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In digital marketing , agencies and in-house teams often separate into specialized units like SEO , PPC and content marketing. This reality calls for a unified approach to digital marketing, where SEO plays a pivotal role. This reality calls for a unified approach to digital marketing, where SEO plays a pivotal role.
The principal way to accomplish this is SEOcopywriting. Though SEO may sound complicated, it’s easier than you think; especially if you understand that writing for people, and not search engines , is a best practice. That’s what SEOcopywriting is all about. What Is SEO? Understanding Copywriting.
That’s good news for copywriters and brands that understand good content is still king and still based on sound SEO principles “AI is a tool. They appeared in health care searches about 47% of the time in March 2024 and less frequently for “your money, your life” topics like finance.
However, breaks are essential for both your physical and mental health. Exercise is essential for your health as well as your productivity. Take time to improve your health. He specializes in graphic design, website design, photography, SEO, and content marketing. He then decided to start his own website, maxcompose.com.
Page load times, keywords, content quality, and videos are all things that can affect SEO. Fortunately, AI SEO tools are available to streamline SEO optimization and boost your website's rankings. How Marketers Use AI What is AI SEO? One way to leverage AI is in SEO.
This makes image optimization a must in your SEO strategy. Dig deeper: How to deploy advanced schema at scale (Search Engine Land) Google image SEO best practices (Google Search Central) Get the daily newsletter search marketers rely on. However, if you are not in a health-related or high-risk category, then try to delay a pop-up.
Further reading: ChatGPT for SEO: Ultimate Guide, Tips & Prompts Claude Like ChatGPT, Claude is an AI chatbot that generates text responses to prompts. Claude can assist with tasks like AI copywriting and content generation, too. It also checks the SEO potential of your work. Draft or outline your content. Then, click Ask.
One of my favorite takeaways from a recent AI + SEO webinar with Neil Patel was not to do it all in one go. Nikita Morell , copywriter and messaging strategist for architects, shares, One of my favorite ways to use AI for social media is using tools like Gumloop to listen in on discussions and help me identify topics to share on social media.
These briefings keep her informed without the mental health cost of social media addiction. Thats great advice in general, whether youre running a zero-employee marketing agency or just trying to avoid bed rotting.
Naturally, you can add a full-time staff writer to your payroll if you need someone to help you with healthcare SEO , content production, and so forth. In other words, everything’s up to you as far as how you handle your ongoing medical SEO and content production needs. Why Hire a Healthcare Marketing Expert to Write for You?
A few years ago, I was head of content at a health insurance company — a role that required a team of full-time employees and freelancers to get the job done. But once ChatGPT hit the scene, I realized I could strike out on my own. Managing people is hard, messy, and expensive. I wasn’t always doing the part of the work that I enjoyed.
ChatGPT’s output: Name: Taylor Rodriguez Background: Taylor Rodriguez is a compassionate and dedicated Marketing Director of a non-profit organization, Midwest Health Initiative, which holds a mission to enhance access to healthcare resources in under-served communities. Marketers must always seek to use the words their audiences use.
Search Engine Optimization (SEO) / Search Engine Marketing (SEM) Search engine optimization refers to organically optimizing web content. SEO, SEM, and their ever-changing trends have become such an influential part of online marketing that people are specializing in it — and companies are hiring for it, too.
By Mackenzie Pelletier When marketers and stakeholders approach a web design agency about refreshing their website, they often have a long wishlist of features like accessibility, SEO strategy, multilingual capabilities, fast page speed, personalization, and more. Search Engine Optimization (SEO) SEO is a big one.
So, I’ve put together a brief introduction to Google Topic Authority here and then we’ll talk a little more about how brands and SEO professionals can take advantage of this system. A Rock Content copywriting pillar page is an excellent example. What is Google Topic Authority? Become an expert on a topic!
Digital marketing is an umbrella category that covers everything from SEO to email and beyond. Backlinko’s SEO Marketing Hub. Backlinko’s exhaustive collection of SEO marketing resources will elevate your search engine optimization knowledge no matter your current skill level. What to read first : What is SEO?
About pages are not a search engine optimization (SEO) opportunity because they aren’t keyphrase-focused. But there is still a small SEO opportunity: there are schema for About pages. It’s a technical SEO thing. It’s an extraordinary feature that aligns with their core value of health care access. Forget about keywords.
Your own case may not be health-related, but we’re all in the same boat. Hyatt simplifies it: Copywriters usually improve conversion rates when they strategically use a sense of urgency in their copy. But one is more commonly used than the other (and it’s great for SEO! ). Both words mean the same thing.
An SEO audit is an important step to capture insights for your site rebuild, ensuring audiences can easily find it via search. An SEO audit involves taking an in-depth analysis of all the factors that affect a website's visibility in search engines. This can be helpful to guide later copywriting efforts for site content.
It's easy to be fooled into thinking SEO is just about link building or ranking first for specific keywords. link] [link] [link] Jarik Oosting of SmartRanking sees this often, agreeing that this type of duplicate content “jeopardizes SEO rankings and creates confusion among users.”
Business Casual Copywriting could be easily turned into its own aesthetic, with its own voice and tone, and its own identity. If my business name was just ‘Joel Klettke Copywriting’ — well, I'm the be-all-end-all of that business. Business Casual Copywriting , Alberta. My own name would've left me with less leverage. ProBlogger.
AI tools can be incredibly useful in scaling your SEO efforts. At Backlinko, we use SEO AI software to support our content marketing activities alongside our team of expert SEO strategists, writers, and editors. Want to integrate artificial intelligence into your SEO toolkit, too? What Is the Best AI SEO Software?
of search queries ( at the time ) and it significantly changed the way the SEO industry worked. I’m not passing the original post through any copywriting software that’ll re-jumble the text and use synonyms to replace words from the original text either. verywellmind.com ( mental health ). thebalance.com ( finance ).
