Sprout Social

NOVEMBER 4, 2024

Repurposing content allows brands to maintain steady content production volume, so they can maintain and grow share of voice on social without having to create a bunch of net new content. For example, a three-minute video based on an eBook may work well for YouTube, but is likely too long for X (formerly Twitter).

Whitepaper 122

Whitepaper User-Generated Thought Leadership Copywriting 122

Unbounce

JANUARY 6, 2025

It focuses on immediate actions, like clicking on call to action buttons to move to the next stage of the funnel, adding a product to your cart, or completing a form to move forward. Website: the hub for all of your landing pages, content and products. Product promotion : Highlighting specific products or services.

Price 111

Price User-Generated Copywriting Analytics 111

Hubspot Marketing

MARCH 21, 2018

Build an lead funnel for your product. When these visitors read enough blog posts, you can entice them to download eBooks, tools, and calculators that will turn them into leads. Brands will collaborate with their video production, social media, and analytics teams to craft posts and videos that follow their formula for virality.

Affiliate Marketing 145

Affiliate Marketing Copywriting eBook eCommerce 145

AWeber

DECEMBER 13, 2023

Product landing pages are a budget-friendly marketing tool that can help increase product sales and provide valuable data and insights on customer behavior. Creating a high-converting product landing page may be the best marketing investment you’ll ever make, so we want to make it easy for you. What’s in a product landing page?

Product 116

Product Price Copywriting Shipping 116

Neil Patel

APRIL 22, 2021

Don’t be afraid to offer a free trial or a free ebook. So, instead of guessing, test it out to know definitively which time period works best for you and leads to more conversions to your premium product. When it comes to persuading people to take action online, especially when you’re selling a digital product (e.g.,

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Marketing Insider Group

JUNE 2, 2021

Today’s customers won’t buy your product simply because you paid a fortune for a flashy ad. Customer experience: 86% of buyers will pay more for products and services if they enjoy the experience, from initial awareness to the purchase itself. Copywriting for Beginners by Skillshare. Copywriting basics.

Content Marketing 145

Content Marketing Copywriting Marketing Marketers 145

Hubspot Marketing

NOVEMBER 6, 2024

Erin Pennings , a copywriter and marketing strategist, told me coffee chats are her favorite way to connect with your target audience. Visitors lurking on your website want to know what real customers think of your product or service before they, too, take the plunge. conversion. Use customer reviews in your pop-ups.

User-Generated 81

User-Generated Marketing Marketers Advertisers 81

Rock Content

JULY 11, 2024

Their success is the product of an entire team’s hard work and dedication. Slack : Slack is a streamlined messaging program that’s terrific for boosting productivity and improving communications. WriterAccess is a top-tier talent network where ecommerce brands can connect with professional copywriters, bloggers, designers, and more.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. the right products and services. Compare that to twenty years ago – when only about 50% of adults used the internet.

Copywriting 145

Copywriting User-Generated Marketing Marketers 145

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

Here is a list of my top level key priorities: Creating thought leadership pieces (from initial copy development to asset production). Partner ebook co-creation. At some companies, marketers employ outside contracted copywriters to create entire pieces or assist the content marketer with creation. Definitive Guides. Whitepapers.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Litmus

DECEMBER 2, 2024

What kind of products do they purchase besides yours? Examples of personalization in email: Product images that you recently browsed in a follow-up campaign. Introducing a new product similar to one you’ve looked at. An email campaign planning template is a compass for an email as it goes through the production process.

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Hubspot Marketing

JUNE 7, 2022

As a direct response copywriter, I specialize in making readers take a specific action. you’ll create articles, infographics, and eBooks that build an engaged audience. Publishing easy-to-skim, value-driven eBooks for download in exchange for business-email addresses. The Final Product. Remove bias from your ad.

eBook 144

eBook Food Entertainment eCommerce 144

Marketing Insider Group

AUGUST 17, 2020

Generate more leads – By offering ebooks, white papers, email newsletters, and other valuable content, a business can entice website visitors to share their contact information and become a lead. Here are some updated figures from Glassdoor: The average salary for a copywriter is $58K.

