Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here’s how: Align Your Social and Content Strategies with Your Brand.

Marketing Strategy 145

Marketing Strategy Content Marketing Gen Z Whitepaper 145

Unbounce

JANUARY 6, 2025

The marketing funnel is typically talked about in terms of top-of-funnel, middle-of-funnel, and bottom-of-funnel and includes multiple touchpoints along the way. Think email campaigns , social media interactions , sales conversations, content marketing, and more, guiding prospects over a longer period.

User-Generated 111

User-Generated Price Copywriting Analytics 111

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. Craft a compelling call-to-action for our new eBook on [topic].

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Hubspot Marketing

MAY 3, 2017

Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification.

Inbound Marketing 145

Inbound Marketing eBook Social Media Marketing Copywriting 145

Hubspot Marketing

MARCH 21, 2018

After people start reading your blog content more, and want to read it on consistent basis, they’ll sign up for your blog’s email subscription. When these visitors read enough blog posts, you can entice them to download eBooks, tools, and calculators that will turn them into leads. Market affiliate products.

Affiliate Marketing 145

Affiliate Marketing Copywriting eBook eCommerce 145

Pam Didner

APRIL 2, 2021

What is content marketing? What are the Different Types of Content Marketing. What are the Benefits of Content Marketing. What is a Content Marketing Strategy. How to Build a Content Marketing Strategy. How Does Content Marketing Help SEO. Content Marketing Tools.

Content Marketing 106

Content Marketing Marketers Marketing Marketing Plan 106

Rock Content

APRIL 25, 2024

A successful content marketing strategy demands a well-developed content marketing funnel. However, putting together marketing funnels that suitably align with your business goals and the needs of your target audience can be tough. What Is a Content Marketing Funnel? “Do

Content Marketing 104

Content Marketing Customer eBook Education 104

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

by Kieran Flanagan We are back with the second part of our post “The Evolution of Content Marketing – An SEO View”, this time with our experts from the US. In the first part we asked 5 UK SEO experts for their opinions on a range of questions around the effects of content marketing on today’s SEO strategy.

Content Marketing 134

Content Marketing SEO Whitepaper User-Generated 134

Scoop.it!

SEPTEMBER 7, 2022

Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? One good tip from us is to use a nice cover for your ebook or case study.

Content Marketing 104

Content Marketing Affiliate Marketing Whitepaper User-Generated 104

Marketing Insider Group

JANUARY 10, 2023

Your content marketing strategy isn’t going to reach new heights without a carefully curated content marketing funnel. A well-crafted content marketing funnel helps drive traffic , generate leads and secure conversions. All you need is an effective plan and high-quality content. Fill content gaps.

Content Marketing 82

Content Marketing Copywriting Education Marketers 82

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. Using buyer intent data, you can improve your content marketing, lead generation, copywriting, and keyword optimization tactics to engage with prospects at the optimal time.

Copywriting 145

Copywriting User-Generated Marketers Marketing 145

Neil Patel

APRIL 22, 2021

Don’t be afraid to offer a free trial or a free ebook. There are at least 8 ways to convert these free members into paying customers through email marketing. Why is Google so passionate about the value that you provide in a piece of content? His call to action wording is “Get Ebook,” but it’s been converting well for him.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Hubspot Marketing

JUNE 7, 2022

As a direct response copywriter, I specialize in making readers take a specific action. Are you hiring for a role in content marketing? Consider aspects of your existing marketing team that you want to see reflected in your new hire. Is the content you produce part of a much larger digital marketing operation?

eBook 144

eBook Food Entertainment eCommerce 144

Duct Tape Marketing

NOVEMBER 4, 2022

5 AI tools every content marketing pro should use today written by Editor read more at Duct Tape Marketing. The global market value of artificial intelligence (AI) in the marketing world is projected to reach over half a trillion dollars by 2024.

Content Marketing 94

Content Marketing Copywriting Marketers Marketing 94

Hubspot Marketing

NOVEMBER 6, 2024

Erin Pennings , a copywriter and marketing strategist, told me coffee chats are her favorite way to connect with your target audience. Content Marketing Lead Generation 5. Create valuable content (blog posts, podcasts). Your audience wants content, whether that’s a blog post, a podcast, or a video.

User-Generated 81

User-Generated Marketers Marketing Advertisers 81

Exposure Ninja

JUNE 23, 2022

According to recent statistics : 70% of marketers invested in SEO in 2021. 56% of marketers who leverage blogging say it’s effective and 10% say it generates the biggest return on investment. Nearly 40% of marketers say content marketing is a very important part of their overall marketing strategy.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketers 98

Rock Content

APRIL 24, 2023

For many firms, the challenges of daily operations mean that they can’t keep up with their digital marketing strategies. However, investing in something like content marketing can help increase a firm’s client list and ensure continued, long-term growth. Fortunately, it’s never been easier to find one.

Copywriting 94

Copywriting Law eBook Digital Marketing 94

Marketing Insider Group

APRIL 11, 2023

The best way to ensure smooth sailing is to work with digital marketing experts. Content Marketing Today’s consumers are eating up content. Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience. Content Creation. Distribution.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Rock Content

MARCH 30, 2016

Below we examine a few of the issues and crop up between content marketers and freelancers, and propose some quick, actionable tips so you can ensure a consistently great working relationship with your freelancers. Third, our marketing team will load your content into the appropriate platform (e.g. Emphasize transparency.

Management 75

Management Content Marketing Copywriting Marketers 75

Marketing Insider Group

MARCH 22, 2021

You expect to earn sustainable sales, traffic, and consistent ROI from content marketing. You wouldn’t expect someone to morph into a loyal customer after seeing one piece of content from your brand – that’s ridiculous. You need top-of-funnel content first. eBooks and PDF guides. As you should! Here’s the thing.

