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From third-party cookies to zero-party data: The new rules of email engagement

Hubspot Marketing

And what better channel to invest in privacy-first communication than email? As Georgia Riga, Moosend’s Customer Success Manager, puts it: “Collecting zero-party data through an email preference center is just the start. These are the people who see the value of your products, so they’re more likely to respond.

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6 marketing team silos you need to break down, and how to do it

Martech

Campaign planning in a vacuum Marketing teams often plan and execute campaigns in isolation, without much input from teams like sales, product or customer success. This results in campaigns that fail to align with sales goals, product launches or customer needs. Start with one upcoming, high-priority campaign.

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Facebook marketing in 2025: A VERY complete guide

Hootsuite

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. What problem do they have with [your industry/product]? Facebook Marketplace If you sell products or services locally, consider listing on Facebook Marketplace.

Gen Z 102
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How Content Gap Analysis Bolsters Your Marketing Strategy

Hubspot Marketing

In that case, you should audit your website to improve conversion-focused pages, such as case studies or product/service comparisons. According to a recent Contentoo-HubSpot study , refreshing content has proven to increase traffic and conversions while lowering content production costs by over 80%. And we only optimized for that.

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Ecommerce Tools: 19 Best Options to Drive Sales This Year

Rock Content

Successfully managing every aspect of a growing ecommerce store can be challenging. While catch-all tool suites do exist, many top tools focus on one aspect of running a successful ecommerce business. Ecommerce tools for internal communication and management Large ecommerce brands aren’t one-person operations.

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8 employee advocacy tools to amplify your social media reach

Hootsuite

These integrations let people find and share content without leaving the communication platform they use every day. That way, maybe newbies could have a lower ramp-up target, or a marketer could have a bigger goal than a product developer. An employee advocacy program only works if its easy for employees to do it.

Price 58
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What Is Revenue Operations (RevOps)?

Lusha

Sales Engagement Platforms : Outreach and SalesLoft help sales teams automate and personalize outreach, track engagement, and improve sales productivity. This can lead to better alignment, better communication, and missed opportunities. In B2B sales, old methods need to be fixed. They can really boost your profits.

CRM 40