Martech

JANUARY 10, 2025

As this chart shows, 81% say that after discussing a product offline, they either received an ad for the product online or a recommendation for the product on a retailers website. Transparency builds trust and can differentiate your brand in a crowded marketplace.

Manufacturing 130

Manufacturing Advertising Advertisers User-Generated 130

Martech

OCTOBER 15, 2024

Just as we create content specific to top-of-funnel prospects and different, more in-depth content for bottom-of-funnel leads, our post-conversion customers should receive communications that meet their unique needs. Provide transparent communication Setting clear expectations is key to building customer trust and delivering desired outcomes.

Customer 126

Customer Transform Customer Journey Marketing 126

Martech

AUGUST 7, 2024

For instance, a marketer might advocate for a specific social media strategy because it worked well for a colleague’s retail startup, disregarding the significant differences in target audience and market conditions to their enterprise brand.

Key Performance Indicator 128

Key Performance Indicator Analytics CRM Retail 128

Martech

OCTOBER 3, 2024

Dig deeper: How to build trust and loyalty in retail with reception marketing Fostering emotional connections It’s important to keep those emotional connections strong. Communicate your brand’s mission, vision, purpose and values through all channels and interactions. It’s about trust, shared values and personalized experiences.

Customer 138

Customer Branding Customer loyalty Transform 138

SmartBrief - Marketing

NOVEMBER 19, 2024

While several new technology trends have taken off over the last two years — generative AI, social commerce and retail media, to name a few — what lies ahead for business leaders is the need to right-size excitement around these areas versus actual impact. Looking ahead, 2025 will be a year of “hype” normalization.

User-Generated 121

User-Generated New Technology Retail Customer Journey 121

Welcome Software

FEBRUARY 27, 2025

In an era where 73% of consumers feel frustrated when their shopping experience feels impersonal, retailers are rushing to implement personalization strategies. Yet, according to McKinsey's research , only 15% of retailers believe they are fully implementing personalization strategies successfully.

Retail 52

Retail Transform Customer Acquisition Customer loyalty 52

Martech

JANUARY 9, 2025

During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. The shift towards personalized AI will not only empower users with more efficient and tailored communication but also anticipate their needs, making interactions more intuitive and proactive.

Customer loyalty 131

Customer loyalty CMO Retail Customer Journey 131

Martech

APRIL 16, 2025

Using generative AI tools for content creation with Lisa Peyton, an immersive and strategic communications instructor at the University of Oregon. from retailers or digital platforms). Collaborating with tech providers or retailer partners can supercharge your targeting and insight generation.

Retail 100

Retail Customer Journey Communications Product 100

Sprout Social

DECEMBER 12, 2024

Currys: Going all-in on employee-led original content Currys is the leading omnichannel retailer of technology products and services in the UK and Ireland. As Aisha Quas, Senior Brand Communications Strategist at Sprout, says, I love Canvas approach to product updates. Here are brands putting the person back in personal technology.

Gen Z 89

Gen Z Branding Retail Education 89

Hubspot Marketing

JULY 2, 2025

And what better channel to invest in privacy-first communication than email? The real impact comes from respecting customer preferences in future communications and delivering with consistency.” A retailer, on the other hand, could ask for customers’ birthdays to send timely offers. Consider your audience’s level of engagement.

User-Generated 114

User-Generated Transform Customer Journey Communications 114

Martech

AUGUST 19, 2024

Retention.com helps online retailers using Shopify re-engage lapsed audiences and abandoned shopping carts. You can mitigate this risk by managing expectations and communicating clearly with clients about product capabilities, the roadmap, and, of course, by offering exceptional customer support for those with high expectations.

Price 122

Price Health CRM Retail 122

Martech

JANUARY 10, 2025

You could even face fines or other legal action under laws like CAN-SPAM in the United States, Canada’s Anti-Spam Law (CASL), the EU’s General Data Protection Regulation (GDPR) and the UK’s Privacy and Electronic Communications Regulations. ” It’s a common retail tactic that toes the line of propriety.

