Search Engine Land

JULY 10, 2024

Need to promote an inclusive, accessibility-compliant experience ? Need to promote topical signals to communicate site structure? Nothing annoys someone using a screen reader more than hitting non-descriptive anchor texts that fail to communicate where the user is being sent via a click-through. Use internal linking.

SEO 131

SEO Fashion Communications Promotion 131

Buffer Marketing

NOVEMBER 4, 2024

More than  200 million businesses  (mostly small businesses) use Facebook tools, and  more than seven million advertisers  actively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.  Be aware, though, most subreddits do not allow self-promotion.

Branding 123

Branding Social Media Marketing User-Generated Advertisers 123

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. Key Takeaways Email marketing offers unmatched ROI and personalization, providing a direct line of communication with customers. The main types of email campaigns are promotional, informational, and transactional.

Email Marketing 105

Email Marketing Marketing Strategy Marketers Marketing 105

AWeber

MAY 15, 2025

In simple terms, its a way to earn a commission by promoting another companys or persons products. For instance, if youre into personal finance, you might promote budgeting apps or investment services. Just make sure your platform aligns with the products youre promoting. So, what exactly is affiliate marketing?

Affiliate Marketing 97

Affiliate Marketing Finance Energy Promotion 97

Hubspot Marketing

JULY 12, 2024

Taking time to understand the target audience will help you: Choose the most effective channels for community building. Determine the most appropriate style and tone of communication. Predict and manage any potential challenges that might arise within the community. Identify key internal stakeholders for the community.

Management 112

Management Promotion Law Market Research 112

Hubspot Marketing

MAY 8, 2025

Advertising is how businesses promote themselves and what they sell to their audience members. With billions of people on social media, it's clear why businesses choose to advertise and promote themselves through this medium. Dick's Sporting Goods Instagram Ad Dicks Sporting Goods Instagram ad is promoting a pair of Adidas sneakers.

Advertisers 105

Advertisers Advertising User-Generated Promotion 105

Hubspot Marketing

MAY 26, 2023

Pro Tip: Don't forget to mention that you'll be promoting the offer to your network. Use email marketing to promote the ebook with your existing audience. A poorly designed or placed CTA could be the thing that's preventing your ebook from generating leads, so it's important to invest the time in optimizing them.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. Clear call-to-action (CTA): Prominently placed CTA buttons that guide visitors toward taking the next step, such as Sign Up for Free, Start Your Trial, or Request a Demo. Easy, right?

Price 101

Price User-Generated Finance eCommerce 101

Hootsuite

OCTOBER 22, 2024

That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy. And hey, creating a great place to work has many other benefits. Keeping everyone on the same page is key, so internal communication is important here.)

PR 113

PR Gen Z Thought Leadership Communications 113

Jeff Bullas

FEBRUARY 19, 2023

Set up your work from home space Working from home can become distracting since it is a place where you relax and sleep. It’s important to keep a to-do list of not only your tasks but also your communications, weekly meetings, projects, goals, deadlines, etc. They’re no longer within talking distance of each other.

Entertainment 348

Entertainment Communications Health Product 348

Marketing Insider Group

SEPTEMBER 10, 2024

Promote Your Schedule Promoting your podcast schedule guarantees your audience knows when to tune in. Communicating when you will release new episodes helps set expectations and builds anticipation. You can also consider cross-promotion by collaborating with other podcasters or influencers.

Promotion 124

Promotion Analytics User-Generated Communications 124

Hubspot Marketing

JULY 24, 2024

Even when users are trying to promote your brand, these posts can be damaging. The claims aren’t hurting anyone, they’re hard to falsify, and they’re promoting the brand, right? But, here are a few takeaways we've gathered from brands who successfully navigated these scenarios: Prep a crisis communication plan. But, should they?

Branding 125

Branding PR User-Generated Health 125

Sprout Social

SEPTEMBER 18, 2024

For example, KFC’s Kazakhstan account uses the country’s local language and influencers, while promoting country-specific promotions and products. You can then conceptualize exactly how to communicate with that audience within your branding to achieve your desired results.

