article thumbnail

How to use generative AI in copywriting for an A/B testing program

Martech

Here’s a glimpse into how my agency uses an advanced form of ChatGPT to help us with copywriting for an email A/B test. The copy presents the benefits clearly and concisely while including elements targeted toward the four shopper personalities I mentioned in the hypothesis. Edit and improve. Email: Business email address Sign me up!

article thumbnail

11 Conversion Copywriting Tips that Grew Our Revenue by 240%, According to Lately’s CEO

Hubspot Marketing

If you're stuck in a writing rut or unsure how to use conversion copywriting to increase sales, you're in luck. But first — what is conversion copywriting, anyway? What is conversion copywriting? Simply put, conversion copywriting is copy with the ultimate goal of converting readers into buyers. Write like a boss.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How cognitive biases shape email engagement

Martech

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. In email copywriting , shorter sentences and bullet points help the brain grasp important points.

Transform 123
article thumbnail

Does your email copy persuade or sell?

Martech

This topic doesn’t come up much in debates over whether AI-fueled copybots will replace human copywriters. Email copywriting is about persuasion, not selling. Most digital marketing teams I’ve worked with don’t have dedicated email copywriters. Read next: Using search and email to recognize customer intent.

article thumbnail

How to Design a Website That Converts

Sachs Marketing Group

Interestingly, 53% of shoppers say they always do research before making a purchase to ensure they are making the best possible choice. By focusing on these elements, businesses can better capture and retain the interest of discerning shoppers, ultimately leading to increased success. What is persuasive copywriting?

article thumbnail

8 Golden Rules of Web Copywriting: How to Nurture and Convert with Smart Communication

Scoop.it!

Web copywriting can be an exceptionally intricate process. With this in mind, it’s no surprise that business owners regularly seek opportunities to outsource the copywriting process. If so, here are the eight golden rules of web copywriting that will help you reach your goals.

article thumbnail

How to Grow Your Sales with Shopify Landing Pages

Unbounce

Pushing shoppers to a run-of-the-mill product page isn’t ideal since the page probably wasn’t designed to address their needs specifically. And your designer, copywriter, and other team members won’t be throwing you a party, either.). It sustains the shopper’s experience. Nanor Collection.

Shoppers 144