Jeff Bullas

DECEMBER 27, 2022

One of the main reasons SaaS blogs fail to gain bigger audiences is their lack of correct SEO optimization and buyer targeting. When you take the time to optimize your content for SEO , you help guarantee that it will reach a wider, more targeted audience. Also, think about where your market is at in the buyer journey.

SEO 317

SEO Copywriting Law Communications 317

Backlinko

SEPTEMBER 6, 2024

SEO newsletters make it easy to keep up to date with what’s going on in the world of search engine optimization. Be the first to hear about our guides on everything you need to know to level up as an SEO. And they show you the strategies that are working right now. I keep every email short and sweet.

SEO 102

SEO Copywriting eCommerce Search Marketers 102

Hubspot Marketing

SEPTEMBER 30, 2024

It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I've seen it myself. But another marketing task that AI excels at? If you’re interested in using AI personalization in marketing to reach your customers, I put together this guide to help. Personalization.

Thought Leadership 137

Thought Leadership User-Generated Marketers Marketing 137

Neil Patel

MARCH 30, 2021

One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. The principal way to accomplish this is SEO copywriting. That’s what SEO copywriting is all about. What Is SEO? Understanding Copywriting.

Copywriting 145

Copywriting SEO User-Generated Branding 145

Backlinko

NOVEMBER 22, 2024

Ever wondered which enterprise SEO tools drive the success of the largest companies? After more than 20 hours of in-depth research, input from Backlinko’s head of SEO, Leigh McKenzie, and thorough analysis of numerous review sites and forums, we’ve narrowed it down to the top six tools. What’s the Best Enterprise SEO Tool?

SEO 93

SEO Price User-Generated Analytics 93

Search Engine Journal

JANUARY 13, 2022

SEO copywriting doesn’t end after the content is published. The post 17 SEO Copywriting Tips To Help Your Rankings appeared first on Search Engine Journal. Read on to discover how to help your site rank before, during, and after writing.

Copywriting 136

Copywriting SEO Content Marketing Marketing 136

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership 116

Thought Leadership Copywriting SEO Marketers 116

SocialPilot

FEBRUARY 12, 2025

Did you know that 73% of marketers believe social media marketing has become ‘somewhat effective’ or ‘very effective’ for their business growth? That’s where engaging and encouraging social media copywriting comes into play. Here’s how we will turn you into a social media copywriting pro.

Copywriting 51

Copywriting Transform User-Generated Gen Z 51

Hootsuite

MARCH 23, 2023

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. But like most tools, AI copywriters are only as powerful as the person using them. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains. AI is a tool.

Copywriting 144

Copywriting User-Generated Price eCommerce 144

Neil Patel

MAY 14, 2021

Copywriting is hard. Well, now it’s possible, thanks to AI copywriting tools powered by machine learning. Well, now it’s possible, thanks to AI copywriting tools powered by machine learning. Let me introduce you to how it works and how it could transform your marketing strategy. How are companies using AI copywriting?

Copywriting 145

Copywriting Price Transform SEO 145

Hubspot Marketing

APRIL 25, 2022

As marketers, we write copy daily: For landing pages, social media posts, email newsletters, you name it. In fact, as of 2022, over 60% of marketers measure the success of their content through sales. If you're stuck in a writing rut or unsure how to use conversion copywriting to increase sales, you're in luck.

Copywriting 144

Copywriting SEO Shoppers B2C 144

Martech

APRIL 1, 2025

Dig deeper: How to transform your website into a continuous marketing powerhouse 2. Implement SEO strategies from the start Search engine optimization (SEO) is critical for driving organic traffic and reaching your audience. Effective SEO involves: Conducting keyword research to align with audience search behaviors.

Transform 130

Transform SEO User-Generated Copywriting 130

Hubspot Marketing

JUNE 6, 2022

A 2022 State of Content Marketing report by SEMrush revealed that 40% of brands surveyed say they outsource copywriting. If you fall in the 60% and want to improve your copywriting skills, we’re here to help. Most marketers can identify poor web copy when they see it. Know your audience. So, he focuses on brevity.

