Marketing Insider Group

DECEMBER 1, 2021

Content marketing is always changing. It’s not something you set and forget, especially in an age when all marketing is going digital. Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness. Interactive Content.

Market Trends

Scoop.it!

MARCH 10, 2022

Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. This is where modern content automation options can help your business. What is Content Automation? What is NLP?

Content Marketing

Rock Content

MAY 8, 2016

Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place.

Marketing Plan

Marketing Insider Group

FEBRUARY 13, 2023

To ensure you make a good first impression, it’s critical to share content where prospective buyers will find genuine value. Image Source: Finances Online Whether you’re sharing blog posts, videos or webinars, your assets act as a direct gateway to conversion. Whitepapers, Ebooks & Infographics. Driving Traffic.

B2C

Marketing Insider Group

SEPTEMBER 21, 2020

Because it’s so universal, everyone in website maintenance and content marketing knows how to use it. Downloading an ebook or white paper. Sharing the content on social media. Here’s an example of the article wireframe we use for Marketing Insider Group: 2. Subscribing to your newsletter. Publish Frequently.

Whitepaper

Marketing Insider Group

OCTOBER 22, 2020

White Papers, eBooks, and Research Reports were. What is most intriguing about the industries following the Real Estate profession, however, is seeing Finance (9.8%) and Telecommunications (7.1%) surpassing Construction 4th (6.3%). Which Type of Content is Requested Most? quite popular across this sampling.

Real Estate

Litmus

JANUARY 31, 2022

Jaina says : There were a couple of things that stood out to me: 1) the gradual tease out of what to expect in the ebook, which then eventually lead to the main call-to-action to download and 2) having the headshots and names of folks involved adds a lovely human touch to the email. Jess Materna, Director of Product Marketing.

eBook

Marketing Insider Group

JULY 30, 2020

What’s most intriguing, however, is that the Finance/Accounting industry is the second most active audience, with the VP level representing an overwhelming majority of the activity from this group, per the Buyer Research Stream. Which Type of Content is Requested Most? By Jonathan Steiert, Content Marketing Manager at Netline.

Whitepaper

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. What makes Contently such a standout?

Place

Marketing Insider Group

DECEMBER 3, 2020

While not as evenly divided, the Job Area chart shows us that there were roughly 6 groups most interested in Retail content: IT, Marketing , Executives , Finance/Accounting, HR , and Sales. Which Type of Content is Requested Most? The one topic that connected each of these Job Areas? Human Resources, of course.

Retail

AWeber

OCTOBER 24, 2023

It’s a privilege to witness how life coaching transforms a client’s perception of themselves.” - Lynda Hoffman, Life coach Whether your niche is finance, fitness, or life, starting a coaching business provides an opportunity for both profit and personal rewards. “It inspires me every time a client has a breakthrough. Not sure where to begin?

Non-Profit

Marketing Insider Group

SEPTEMBER 26, 2019

The Audience Explorer tool we’ve been using for the past 3 weeks is a no-cost, interactive search tool for B2B content marketers to discover real-time consumption insights on custom audiences. Audience Explorer is NetLine’s approach at helping Content Marketers just like us. Job Function: All.

Manufacturing

Rock Content

JUNE 4, 2020

It resulted as one of the more popular ever, generating at least $300K of Marketing Influenced Opportunities. To succeed at Content Marketing (and marketing, in general), you must understand your audience. Content starts and sustains conversations with customers. Here is an updated version). Keep reading!

B2C

Neil Patel

SEPTEMBER 25, 2020

He uses the keyword “equipment financing” as an example: You can add the letter “a” to get a new set of predictions: And then you can add the letter “b” to it: …and that’s how you go through the entire alphabet. See what Google suggests — you might uncover the bit of inspiration you need to write your next great piece of content.

SEO

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing

Hootsuite

MARCH 31, 2020

This is often required for regulatory compliance in industries like health care and finance. Social media compliance is particularly relevant to organizations in regulated industries like healthcare and finance. These businesses face strict rules governing how they can use social media and how their social content must be archived.

User-Generated

Buffer Marketing

NOVEMBER 7, 2023

Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. I also received a $20,833 PPP ( paycheck protection program ) loan during the pandemic.

Energy

Duct Tape Marketing

SEPTEMBER 26, 2012

Never say “Submit” – say “Download my free ebook” – big difference, and it lets people know they are making a good click. The image supports the implied benefit of the process; a happier family in control of their finances. One good tip is to ensure you describe exactly what will happen when the button is clicked.