Content Marketing 144

Content Marketing Whitepaper eBook Price 144

Exposure Ninja

JUNE 23, 2022

Acquire the necessary knowledge to become a successful digital marketer by reading free guides online — everything from blog posts to eBooks and course materials created by experienced marketers, marketing agencies and universities. Free Copywriting Courses. Here are our six steps to digital marketing success: Step 1 – Study.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

CXL

JULY 25, 2022

Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. That action might be to: Download an ebook or guide; Sign up for a free trial; Register for an upcoming webinar; Browse products in your online store; Book a sales demonstration.

Copywriting 121

Copywriting eBook User-Generated Communications 121

Rock Content

APRIL 6, 2023

Outstanding products and excellent customer service are no longer enough to help a business succeed. Copywriters Copywriters have been around since long before digital marketing was a thing, and they remain indispensable to businesses of all types. A copywriter may also compose web content or SEO material.

Whitepaper 98

Whitepaper Finance Copywriting Law 98

Hubspot Marketing

JUNE 19, 2023

Conversion AI Alternatives Smart Copy Source Smart Copy, formerly known as Snazzy AI, can create landing pages, Google Ads, taglines, product descriptions, meta descriptions, and more. leverages AI to automate workflows like writing personalized cold emails and bulk product descriptions. Unlike Jasper.ai, Copy.ai Furthermore, Copy.ai

Price 132

Price User-Generated SEO Copywriting 132

Litmus

APRIL 29, 2021

Your initial plan for an email is solid, but that plan slowly changes as the in-progress email is passed from copywriter to designer to developer. Email briefs act as a compass for an email as it goes through the production process. Steps 2 and 3 get more into copywriting, and Step 4 gets into email design. And they’re worth it.

Copywriting 136

Copywriting Key Performance Indicator Email Marketing CMO 136

Neil Patel

NOVEMBER 24, 2020

Be sure to use good content formatting elements as you would with articles, blog posts, and copywriting on your website, including: Headers Images Bulleted lists Bolded & italicized text. This is where you sell your products or services simply by saying which ones you used and how they led to the desired result. How did you do it?

Automobile 145

Automobile Manufacturing Copywriting eBook 145

Marketing Insider Group

APRIL 11, 2023

When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Why Spend Your Budget on Digital Marketing Services? Content Creation. Distribution. Optimization.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Marketing Insider Group

MARCH 22, 2021

Every single one focuses on top-of-the-funnel search queries – not buying stuff now, not pricing, not product comparisons. Next, you have middle-of-funnel content for engaging leads in the consideration stages: Product comparisons. eBooks and PDF guides. Tutorials and detailed product explainers. Niche product terms.

Thought Leadership 143

Thought Leadership B2C Customer loyalty eBook 143

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Campus Marketing. Contextual Marketing. Customer Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Martech

MARCH 22, 2024

The interplay between AI’s critical reasoning ability and creative human nuance can easily extend to other areas that require strategic conceptualization and ideation, from creating ways to repurpose an ebook to curating a mood board for a social media activation. Producing varied character descriptions for storytelling.

Transform 121

Transform Content Marketing Marketing Marketers 121

Marketing Insider Group

AUGUST 12, 2020

Finding your tribe – those people who will be likely to benefit from your expertise and your products, in that order – is an essential ingredient in social media success. No matter how boring you think your product is, your likely customers are anything but. You can only imagine how that pays off in productivity. That’s not all.

Marketing Strategy 145

Marketing Strategy Content Marketing Gen Z Whitepaper 145

Unbounce

APRIL 23, 2019

E.g. ebooks on "the complete guide to X" or blog posts on "5 reasons why." Now's a good time to invent the new ebook. Or, just keep them handy for the next time you want to try something more interesting than creating another ebook or webinar. This s**t works, until it doesn't. Get creative.