Copywriting 134

Copywriting Law Shipping Fashion 134

Vertical Response

NOVEMBER 10, 2024

Most consumers prefer receiving monthly emails rather than more frequent communications. Monitoring unsubscribe rates assesses whether email frequency aligns with subscriber preferences, indicating potential over-communication. The average peak email frequency for major clothing retailers is approximately 6.21

B2C 99

B2C Marketing Automation Platform Email Marketing Communications 99

Litmus

OCTOBER 17, 2024

Turn satisfied customers into brand advocates by keeping the two-way communication alive through email. Litmus Email Analytics → A/B testing will help you refine your messaging and identify the emails that convert best, ensuring that your communications remain relevant and effective. Loyalty/advocacy. Reactivation/win-back.

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Litmus

SEPTEMBER 25, 2024

An effective lifecycle marketing strategy uses the “Trigger, Message, Channel” approach to make sure communication is timely and relevant: Trigger: An action or behavior that signals a customer is moving from one stage to another (e.g., It allows for highly personalized and timely communication. as key triggers.

Management 99

Management Marketing Marketers CRM 99

The CMO Survey

NOVEMBER 12, 2024

Across industries, Education (25.3%), Banking / Finance / Insurance (14.8%), and Healthcare organizations (9.8%) achieved the most growth, while Mining / Construction (-20%), Retail / Wholesale (-5.8%), and Communications / Media (-4.9%) all shrank. Three reports summarize these and other results related to AI, martech, and privacy.

CMO 173

CMO Finance B2C Marketing 173

Martech

FEBRUARY 5, 2025

It’s built through consistent, positive interactions and transparent communication. Many online retailers use AI to analyze customer data and provide personalized recommendations and experiences. Clear communication : Being transparent about the use of AI and what data is collected. Processing.

Transform 94

Transform Education Communications Retail 94

Hubspot Marketing

JULY 10, 2025

An ecommerce CRM is a customer relationship management system specifically designed to handle the unique challenges of online retail. Unlike traditional CRMs, ecommerce CRMs like HubSpot integrate directly with online stores, payment processors, and marketing platforms to track customer behavior across multiple touchpoints.

eCommerce 86

eCommerce CRM Transform Retail 86

Customers.ai

JANUARY 3, 2025

Ecommerce Example : A fashion retailer notices customers spending extra time on product pages featuring video reviews and detailed size guides. Example : A fashion retailer used dynamic product ads on Instagram to retarget customers who browsed their spring collection. The result? A 28% lift in conversions from ad clicks.

Customer 89

Customer eCommerce Shipping Customer Journey 89

Martech

AUGUST 28, 2024

For instance, an increasing preference for self-serve content and chat communication means apps can provide timely and relevant support while reducing the use of call centers. This requires coordinating channels, exploring personalization opportunities and carefully managing communication levels.

Customer Journey 122

Customer Journey Retail Communications Customer 122

SmartBrief - Marketing

OCTOBER 21, 2024

Another option is to collaborate with event organizers by providing your products or services at community gatherings or festivals. Another popular avenue is retail partnerships, in which you could feature each other’s products or combine products into bundled offers that appeal to more potential customers.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

Martech

DECEMBER 26, 2024

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup. These experiences will be powered by AI.

Customer 126

Customer Direct Mail Transform Health 126

Vertical Response

AUGUST 25, 2024

Basic decorations like garlands and ornaments add a festive touch to any retail environment. of total retail sales. By maintaining communication with your customers, you can foster loyalty and drive long-term sales. This approach ensures your communications resonate more with your audience, driving engagement and conversions.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Sprout Social

JANUARY 15, 2025

Retailer Temu recently launched an affiliate influencer program. Clear and timely payment terms, along with open communication, are also key to keeping influencers interested in your brand by showing them you value their contributions. The influencer gets a unique affiliate link or discount code to share with their audience.

Influencer Marketing 99

Influencer Marketing Affiliate Marketing Branding Gen Z 99

Martech

AUGUST 8, 2024

Statistically credible multitouch attribution The platform tracks every interaction with the brand, from initial email to final purchase, helping the retailer understand the most effective touchpoints. These can be executed across multiple channels, including text, push notifications, and email.