Copywriting 137

Copywriting Inbound Marketing SEO Product 137

Search Engine Land

SEPTEMBER 12, 2024

In this article, Semrush’s Managing Editor, Alex Lindley , shares how his three S approach – structure, skimmability and search intent – can fuel SEO growth, plus helpful examples and takeaways. For content the writer is creating for SEO purposes, I always point to the inverted pyramid and/or the bottom line up front (BLUF) framework.” “The

SEO 87

SEO Copywriting Digital Marketing Management 87

Sachs Marketing Group

NOVEMBER 3, 2022

Copywriting is one of the most important aspects of any online marketing campaign, as it helps attract and retain attention. In this article, you will discover several SEO copywriting tips that’ll help you attract and retain the attention of your visitors. SEO Copywriting Tips. Outline Your Content.

Copywriting 98

Copywriting SEO Energy Place 98

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. This post explains how to build a LinkedIn content marketing strategy from scratch. Why do content marketing on LinkedIn?

Marketing Strategy 131

Marketing Strategy Content Marketing Thought Leadership Marketers 131

Marketing Insider Group

JANUARY 29, 2024

At Marketing Insider Group, we’ve been exploring the world of AI for quite a while. Now, we all know AI isn’t a cure-all for every marketing challenge. Today, we’re sharing our top tips on ChatGPT copywriting prompts to get those precise, useful responses. Get ready to dive in.

Copywriting 121

Copywriting User-Generated SEO Market Trends 121

Hubspot Marketing

SEPTEMBER 24, 2024

As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients. The more time I spend getting acquainted with automation and AI, the more comfortable I’ve become with the genuine benefits AI can bring to marketing and business.

User-Generated 108

User-Generated Price Marketers Marketing 108

Search Engine Land

AUGUST 6, 2024

This one-of-a-kind live session featured search marketing superstars Amy Hebdon , Heather Lloyd-Martin , Dave Davies and a few special guests. Insight 1: Leveraging AI for SEO and copywriting Lloyd-Martin explained how she uses AI to generate NLP-based content that feels more alive and sensory.

Copywriting 96

Copywriting SEO Search Marketers Customer 96

Hubspot Marketing

JUNE 12, 2025

Many of them don’t have a marketing team, so I am it. Let’s say I wanted to try email marketing. Prompts to Scale Your Marketing Agency With AI Ready to get started training your GPT and scaling your agency with AI? How My AI Agency Works Day-to-Day Before I go any further, let me explain my agency model. Here’s how I do it.

Copywriting 93

Copywriting Health Marketers Marketing 93

Martech

DECEMBER 20, 2024

Many B2B marketers spend countless hours crafting content, only to watch it fall flat. Example Weak statement: Learn the basics of SEO strategy. Example Instead of this : Todays marketing landscape necessitates a multi-pronged approach that incorporates both digital and traditional methodologies. Youre not alone.

Manufacturing 120

Manufacturing Copywriting Education Content Marketing 120

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. Marketing emails. Creating engaging imagery.

Transform 131

Transform Analytics User-Generated Education 131

Orbit Media Studios

JANUARY 8, 2025

When you say it, its marketing. Nancy Harhut, Author of Using Behavioral Science in Marketing “Choose a testimonial that expresses some doubt. ” Joel Klettke, Business Casual Copywriting “Try to choose testimonials that go beyond a platitude, like “They’re great! When they say it its social proof.

Copywriting 109

Copywriting Transform SEO Place 109

Rock Content

APRIL 11, 2023

While both content and website copywriting are essential for your business, there are some differences between the two. Copywriting usually refers to sales copy meant to drive the audience to purchase your product or services, including ads, emails, social media posts, landing pages, and more.

Copywriting 98

Copywriting Whitepaper Key Performance Indicator Education 98

Orbit Media Studios

MARCH 4, 2025

This is a very common story, with three important lessons for SEOs and content marketers: There are no pages that rank for only one phrase Because any page that ranks for one phrase also ranks for dozens or hundreds of closely related phrases, which is why Search volume is an overrated metric Because it underreports demand.

