Marketing Insider Group

OCTOBER 28, 2020

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.

Management 137

Management Content Marketing Marketing Marketers 137

Content Marketing Institute

FEBRUARY 7, 2018

Content marketing can be a valuable tool for nearly any company, in nearly any industry, at nearly any point in the sales funnel. But with the glut of content available, how does a brand create and distribute content that allows the company (and the audience) to experience that value? How to make this strategy work.

Content Marketing 111

Content Marketing Customer Acquisition Marketing Marketers 111

Hubspot Marketing

MAY 6, 2022

Content marketing, meanwhile, is all about creating content that attracts and retains new audience members. While these concepts may seem like opposite ends of the communication spectrum, combining content marketing and PR offers a new approach to lead generation for your organization. Find new channels.

PR 121

PR Whitepaper Content Marketing eBook 121

Hubspot Marketing

MARCH 3, 2025

They struggled to get started, so we built educational content and onboarding flows designed to guide them. B2B SaaS marketing builds strategies that drive brand awareness, user acquisition, and customer retention for cloud-based software products. Effective SaaS marketing goes beyond generating leads.

Customer Acquisition 58

Customer Acquisition User-Generated Customer loyalty Marketing 58

Scoop.it!

DECEMBER 28, 2023

Content marketing is, without a doubt, one of the best ways to achieve this goal. So, how do you use content marketing to boost conversions? And, sure — well-written, curated content works wonderfully in this regard. Or, even better, show images that were submitted by happy customers.

eCommerce 116

eCommerce Content Marketing Customer loyalty Marketing 116

Litmus

SEPTEMBER 25, 2024

The more you build those relationships using newsletters, the stronger your marketing strategy will be in the long run.” Content marketing: Educates and inspires at every stage with valuable content. Retargeting: Re-engages potential customers based on previous interactions.

Management 96

Management Marketing Marketers CRM 96

Martech

AUGUST 18, 2022

Content marketers especially should reflect on what these changes mean for their content strategy. Brands want to see high search rankings for their content for purposes — obviously — of brand awareness, product discovery and customer acquisition. Today’s customer doesn’t want to be sold to.

Customer Acquisition 128

Customer Acquisition Entertainment Education Content Marketing 128

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

Acquiring Customers & Educating Your Audience. Goals that fit under the umbrella of “education” bridge the gap between awareness and ROI-driven goals (such as sales and lead generation ). Education- and acquisition-driven goals include: New customer acquisition. Customer satisfaction.

Event Marketing 134

Event Marketing Customer Acquisition Marketing Marketers 134

Marketing Insider Group

JUNE 24, 2020

Today’s SaaS businesses must learn how to get ahead in an increasingly competitive market. There are currently over 10,000 private SaaS companies, and the average startup spends 92% of its first-year revenue on customer acquisition. Marketing SaaS products can be more challenging than marketing a traditional software product.

Branding 131

Branding PR Customer Acquisition Fashion 131

Businesses Grow

JULY 29, 2024

Mark Schaefer is the most trusted voice in marketing. Mark is the author of some of the world’s bestselling marketing books, a college educator, and an advisor to many of the world’s largest brands. Your conference guests will buzz about his insights long after your event!

Branding 99

Branding Education Place Customer Acquisition 99

Businesses Grow

JANUARY 27, 2025

“Gated content” killed his content marketing strategy. Most marketers point to the high cost of making exceptional content … Asking for an email address seems like a small price to pay for this value. Creating great content is no longer the finish line; it is the starting line.

Neuromarketing 64

Neuromarketing Marketing Marketers Customer Journey 64

Content Marketing Institute

JULY 11, 2018

Let’s look at a few of the biggest forces impacting retail and e-commerce businesses, as well as some top content opportunities you should explore to remain competitive and prepare for the next wave of challenges poised to shake up the marketplace. HANDPICKED RELATED CONTENT: No Lies: How to Get Content Marketing Right in E-Commerce.

Retail 105

Retail Customer Acquisition Shoppers User-Generated 105

Hubspot Marketing

APRIL 5, 2023

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers. Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers.