Shoppers 119

Shoppers Shipping Retail Communications 119

Use Insider

SEPTEMBER 13, 2024

You’ll learn how automation not only saves time and reduces manual effort but also drives more personalized communication, leading to higher engagement rates and better overall customer experiences. The essence of email automation lies in its ability to respond to user behavior dynamically, making your communication both relevant and timely.

Customer 52

Customer CRM User-Generated Transform 52

Martech

MAY 5, 2025

Emphasize value and transparency : Clearly communicate the value of your products or services. Dig deeper: How tariffs impact retail sales and ad spending, and why 2025 might be different Educate consumers : Provide valuable content that helps consumers navigate their purchasing decisions. Processing.

Marketing 116

Marketing Marketers Customer loyalty Price 116

Sprout Social

JANUARY 24, 2025

This means brands need to communicate with sincerity and meaning. This has built a loyal community that aligns with their values. Great, grab a cuppa, get comfortable and together we can make 2025 our best year yet: 1. Authenticity matters UK consumers value authenticity. A massive 93% prefer genuine connections over fleeting trends.

Entertainment 104

Entertainment Transform Social Media Marketing Health 104

Lynton Web

DECEMBER 16, 2024

Retail and e-commerce companies use Business Units to manage distinct product lines while maintaining unified customer data and cross-selling capabilities. Manufacturing companies leverage it to oversee multiple divisions with shared customer bases, enabling streamlined communication across product categories.

Branding 98

Branding Manufacturing Management Retail 98

Customers.ai

DECEMBER 20, 2024

Your reactive response fixes the problem, but proactive communication like an order delay notification or shipping update email could have prevented frustration in the first place. Customer Engagement : Regular communication through emails, social media, and events. What are the key components of relationship marketing?

eCommerce 87

eCommerce Shipping Customer loyalty Marketing 87

Martech

OCTOBER 11, 2024

Autonomous vehicles that process sensor data and make driving decisions in real-time using onboard computers without relying on constant communication with external systems. This is especially important in retail, healthcare and finance industries, where protecting customer information is essential. Security is a big plus, too.

Customer loyalty 73

Customer loyalty Retail Finance Shoppers 73

Sprout Social

SEPTEMBER 24, 2024

Micro and nano-influencers boast higher engagement rates and authenticity within specific communities. Respond promptly and with empathetic communication, offering both public reassurances and direct customer support.

Influencer Marketing 97

Influencer Marketing Marketing Strategy Marketing Marketers 97

Zumvu

JUNE 17, 2025

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Finance 59

Finance Transform CRM Social Media Marketing 59

Litmus

JUNE 12, 2025

Litmus surveyed 1,000 consumers about their email preferences, with an emphasis on retailer emails. The top reason consumers unsubscribe from a retailer’s emails is that emails are sent too frequently (67%). The participants, aged 18+, were designed to represent the U.S. adult population.

Gen Z 69

Gen Z Customer Millennials Retail 69

Martech

OCTOBER 31, 2024

This creates significant challenges when purchasing vehicles — a necessity for most households — leaving many vulnerable to predatory used auto retailers and lenders. However, about one-third of this population is underserved by mainstream financial institutions due to their lack of credit scores or lower incomes.

Transform 135

Transform User-Generated Retail Finance 135

Martech

JANUARY 29, 2025

Communicating efficiently through email campaigns, SMS or push notifications to inform them about deals and updates, ensuring your communication is clear, concise and action-oriented. A discount retailer will focus on efficiency and price sensitivity for volume customers.

Customer 111

Customer Price Customer Acquisition Customer loyalty 111

Martech

MAY 13, 2025

But you need to revise your messaging strategy and start communicating now. Dig deeper: How tariffs impact retail sales and ad spending, and why 2025 might be different Some examples of tariff messages So far, B2C marketers are winning the tariff-communication game. Like Monday’s pause on new tariffs with China.

Customer loyalty 86

Customer loyalty Customer Price Retail 86