Hootsuite

MARCH 31, 2025

Some marketers embrace it as a tool that enhances productivity, freeing up time for more strategic and creative thinking. Others take a more skeptical view, worried that AI may lower the overall quality of content marketing or even threaten their jobs.

User-Generated

Martech

MAY 27, 2025

As well as helping with the logistics, pre-recorded webinars: Allow you to produce more polished webinars as you will have time to edit the recording. Gives you some video fodder to promote the webinar (Everyone loves a good trailer!). Air it at the usual time, but free up everyone’s day of stress.

Logistics

Marketing Insider Group

NOVEMBER 30, 2020

Content marketing is a journey, and it’s not easy. Too many of the marketing professionals we know are miserable. Marketing that works! So we asked our clients to tell us what are the biggest content marketing challenge s we help them overcome. What Does the Data Say About Content Marketing Challenges?

Content Marketing

Content Marketing Institute

NOVEMBER 7, 2017

Of course, this is why marketing was invented – to draw interest by disseminating information about a brand’s favorable attributes, building desire for its products and services, and providing a clear pathway to make a purchase. If you want your #content discovered at scale, amplify its power through paid promotion, says @joderama.

Promotion

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. What Is a Content Marketing Strategy? Image: CMI.

Marketing Strategy

Marketing Insider Group

JANUARY 17, 2017

There are times when content marketers, content teams, marketing teams are seemingly placed in front of an empty chalk board and then given a piece of chalk and told “Here you go. Often, interactive content assets are best made to better promote a larger core asset. Scheduled Social promotion.

Promotion

Backlinko

MAY 21, 2024

We reviewed dozens of content marketing examples in different formats and from multiple channels. Take a look at what was launched, what worked, and what you can borrow from each example to create winning content marketing campaigns of your own. Or create link-worthy content. Build thought leadership.

Content Marketing

Marketing Insider Group

JANUARY 4, 2017

You get a brilliant, game-changing idea for a piece of content that will shoot you (and your company) into content-marketing superstardom. You just need to take that nugget of brilliance and create a strategy to take it from concept to alignment then to content. A Content Marketing Goal. All of the above?

Whitepaper

Content Marketing Institute

MAY 24, 2018

If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even videos. Often, their promotion makes you anxious. You write more blog posts and social content to promote the original content and hope for small, incremental progress. Launch and promote.

Influencer Marketing

Martech

JANUARY 9, 2024

Engaging through an agency or management team Agencies are a viable option for teams with abundant resources and limited time to directly manage negotiations, as they can handle contracts and logistical details efficiently. Long-term partnerships where influencers regularly promote a brand. Affiliate marketing. Product reviews.

Branding

Moz

JANUARY 16, 2019

Posted by bsmarketer Content promotion isn’t tweeting or upvoting. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition. Those tiny, one-off tactics are fine for beginners.

Promotion

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Podcasts are the No. 1 audio source based on time of consumption via @EdisonResearch.

Branding

Rock Content

AUGUST 13, 2020

With the Covid-19 pandemic, forcing people to buy even more from home, its logistics and competitive prices are helping them thrive. What to learn: for e-commerce businesses, the amount of traffic Amazon gets, shows how important it is to be present in marketplaces — and tie them to Content Marketing strategies to boost visibility and sales.

Logistics

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. For content marketing for events to be effective, it’s important to plan properly.

Logistics

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting

Content Marketing Institute

NOVEMBER 27, 2018

Yet, emfluence’s Email Marketing 2018 Benchmarks Report shares that organizations are slow to adopt email marketing automation – only 2% of emails sent by B2B organizations and 3% for B2C organizations are automated. HANDPICKED RELATED CONTENT: How to Deliver Emails That Will Increase Reach, Impact, and Subscriber Satisfaction.

Email Marketing

Rock Content

APRIL 5, 2023

Overall, a traditional website is there to share information about a brand or individual, while a blog exists to promote content around a specific topic or niche. Once you reach a sizable audience, you can start building a revenue stream by selling products, promoting third-party products, or offering your services.

Affiliate Marketing

Martech

AUGUST 24, 2021

While text-based email tended to make people feel anxious (based on negative valence and arousal), video neutralized this effect and even promoted feelings of positivity in recipients. But one finding stood out as a surprise — the business inbox tends to automatically invite a negative experience. Why we care.

Shipping

Scoop.it!

MARCH 14, 2024

And since your SEO score relies on how well you craft content, how relevant it is, how valuable your audiences find it, and how apt the topics and discussions are, leveraging your influencers for content creation is a must. The brand partnered with Instagram influencer Kyle Russell to promote their hair regrowth solutions.

Influencer Marketing

Hubspot Marketing

JUNE 6, 2023

When it comes to work events, trade shows, or promotional campaigns, they can really be hit or miss. This is where experiential marketing comes in. While a surprising number of people haven't heard of the concept, it's kind of a big deal — 77% of marketers use experiential marketing as a vital part of a brand’s advertising strategy.