If you’re not sure where to begin and need inspiration—or you’re looking to hire someone for productized coaching services—here are a couple of options: Copyhackers coaches writers to improve their copywriting skills and conversion techniques through courses and tutorials. Marketing/B2B Solutions.
If your main aim is to learn how to not only create topic clusters and pillar pages but how to create them so that you improve your search engine optimization (SEO) and enhance user experience, you’re on the right page! This way, you can provide value to your readers, boost your authority on the topic, and improve your SEO rankings.
And they serve clients from government agencies like Texas Health Resources, to companies such as LandCentral, Airbnb, Jockey, and several others. #3 The company applies top-notch SaaS copywriting skills to craft relationship-based email sequences to keep customers happy. #4 A Diversified Team of Experts. Well, you shouldn’t.
Copywriters know how to sell benefits. For most retailers with optimized and high-functioning websites, SEO and email marketing are more beneficial than a Facebook page. For example, before Brian Dean opened his premium course “ SEO That Works ,” he first taught the best way to get top rankings for free in a blog post.
Nick Tozier, content specialist and copywriter, Keri Shull Team. Catherine Giese, SEO associate, Fundera. We are in the health and supplement industry, so it matches up with exactly what we sell. We had dancing elves, agents dressed in Christmas pajamas, a large inflatable reindeer costume, and more. Connect with their contacts.
Melanie Rembrandt considers email marketing a vital tool to the success of Rembrandt Communications , which helps businesses boost sales and awareness through content marketing, SEOcopywriting, and public relations. One reason? Tip 13: Tell stories. Tip 16: Build relationships with your subscribers.
Is SEOCopywriting Just Good Copywriting? Related posts: Classic Podcast: How to Differentiate Your Business Marketing Podcast with Bernadette Jiwa For this week’s episode of. How to Find Your Breakthrough Idea and Build a Following Around It Marketing Podcast with Dorie Clark I think there’s plenty of.
Chanti is a quiz funnel strategist and copywriter who specializes in creating quizzes for lead gen, and really brings a special flair to the quiz creation process. If the other company isn’t similar enough, then you run the risk of promoting to people who just don’t care about your brand or products.
SEO Lindsay. Chime Mmeje : SEO Content Writer. Chima Mmeje is a freelance SEOcopywriter who’s “extremely good at one thing”: helping companies rank for their target keywords. Here's another excerpt from the middle: Of course, the fantastic copywriting isn't a surprise, given that this guy wrote several books.
Internal copywriting. A nonprofit PR firm will work with organizations in industries such as health, medical, or charity. Aja Frost, a senior SEO strategist and former writer for the Sales blog at HubSpot, writes about creative prospect research strategies in this blog. Public affairs public relations.
But they should be comfortable with copywriting, video, podcasts and social to engage consumers throughout each stage of the sales funnel. SEO & analytics. Make sure you hire a killer team of SEO and analytics members so you can act upon your first-party data. It’s all about the data. Social media.
I’ve thoroughly evaluated 23 leading AI copywriting tools so I can give you insights into their features, advantages, drawbacks, and pricing. What I like: The Jasper AI writing tool comes with more than 50 copywriting templates. Copy.ai : Best For Copywriting Like Jasper, Copy.ai Don’t worry. I added these details: “$9.99
B2B digital marketing strategies , such as SEO, PPC, social media marketing, and email marketing, provide structured and effective ways to reach and engage other businesses online. Also, it should comprise strategic action plans for SEO, content marketing, social media, email marketing, and more.
TABLE OF CONTENTS SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. If youre an Unbounce user, you can also use our AI copywriting tool Smart Copy to do most of the heavy lifting for you. Just feed it some context and itll generate optimized copy for you.
We’ve shared some tips about ecommerce SEO and ecommerce website design , so we thought we might share some tips about content for ecommerce sites. Descriptions must be SEO-friendly, incorporating keywords naturally to improve search engine rankings.
It’s very fast, won’t mess with your SEO. John Jantsch: So how much, in your opinion, do these principles apply, say in copywriting? Think about in a health context, for example, rather than telling people, Hey, smoking is bad. What’s the consequence of smoking for your health? Checkout Zephyr.
If you’re using Etsy, you’ll notice the following niches are popular: Crafts (beads, jewelry, handmade items) Home decor Stickers and magnets Mugs Prints Apparel On Amazon, you’ll find some niches overlap: Apparel Health and nutrition Gifts Beauty products Grooming Pets Have you settled on two or three niche options you want to sell?
Do B2B brands even qualify for local SEO? See which of these two groups you belong to: either a B2B company that hasn’t been doing local SEO, or a local business that hasn’t created a B2B offering yet. Do a free check of the health of your other major local business listings on Moz Check Listing. Posted by MiriamEllis.
There are so many different touchpoints, screens, and interactions throughout a conversion journey that you could easily group together PPC metrics , website analytics metrics, email marketing metrics, SEO and organic metrics, social metrics, product metrics—you get the point. Remember—what gets measured gets managed.
With the closing of open content directory DMOZ and Google recently coming out and saying meta descriptions are more important than ever, we reached out to SEOs to get their best-kept secrets for crafting the perfect meta description. Start with those ones. Users are telling you that these descriptions aren’t working.”.
If copywriting isn’t part of your wheelhouse, no problem—Smart Copy is an AI-powered copy generator that can fill your product landing pages with enticing, picture-painting details with just the click of a button. Oura Ring ’s main product landing page doesn’t just cover a single item. Click to see a bigger version.
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