SEO 78

SEO Thought Leadership User-Generated Copywriting 78

Hubspot Marketing

APRIL 29, 2025

Because Im a marketer, AI tools have flooded my working world with the promise of revolutionizing my department and company. Lets talk about where AI agents fit into marketing today, the real benefits they can deliver to your marketing team, and what the future could hold. Why are AI agents useful in marketing?

Price 114

Price CMO Marketers Marketing 114

Hubspot Marketing

MAY 13, 2025

While the time lost to the scroll can feel like just another social platform, thinking of Reddit like LinkedIn or Facebook is a mistake, especially when you put on your marketing hat. The signs are clear if you have the time and budget, Reddit is worth a look, especially with people putting a growing emphasis on authentic marketing.

Copywriting 72

Copywriting Marketers Marketing User-Generated 72

Rock Content

APRIL 25, 2023

That is why copywriting is a pretty significant part of a business’s digital marketing. In fact, it would be safe to say that copywriting touches pretty much every single aspect of marketing in some way or another. When it comes to business-to-consumer (B2C) marketing, great copy is essential.

Copywriting 98

Copywriting B2C Transform Product 98

Hubspot Marketing

DECEMBER 24, 2024

As a junior content marketer, it gave me my first logical framework for creating, organizing, and managing content production. I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. Interest piqued? Increase search engine visibility.

SEO 112

SEO Education Product Place 112

Martech

MAY 16, 2025

The AI wave hitting digital marketing is filled with slop AI-generated content that doesn’t engage people or search engines. That’s good news for copywriters and brands that understand good content is still king and still based on sound SEO principles “AI is a tool.

Real Estate 87

Real Estate Copywriting Finance Health 87

Hubspot Marketing

MAY 8, 2023

Page load times, keywords, content quality, and videos are all things that can affect SEO. Fortunately, AI SEO tools are available to streamline SEO optimization and boost your website's rankings. How Marketers Use AI What is AI SEO? 45% of marketers use generative AI for content creation.

SEO 144

SEO User-Generated Copywriting Health 144

Hubspot Marketing

APRIL 4, 2022

Keeping track of SEO trends is like hitting a moving target. And while the goal of SEO remains the same — to boost your presence in relevant search results — the tactics for getting there look different from year to year. Here, we'll cover the top SEO challenges facing marketers in 2022 and the five biggest trends to watch this year.

SEO 145

SEO Copywriting User-Generated Content Marketing 145

Search Engine Land

FEBRUARY 7, 2024

This makes image optimization a must in your SEO strategy. Dig deeper: How to deploy advanced schema at scale (Search Engine Land) Google image SEO best practices (Google Search Central) Get the daily newsletter search marketers rely on. Local SEO : Using region-specific keywords and phrases. See terms. Is it paypal?

Product 125

Product SEO Copywriting eCommerce 125

Hubspot Marketing

NOVEMBER 6, 2024

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Pro tip: Nicole Rossi , Marketing Coordinator at Custom Neon, told me partnering with influencers is an effective lead generation idea, but the key is to create landing pages relevant to your campaign.

User-Generated 81

User-Generated Marketers Marketing Advertising 81

Hubspot Marketing

MAY 3, 2023

As marketers, we understand the importance of SEO in driving traffic and generating leads. That’s why many marketers use automation to streamline their SEO processes and focus on other growth strategies. In this guide, you’ll explore what SEO tasks can be automated to save at least three hours daily.

SEO 126

SEO Price Copywriting User-Generated 126

Neil Patel

SEPTEMBER 4, 2020

They could also make your marketing less effective. What is Marketing Siloing? When it comes to marketing, “working in silos” usually means that everyone in the marketing department keeps to themselves. The SEO people only think about SEO, designers about design, developers about development…you get the picture.

Copywriting 144

Copywriting Marketers Marketing SEO 144

Hubspot Marketing

OCTOBER 23, 2023

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. I tested several AI copywriting platforms to find which tools write the best marketing copy. What is AI Copywriting? Hypotenuse.AI Hypotenuse.AI

Copywriting 141

Copywriting User-Generated Influencer Marketing Marketers 141