Social Media Marketing 132

Social Media Marketing Marketers Marketing User-Generated 132

Martech

NOVEMBER 12, 2024

Change is tough, especially when it makes people question if there’s still a place for them in the new landscape. When you combine skill development with clear communication on the “why” behind these AI-driven changes, you’re tackling the human side of adoption. That’s where change management programs come in.

Marketers 123

Marketers Marketing Analytics Management 123

Martech

DECEMBER 11, 2024

Domingos is CTO at Mitel, a half century-old Canadian communications business. He had previously overseen the Unify communications software and services sweet at Atos and came to Mitel when it acquired Unify last year. Not just a standalone suite, Mitel’s solutions also connect with other communications tools.

Customer 112

Customer Health Transform Communications 112

Martech

JANUARY 29, 2025

Advocate , promoting the brand through word-of-mouth and reviews. Offer limited advocacy , rarely promoting the brand unless theres an issue. Impact operations , placing a strain on customer service due to high transaction volumes while providing little strategic feedback.

Customer 104

Customer Price Customer Acquisition Customer loyalty 104

Hootsuite

OCTOBER 18, 2024

If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. What is social media marketing?

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketers Marketing 112

Martech

JANUARY 31, 2025

The Forrester study defines it as possessing the skills necessary to understand, explore, use, make decisions with and communicate using data. Dig deeper: How to promote data literacy in your marketing team How does one build data literacy? For someone needing general, high-level data literacy, these are great places to start.

Entertainment 104

Entertainment Marketers Marketing Price 104

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Also tucked in the job description? Sponsorships and cross-marketing.

Event Marketing 127

Event Marketing Food Direct Mail Entertainment 127

Vertical Response

SEPTEMBER 15, 2024

Use them to highlight importance : Emojis can be used to draw attention to important information or promotions. A well-placed emoji can make your subject line stand out in a crowded inbox. To capitalize on its effectiveness, place critical information at the beginning of your preheader text.

Email Marketing 105

Email Marketing Transform Fashion Communications 105

Hubspot Marketing

MAY 7, 2025

Table of Contents How to Learn Social Media Marketing: 33 Free Resources How to Start Social Media Marketing How to Learn Social Media Marketing: 33 Free Resources Social Media Marketing Blogs Social media marketing is a science involving special communication skills. And the landscape changes constantly. Provide value.

Social Media Marketing 112

Social Media Marketing eBook Marketers Marketing 112

Litmus

NOVEMBER 20, 2024

Take an age-targeted approach that respects individual communication thresholds and preferences. Promotional offers and discounts dominate engagement metrics, with 78% of respondents highlighting these emails as of top interest. This suggests that consumers prioritize perceived value over broader corporate communication.

Gen Z 75

Gen Z Millennials Shipping User-Generated 75

Martech

OCTOBER 25, 2024

You can use them to promote events, keep leads engaged, follow up with customers and much more. Use a sequence to revive these leads and remind them why they signed up in the first place. But if you only use them for cold outreach, you’re letting a valuable tool sit idle.

Education 120

Education Communications Promotion Product 120

Marketing Insider Group

AUGUST 12, 2024

The plugin supports a variety of marketing tools, including forms and pop-ups, which you can seamlessly integrate into your site to capture leads, promote special offers, and engage visitors more effectively. of all emails are spam , so having these protections in place is vital. Statista reports that about 46.8%

User-Generated 117

User-Generated Analytics Marketers Marketing 117

Litmus

SEPTEMBER 25, 2024

An effective lifecycle marketing strategy uses the “Trigger, Message, Channel” approach to make sure communication is timely and relevant: Trigger: An action or behavior that signals a customer is moving from one stage to another (e.g., It allows for highly personalized and timely communication. as key triggers.

