Marketing Insider Group

SEPTEMBER 21, 2020

Because it’s so universal, everyone in website maintenance and content marketing knows how to use it. Downloading an ebook or white paper. Sharing the content on social media. Here’s an example of the article wireframe we use for Marketing Insider Group: 2. Subscribing to your newsletter. Publish Frequently.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Marketing Insider Group

JULY 30, 2020

What’s most intriguing, however, is that the Finance/Accounting industry is the second most active audience, with the VP level representing an overwhelming majority of the activity from this group, per the Buyer Research Stream. Which Type of Content is Requested Most? By Jonathan Steiert, Content Marketing Manager at Netline.

Whitepaper 100

Whitepaper eBook Non-Profit Finance 100

Marketing Insider Group

FEBRUARY 13, 2023

To ensure you make a good first impression, it’s critical to share content where prospective buyers will find genuine value. Image Source: Finances Online Whether you’re sharing blog posts, videos or webinars, your assets act as a direct gateway to conversion. Whitepapers, Ebooks & Infographics. Driving Traffic.

B2C 137

B2C Whitepaper Marketing Marketers 137

Rock Content

MAY 8, 2016

Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place.

Marketing Plan 75

Marketing Plan Content Marketing B2C Whitepaper 75

Marketing Insider Group

DECEMBER 3, 2020

While not as evenly divided, the Job Area chart shows us that there were roughly 6 groups most interested in Retail content: IT, Marketing , Executives , Finance/Accounting, HR , and Sales. Who’s Requesting Content? The one topic that connected each of these Job Areas?

Retail 95

Retail Whitepaper Food B2C 95

Marketing Insider Group

SEPTEMBER 25, 2020

A 2019 survey of 1,000 senior executives found that, despite their busy schedules, they still dedicate up to five hours a week to reading thought leadership articles and white papers. At Marketing Insider Group, my areas of passion are content marketing, marketing strategy, event marketing , and employee activation.

Thought Leadership 102

Thought Leadership Whitepaper Finance Communications 102

Marketing Insider Group

SEPTEMBER 26, 2019

The Audience Explorer tool we’ve been using for the past 3 weeks is a no-cost, interactive search tool for B2B content marketers to discover real-time consumption insights on custom audiences. Audience Explorer is NetLine’s approach at helping Content Marketers just like us. Job Function: All.

Manufacturing 99

Manufacturing Customer Whitepaper Finance 99

Marketing Insider Group

MARCH 2, 2020

Think about these apples , ripe for plucking: Content marketing gives you three times the number of leads compared to paid search ads for every dollar you spend. You can boost your website traffic by up to 2,000 percent with high-quality blog content. White papers and case studies. Videos and infographics.

Whitepaper 143

Whitepaper Real Estate Marketing Marketers 143

Search Engine Land

APRIL 8, 2024

How this prompt could be improved: You are a mid-market corporate finance boutique providing advisory services to businesses across our five key sectors: Sustainability; Software, Media & Technology; Business Services; Manufacturing & Distribution; and Health & Education.

Finance 90

Finance Manufacturing Health Education 90

Hootsuite

APRIL 29, 2025

And Laura Moss is an experienced Content Marketer whos worked with a variety of large and small brands. Essentially, ContentToaster is an AI content curator. It continually reviews your digital assets (blog posts, white papers, etc.) Kim Snow is the Head of Demand Generation at TeamOhana.

Price 58

Price User-Generated Thought Leadership Whitepaper 58

Customers.ai

JANUARY 2, 2025

Can trigger-based email marketing be used for B2B businesses? Yes, trigger-based email marketing works well for B2B businesses by automating responses to actions like downloading a whitepaper, attending a webinar, or visiting key pages on a website. How do you measure the success of trigger-based email marketing?

Email Marketing 79

Email Marketing eCommerce Shoppers Marketing 79

Hootsuite

MARCH 31, 2025

Some marketers embrace it as a tool that enhances productivity, freeing up time for more strategic and creative thinking. Others take a more skeptical view, worried that AI may lower the overall quality of content marketing or even threaten their jobs. AI systems can analyze and summarize internal data sets, too.

User-Generated 100

User-Generated Logistics Whitepaper Social Media Marketing 100

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Backlinko

APRIL 17, 2024

Content Creation Services Content creation services include ideating, strategizing, and creating high-quality website content. They offer the following services: Content production Content strategy Content refreshing We reached out to Mike to better understand what their unique selling proposition is.

SEO 117

SEO eCommerce PR Non-Profit 117

Rock Content

JULY 21, 2020

Content Marketing has undergone a series of diverse transformations from the first newspapers and travel guides up to current corporate blogs and social media. Interactive content is the next stage of this journey, remarkable in the extremely engaging experience it offers users. Cost reduction and simplification.

Whitepaper 75

Whitepaper User-Generated eBook Transform 75

Moz

APRIL 3, 2019

Not only is there more competition than ever online, but there are so many types of content and ways to reach your target audience. Should you focus on research studies or whitepapers? But before you do anything else, you need to define what goals you want to accomplish with your content. Whitepapers/E-books.