Inbound Marketing 132

Inbound Marketing Whitepaper Real Estate Non-Profit 132

Digital Marketer

MAY 29, 2023

The distinction between content marketing and content strategy is subtle because the two concepts work together. This post explains content marketing and content strategy and gives advice for using both to benefit your business. It gives content marketing efforts direction, cohesion, and meaning.

Content Marketing 66

Content Marketing Marketing Marketers Transform 66

Rock Content

JANUARY 20, 2021

Inform and educate customers. The bestseller author Aaron Ross says that the contemporary customer wants to be told what to do and what is the best decision when buying a product. With a unified plan, marketing can understand sales’ needs better. Reduce customer acquisition cost. But how does it work?

Customer Acquisition 122

Customer Acquisition Communications CRM Digital Marketing 122

Vertical Response

JUNE 16, 2024

It starts with gaining experience and extends to education and professional development. Education Requirements A solid educational foundation is often the stepping stone to a career as a community manager. A Bachelor’s degree in marketing, business, communications, or a related field is commonly sought after by employers.

Management 105

Management Customer Acquisition Non-Profit Communications 105

Scoop.it!

DECEMBER 29, 2022

Do you know why they call customer acquisition a journey? Because it is an actual journey, traversing the lead stage to the paying customer stage. . You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. Focus on Informative Content.

Entertainment 105

Entertainment Customer Journey Education Customer Acquisition 105

Businesses Grow

FEBRUARY 6, 2023

Like me, you’re probably ChatGPT-weary right now, but many of the articles I’ve seen for marketers are either too basic, too technical (I’m not doing any coding!), or too focused on content marketing (duh). Mark Schaefer is the executive director of Schaefer Marketing Solutions.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Adobe Experience Cloud Blog

MARCH 1, 2016

Niche forums are much more akin to customer surveys, but on a larger scale. Utilizing both sets of forums in tandem will yield the most effective data to implement change in your customer acquisition strategies. Niche forums are much more akin to customer surveys, but on a larger scale.

Thought Leadership 94

Thought Leadership Customer Acquisition Real Estate Transform 94

Martech

APRIL 15, 2022

In B2C marketing, companies sell directly to the end customers. B2C marketing has a more transactional aspect with a higher volume but a generally lower price per sale. B2B marketing often relies on educational content to communicate with business clients. Content marketing. What it is.

B2C 126

B2C Marketing Automation Platform Gen Z Whitepaper 126

Sprout Social

MARCH 16, 2020

So here’s a quick look at the benefits of marketing on LinkedIn: LinkedIn has helped 45% of marketers with customer acquisition. In fact, B2B marketers who put their audience’s informational needs first make up 88% of the top performers in content marketing. LinkedIn accounts for 80% of B2B leads.

Marketing 145

Marketing Marketers User-Generated Customer Acquisition 145

Marketing Insider Group

FEBRUARY 13, 2023

On average, LinkedIn Live videos get 7x more engagement and 24x more comments than content uploaded directly to a social network. Taking advantage of livestream events and webinars will demonstrate expertise and showcase your dedication to educating your audience. Case Studies & Customer Testimonials. Driving Traffic.

B2C 137

B2C Whitepaper Marketing Marketers 137

Marketing Insider Group

NOVEMBER 18, 2020

With this information, you can develop a brand strategy and messaging platform that intelligently markets the characteristics that make your brand different and better from the rest. Partner with a Marketing Agency. 63% of B2B marketers report using a content marketing agency to handle some or all of their marketing program.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Rock Content

JULY 28, 2020

That’s why this kind of content is gaining more space in marketing strategies. Interactive content is the new strength of Content Marketing. The time has come to encourage your audience to participate and engage with your content. Combine content and experience.

Marketing Strategy 72

Marketing Strategy Content Marketing eBook Whitepaper 72

Rock Content

APRIL 21, 2020

Do you know how to create strategic content marketing to drive more sales? What was just a trend has now become a necessity for market survival. Because of this, strategic content marketing uses channels such as blogs, social networks, and email. What is strategic content marketing? Check it out!

