Neil Patel

JANUARY 5, 2022

Are marketing degrees worth it? There’s not a definitive answer for everyone, as too many factors go into deciding which marketing career path you want to take, which marketing programs interest you the most, and which school experience is the best for you. Why Should You Get a Marketing Degree? Advertising.

Retail 114

Retail Marketing Marketers Communications 114

Search Engine Land

APRIL 12, 2023

It’s also more than just a place to list your credentials, add a little blurb about yourself and hope someone is intrigued enough to network with or hire you. As with your business website, the success of your inbound marketing through LinkedIn depends on traffic and conversion optimization. Let’s get into it, shall we?

SEO 118

SEO Copywriting User-Generated Real Estate 118

Exposure Ninja

AUGUST 11, 2023

Everyone has a different idea of marketing. Whether you think it’s billboards at bus stops, an internet celebrity promoting a product, or an advert you saw on TV, you know the point of marketing — to sell a product or service to the masses. Marketing is made up of hundreds of different actions, all working towards the same goal.

Direct Mail 52

Direct Mail Outbound Marketing Affiliate Marketing Social Media Marketing 52

Hubspot Marketing

DECEMBER 11, 2023

It’s no secret that embracing AI can come with a wide range of benefits for your marketing team — things like task automation, time and cost savings, increased productivity, and more. Despite these evident benefits, there is a lingering reluctance among many marketers to incorporate AI into their strategies. We think so.

User-Generated 101

User-Generated Marketing Marketers Copywriting 101

Ariyh

DECEMBER 19, 2022

🎓 Join 15,348 evidence-based marketers that grow using science 📈 Subscribe now Brought to you at no cost thanks to… Reactive Live shopping is transforming ecommerce. The same applies to products placed near those objects. 📖 Research Maille, V., Journal of Marketing Research (October 2019).

B2C 52

B2C Transform eCommerce Retail 52

Orbit Media Studios

MAY 24, 2023

Marketing is based on empathy. And empathy comes from research. The best research comes from interviews. That’s what an AI marketing persona is for. You can use AI to create an artificial version of a member of your target audience and ask them anything about sales and marketing, triggers and topics, hopes and fears.

Non-Profit 121

Non-Profit Health Finance Social Media Marketing 121

Hubspot Marketing

MARCH 29, 2022

If you ask marketers about their 2020 content plans, most will tell you they had to pivot because of the pandemic. We surveyed over 600 media planners this year and 99% of marketers who have ever pivoted their content plan did so in 2021, with 39% of them pivoting three times that year. So how are they budgeting in 2022?

Copywriting 89

Copywriting Market Research Content Marketing Marketing Strategy 89

Sprout Social

SEPTEMBER 2, 2022

As social media has become more advanced and more important, so too has the demand on marketing and social media team. According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. Org-wide social media marketing training. Free social media marketing training and resources.

Social Media Marketing 112

Social Media Marketing Price Marketing Marketers 112

Unbounce

MARCH 8, 2024

/ Conversion optimization 32 CRO tools you need in your marketing stack By Karine Bengualid. 16 min read Is marketing complete without conversion rate optimization? It might be marketing, but are you truly maximizing its potential? Conversion rate optimization (CRO) is crucial for marketing success. What is CRO?

Transform 52

Transform Analytics Copywriting Marketing 52

Exposure Ninja

AUGUST 21, 2023

Marketing certifications are essential proof that you have marketing knowledge. You don’t need certifications to get a job in marketing, but they can help. Of course, with many certification exams taking place online, employers know that results can be faked, so don’t expect certification to carry you through a job interview.

Digital Marketing 52

Digital Marketing CRM Marketing Marketers 52

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Vertical Response

MAY 10, 2024

Slogans are key in marketing, requiring careful testing and refining to ensure they resonate with consumers and accurately represent the brand. Key Elements of an Effective Slogan Much like an artist uses a palette of colors, a copywriter uses key elements to create a successful slogan. Consistency is key.

Branding 91

Branding Transform Communications Copywriting 91

Exposure Ninja

OCTOBER 16, 2023

If you’re new to the world of marketing, you might have seen people talking about “A/B testing” or “MOFU, TOFU and BOFU” and been left wondering what on earth they’re talking about. Marketers are creating new words on a constant basis. It can get confusing, even for experienced marketers!

PR 52

PR Marketing Marketers User-Generated 52

Neil Patel

OCTOBER 26, 2020

Think of it like this: Why should a customer pay attention to your brand in the first place? A good value proposition includes three primary elements: relevancy, value, and uniqueness in the market. Your value proposition can now be placed into a set of bite-sized chunks, written as bullets that list your key features and benefits.

Food 142

Food Energy Communications Manufacturing 142

Search Engine Land

JANUARY 3, 2023

Because your About Us page is one of the first places customers will look to find out about your business and story, it’s a foundational page that deserves time and attention to get right. Your About Us page is the perfect place to lay out those values and what you stand for. Get the daily newsletter search marketers rely on.

Gen Z 98

Gen Z Food Health Millennials 98

DIY Marketers

APRIL 23, 2023

Let’s talk about lead generation funnels and how to make sense of the confusion between marketing campaigns and marketing funnels. Marketing can be confusing and overwhelming. There are so many marketing terms for things, that all sound like the same thing. Take marketing campaigns and marketing funnels.

