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5 tactics to make your B2B content hit harder and stick longer

Martech

.” Where to use it: Headlines, email subject lines, social copy, webinar titles. Tool tip: Use CoSchedule’s Headline Analyzer to test how emotionally and powerfully your headlines perform. Dig deeper: Beyond the funnel: A new approach to content marketing 3. Paint a real-world scenario Skip the fluff.

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How to transform your website into a continuous marketing powerhouse

Martech

Mastering the customer journey Guiding visitors through their customer journey requires a strategic, data-driven approach: Precise targeting for awareness : Use advanced SEO and content marketing strategies to attract high-intent visitors searching for solutions in your industry.

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B2B Newsletter Marketing: How It Differs From Email Promotions & What Brands Can Learn from Independent Producers

Hubspot Marketing

One business might send bi-weekly how-to guides and best practices in its industry; another might send weekly interviews with master marketers (that was a shameless plug for a newsletter I sometimes write for ). What’s most important to understand is how B2B newsletters differ from traditional email marketing.

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Digital Marketing for Financial Services in 2025: What Actually Works?

Exposure Ninja

Content Marketing Content marketing is one of the most effective ways to build trust, generate leads, and support the growth of your SEO and GEO strategies. Email marketing is what keeps your brand front of mind during these different stages. It’s also one of the highest-performing marketing channels.

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What Is a Marketing Funnel? Complete Beginner’s Guide

Backlinko

That way, you can tailor your content marketing efforts to fit their needs and interests. And explore the best types of content to create for each stage. Top of Funnel (ToFu): Awareness The ToFu stage is the entry point to your marketing funnel. We leverage email marketing to build relationships with our target audience.

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How Content Experience Will Evolve After Coronavirus

Rock Content

Still, if someone would ask me about how Content Marketing will evolve from the Coronavirus pandemic , I would not change my answer: responsibility. Digital content experiences will come out of the crisis stronger than ever. It’s no doubt that Content Marketing will come stronger out of this crisis.

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Your B2C Content Marketing Checklist: Are You Doing These 6 Essentials?

verse.ai

Content marketing has risen in importance for B2C brands. Benefits of B2C content marketing include boosting customer lifetime value by up to 70% and conversion rates by 6x. Ultimately, this is because content marketing focuses on helping, not selling.

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