User-Generated

Marketing Insider Group

MARCH 16, 2020

Consistent blog publishing is the heart of successful content marketing. With the right strategy in place, even companies with a limited marketing budget can produce high-value content that not only ranks #1 in search results but also converts visitors into leads. Enhance Your Social Media Content.

Logistics

Adobe Experience Cloud Blog

FEBRUARY 1, 2016

These are five types of tools that you can utilize to ensure that your content marketing campaigns stay organized and drive results : 1. WordPress is a classic choice for content creation. Aside from being free, it includes a variety of plugins that optimize your blog for SEO and promotional purposes.

Management

Hubspot Marketing

FEBRUARY 1, 2017

It helps to select a customer who's well-versed in the logistics of your product or service. You need permission, quotes, and a plan. To start, here are a few things to look for in potential candidates. Product Knowledge. That way, he or she can better speak to the value of what you offer in a way that makes sense for future customers.

Logistics

Duct Tape Marketing

JUNE 1, 2022

She has also published a book – The Manifesto on Content Marketing Teams and has launched her own podcast – People of Marketing. Key Takeaway: Social media is a marketing channel today that can’t be ignored. At 20 years old, she built a digital marketing agency and led social for clients such as Coca-Cola.

Logistics

SocialPilot

DECEMBER 7, 2023

Develop a Compelling Content Strategy When you have chosen the channel to promote your business, the most important factor comes to the forefront. It must be a well-etched content strategy. You must have relevant, interesting and timely content. With it, you can easily reach out to your prospective customers.

Logistics

Hootsuite

JANUARY 23, 2020

Populating your social media content calendar with posts ahead of time allows you to post consistently whether it’s a slow news week, or your biggest promotion of the year. Make higher-quality content. This template is intended for planning individual content assets. Social media content calendar template.

Analytics

Marketing Insider Group

JANUARY 11, 2023

If you decide to test new product photos, graphics, or new key messaging to promote products and drive more sales on your website AND you find out those photos and messaging are more effective in boosting conversions than what you’ve used in the past, you need to make sure you’re updating your other channels too. Over to You.

Shipping

Marketing Insider Group

APRIL 4, 2024

The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them. Instead, effective marketing boils down to reaching audiences repeatedly over time to build familiarity and eventually encourage purchases. Any merchant can promote their store without an expensive agency.

eCommerce

Content Marketing Institute

JULY 25, 2018

In 2015, I arrived in Cleveland for Content Marketing World in good health and good spirits, full of energy and excitement about the week to come. Within 12 hours, I personally learned some lessons about the role health care content marketing can and should play in the lives of consumers. Where is the closest hospital?

Health

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Content Marketing.

CRM

Hootsuite

AUGUST 1, 2019

Depending on your product, you can handle inventory yourself, outsource to a third-party logistics company, or live the dropshipping lifestyle (which is when the manufacturer sends it to the customer themselves.). Promote yourself on other channels. Step 6: Fulfill your orders.

Affiliate Marketing

Neil Patel

APRIL 22, 2021

It’s a physical product, and you, as the retailer, have to arrange for shipment and other logistics. Content Marketing Up is a perfect example of a blog with multiple cliffhangers. But, if I purchase software from your store, I would expect to download it immediately. What’s the Problem-Solution Process For CTAs?

eBook

AWeber

OCTOBER 17, 2023

Think of gift guides as a form of content marketing. Bundle gift-ready products into promotions Product bundling is when you pair two or more products together and sell them as a single unit. From your end, there’s barely any extra logistical work. Visibility and brand awareness. Capitalizing on trends.

Shipping

Duct Tape Marketing

OCTOBER 25, 2017

Build Your Brand and Acquire Links Through Podcast Guesting written by John Jantsch read more at Duct Tape Marketing. I’m not going to discuss production logistics or anything like that. How to promote your interview. Sharing and promoting your appearance makes a lot of sense.

Branding

Rock Content

AUGUST 11, 2020

Similarly, a retailer can partner with its distributors to gain insights into production, logistics, and public preferences. Also, they can broaden their view of the market by combining this information with first-party data. Content Marketing is one of the most used strategies to stimulate this reciprocity.

User-Generated

Contently B2C

OCTOBER 27, 2016

According to Edward Wood, head of content marketing at Babbel, these videos resonate with a large audience and are thus broadly distributed to “the entire world.” Stories that perform well get promoted through Outbrain and Taboola. That’s what’s so great about content marketing.”

Logistics

Rock Content

OCTOBER 23, 2017

Is the content 600 words?” If so, improve the content.”. In addition, Caleb Ulku, principal at SEO firm Ulku Logistics, said to estimate competitiveness of the search by looking to see if a wikiHow page has already ranked for your “how to” search. Create parallel content for them all, promoting and referencing your content.

Logistics