Branding 68

Branding Whitepaper Finance User-Generated 68

Hootsuite

OCTOBER 21, 2020

According to a recent poll by the Content Marketing Institute, 52% of B2B marketers say all the marketing for their organization is run by a small or one-person team. At the other end of the spectrum, large multinationals may have hundreds of people, partners, other parties involved in social media marketing.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Search Engine Land

OCTOBER 23, 2023

Employ traditional offline marketing methods, including event booths, networking events, television, radio, and print ads. Implement content marketing through blog posts focusing on SEO for broad terms and questions. Create whitepapers and customer stories to connect with customers facing the problem.

Customer Journey 107

Customer Journey SEO Logistics Customer 107

Hootsuite

MARCH 31, 2020

This is often required for regulatory compliance in industries like health care and finance. Social media compliance is particularly relevant to organizations in regulated industries like healthcare and finance. These businesses face strict rules governing how they can use social media and how their social content must be archived.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Rock Content

MARCH 23, 2023

For this, you’ll need to create a content marketing strategy that includes all the factors required to ensure it succeeds. This type of blog focuses on curating content across different mediums, including videos, articles, whitepapers, podcasts, and more.

Real Estate 94

Real Estate Marketing Marketers Finance 94

Lusha

NOVEMBER 11, 2024

This could include downloading a white paper, attending a webinar, or visiting your website. It’s especially useful for businesses with active websites and content marketing strategies. Warm Leads : Prospects who have engaged with your brand somehow. Hot Leads : These are the most valuable leads.

CRM 52

CRM Price User-Generated Management 52

Exposure Ninja

AUGUST 8, 2023

Content Content marketing is a great way to reach consumers who don’t realise there is a solution to their problem. You can then send them an automated email sequence about keeping track of small business finances while explaining how your services can help remove that stress.

Law 98

Law Price Finance Marketing 98

Marketing Insider Group

AUGUST 30, 2019

Marketing Operations: Operations cover the tools and data for managing the “back-office” of marketing. This includes your data analytics, MRM, DAM, and agile marketing management technologies. While many organizations are spending and creating more content, one must ask if this is the right content. You’re right.

Marketing Strategy 10

Marketing Strategy Marketing Marketers Whitepaper 10

Rock Content

APRIL 20, 2020

This means putting aside the production of static content and investing in interactive content, which provides a much more complete experience for the consumer. To accomplish this, you can choose from many formats such as quizzes, infographics, whitepapers, maps, and, our focus in today’s post, calculators.

Pharmaceutical 52

Pharmaceutical User-Generated Education Health 52

Unbounce

SEPTEMBER 19, 2023

Banafshe is one of our content creators and a copywriter who has more than seven years of experience in content and brand from B2C to agencies and now the world of SaaS. She is a creative strategist through and through, working on conceptualizing marketing campaigns, white papers, multimedia projects, and so on.

Copywriting 93

Copywriting SEO Price User-Generated 93

Exposure Ninja

SEPTEMBER 18, 2023

This could be within an ad, on a website or another piece of content. Hannah Whitehouse, Senior Content Marketer at Exposure Ninja [I learnt marketing] by recruiting brilliant marketers! Different marketing channels also need different skills. You can then transfer all these skills to a career in marketing.

PR 52

PR Copywriting Marketing Marketers 52

Marketing Insider Group

AUGUST 30, 2019

Marketing Operations: Operations cover the tools and data for managing the “back-office” of marketing. This includes your data analytics, MRM, DAM, and agile marketing management technologies. While many organizations are spending and creating more content, one must ask if this is the right content. You’re right.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Marketing Insider Group

DECEMBER 8, 2020

When done right, gated content can increase leads and conversions. Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. Make use of content offers that require contact details for users to access them.

User-Generated 111

User-Generated CRM Marketing Marketers 111

Hubspot Marketing

MAY 2, 2022

Host Nicaila Matthews Okome talks about finance, online business, and marketing. What it offers: HubSpot Academy is best known for its excellent certification programs in Inbound Marketing, Sales, Social Media Marketing, and Content Marketing. Commitment: Each episode is under an hour. How I Built This.

Price 119

Price Whitepaper Communications Non-Profit 119

Content Marketing Institute

DECEMBER 13, 2017

Finance: McCormick beats Street 3Q forecasts. Here’s the opening sentence: Content promotion is a subject in the promotion universe relating to publishing important messaging to a specific audience white papers will be an example of this. Storytelling in content marketing gives the user an “experience.”

Millennials 111

Millennials Whitepaper Promotion User-Generated 111

Marketing Insider Group

JULY 9, 2024

Developing a successful B2B brand campaign strategy includes setting clear, measurable goals, selecting the appropriate marketing channels, and managing your budget. High-quality, authoritative content, like case studies, whitepapers, blog posts, and videos, is crucial for B2B campaigns.

Branding 113

Branding Whitepaper B2C Finance 113

Exposure Ninja

MAY 27, 2025

Content marketers in 2025 are ramping up the interactivity of their content. It’s not because interactive content is fun or looks flashy; they’re doing it because it delivers results. This type of content gets more clicks, earns trust faster, and converts curious visitors into qualified leads.

Whitepaper 52

Whitepaper Law User-Generated Transform 52

Duct Tape Marketing

JUNE 25, 2019

And that I tell the story in the book, but it almost destroyed my marriage, it almost destroyed my businesses, it almost destroyed my finances. I mean creating content, the book’s not a content marketing book. Content marketing still works, traditional benefit based marketing tactics still work.

Branding 69

Branding Shipping Whitepaper Finance 69