Copywriting

Rock Content

JULY 21, 2020

Content Marketing has undergone a series of diverse transformations from the first newspapers and travel guides up to current corporate blogs and social media. Interactive content is the next stage of this journey, remarkable in the extremely engaging experience it offers users. Cost reduction and simplification.

Whitepaper

Rock Content

MARCH 20, 2018

If you want to develop a successful content marketing program, it’s wise to understand the different types of content assets that contribute to successful content marketing efforts – as well as which types are most appropriate for each stage of the customer buying journey. appeared first on ScribbleLive.

Finance

Duct Tape Marketing

DECEMBER 7, 2015

Perry is a marketing consultant, business advisor and author. Ray is also the co-author of the “Marketing Guides for Small Business” eBook series, which includes topics on Website Design, Local SEO, Content Marketing, Social Media, Google AdWords, and Reputation Management.

SEO

Hubspot Marketing

JANUARY 17, 2024

Annual Report Template Annual reports offer a company's performance summary, achievements, finances, and more. The one above, based on the ebook by Seth Godin, keeps it simple without boring its audience. Try this template to add transparency, manage expectations, and stay proactive with your project presentations.

Non-Profit

Rock Content

NOVEMBER 5, 2023

Setting and tracking a marketing budget helps each business decide how much of that budget should go to various aspects of a marketing campaign – pay-per-click advertising versus content marketing , for example. Examples include blog posts, ebooks, SEO content, and video marketing content.

Management

Rock Content

APRIL 27, 2020

Besides the advantages already mentioned, investing in Marketing Automation is also a way to optimize your finances. It’s also crucial to define the content that will be produced. Still, it’s necessary to diversify and create more incisive materials, such as ebooks and webinars, to meet all the stages of the funnel.

CRM

Exposure Ninja

SEPTEMBER 18, 2023

This could be within an ad, on a website or another piece of content. Hannah Whitehouse, Senior Content Marketer at Exposure Ninja [I learnt marketing] by recruiting brilliant marketers! This is a long list, but it still doesn’t cover all the different types of writing you may need to do in a marketing role.

PR

Dana Nicole

MARCH 16, 2021

How to write blog content that drives traffic. The key to creating a profitable blog and having a successful content marketing strategy is driving targeted traffic to your site. To learn more about search engine optimization (SEO) sign up for my free SEO workshop and grab a copy of my ebook Savvy in SEO !

Non-Profit

Marketing Insider Group

AUGUST 30, 2019

Marketing Operations: Operations cover the tools and data for managing the “back-office” of marketing. This includes your data analytics, MRM, DAM, and agile marketing management technologies. While many organizations are spending and creating more content, one must ask if this is the right content.

Marketing Strategy

Marketing Insider Group

SEPTEMBER 14, 2021

The Content Marketing Gurus. Content Marketing Institute – CMI is a treasure trove for content marketing related data and statistics. But even if you’re just browning their free resources, you’ll find plenty of stats, data, and research on their blog and in their dozens of free ebooks.

Health

Marketing Insider Group

DECEMBER 8, 2020

When done right, gated content can increase leads and conversions. Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. Make use of content offers that require contact details for users to access them.

User-Generated

DIY Marketers

OCTOBER 20, 2022

Madhurima Halder , Content Manager, Recruit CRM. Shift to informational content that answers customer’s questions. One major Google update in particular made us reconsider our content marketing strategy. We’ve also started investing more in mobile-friendly content, such as videos and infographics.

Marketing

Hubspot Marketing

MAY 2, 2022

Host Nicaila Matthews Okome talks about finance, online business, and marketing. The Bootcamp boosts newbies with an ebook, uplifting emails, and an engaged Facebook community. Commitment: Each episode is under an hour. She also covers business trends in fashion, health, and wellness. But it doesn’t stop there.

Price

Neil Patel

OCTOBER 21, 2020

Brian Dean boosted his conversions by 785% in one day , with A/B split testing, because he recognized that the traditional ebook giveaway is no longer effective for building a massive list. He created the “content upgrade” strategy, which has now become a marketing standard. But, the term “quality” is relative.

Analytics

Marketing Insider Group

AUGUST 30, 2019

Marketing Operations: Operations cover the tools and data for managing the “back-office” of marketing. This includes your data analytics, MRM, DAM, and agile marketing management technologies. While many organizations are spending and creating more content, one must ask if this is the right content.

Marketing Strategy