16:07] 16:07] What will a structured approach to marketing look like in Lean Marketing? [22:16] 07:24): YouTube is another place. So where do we go?

Transform 72

Transform Entertainment Place CRM 72

Hubspot Marketing

OCTOBER 29, 2020

While it’s nice to believe that everyone would be interested in purchasing your product or service, it’s not wise to define your target market as such. The model can also reveal niche markets, uncover new customer or market opportunities, and, ultimately, make your marketing efforts more efficient and cost-effective.

Food 134

Food Non-Profit Marketing Marketers 134

Martech

SEPTEMBER 25, 2023

Even when marketing does manage to attribute their efforts to sales, the attribution will inevitably be challenged. A host of other factors contribute to the sales environment, including: Product quality. Overall market demand. direct marketing, sales calls and web visits). How many saw your product demonstration?

User-Generated 113

User-Generated Finance Marketing Marketers 113

Hubspot Marketing

JUNE 5, 2023

HubSpotters Are Using AI to Figure Out Which Type(s) of Content to Make One of the most powerful use cases for AI is figuring out what content you want to create in the first place. I've been using AI daily to improve my internal communications with stakeholders and have found that it's particularly effective in editing for tone and clarity.

Marketing Plan 130

Marketing Plan SEO Management Product 130

Pam Didner

MAY 14, 2020

With the acceleration of new cases and lack of feasible solutions, state governments swiftly issued “shelter-in-place” executive orders and mandated closures of restaurants and non-essential commercial businesses. Marketing is responsible for external communications. What marketing can say and how to say it matters to brands.

Marketing Plan 137

Marketing Plan Key Performance Indicator Communications Marketing 137

Many Chat

MAY 19, 2022

While Instagram was once solely a place for posting in-the-moment photos, it’s now a crucial platform where brands can market their products and services. This article will explore why your Shopify store should be on Instagram, how to start selling, and tips for promoting your products.

User-Generated 98

User-Generated Shoppers Promotion Product 98

Martech

FEBRUARY 9, 2024

Then you worked as a marketing specialist developing mobile apps. Then you went back to college and got into information and communication technology for your Master’s. So I was in a product marketing, product development role, working a lot with the engineering team, building mobile apps. Q: You did a B.A.

Finance 83

Finance New Technology CMO Analytics 83

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. I’ve researched seven popular brands and selected some of their best strategies to help you understand how luxury brands market. Do I really need it? Not at all.

Branding 129

Branding Fashion Gen Z B2C 129

Econsultancy

DECEMBER 2, 2021

CDPs can offer “a way for organisations to bring together disparate customer data into one place, to allow for the easy sharing of this information with other systems,” according to Econsultancy’s CDP Best Practice Guide. Taking ownership of the customer in a cookie-crumbling world.

Management 98

Management Customer Retail eCommerce 98

Rock Content

APRIL 28, 2023

The American Marketing Association defines it as: “The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” We believe marketing is much more. But ultimately, marketing is about growth.

Outbound Marketing 58

Outbound Marketing Inbound Marketing Price Promotion 58

Martech

NOVEMBER 8, 2021

Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. That’s why so many marketing teams are looking for new ways to collect and act on data. This also allows them to move forward with the same foundational principles in place.

Entertainment 93

Entertainment Transform Law Analytics 93

Use Insider

FEBRUARY 16, 2022

Electronics marketing has changed. The pandemic has placed marketers into a precarious position, where in addition to all the regular complexities of marketing, marketers must also balance volatile shifts in consumer supply and demand. Global lockdowns heavily impacted imports of “non-essential” products.

Marketing Strategy 97

Marketing Strategy Shoppers Shipping Health 97

Hubspot Marketing

AUGUST 21, 2023

Image Source Tips for Writing Your Executive Summary Clearly define a problem, and explain how your product solves that problem, and show why the market needs your business. Be sure to highlight your value proposition, market opportunity, and growth potential. Add the budget and resources you'll need to put your plan in place.

Price 98

Price Finance Marketing Strategy Product 98

Unbounce

OCTOBER 20, 2023

If your website is clunky or you don’t have the web developer support you need to get things up quickly, you’ll need somewhere to communicate your campaigns. What do they already know about your product or service? Get 10% off your first purchase,” “check out our new product,” “meet our leadership team.”

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Hubspot Marketing

MAY 30, 2022

If you want to avoid a mess at the end of the month or quarter, take a look at this collection of 8 marketing budget templates designed to help you better organize your marketing spend. Monthly Marketing Reporting Template. How about communicating your success to your boss? There’s no need to work from scratch.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Search Engine Land

MAY 30, 2023

Sadly, for many businesses, YouTube is just a place to host their videos. A lack of effort in marketing and optimizing videos is one reason the C-suite is often reluctant to invest in future video projects. There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z.

Branding 100

Branding Gen Z Transform Education 100

Hubspot Marketing

FEBRUARY 23, 2021

Every couple of years, we revisit something and place it on the chopping block. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? Creating a blog constructed of articles around the benefits of your product will be helpful.

User-Generated 142

User-Generated Marketing Marketers SEO 142