Content Marketing 52

Content Marketing Whitepaper eBook Non-Profit 52

Content Marketing Institute

NOVEMBER 27, 2018

Yet, emfluence’s Email Marketing 2018 Benchmarks Report shares that organizations are slow to adopt email marketing automation – only 2% of emails sent by B2B organizations and 3% for B2C organizations are automated. The emails are scheduled relative to the date of the customer’s upcoming flight. Use code BLOG100 to save $100.

Email Marketing 108

Email Marketing Real Estate Shipping B2C 108

Businesses Grow

APRIL 3, 2023

To set the stage, in 2009, social media marketing was just creeping into the mainstream. There weren’t any big social media marketing conferences, nothing like “content marketing,” and nobody was using the term “influencers.” Lines of communication have blurred. National ID validation.

Marketing 134

Marketing Marketers Social Media Marketing Education 134

Content Marketing Institute

NOVEMBER 16, 2017

That distinction matters when you’re talking with executives, says content marketer and consultant Katrina Neal. “If Katrina spoke on the importance of data science and why data scientists need to be marketers’ new best friends at Intelligent Content Conference (see that talk here ) and Content Marketing World (see that talk here ).

Transform 111

Transform Analytics User-Generated Marketing 111

Hubspot Marketing

JANUARY 7, 2024

There are too many marketing roles and functions to provide a single definition applicable to everyone in this field. Before we dive into the various positions you can find within a marketing department, let’s discuss tools and education necessary to become a marketer. Some internships can lead to full-time jobs, too.

Copywriting 125

Copywriting CMO PR Social Media Marketing 125

Scoop.it!

AUGUST 16, 2022

You need to have the right thought process and create emails with engaging content and attractive offers that stand out. An email newsletter is the perfect scaffold that allows you to send educational content and keep the subscribers hooked. It is a subtle way of asking your subscribers to “forward” the email to others.

User-Generated 105

User-Generated Thought Leadership Customer Acquisition Email Marketing 105

Marketing Insider Group

JANUARY 30, 2024

We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. Because audiences today are savvy; they educate themselves. They’re all over digital content and online channels. It will impact marketing and selling performance and efficiency.

Transform 122

Transform Customer Acquisition Education B2C 122

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. You go through the steps of research, ideation, content creation and promotion. Technical SEO : These are the optimizations you make to the backbone of your website.

SEO 144

SEO B2C PR Whitepaper 144

Businesses Grow

FEBRUARY 13, 2023

Today, I’ll cover: What is curated content? The business case for curated content An inspirational case study The future of curated content What is curated content? According to my content marketing definition, curated content refers to a regularly-published summary of industry news, trends, and opinions.

Pharmaceutical 136

Pharmaceutical Shipping Branding Education 136

Businesses Grow

NOVEMBER 20, 2023

If you take one thing away from this post, I hope it is this: If you’re only posting your content on LinkedIn, you’re grotesquely sub-optimizing your personal branding and content marketing effort. But please post all of your content on your website first and then send it into the social media distribution system.

SEO 135

SEO Place Education Branding 135

Businesses Grow

NOVEMBER 14, 2022

Metrics to connect content to sales. The demand for content is rising, with 86 percent of agencies agreeing that there is an increasing need, and the majority of them are further investing in content marketing in the long run. Mark Schaefer is the executive director of Schaefer Marketing Solutions.

Education 130

Education Digital Marketing Branding Content Marketing 130

Rock Content

APRIL 15, 2024

Although content marketing is a key part of any successful ongoing marketing strategy, making sure your content really hits the mark is especially important when it comes to SaaS marketing. SaaS products and related services are often complex, tech-heavy, and crucial for future customer productivity.

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52

Martech

DECEMBER 7, 2023

Ways to leverage data to deliver something meaningful back to customers. This article will look at the first part of the customer journey: acquiring and educating new customers. Defining the acquisition stage The acquisition stage marks the beginning of the customer journey.

Customer 88

Customer Customer Journey Customer Acquisition Advertisers 88