Direct Mail 145

Direct Mail eBook User-Generated eCommerce 145

Martech

SEPTEMBER 28, 2023

Our content often revolves around words — from calls-to-action to product descriptions to social posts — marketers rely on language to tell a story. Blog posts, eBooks, email and social post copy, and visual assets like images and videos are available with the push of a few keys on your keyboard.

User-Generated 131

User-Generated Copywriting Marketing Automation Platform eBook 131

Martech

APRIL 28, 2023

Doing so will completely change your approach to how you market products and services across the digital ecosystem, leaving competitors who are not up to speed in the dust. Marketers frequently invest considerable effort into writing long-form content like blogs, white papers, ebooks and reports.

Whitepaper 133

Whitepaper Transform User-Generated Marketing 133

Sprout Social

JANUARY 5, 2017

That’s why professional copywriters get paid the big bucks to do it. Still, you don’t need years of training to figure out why your visitors should claim your ebook, free trial offer or product. For example, are you offering your visitors an ebook on how to learn expert copywriting techniques? Strong Message Match.

Copywriting 110

Copywriting User-Generated eBook Food 110

Hubspot Marketing

OCTOBER 25, 2023

In this blog post, we’ll discuss some vital copywriting lessons you should apply to your CTAs to drive traffic, generate more leads, and convert users into customers. Download an ebook. The first word in this CTA on Zoom’s website is “securely,” which is a robust descriptor for its product. What is a call-to-action?

Whitepaper 129

Whitepaper Copywriting PR User-Generated 129

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 125

Copywriting CMO PR Social Media Marketing 125

Duct Tape Marketing

JULY 10, 2014

As a noun: “a particular product or a characteristic that serves to identify a particular product.” ” And as a verb: “to give a product a distinctive identity.” ” Most of us keep our brands in mind as we develop product packaging or choose color schemes for websites. Handed down.

Branding 77

Branding Copywriting eBook Advertisers 77

Rock Content

APRIL 25, 2024

It takes time, effort, and finesse to convert a consumer from being casually curious about your products and services to being fully invested in your brand. Top-of-funnel marketing content typically focuses on building awareness of needs, wants, and issues your brand and products can address. Here are some tips.

Content Marketing 104

Content Marketing Customer eBook Education 104

AWeber

MAY 22, 2024

Landing pages encourage visitors to take only one specific action, such as: Subscribe to your newsletter Schedule a consultation Purchase a product Signup for a service Converting visitors to subscribers, customers, or clients, through the use of a landing page, is a key element of successful digital marketing strategies.

Whitepaper 105

Whitepaper Copywriting User-Generated Promotion 105

Rock Content

OCTOBER 16, 2020

Optimize your content with copywriting techniques to persuade the user and increase the click-through rate. The same material can be used as: blog post; infographic ; slide show; video ; ebook. Spend as much time on promotion as on the production of content. Publish the same content in different formats.

User-Generated 130

User-Generated Copywriting SEO eBook 130

Litmus

JUNE 12, 2020

Most spend weeks producing an email, and the bigger the team, the longer the production cycle. Copywriting. By freeing up time in other areas of your production workflow, you can make space for experiments that will generate valuable insights. Creating perfect emails and getting them delivered error-free takes a lot of work.

Copywriting 82

Copywriting eBook Email Marketing Branding 82

AWeber

DECEMBER 5, 2022

But there’s more to it than just sending an email with a product or service you want to sell. So rather than telling readers about your product, try helping them realize what they need, and how your business satisfies that. Some email copywriters imagine their ideal reader sitting across from them as they write.

Customer 105

Customer Shipping Direct Mail Copywriting 105

Rock Content

APRIL 8, 2024

Users who like readable content may prefer blog posts and ebooks, while others may prefer videos, infographics, and other visuals. Expand long-form content into ebooks “It’s only quality content that will succeed in drawing users in and keeping them listening or on the page. One way to do this is with an ongoing content calendar.

Transform 97

Transform eBook Key Performance Indicator User-Generated 97