Thought Leadership 143

Thought Leadership B2C Customer loyalty eBook 143

Digital Marketer

JULY 7, 2023

However, brainstorming ideas, crafting and editing content, and promoting it can be time consuming, overwhelming, and let’s face it: you’d rather outsource it or, at the very least, get some help. but let me reacquaint you with ChatGPT, everyone’s new favorite AI-powered content marketing assistant.

Marketing Strategy 80

Marketing Strategy Content Marketing Marketers Marketing 80

Hubspot Marketing

JUNE 19, 2023

In fact, the market's projected to reach $126.5 If your role involves copy or content marketing, you’ve probably heard of Jasper.ai At a glance, today's AI content tools might seem pretty similar. Built-in integration with HubSpot’s content marketing tools. billion by 2031 , growing by 32% from 2022 to 2023.

Price 133

Price User-Generated SEO Copywriting 133

Martech

SEPTEMBER 28, 2023

Blog posts, eBooks, email and social post copy, and visual assets like images and videos are available with the push of a few keys on your keyboard. and helps produce creative ideas to provide valuable and engaging content. I treat ChatGPT like a creative companion that keeps me focused on my target user (YOU, my dear reader!)

User-Generated 131

User-Generated Copywriting Marketing Automation Platform eBook 131

Litmus

DECEMBER 2, 2024

Step 4: Craft compelling content This is the fun stuff (says the content marketer). Similar to creating an outline before writing an essay, provide guidance to your copywriter and designer (or yourself, since we all know how many hats email marketers wear!) No matter what, keep it short and sweet.

Copywriting 65

Copywriting Email Marketing Key Performance Indicator Whitepaper 65

CXL

JULY 25, 2022

Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. That action might be to: Download an ebook or guide; Sign up for a free trial; Register for an upcoming webinar; Browse products in your online store; Book a sales demonstration.

Copywriting 121

Copywriting eBook User-Generated Communications 121

Marketing Insider Group

NOVEMBER 9, 2020

And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. In looking across our clients and some of most successful brands doing content marketing today, we have found that number is around $8,000 a month. Marketing Budgets Shifting and Changing.

CMO 140

CMO Marketers Marketing SEO 140

Rock Content

OCTOBER 16, 2020

Content Marketing. Content Marketing is one of the pillars of Digital Marketing. Today, the generation of organic traffic hardly happens without some type of content that interests the persona. SEO, like Content Marketing, is an excellent strategy, but it takes time and requires discipline.

User-Generated 130

User-Generated Copywriting SEO eBook 130

Hubspot Marketing

JANUARY 7, 2024

Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition. Content Marketing Content marketing, since it’s mainly executed online, could be considered a segment of digital marketing.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Neil Patel

NOVEMBER 24, 2020

Be sure to use good content formatting elements as you would with articles, blog posts, and copywriting on your website, including: Headers Images Bulleted lists Bolded & italicized text. Case studies can also be embeded in other types of content — such as an ebook, how-to blog post, or resource guide.

Automobile 145

Automobile Manufacturing Copywriting eBook 145

Marketing Insider Group

JUNE 23, 2020

When you approach copywriting, website design, and conversion optimization from a mobile-first perspective, the desktop version of your website will naturally improve too. Increase Traffic with Content Marketing. You’ll find answers to questions like: What keywords are they ranking for? What are their most trafficked pages?

Copywriting 111

Copywriting eBook SEO New Technology 111

Hubspot Marketing

MAY 14, 2019

Acquisition Marketing. Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Content Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Adobe Experience Cloud Blog

DECEMBER 17, 2015

Author: Sarah Quinn Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads? As a fellow content marketer at a B2B company, this is hands down one of the most challenging things about my job. Post in content communities.

eBook 91

eBook Thought Leadership Promotion Copywriting 91

Marketing Insider Group

JANUARY 24, 2013

. @ Savvy_B2B – Savvy B2B Marketing – Savvy marketers sharing insights, tips, resources, and war stories. CMIcontent – Content Marketing Institute – Content Marketing Institute for all things # ContentMarketing. Storytelling through content marketing, blogs, social media & more.

PR 112

PR Whitepaper CMO Marketers 112

Rock Content

APRIL 8, 2024

Users who like readable content may prefer blog posts and ebooks, while others may prefer videos, infographics, and other visuals. Visuals are also more shareable and social media-friendly than standard written content, so covering as many bases as possible helps your content get around.

Transform 97

Transform eBook Key Performance Indicator User-Generated 97

Rock Content

APRIL 24, 2023

WriterAccess Do you need high-quality copywriting? What about creative graphic design for your next marketing campaign? No matter your business model, you can likely find someone to help you achieve your marketing or operational objectives. Here are five alternatives to Fiverr. 5 Top Freelancer Marketplaces 1.

Copywriting 98

Copywriting eBook Price SEO 98

Marketing Insider Group

JANUARY 13, 2011

One of my favorite questions when I speak to marketers about social media, content marketing , demand generation or sales alignment is also one of the most frequently asked: I am a small business and cannot afford to pay tons of money to create content. Any advice for small business marketers?

Customer 75

Customer Whitepaper Copywriting User-Generated 75

Duct Tape Marketing

NOVEMBER 20, 2014

Why Conduct a Content Audit? If you don’t know what content you have, and how it’s performing, you can’t improve. The key to driving more leads, traffic and revenue through your content marketing is by identifying holes in your content deliverables. Sift through your content map and identify where the holes are.

Copywriting 73

Copywriting Whitepaper eBook Global Marketing 73