Management 96

Management Marketers Marketing CRM 96

Sprout Social

MAY 22, 2025

The goal isnt just to promote a service or productits to mobilize people around a cause. That distinction influences everything from content strategy to community management. That means your communications should cater to their needs, concerns and dreams. Still, the core principles remain the same. Real people. Dont give up.

Social Media Marketing 102

Social Media Marketing Transform Marketers Marketing 102

Exposure Ninja

AUGUST 12, 2024

Image Source Highlight Your Offer Your website, especially your homepage design, should be focused on promoting what you offer. That might seem obvious, but time and time again, we see brands with websites that are promoting the fancy things their web design agency can do rather than their business.

User-Generated 98

User-Generated Communications Finance B2C 98

Hubspot Marketing

NOVEMBER 14, 2024

I’m lucky if I open maybe ten percent of them — including anything promotional. For our purposes, BTL marketing tactics will include: Direct mail Email marketing Trade shows and events Location-specific promotions Targeted online outreach While traditional BTL marketing relies on a physical component, the internet’s reach is inescapable.

Direct Mail 118

Direct Mail Marketers Marketing Email Marketing 118

Hubspot Marketing

JULY 12, 2024

Brand Communities A brand community is a place where like-minded customers can come together and talk about how much they love what you do, create, or value. From my perspective, these communities can help you strengthen the relationship between your brand and your biggest supporters. candle making).

Branding 108

Branding User-Generated Millennials Education 108

Martech

MAY 13, 2025

Email isn’t just a communication channel. My goal is to help marketers understand what happens when they place email at the strategic center of the marketing program to achieve greater audience insights, build loyalty and create the strong connections that will win the battle of the overcrowded inbox. Send another email!”?

Promotion 90

Promotion Education Food Email Marketing 90

SocialPilot

APRIL 22, 2025

If in the beginning social media was a way to better communicate with your friends, nowadays our accounts are like mixed pots of people, from friends and relatives to ex-lovers, coworkers, bosses, and even people we do not know. This being said, there is no doubt that Instagram is one of the main tools for marketing and promotion tactics.

Fashion 105

Fashion Promotion Branding Price 105

Vertical Response

JULY 7, 2024

Instagram – Visual Content and Influencer Marketing Hub Instagram has cemented its place as the go-to platform for visual content and influencer marketing. WhatsApp – Personalized Brand Communication WhatsApp is a titan in the realm of personalized brand communication, with over 2.78 billion monthly active users.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hubspot Marketing

OCTOBER 14, 2024

Instead, you'll likely spend days, weeks, and even months identifying your target audience, where they spend time, determining the perfect way to reach them, and communicating the benefits of your product or service in a marketing plan. Establishes and communicates approved verbiage for the organization. Traditional Marketing Models 1.

Price 116

Price Marketers Marketing User-Generated 116

Marketing Insider Group

SEPTEMBER 3, 2024

The generation is at an interesting place developmentally—while its youngest members are attending middle school, older Gen Zers are graduating college, building professional careers, and raising families. Transparency: Openly communicate how donations are used and allocated through regular impact updates. population.

Gen Z 70

Gen Z Marketing Strategy User-Generated Health 70

Sprout Social

DECEMBER 2, 2024

Influencer outreach is the process of contacting influencers for brand collaborations, and typically involves research and communicating via direct messages or emails. Using an influencer’s chosen communication channel shows a level of respect that starts your relationship on the right footing. What is influencer outreach?

Influencer Marketing 112

Influencer Marketing Food User-Generated Affiliate Marketing 112

Hubspot Marketing

NOVEMBER 29, 2024

Product Manager Job Description A product marketing manager will be responsible for overseeing the creation and distribution of promotional campaigns for key products. Strong organizational and communication skills. You’ll build analytical and communication skills along the way. Project management skills.

Product Marketing 105

Product Marketing Product Management Marketers 105

Lynton Web

MAY 8, 2025

This positioning should influence everything from your visual identity (colors, design elements, photography style) to your communication tone (friendly and welcoming vs. motivational and challenging). Post facility updates, member spotlights, upcoming program registrations, and community event photos.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52