CRM 60

CRM Marketing Marketers User-Generated 60

Neil Patel

SEPTEMBER 20, 2021

Paid Media Vs. Owned Media Vs. Earned Media in Niche Markets. It is easy to confuse the terms (paid media, owned media, and earned media), as they all pertain to marketing, but address different types of ads. Pay attention to where most of your customers come from—that platform will be a good place to start.

Advertising 126

Advertising Advertisers Copywriting Law 126

Neil Patel

MARCH 4, 2023

And since the global language industry is growing exponentially , especially in the next few years, multicultural marketing must be a priority for organizations wanting to increase diversity in their customer base. Expansion into new markets isn’t easy. I’m going to walk you through what this means and how it works.

User-Generated 81

User-Generated SEO Copywriting Price 81

Hubspot Marketing

OCTOBER 16, 2019

In today's world, PR and marketing overlap and intertwine, making it necessary to work together. You might have questions about how your marketing team and a PR agency can work together like, "What will a PR firm do?" While the duties of public relations and marketing can overlap, the two serve different functions.

PR 128

PR Communications Price Management 128

Content Marketing Institute

NOVEMBER 13, 2017

“Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team.”. I adore this sentiment from Cameron Conaway because it succinctly illustrates the power of your content marketing team. Of course, the question looms: How do you put a team together for content marketing? Click To Tweet.

Content Marketing 74

Content Marketing Marketing Marketers Copywriting 74

Orbit Media Studios

FEBRUARY 22, 2022

Knowing their intent allows the content marketer (or the conversion copywriter) to align the page with their needs. Experienced SEOs and content marketers are able to look at any phrase and categorize it immediately. While doing keyword research, they can scan a list of phrases and know the general intent behind any keyphrase.

SEO 106

SEO CRM eCommerce Analytics 106

CXL

MAY 27, 2022

Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. It uses marketing to raise brand awareness and get people excited about your products or services. Demand generation marketing isn’t one single strategy or activity. Some marketing tactics (e.g.,

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Duct Tape Marketing

SEPTEMBER 26, 2013

How to Leverage Mobile Technology to Gain Insights Into Your Marketplace written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Willie Pena – Enjoy! Mobile Apps are the Future of Marketing Research.

Shoppers 59

Shoppers Copywriting Market Research User-Generated 59

Neil Patel

FEBRUARY 11, 2021

You can create an online class on just about anything, whether it’s how to do the splits in 30 days, content marketing, or getting out of debt. Before diving in, do some market research to ensure there’s an audience for your product. You do need subject-area expertise to market yourself as an advisor in that area.

Real Estate 137

Real Estate Food Price Advertising 137

Unbounce

JULY 12, 2023

Being a marketing agency used to be pretty dramatic. But how would modern-day Don Draper feel in a world where AI marketing tools are helping businesses create whole marketing campaigns—something that required a marketing agency not too long ago? Episode 3: Agencies of Change [00:00:00] Pete Housley : Hey marketers.

User-Generated 96

User-Generated Whitepaper B2C Product 96

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Digital Marketing 81

Digital Marketing Marketing Strategy Shoppers User-Generated 81

CXL

DECEMBER 13, 2022

This bucket is where you place stuff for testing. One hundred conversions is possible in only the most remote cases and with an incredibly high delta in behavior, but only if other requirements like behavior over time, consistency, and normal distribution take place. Provides market insights. Instrument. Hypothesize.

Analytics 106

Analytics User-Generated Key Performance Indicator Non-Profit 106

Rock Content

JULY 13, 2023

To accomplish this, it is necessary to create and execute a marketing strategy, which includes content production and other actions, as a way to prospect consumers. Creating it is the basis of a Digital Marketing strategy. It became popular with Inbound Marketing. What Is a Buyer Persona? How would its persona look?

CRM 79

CRM eBook Communications B2C 79

Kevin Indig

JUNE 26, 2023

What excites me so much about CRO is that it sits between marketing and product. This expert guide features input from: Travis Bernard , VP CRO @ Graphite Chris Nolan , former Head of Growth @ ShipBob Joshua Kim , Growth Marketing Lead @ Notion (Thank you all so much for making this piece truly special!)

User-Generated 91

User-Generated Price SEO Product 91

Hubspot Marketing

JULY 13, 2017

Movie producers and inbound marketers aren't that different when it comes to creating and editing video content. Most marketers wear a lot of hats and let’s just say, out of all the hats worn, the videographer one isn't always their favorite. Why are we making the video in the first place? What’s the goal of this video?

Inbound Marketing 72

Inbound Marketing Copywriting Product Market Research 72

Sprout Social

AUGUST 30, 2023

Social media is much bigger than marketing and branding alone. But broadly, educating other teams to use social intentionally can reshape a brand’s entire go-to-market approach. In the end, this benefits the marketing team, too. For example, social listening can help product teams get ahead of market trends.

Branding 108

Branding Copywriting PR Market Trends 108

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. Data/research. Pre-business market tests. Credibility.

Whitepaper 110

Whitepaper SEO Promotion Content Marketing 110